MAAS Travel

What MAAS Travel does

MAAS Travel is a Netherlands-based premium tour operator founded in 2009 by Narina Asriyan, headquartered in The Hague with three international offices. The company designs and delivers small-group luxury tours (6-15 participants) across Western and Central Europe — Netherlands, Belgium, France, Luxembourg, Germany, Austria, and Denmark — priced between €2,550 and €3,550 per person on eight-day itineraries, plus gastronomic, cultural, and royal-themed packages. It serves three customer segments: (1) B2B travel agencies under a white-label receptive operator model where MAAS Travel handles all ground logistics while agencies retain the client relationship; (2) corporate clients for MICE, incentive travel, team retreats, and VIP business travel; and (3) individual premium travelers booking directly via the website.

The product portfolio is built on a curated supplier ecosystem rather than proprietary technology. Core deliverables include 4-5 star boutique hotel contract rates (Waldorf Astoria, Rosewood, Rocco Forte, Pulitzer, Conservatorium, Anantara Krasnapolsky, De L'Europe, Sofitel Legend), a Mercedes premium transfer fleet, licensed professional guides, and concierge experiences (Royal Delft masterclass, Champagne Pommery tastings, Brussels Beer Experience, historic salon boat canal cruises certified by the Dutch Sail Heritage Federation). Underlying infrastructure runs on a Wix-hosted multi-language website (Russian-primary) and Bitrix24 CRM for booking forms and inquiries; no proprietary technology platform, mobile app, or API is disclosed. The company holds IATA membership (since 2009) and regularly exhibits at Luxury Travel Mart, MITT, UITT, and IBTM.

Revenue mechanics are a mix of per-person tour package sales (one-time unit pricing), professional services fees for corporate MICE, and transaction-based margins on premium accommodation and VIP transport. Go-to-market combines direct-to-consumer booking via website and WhatsApp, enterprise field sales for corporate accounts, and channel/reseller partnerships via travel agencies. The company is founder-owned, operates with approximately 24 employees, and serves clients from Latin America, USA, Eastern Europe, Asia, and the Middle East. No external funding, M&A activity, or institutional investors are indicated in the source data.

Name

MAAS Travel

Legal name

MAAS Travel

Website

https://maastravel.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MAAS Travel is a Netherlands-based premium tour operator (founded 2009, ~24 employees) offering white-label ground services to travel agencies, corporate MICE programs, and small-group luxury tours (6-15 guests) across Western and Central Europe at €2,550–€3,550 per person.

Ownership category

akta.pro rank

Product category

Premium Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (4872)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Luxury Multi-Day Tour Operators (THAKADAE), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

Keywords

• Luxury tour operator
• Corporate MICE services
• B2B receptive operator
• Small group tours Europe
• Gastronomic travel experiences

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Group Tour Packages: Pre-designed author tours in small groups (6-15 people) covering Western Europe destinations including France, Belgium, Netherlands, Luxembourg, Germany, Austria, and Denmark. Revenue from per-person tour pricing.
2. Corporate MICE Services: Corporate incentives, team building retreats, conferences, and VIP business travel. Full-service organization including concept development, logistics, premium transport, and 24/7 coordination.
3. Gastronomic Experiences: Specialized culinary tours and dining experiences including private tastings, chef's table dinners, and regional cuisine immersion integrated into tour packages.
4. Premium Accommodation Booking: Contract rates with 5-star hotels (Waldorf Astoria, Rosewood, Rocco Forte, Pulitzer, Conservatorium, Anantara Krasnapolsky, De L'Europe, Sofitel Legend) for agency and corporate clients.
5. VIP Transportation Services: Private transfers in Mercedes fleet (Sprinter, V-Class, S-Class, E-Class) and VIP tourist buses, plus Amsterdam canal cruises on historic salon boats.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MAAS Travel is a Netherlands-based premium tour operator designing author-crafted small-group tours (6–15 people) and corporate MICE programs across Western and Central Europe (Netherlands, Belgium, France, Luxembourg, Germany, Austria, Denmark). The company also acts as a white-label receptive operator for travel agencies worldwide, handling all ground logistics under the agency's own brand. Supporting services include Mercedes premium transportation, private canal cruises, 5-star hotel bookings at contract rates, and curated gastronomic and cultural experiences.

Product overview

MAAS Travel operates as a premium tour operator offering three interconnected product lines: (1) Author's Group Tours featuring curated small-group itineraries (up to 15 people) across France, Belgium, Luxembourg, and the Netherlands with 4-5 star boutique hotels; (2) Gastronomic Tours combining culinary experiences, tastings, and local cuisine; and (3) Corporate Tours & MICE services including incentive programs, conferences, team building, and VIP events. The portfolio is supported by add-on modules including luxury transportation (Mercedes fleet), private canal cruises in Amsterdam, VIP concierge services (equestrian, hot air balloon, exclusive access), and premium hotel contract pricing. The company also offers a white-label B2B partnership program for travel agencies. Key tour products include the Paris-Lille-Amsterdam Royal Spring Tour (3,150 EUR), Paris-Normandy-Belgium Tour (3,550 EUR), Paris-Champagne-Luxembourg-Netherlands Tour (3,550 EUR), and Netherlands Premium 6-day Tour (2,550 EUR).

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Spring: Paris, Lille and Amsterdam Tour 8-day premium tour covering Paris, Lille, Amsterdam King's Day celebration, The Hague royal residences, and historic Delft. Includes 4-star hotels with breakfasts, Mercedes transfers, professional guides, guided tours in Paris, Lille, Amsterdam, The Hague, and Delft, plus a gastronomic tour and King's Day celebration. Pricing: €3,150 per person (double occupancy).
• Paris - Normandy - Belgium Tour 8-day premium tour covering Paris cafés, Normandy fishing harbors, the Étretat cliffs, Mont-Saint-Michel, Belgian abbey beer, Bruges canals, and Brussels squares. Includes 4-star hotels, all breakfasts, local guide excursions in Paris, Deauville, Bruges, Ghent, and Brussels, plus Belgian beer and Calvados tastings and a farewell lunch. Pricing: €3,550 per person (double occupancy).
• Paris, Champagne, Luxembourg and Netherlands Tour 8-day premium tour featuring Paris, Champagne tastings (including Champagne Pommery and a family champagne producer visit), Luxembourg medieval fortresses, and Keukenhof tulip park. Includes 4-star hotels with breakfasts, guided tours, and tastings. Pricing: €3,550 per person (double occupancy).
• Netherlands Premium Tour 6-day deep immersion tour of the Netherlands covering Amsterdam, The Hague, Delft, Volendam, Zaanse Schans, and Rotterdam. Includes a 4-star hotel, all meals, guided tours, museum entries (Rijksmuseum), a canal cruise, a Royal Delft tile painting masterclass, and gastronomic tastings. Pricing: €2,550 per person (double occupancy).
• Corporate Tours & MICE Services Full-service corporate travel including incentive programs, team-building retreats, conferences, strategic off-site meetings, and VIP executive travel across Europe. Provides concept development, logistics, premium transport, and 24/7 coordination for business events. Targets HR directors, corporate event managers, and executive teams seeking high-impact travel experiences.
• Travel Agency White-Label Partnership Program White-label B2B receptive operator services for travel agencies worldwide. MAAS Travel designs custom tours, secures premium hotel inventory, arranges VIP transport, and provides expert guides and 24/7 coordination, all delivered invisibly under the partner agency's own brand with no direct client contact.
• Gastronomic Tours Culinary-focused tours combining tastings and immersive food experiences including Amsterdam gastronomy, Volendam seafood, Belgian beer culture (Brussels Beer Experience), Belgian chocolate and waffles, Antwerp, and Bruges medieval charm. Integrated as both standalone experiences and as components of larger premium tours.
• Luxury Transportation & Private Canal Cruises Premium ground transportation including a Mercedes fleet (Sprinter, V-Class, S-Class, E-Class) and VIP tourist buses for private transfers, plus private covered heated canal boat cruises in Amsterdam aboard historic FVEN-certified salon boats with professional captain and hostess service. Sold as both standalone service and as part of tour packages.
• VIP Concierge Services Bespoke VIP concierge offerings including equestrian school visits, private cruises, culinary events with art historian guides, VIP access to sold-out events, hot air balloon flights over tulip fields, and other special arrangements. Available to individual premium travelers, corporate clients, and partner travel agencies.
• Premium Hotel Accommodation Services Booking services at 5-star hotels (Waldorf Astoria, Rocco Forte, Rosewood, Pulitzer, Conservatorium, Anantara Krasnapolsky, De L'Europe, Sofitel Legend) at contract rates with guaranteed upgrades, early/late check-in, VIP privileges, and 24/7 support. Available to both direct clients and B2B partner agencies.

Quantifiable outcome

• Groups limited to 6-15 participants ensuring personalized attention
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• IATAcoreStrategic or Co-development Partner · 1 January 2009Official IATA membership since 2009, confirming international partner status and industry credibility as a reliable travel operator.
• Waldorf AstoriacoreStrategic or Co-development PartnerContract rates for 5-star luxury accommodation. Part of exclusive hotel portfolio including guaranteed upgrades and early check-in/late check-out for VIP guests.
• Rosewood HotelscoreStrategic or Co-development PartnerContract rates for 5-star luxury accommodation with personal privileges for VIP clients.
• Rocco Forte HotelscoreStrategic or Co-development PartnerContract rates for 5-star luxury accommodation with guaranteed preferential treatment.
• Pulitzer AmsterdamcoreStrategic or Co-development PartnerPreferred 5-star partner hotel in Amsterdam with exclusive contract pricing.
• Conservatorium Hotel AmsterdamcoreStrategic or Co-development Partner5-star partner hotel in Amsterdam's cultural district with preferential booking terms.
• Anantara Krasnapolsky AmsterdamcoreStrategic or Co-development PartnerContract rates for luxury accommodation in landmark Amsterdam property.
• De L'EuropecoreStrategic or Co-development PartnerPremium 5-star hotel partner on the Amstel River with exclusive client privileges.
• Sofitel LegendcoreStrategic or Co-development PartnerLuxury hotel partnership providing preferential rates and VIP treatment for clients.
• Champagne PommeryminorStrategic or Co-development PartnerPartner for champagne region tours including guided visits and tastings at the historic champagne house.
• Royal DelftminorStrategic or Co-development PartnerPartner for traditional Delft pottery painting masterclass experiences at the historic Delft factory.
• Brussels Beer ExperienceminorStrategic or Co-development PartnerPartner for Belgian beer tasting experiences featuring curated selections of Belgium's finest craft beers.
• FVEN (Dutch Sail Heritage Federation)minorStrategic or Co-development PartnerHistoric salon boat certified by Dutch Sail Heritage Federation for exclusive Amsterdam canal cruises.
• Luxury Travel MartcoreStrategic or Co-development PartnerRegular participant in premier international luxury travel exhibition for B2B networking with global agencies.
• MITT (Moscow International Travel & Tourism)coreStrategic or Co-development PartnerRegular exhibition participant for Eastern European market exposure and agency partnerships.
• UITT (Ukraine International Travel & Tourism)minorStrategic or Co-development PartnerExhibition participation for Ukrainian and Eastern European travel industry connections.
• IBTM (Incentive, Business Travel & Meetings)coreStrategic or Co-development PartnerRegular MICE exhibition participant for corporate travel and meetings industry partnerships.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Tauck: Long-established escorted-tour operator with premium small-group itineraries across Europe. Comparable in fixed-departure model, multi-country Western European routes, and all-inclusive premium pricing structure.
• Kensington Tours: Globally operating premium small-group and tailor-made tour operator with a strong European book. Directly comparable in customer profile (luxury leisure + corporate), curated itineraries, and DMC-style ground handling for travel-agency partners.
• Audley Travel: UK-headquartered bespoke tour operator offering country specialists and tailor-made European itineraries. Comparable as a premium, expert-led, multi-country Europe operator selling direct to consumers via specialist consultants.
• Luxury Gold: Small-group luxury escorted tour brand owned by The Travel Corporation, focused on premium European itineraries. Comparable in fixed-departure small-group tours, 4-5 star accommodation, and cultural immersion focus.
• Abercrombie & Kent: Established global luxury tour operator with escorted small-group journeys and DMC operations across Europe. Comparable in premium positioning, small-group caps, white-label destination services, and high-end hotel network.
• Travelive: US-based European destination management company offering white-label ground services to travel advisors and custom luxury FIT and small-group itineraries. Comparable in the white-label receptive-operator model and premium European positioning.
• Butterfield & Robinson: Boutique small-group escorted tour operator specializing in walking, cycling, and cultural journeys in Europe. Directly comparable in small-group caps (typically under 20), premium accommodation, and curated author's-tour style itineraries.

Broad incumbents

• Cox & Kings: Historic global tour operator with premium escorted and tailor-made journeys. Comparable as a broader, more established luxury tour operator covering Europe with a wider portfolio than MAAS Travel's niche.

Emerging players

• Travel Curious: Boutique travel agency offering tailor-made European itineraries with local guides and curated experiences. Comparable as a smaller premium European tour operator with author-style custom journeys and direct consumer sales.
• TourRadar: Online marketplace aggregating multi-day group tours from operators worldwide. Comparable as a channel partner and competitive threat to MAAS Travel's direct small-group tour business, particularly for digitally savvy travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/maas_travel_nl
• LinkedInlinkedin.com/company/maas-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAS Travel