Maas Wijkontwikkeling

What Maas Wijkontwikkeling does

Maas Wijkontwikkeling is a privately held Dutch project developer and advisor headquartered in Vlaardingen, South Holland, founded in 2020 and operating with approximately 12 employees. The firm specializes in developing livable neighborhoods through affordable housing for starters and budget-constrained buyers, senior and care-oriented housing in collaboration with healthcare organizations, and mixed-use mixed-population projects designed to deliver social cohesion and financially viable business cases. Its core products are organized around three pillars: Leefbare Wijken Ontwikkeling (livable neighborhood development), Betaalbaar Wonen (affordable housing), and Passend Thuis voor Senioren (appropriate senior housing), supplemented by an Adviesdiensten (advisory services) offering that includes QuickScans, volume studies, and access to a proprietary database of development locations in South Holland.

The company's technology stack is described as data-driven and centers on a curated database of promising development locations across South Holland combined with in-house feasibility tooling (QuickScans and volume studies). Its differentiated methodology is a mixed-use, mixed-demographic development model that combines social and market-rate housing to create viable business cases, paired with transparent business-case sharing and a stated no-profit policy on social housing. Revenue is generated through development fees on housing projects (with profit-sharing on market-rate units cross-subsidizing social housing) and through advisory fees billed to housing corporations, municipalities, healthcare organizations, and nonprofit entities. Pricing is not publicly disclosed and is negotiated on a project-by-project basis.

The go-to-market motion is enterprise field sales, conducted through direct partnerships with landowners, housing corporations, municipalities, and healthcare organizations across South Holland. The active project portfolio includes at least nine named developments spanning Schiedam (Wijpark, 142 homes; Nieuwe Kethelpoort; WIJpark), Vlaardingen/Schiedam area (Sluispolder West, 78 homes; Hof Driekamp, 40 homes; Sluis16, 16 homes), and other South Holland locations (Spijkenisse Nieuw Zuid, Hof van Flakkee, Bommelerbosch, Vossa Nova, De Parels). The company is independently owned with no disclosed parent, institutional investors, or venture backing.

Name

Maas Wijkontwikkeling

Legal name

Maas Wijkontwikkeling

Website

https://maaswijkontwikkeling.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maas Wijkontwikkeling is a 12-person Dutch social developer and advisor based in Vlaardingen that builds affordable housing, senior care living, and livable mixed-use neighborhoods across South Holland in partnership with housing corporations, municipalities, healthcare organizations, and landowners, charging development fees on projects and advisory fees on QuickScans and feasibility studies.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAI

Residential Affordable Housing Development & Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYBPAGALAC

Affordable Housing & Community Development (Housing, Community Land Trusts)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAGABAL

Infrastructure, Housing & Community Development

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPAIACAJ

Housing & Neighborhood Services (Local Housing Programs)

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Social housing development
• Affordable housing development
• Senior living development
• Neighborhood development
• Real estate advisory

Headquarters

HQ city

Vlaardingen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Property Development Fees: Maas Wijkontwikkeling develops residential projects and shares its business case transparently with partners. The company does not charge profit on social housing projects, demonstrating its socially-focused business model. Revenue is generated through development fees on projects including affordable housing and market-rate units.
2. Advisory and Consulting Services: Provides advisory services to housing corporations, healthcare organizations, municipalities, churches, foundations, and associations. This includes QuickScans, volume studies, and strategic consulting on development opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maas Wijkontwikkeling is a social real estate developer and advisor that initiates, develops and co-creates affordable (social) housing, senior housing and mixed, livable neighborhoods in the Netherlands. The company works with housing corporations, municipalities, healthcare organizations, churches, foundations and landowners to deliver integrated community developments, including specific projects such as Wijpark, Sluispolder West and other named neighborhood plans.

Product overview

Maas Wijkontwikkeling is a social development company offering a portfolio of integrated real estate development services centered on affordable housing, senior living, and livable neighborhood creation. The core offerings consist of Leefbare Wijken Ontwikkeling (livable neighborhood development), Betaalbaar Wonen (affordable housing), Passend Thuis voor Senioren (senior housing), and Adviesdiensten (advisory services). The company develops specific housing projects including Wijpark (142 homes), Sluispolder West (78 homes), Hof Driekamp (40 homes), Hof van Flakkee, Spijkenisse Nieuw Zuid, Bommelerbosch, Vossa Nova (7 homes), De Parels (12 homes), and Sluis16 (16 homes). The approach emphasizes mixing demographics and price levels for viable business cases while prioritizing social sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Housing Development (Betaalbaar Wonen) End-to-end development of affordable and social housing projects in the Netherlands, delivered without profit-taking on the social housing component and targeted at housing corporations and municipalities.
• Senior Housing Development (Passend Thuis voor Senioren) Development of appropriate senior housing integrated into mixed, livable neighborhoods, in partnership with housing corporations, municipalities and healthcare organizations.
• Livable Neighborhood Development (Leefbare Wijken) Integrated mixed-demographic neighborhood development combining affordable, mid-market and senior housing with social and community amenities to create livable communities; delivered as named projects such as Wijpark and Sluispolder West.
• Real Estate Advisory Services (Adviesdiensten) Advisory engagements for housing corporations, municipalities, healthcare organizations, churches, foundations, associations and landowners, including development strategy, site identification, feasibility and project structuring support.

Quantifiable outcome

• 142 affordable homes developed at Wijpark
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Grondeigenaren (Landowners)coreStrategic or Co-development PartnerCore strategic partnership model where Maas collaborates with landowners to develop projects. Maas provides expertise and creates viable development plans while sharing business case transparency. Profit from additional (market-rate) housing is shared with landowners.
• Woningcorporaties (Housing Corporations)coreStrategic or Co-development PartnerCollaborative development partnerships with housing corporations to create affordable housing projects. Maas works with these partners to develop mixed-income neighborhoods with viable business cases.
• Gemeenten (Municipalities)coreStrategic or Co-development PartnerPartnerships with local governments to develop livable neighborhoods with stakeholder support. Maas ensures municipal buy-in through transparent financial planning and community-focused development approach.
• Zorgorganisaties (Healthcare Organizations)coreStrategic or Co-development PartnerCollaborative development of care living environments for seniors and elderly. Maas develops housing in consultation with healthcare organizations, mixing target groups and housing products to create neighborhoods with social cohesion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BPD (Bouwfonds Property Development): One of the largest Dutch residential property developers, active nationwide in planning and developing neighborhoods. Directly comparable as a Dutch residential developer, but operates at much larger scale and without Maas's social-mission/no-profit-on-social-housing stance.
• Heijmans Vastgoed: Large Dutch construction and development group with a substantial residential and area-development division. Comparable in Dutch residential development but operates as a broad incumbent with construction, infrastructure, and real estate under one roof.
• Ballast Nedam Development: Dutch listed construction and development company active in residential area development. Comparable as a Dutch residential developer serving housing corporations and municipalities, but at substantially larger scale and broader scope.

Direct peers

• Woonzorg Nederland: Dutch housing corporation specialized in senior and care housing. Directly comparable in senior/care living development and in working with zorgorganisaties, though as a nonprofit operator/developer rather than a private social developer.
• ERA Contour: Dutch urban developer focused on inner-city neighborhoods, mixed-use, and social sustainability themes. Highly comparable in mission (livable neighborhoods, mixed demographics) and customer base (municipalities, housing corporations), but operating at larger scale and broader geographic reach.
• Synchroon: Utrecht-based Dutch residential developer with a portfolio spanning social housing, market-rate, and mixed-use neighborhoods. Comparable in target customers (housing corporations, municipalities) and product mix, though typically at larger project scale.
• AM (Amsterdamse Maatschappij): Dutch area and real estate developer building mixed-use, mixed-demographic neighborhoods with a strong social sustainability focus. Direct peer in the "social developer" niche with overlapping target groups and a similar mission-driven positioning.

Regional players

• Ymere: Large Dutch housing corporation active in North Holland with significant senior and affordable housing programs. Comparable as a counterparty/partner-type organization for Maas, though primarily a nonprofit operator in a different region.

Emerging players

• Hevo: Smaller Dutch project developer focused on residential and mixed-use developments, often in collaboration with municipalities and housing corporations. Comparable in size and Dutch regional focus, with similar advisory-feasibility services.
• Stebru Bouw: Mid-sized Dutch residential developer with a portfolio spanning social and market-rate housing. Comparable in Dutch residential focus and in working with woningcorporaties, though typically as a builder-developer rather than a social-mission-driven firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maaswijkontwikkeling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maas Wijkontwikkeling