MAAVI - MOVIMENTO AUTONOMO AGENZIE DI VIAGGIO ITALIANE

What MAAVI - MOVIMENTO AUTONOMO AGENZIE DI VIAGGIO ITALIANE does

MAAVI (Movimento Autonomo Agenzie di Viaggio Italiane) is an Italian non-profit trade association founded in 2020 during the COVID-19 emergency to provide direct, unmediated representation to Italy's travel agencies. The organization is led by President Enrica Montanucci and serves approximately 1,200 member travel agencies, tour operators, and tourism operators across all 18 Italian regions through a delegate network. Its core proposition is grassroots advocacy: positioning itself as "agenti di viaggio per gli agenti di viaggio" (travel agents for travel agents) and differentiating from existing industry associations by avoiding conflicts of interest among diverse stakeholder groups.

The association operates on a recurring annual membership model priced at €100 per year for both travel agencies/tour operators and tourism operators, supplemented by affiliate/referral revenue from insurance partnerships with Frigo Assicurazioni and Insurance Travel, plus a small e-commerce line of educational study guides. Its technology stack is a WordPress-based website with self-service membership signup, email communications via [email protected], content marketing (news, webinars, circulars), and earned media through RAI 3 Agorà and TG2 appearances. Strategic partners include Civitatis (client experience enrichment), FAR O Group (ecosystem services), and the two insurance providers, all bundled into a convenzioni (member benefits) program.

MAAVI operates with a lean team of 5 employees, relying on its regional delegate network and member-driven advocacy for scale. The organization is member-funded, independent, and not backed by external venture capital or a parent entity. Headquartered in Rome, it functions as a community-led industry voice whose value to members is rooted in collective representation, peer support, and negotiated service agreements rather than proprietary technology.

Name

MAAVI - MOVIMENTO AUTONOMO AGENZIE DI VIAGGIO ITALIANE

Legal name

M.A.A.V.I. - Movimento Autonomo Agenzie di Viaggio Italiane

Website

https://maavi.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MAAVI is an Italian non-profit trade association founded in 2020 that provides direct, unmediated representation and member services to approximately 1,200 travel agencies, tour operators, and tourism operators across all 18 Italian regions through a delegate-led membership model.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAKACAC

SME/Regional Corporate Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Agencies & TMCs

Keywords

• Trade association services
• Travel agency representation
• Industry advocacy
• Professional membership
• Tourism associations

Headquarters

HQ city

Italy (National)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual subscription fees from member travel agencies, tour operators, and tourism operators. The membership provides access to conventions, insurance partnerships, webinars, regional support, and advocacy services.
2. Insurance Partnerships: Revenue through insurance partnerships with Frigo Assicurazioni and Insurance Travel, providing insurance products to member travel agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MAAVI is a non-profit trade association that provides direct, unmediated representation and advocacy for Italian travel agencies and tour operators. Its core offering is annual membership (€100/year) that grants access to industry advocacy, regional delegate support networks across 18 Italian regions, insurance partnerships with Frigo Assicurazioni and Insurance Travel, convention agreements with suppliers, educational webinars, and media representation at the national level.

Product overview

MAAVI (Movimento Autonomo Agenzie di Viaggio Italiane) is a national association for travel agencies in Italy. The core offering is membership representation providing direct advocacy for travel professionals. The association operates through 18 regional delegations across Italy, offers insurance services via partners (Frigo Assicurazioni and Insurance Travel), and maintains convention agreements with suppliers. Additionally, the organization operates a small e-commerce shop selling educational study guides including English Language Foundation Level (€6.99), The Ultimate Notebook (Scheduled Pages) (€4.99), and The Ultimate Guide To Essay Writing. The membership structure includes Travel Agency/Tour Operator membership at €100/year and Tourist Operator membership at €100/year.

Differentiator

Problem solved

Functional benefit

Products and services

• MAAVI Membership (Travel Agency / Tour Operator) Annual association membership for travel agencies and tour operators providing direct representation, advocacy, and a unified voice for travel professionals in Italy.
• MAAVI Membership (Tourism Operator) Annual association membership for tourism operators providing access to MAAVI's professional community, industry representation, and member services.
• Regional Delegations Network Regional representation and support network across 18 Italian regions including Piemonte, Lombardia, Veneto, Emilia Romagna, Lazio, Campania, Sicilia, and Sardegna, providing local advocacy and member support.
• Insurance Services (via Partners) Insurance products and services offered through partner relationships with Frigo Assicurazioni and Insurance Travel, providing specialized coverage for member travel agencies and their clients.
• Convention Agreements (Convenzioni) Discounted rates and special agreements with suppliers and service providers available exclusively to MAAVI member travel agencies.

Quantifiable outcome

• 1200 member agencies rated the association 5/5 stars

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• CivitatisminorGTM or Marketing Partner · 18 July 2024Partnership to enrich client travel experiences with additional experiences, as mentioned in the news section: 'Civitatis ovunque sia il viaggio dei tuoi clienti arricchiscilo con nuove esperienze' (Civitatis everywhere your clients travel, enrich it with new experiences).
• FAR O GroupcoreStrategic or Co-development PartnerFAR O Group is mentioned as part of MAAVI's service ecosystem, with members encouraged to 'Entra nel Mondo faro' (Enter the FAR O world). This appears to be a strategic partnership offering additional services to member agencies.
• Frigo AssicurazionicoreGTM or Marketing PartnerInsurance partner providing insurance products and services specifically designed for MAAVI member travel agencies under the convenzioni (agreements) section of services.
• Insurance TravelcoreGTM or Marketing PartnerTravel insurance partner offering specialized insurance products for MAAVI member travel agencies as part of the association's service offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maavi-movimento-autonomo-agenzie-di-viaggio-italiane

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAVI - MOVIMENTO AUTONOMO AGENZIE DI VIAGGIO ITALIANE