Maccabi Tivi - מכבי טבעי

What Maccabi Tivi - מכבי טבעי does

Maccabi Tivi (מכבי טבעי) is a complementary and integrative medicine clinic network in Israel, founded in 1995 and operating as a business unit of Maccabi Healthcare Services (מכבי שירותי בריאות), a major Israeli public health fund. The network runs approximately 100 clinics and service points across Israel — inside Maccabi Medical Centers, standalone clinics, and franchise-style physician sites — covering cities from Eilat in the south to Kiryat Shmona in the north. Services are gated behind an initial consulting-physician consultation that produces a personalized treatment plan; members are then directed to one of 18 treatment modalities including acupuncture, reflexology, shiatsu, tuina, osteopathy, chiropractic, naturopathy, biofeedback, homeopathy, medicinal herbs, Alexander Technique, Paula's Method, medical massage, Bach flowers, NLP, and yoga therapy, plus four group workshops (Mindfulness, Chi Gong, Group Detox, Sound Healing).

The business model is a tiered per-session, pay-as-you-go clinic fee, subsidized by member discount depth aligned to Maccabi insurance tiers: Maccabi Sheli receives ~56% off list (capped at 20 subsidized treatments per year), Maccabi Gold ~30%, Maccabi Silver ~10%; NLP, Bach Flowers, and Alexander Technique are flat-fee across tiers. Pricing per session ranges from roughly ₪41 for a medicinal-herbs consult to ₪431 list for homeopathy, with the medical consultation (₪54.98–₪124.95) acting as the required entry point. There is no disclosed proprietary technology platform or AI/ML capability; distribution runs through the Maccabi brand ecosystem (Maccabi 4U portal, app, phone *6395), a content site, podcast, TikTok, and Zoom workshops, with a captive customer base limited to Maccabi Healthcare members.

The company employs hundreds of therapists and dozens of doctors, structured under a leadership team headed by CEO Dvora Hasid with functional heads for Medical (Dr. Gali Shtofman, also Reidman College Medical Director), HR, Operations & Development, Information Systems, Finance, and Strategy & Marketing. Revenue is not publicly disclosed, and ownership is wholly inside Maccabi Healthcare Services / Keren Maccabi with no external investment, M&A, or funding rounds documented.

Name

Maccabi Tivi - מכבי טבעי

Legal name

מכבי טבעי (Maccabi Tivi)

Website

https://maccabitivi.co.il

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Maccabi Tivi (מכבי טבעי) operates a nationwide network of approximately 100 complementary and integrative medicine clinics in Israel as a captive business unit of Maccabi Healthcare Services. It delivers 18 physician-supervised treatment modalities and group workshops exclusively to Maccabi HMO members at tiered, insurance-subsidized per-session prices.

Ownership category

akta.pro rank

Product category

Complementary and Integrative Medicine

NAICS

Offices of All Other Health Practitioners (62139)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Complementary medicine services
• Integrative healthcare clinics
• Alternative medicine network
• Holistic health treatments
• Medical consultation services

Headquarters

HQ city

Eilat

HQ country

Israel

HQ region

Middle East

Offices101 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Complementary medicine treatment fees: Revenue is generated from fees charged to Maccabi members for treatments including acupuncture, reflexology, shiatsu, tuina, osteopathy, naturopathy, homeopathy, biofeedback, medical massage, Bach flowers, medical herbs, NLP, yoga therapy, Alexander Technique, Paula Method, and chiropractic. Members receive tiered discounts based on their Maccabi insurance coverage level (Sheli ~56%, Gold ~30%, Silver ~10% off the price list).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maccabi Tivi operates a nationwide network of approximately 100 complementary and integrative medicine clinics across Israel, providing 18 distinct treatment modalities (acupuncture, reflexology, shiatsu, tuina, osteopathy, chiropractic, naturopathy, biofeedback, homeopathy, medicinal herbs, Alexander Technique, Paula's Method, medical massage, Bach flowers, NLP, yoga therapy, plus doctor consultations) and 4 group workshop programs (mindfulness, chi gong, group detox, sound healing). Each patient must begin with a consulting physician who designs a personalized treatment plan before specific therapies are scheduled. Services are delivered exclusively to Maccabi Healthcare Services members across all insurance tiers.

Product overview

Maccabi Tivi is a leading complementary medicine clinic network operating since 1995 as part of Maccabi Health Services, offering integrative medicine that combines conventional and complementary approaches. The company provides a comprehensive portfolio of 18 distinct treatment services (core products) including Acupuncture, Reflexology, Shiatsu, Tuina, Osteopathy, Chiropractic, Naturopathy/Natural Nutrition, Biofeedback, Homeopathy, Medicinal Herbs, Alexander Technique, Paula's Method, Medical Massage, Medical Consultation, Bach Flowers, NLP, and Yoga Therapy. Additionally, the network offers 4 workshop programs: Mindfulness, Chi Gong, Group Detox, and Sound Healing. All treatments are provided under medical supervision with approximately 100 clinic locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture (דיקור סיני) Traditional Chinese medicine treatment using needles, herbal medicine, and touch to help restore the body's balance and health. Used for treatment and prevention of chronic and acute illnesses, including various pain syndromes. Sessions up to 30 minutes.
• Reflexology (רפלקסולוגיה) Touch-based treatment originating from ancient cultures (Egypt, India, China, South America) focusing on areas of the feet representing various body systems. Aims to strengthen the body's natural healing ability. Sessions up to 40 minutes.
• Shiatsu (שיאצו) Japanese touch-based therapy based on Chinese and Japanese medicine principles. Stimulates the body's natural ability to heal itself, increases vitality, reduces fatigue and stress, treats pain, and improves movement. Sessions up to 30 minutes; double treatment available.
• Tuina (טווינא) Dynamic touch technique that is part of traditional Chinese medicine's main treatment techniques. Aims to create relatively quick improvement in treating orthopedic problems and sports injuries. Sessions up to 20 minutes.
• Osteopathy (אוסטאופתיה) Manual therapy treating physical dysfunctions caused by trauma, organ dysfunction, congenital defects, or disease. Aims to restore body mobility and proper function while reducing pain. First session up to 40 minutes, subsequent sessions up to 20 minutes.
• Chiropractic (כירופרקטיקה) Western treatment method focusing on touch, aiming to solve mechanical problems in the spine through spinal manipulations (adjustments). Deals with the relationship between spinal joints and the nervous system. Sessions up to 15 minutes; double treatment available.
• Naturopathy / Natural Nutrition (נטורופתיה / תזונה טבעית) Treatment method based on personalized nutrition and supplement counseling. Balanced nutrition can serve as a basis for a complete healing process. First session up to 45 minutes, follow-up sessions up to 30 minutes.
• Biofeedback (ביופידבק) Treatment method providing biological feedback enabling patients to learn how to improve regulation, balance, and control of various body and mind functions. Sessions up to 45 minutes.
• Homeopathy (הומאופתיה) Complete treatment method based on the principle of 'like cures like' - a substance that can cause symptoms in a healthy person may cure similar symptoms in a sick person when used in diluted form. Sessions up to 30 minutes.
• Medicinal Herbs (צמחי מרפא) Integral part of complementary medicine treatment based on traditional uses spanning hundreds of years combined with current research evidence and modern prescriptions. Provided as part of acupuncture, shiatsu, tuina, reflexology, or naturopathy sessions.
• Alexander Technique (שיטת אלכסנדר) Method developing awareness of body mechanics, helping identify and avoid incorrect movement habits that negatively affect posture and may cause degenerative changes and pain. Flat rate across all tiers.
• Paula's Method (שיטת פאולה) Treatment method through sphincter muscle training. Based on the connection between activating sphincter muscles and responses of other muscles and organs.
• Medical Massage (עיסוי רפואי) Touch treatment aimed at treating specific medical problems such as muscle pain, injuries, tissue rehabilitation, to reduce acute/chronic pain and improve body function.
• Medical Consultation (ייעוץ רפואי) Consultation session providing a comprehensive picture and addressing patient needs under medical supervision. Includes questioning, medical history review, physical examination if needed, and personalized complementary medicine treatment plan. Sessions up to 15 minutes. Required first step before any treatment.
• Bach Flowers (פרחי באך) Treatment method using flower essences to help cope with emotional crises, strengthen inner strengths, and increase adaptability in challenging situations. Flat rate across all Maccabi tiers. Prescription sent to Super-Pharm central lab.
• NLP (Neuro-Linguistic Programming) Approach aimed at identifying limiting thinking patterns, viewing situations differently, and changing habits that no longer serve us. Flat rate across all tiers. Up to 50 minutes per session. For members age 18+.
• Yoga Therapy (יוגה תרפיה) Personalized treatment combining movement, breathing, and relaxation. Helps reduce pain, stress, and improve quality of life. Up to 45 minutes. Available at select clinics.
• Mindfulness Workshops (סדנאות מיינדפולנס) Mental training method for thinking and behavior patterns, equipping participants to cope with life's challenges from a place of balance and stability with less stress. Available at clinics and via Zoom.
• Chi Gong Workshops (סדנאות צ'י קונג) Holistic body practice developed as part of Chinese medicine in the 2nd century CE, promoting physical and mental health with emphasis on preventive medicine.
• Group Detox Workshop (סדנת ניקוי רעלים קבוצתית) Ancient healing method supporting the body's natural ability to detoxify and promote natural healing processes through nutrition and herbal support.
• Sound Healing Workshop (סדנת סאונד הילינג) Treatment using sounds and frequencies from unique instruments to create balance and deep relaxation.

Quantifiable outcome

• Maccabi Sheli members receive ~56% discount on treatments; Gold members ~30%; Silver members ~10%
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reidman College (מכללת רידמן)coreStrategic or Co-development PartnerLong-term strategic partnership between Maccabi Tivi and Reidman College, Israel's oldest and leading college for complementary and integrative medicine (~35 years of experience). Collaboration includes curriculum development and upgrading of training programs to address field needs, and joint activities to raise public awareness of complementary medicine. Dr. Gali Shtofman (Maccabi Tivi Medical Director) also serves as Medical Director of Reidman College.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Operates one of the largest hospital-based integrative medicine programs in the US, offering acupuncture, chiropractic, massage, meditation, and lifestyle medicine within a major health system. Comparable to Maccabi Tivi as a broad incumbent delivering physician-supervised complementary medicine, though distributed via a hospital system rather than a standalone clinic network.
• Mayo Clinic Integrative Medicine and Health: Mayo Clinic's integrative medicine program offers acupuncture, massage, meditation, and lifestyle counseling within the broader Mayo health system. Comparable to Maccabi Tivi as a broad incumbent operating physician-supervised complementary medicine within a larger healthcare organization.
• The Joint Chiropractic: Largest chiropractic clinic franchise network in the US with hundreds of locations offering spinal adjustments and complementary wellness services. Comparable to Maccabi Tivi as a multi-site complementary therapy chain, though narrower in modality scope (chiropractic-only) and US-focused.
• Osher Center for Integrative Medicine (UCSF / Osher Collaborative): A network of academic medical center-based integrative medicine clinics (UCSF, Harvard, Northwestern, Vanderbilt, etc.) offering acupuncture, massage, mindfulness, and other complementary modalities integrated with conventional care. Comparable as a broader incumbent operating integrative/complementary medicine clinics at scale, though anchored in academic hospitals rather than an HMO.

Emerging players

• Forward Health: US tech-forward primary care membership clinics combining preventive medicine, diagnostics, and wellness services under a single subscription model. Comparable to Maccabi Tivi as an emerging player offering an integrated preventive/wellness clinic experience that could substitute for some complementary medicine demand.
• Parsley Health: US-based digital-first integrative medicine practice combining conventional primary care with nutrition, mental health, and lifestyle medicine, delivered via telehealth and in-person visits. Comparable as an emerging player attacking the same integrative/complementary medicine category with a tech-enabled model that could pressure traditional clinic operators like Maccabi Tivi.

Others

• Reidman College for Complementary and Integrative Medicine: Israel's oldest and leading college for complementary and integrative medicine (~35 years), Reidman College is a strategic partner of Maccabi Tivi (joint curriculum, shared medical director) and also operates clinical services. Relevant as both a supply-side partner for trained therapists and an adjacent clinical operator.

Direct peers

• Clalit Complementary Medicine Services: Clalit Health Services, Israel's largest HMO, operates its own complementary and integrative medicine clinic network offering acupuncture, shiatsu, naturopathy, and similar modalities to its members. It is the closest direct competitor to Maccabi Tivi in terms of business model (HMO-embedded complementary medicine network) and target market (HMO members in Israel).
• Leumit Health Fund Complementary Medicine: Leumit Health Services, one of Israel's four HMOs, runs complementary medicine services for its members covering acupuncture, reflexology, shiatsu, and other modalities. Comparable to Maccabi Tivi as an HMO-distributed complementary medicine offering competing for the same Israeli consumer.
• Meuhedet Health Fund Complementary Medicine: Meuhedet, the fourth major Israeli HMO, provides complementary and alternative medicine services to its members through affiliated practitioners. Directly competes with Maccabi Tivi in the HMO-embedded complementary medicine category within Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maccabitivi
• TikToktiktok.com/@maccabi_tivi
• LinkedInlinkedin.com/company/%D7%9C%D7%A2%D7%91%D7%95%D7%93-%D7%91%D7%9E%D7%9B%D7%91%D7%99-%D7%98%D7%91%D7%A2%D7%99

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maccabi Tivi - מכבי טבעי