MACERA DRINKS
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
MACERA DRINKS firmographics
Firmographics- Name
- MACERA DRINKS
- Legal name
- MACERA DRINKS S.L.
- Website
- https://maceradrinks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MACERA DRINKS industry classification
Industry- Product category
- Cocktail bars and artisanal spirits
- NAICS
- Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
- akta.pro secondary industries
- Pubs & Gastropubs (CRANACAB), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where MACERA DRINKS is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
MACERA DRINKS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Bar/restaurant sales: Direct sales of cocktails and drinks at three physical bar locations in Madrid. Customers purchase cocktails made with proprietary macerated spirits along with natural refreshers and classic cocktails.
- Proprietary spirit sales: Sale of own-brand macerated spirits (Ginebra, Whisky, Vodka, Ron) with unique flavors created through artisanal maceration process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cocktail menu pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MACERA DRINKS product offering
Product offeringCore offering
MACERA DRINKS operates three bar venues in Madrid (Taller Bar, Trafalgar, Club) under the "The New Bodega System / post-bar era" concept, serving signature and classic cocktails built on its own line of artisanal macerated spirits (macerados — gin, whisky, vodka, and rum) produced via a recovered traditional Spanish maceration technique with natural ingredients such as citrus, red fruits, and cinnamon. Customers purchase drinks on premise and also have access to natural refreshers designed to combine with their chosen spirit.
Product overview
MACERA DRINKS S.L. is a Spanish bar and artisanal spirit company founded in 2015, operating under the concept of 'The New Bodega System' — the post-bar era. The offering is a portfolio of three physical bar/restaurant locations in Madrid (Taller Bar, Trafalgar, and Club) alongside a range of proprietary macerated spirits and cocktails. The drink portfolio comprises four sub-brands: (1) Refrescos naturales — natural mixers for combining with spirits; (2) Macerados — artisanal gin, whisky, vodka, and rum spirits made using a traditional Spanish maceration technique with natural ingredients such as citrus, red fruits, and cinnamon; (3) Cocktails Macera — signature cocktails made using the house macerated spirits as a base; and (4) Cocktails Clásicos — classic cocktail recipes. Named drink products include GinEBRA de cilantro y jalapeño, GinEBRA de cítricos, and Ron de canela y naranja, along with featured cocktails such as Moscow Mule, Espresso Martini, Tepachita, and Paloma. The three bar locations provide a physical venue experience centered on tasting, sharing, and creating new drinking experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- MACERA Taller Bar The original MACERA bar venue in Madrid serving artisanal cocktails made with the company's own macerated spirits (gin, whisky, vodka, rum), natural refreshers, and classic cocktail recipes; open evenings Sun-Mon 19:00–00:30, Tue-Wed 19:00–02:00, Thu 19:00–02:30, Fri-Sat 17:00–03:30.
- MACERA Trafalgar Second MACERA venue in Madrid's Chamberí neighborhood (Calle Trafalgar 15, 28010), featuring the company's "New Bodega System" concept; open Wed 19:00–02:00, Thu 19:00–02:30, Fri 17:00–03:30, Sat 17:00–03:30.
- MACERA Club Club-format MACERA venue at Calle Ventura de la Vega 7, 28009 Madrid, continuing the company's on-premise macerated-spirits experience; contact 910 065 936.
- Macerados — house macerated spirits line (Ginebra, Whisky, Vodka, Ron) In-house line of artisanal gin, whisky, vodka, and rum produced by applying the recovered traditional Spanish maceration technique with natural ingredients such as citrus, red berries, and cinnamon; used as the base for the house cocktail menu at all MACERA venues.
Companies that use MACERA DRINKS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
MACERA DRINKS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MACERA DRINKS partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
MACERA DRINKS competitors and assessment
Company assessmentBroad incumbents
- Beefeater: Established London dry gin producer relying on botanical maceration/infusion to achieve its flavor profile. Comparable to MACERA as a gin brand with a botanical-infusion process and broad cocktail applicability.
- Licor 43: Iconic Spanish liqueur brand with citrus and vanilla flavor notes used in cocktails. Highly comparable to MACERA because it is a Spanish producer whose brand is closely tied to crafted, versatile cocktail ingredients.
- Hendrick's Gin: William Grant & Sons' premium gin built on unusual botanical infusion and distinctive flavor profiles, matching MACERA's positioning of differentiated, infused/macerated gins at a craft-quality tier.
Emerging players
- Monkey 47: Premium craft gin from Germany's Black Forest built on 47 botanicals. Comparable as a high-ingredient-count, infusion-driven craft spirit brand with a strong bar/cocktail position, similar to MACERA's artisanal maceration ethos.
- Gin Mare: Mediterranean-premium gin produced in Spain with a distinctive botanical bill (including citrus and aromatics). Overlaps with MACERA on Iberian provenance, citrus-driven flavor differentiation, and cocktail-bar end use.
- Bulldog Gin: Premium gin with a transparent botanical list (including dragon eye and lotus leaves) targeting the cocktail enthusiast segment. Comparable to MACERA in marketing differentiation through botanical storytelling rather than legacy.
Direct peers
- Salmon Guru: Madrid-based craft cocktail bar recognized in the World's 50 Best Bars list. Comparable to MACERA as a Madrid-based destination cocktail bar concept focused on mixology innovation and signature house drinks.
Others
- Fever-Tree: Premium mixer brand built specifically to pair with spirits in cocktails. Comparable as an adjacent player — its tonic and natural mixers occupy the same cocktail-building role MACERA targets with its 'Refrescos naturales' line.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MACERA DRINKS social profiles
Digital presenceMACERA DRINKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACERA DRINKS leadership team
Management profileNumber of profiles
MACERA DRINKS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACERA DRINKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACERA DRINKS
What does MACERA DRINKS do?
MACERA DRINKS operates three bar venues in Madrid (Taller Bar, Trafalgar, Club) under the "The New Bodega System / post-bar era" concept, serving signature and classic cocktails built on its own line of artisanal macerated spirits (macerados — gin, whisky, vodka, and rum) produced via a recovered traditional Spanish maceration technique with natural ingredients such as citrus, red fruits, and cinnamon. Customers purchase drinks on premise and also have access to natural refreshers designed to combine with their chosen spirit.
Is MACERA DRINKS a public or private company?
MACERA DRINKS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MACERA DRINKS founded?
MACERA DRINKS was founded in 2015. It employs 1 to 10 people.
Where is MACERA DRINKS based?
MACERA DRINKS is headquartered in Madrid, Spain, in the Europe region.
How does MACERA DRINKS make money?
Two revenue lines are on record. Bar/restaurant sales are the primary driver. The others are proprietary spirit sales.
Who are MACERA DRINKS's main competitors?
Broad incumbents on record are Beefeater, Licor 43 and Hendrick's Gin. Emerging players are Monkey 47, Gin Mare and Bulldog Gin. Salmon Guru is listed as a direct peer. Fever-Tree is listed as an others.
Does MACERA DRINKS have an API?
No public API is recorded for MACERA DRINKS.
What industry is MACERA DRINKS in?
MACERA DRINKS's product category is Cocktail bars and artisanal spirits. Its primary akta.pro industry code is THAFALAJ, Spirits/Cocktail Bars Operated by Producers, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 72241 and its SIC code is 5810.