Mac's Fish & Chips

What Mac's Fish & Chips does

Mac's Fish & Chips is a privately held, independent restaurant business founded in 1991 and headquartered in Saint Paul, Minnesota, operating two physical storefronts in the Twin Cities — one in south Minneapolis (55419) and one on Larpenteur Avenue in St. Paul. The company serves individual consumers in the Minneapolis–St. Paul metropolitan area, specializing in fresh, made-to-order fried seafood. Core menu items include hand-battered fish baskets featuring Cod, Walleye, and Halibut, alongside clam strips, shrimp, walleye tacos, poutine, hand-cut fries, and cheese curds sourced from a local dairy. The operation explicitly avoids heat lamps and pre-prepared holding, positioning freshness and preparation quality as the central value proposition.

The business runs on a relatively thin technology footprint: a third-party restaurant platform, YourMenu, powers the company website, menu management, and direct online ordering system for pickup, complemented by organic social channels on Facebook and Instagram (@macs_fish_chips) and an email newsletter for promotions. There is no proprietary technology, no mobile app, no disclosed delivery fleet, and no AI/ML systems. The technology layer is essentially commodity infrastructure for a small independent operator.

Mac's revenue model is straightforward transactional restaurant economics: individual food items sold at point-of-sale (in-store or via online ordering for takeout) under a unit-pricing, pay-as-you-go model with no subscription, membership, or contracted enterprise revenue. The customer base is a long tail of local consumers and visitors, with no B2B or catering anchor accounts. The company is privately held with no disclosed external funding, parent entity, or institutional ownership, and operates with a total headcount of 13.

Name

Mac's Fish & Chips

Legal name

Mac's Fish & Chips

Website

https://macsfishchipsstrips.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Mac's Fish & Chips is an independent, privately held Twin Cities restaurant founded in 1991, operating two Minneapolis–St. Paul locations that serve made-to-order fried seafood — cod, walleye, halibut, hand-cut fries, and cheese curds — directly to local walk-in and takeout consumers.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Fish and chips
• Fried seafood
• Casual dining
• Comfort food
• Quick service restaurant

Headquarters

HQ city

Saint Paul, Minnesota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: Traditional restaurant revenue through in-person dining and takeout orders. Customers purchase individual food items (fish baskets, tacos, sides, beverages) at point of sale. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mac's Fish & Chips operates quick-service restaurants in the Twin Cities serving traditional British-style fried fish and chips alongside seafood baskets, tacos, poutine, and related casual comfort food. The company sells its own prepared food directly to consumers via dine-in, carryout, and online ordering across multiple metro-area locations.

Product overview

Mac's Fish & Chips is a traditional restaurant operation offering fresh, made-to-order seafood in the Twin Cities (Minneapolis-St. Paul area of Minnesota). The company operates as a single unified service model with no modular platform architecture. The core product offering consists of freshly battered and fried fish baskets featuring Cod, Walleye, and Halibut, complemented by hand-cut fries, cheese curds, clam strips, shrimp, poutines, and walleye tacos. An online ordering system powered by YourMenu® enables customers to place orders for pickup at their locations in south Minneapolis (55419) and St. Paul on Larpenteur. The restaurant has been operating since 1991.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Red Lobster: Red Lobster is the largest U.S. casual-dining seafood chain, offering fried fish, shrimp, and combo platters nationwide. Comparable to Mac's as a high-volume seafood chain built around fried fish baskets and casual dining, but at a vastly larger, broader scale.
• McCormick & Schmick's: McCormick & Schmick's is a national full-service seafood restaurant chain offering broad menus of fish and shellfish. Comparable to Mac's in the seafood category, though operating at a full-service, broader-menu scale.
• Legal Sea Foods: Legal Sea Foods is a long-established New England seafood restaurant group with full-service dining and retail markets. Comparable to Mac's as a multi-decade seafood restaurant brand anchored on quality fish and chips, though operating at a larger full-service scale.
• Bubba Gump Shrimp Co. Bubba Gump Shrimp Co. is a themed casual-dining seafood chain specializing in shrimp and fried seafood platters. Comparable to Mac's as a casual seafood restaurant with a fried-seafood-led menu, though at a broader, themed full-service scale.

Direct peers

• Ivar's: Ivar's is a Seattle-based seafood restaurant group founded in 1938 specializing in fish & chips, clam chowder, and Pacific Northwest seafood. Directly comparable to Mac's as a long-running, region-anchored seafood fast-casual concept with a flagship fish-and-chips menu and multiple locations.
• Captain D's: Captain D's is a long-standing U.S. fast-casual/QSR seafood chain specializing in fried fish, shrimp, and seafood plates. Directly comparable to Mac's as a multi-unit seafood concept built around fried fish baskets and casual dine-in/takeout service.
• Luke's Lobster: Luke's Lobster is an East Coast seafood fast-casual chain specializing in lobster rolls, crab, and shrimp plates. Comparable to Mac's as a small-format, made-to-order seafood counter-service concept with an emphasis on quality and provenance.
• The Angry Crab: The Angry Crab is a U.S. casual seafood chain specializing in Cajun-style boil and fried seafood baskets in counter-service formats. Comparable to Mac's as a multi-unit, made-to-order seafood fast-casual concept with regional concentration and a similar menu format.
• Slapfish: Slapfish is a fast-casual seafood chain focused on sustainable, chef-driven fish and shellfish plates, tacos, and bowls. Directly comparable to Mac's in the seafood fast-casual category with a similar made-to-order, counter-service model and casual menu positioning.
• Fish City Grill: Fish City Grill is a Texas-based casual seafood chain focused on fresh, made-to-order fish tacos, baskets, and Cajun-influenced seafood. Directly comparable to Mac's as a small-format casual seafood concept emphasizing fresh, prepared-to-order fish in a regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MacsFishChipsStrips
• Instagraminstagram.com/macs_fish_chips
• LinkedInlinkedin.com/company/macsfishchips

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac's Fish & Chips