Museo de Arte Contemporáneo - Facultad de Artes, Universidad de Chile

Name

Museo de Arte Contemporáneo - Facultad de Artes, Universidad de Chile

Legal name

Museo de Arte Contemporáneo | Facultad de Artes | Universidad de Chile

Website

https://mac.uchile.cl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Contemporary Art Museum Services

NAICS

Museums (712110), Museums (71211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• Contemporary art museum
• Art conservation services
• Cultural education programs
• Public art gallery
• Exhibition space rental

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Public museum operations: Museum operates as part of Universidad de Chile's Faculty of Arts, funded through public university budget. Free entry to all exhibitions supported by government educational mandate.
2. Space rental services: Both heritage buildings (Parque Forestal and Quinta Normal) available for rental for events, film productions, and photography. Both venues offer conference rooms and large halls.
3. Conservation and restoration services: Provides restoration and conservation services to other institutions through specialized Conservation and Documentation Unit. Notable restoration of 'Descubrimiento de Chile' for Senate of the Republic.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Museo de Arte Contemporáneo (MAC) is a public university museum presenting rotating temporary exhibitions of contemporary art and maintaining a permanent collection of approximately 3,200 works across two heritage buildings in Santiago. Beyond exhibitions, MAC operates free educational programs (EducaMAC, Academia MAC, Programa Estudios Libres, TRANSVERSA internships), a media arts unit (Anilla MAC), and a sound programming initiative (Frecuencia MAC), and delivers professional conservation/restoration services and heritage venue rental to external clients.

Product overview

Museo de Arte Contemporáneo is a university museum with two locations (Parque Forestal and Quinta Normal) offering a unified portfolio of core offerings and specialized programs. The museum's primary products are rotating contemporary art exhibitions and a permanent collection of approximately 3,200 pieces. These are supported by educational programs including EducaMAC, Academia MAC, Programa Estudios Libres, and the TRANSVERSA internship program. The museum operates Anilla MAC as a media arts unit and Frecuencia MAC as its sound programming initiative with listening spaces. Additional services include patrimonial conservation and restoration (available to external institutions), venue rental of its heritage buildings, and management of an institutional historical archive.

Differentiator

Problem solved

Functional benefit

Brands

• Frecuencia MAC: Sound project and audio programming composed of various sound initiatives and podcasts produced by the Education unit (EducaMAC) and Anilla MAC, launched in 2022, with over 80 audio files and podcasts documenting the museum's work with audiences.
• EducaMAC
• Anilla MAC
• Programa Estudios Libres
• TRANSVERSA
• Academia MAC

Products and services

• Exposiciones Temporales (Temporary Exhibitions) Rotating program of contemporary art exhibitions at Parque Forestal and Quinta Normal, featuring national and international artists selected through public open calls and curated cycles, available free of charge Tuesday-Sunday.
• Colección MAC (Permanent Collection) Permanent collection of approximately 3,200 works spanning late 19th century to present, encompassing paintings, drawings, watercolors, sculptures, photographs, video art, mixed media, and installations, with the most complete engraving collection in Chile.
• Servicios de Conservación Patrimonial (Conservation and Restoration Services) Professional conservation, restoration, monitoring and preventive conservation services delivered to external institutions through the Unidad de Conservación y Documentación, with specialized laboratories at both MAC locations.
• Arriendo de Espacios (Heritage Venue Rental) Rental of National Monument heritage buildings at Parque Forestal and Quinta Normal for conferences, events, film and photography productions; includes conference rooms and large halls.
• Frecuencia MAC (Sound Programming and Podcast Series) Sound programming project with podcasts and audio initiatives documenting museum activities with audiences, distributed through SoundCloud and Spotify, accompanied by an on-site listening device for acusmatic pieces.
• Programa Estudios Libres (Free Public Art Education Program) Free continuous education initiative for people without visual arts background, combining academic methodologies with community practices through workshops and open sessions.
• TRANSVERSA (Transversal Internship Program) Transversal internship program for Universidad de Chile undergraduate and graduate students from diverse disciplines, providing hands-on museum experience integrated into specific work areas across the institution.
• Academia MAC (Professional Conferences Program) Educational program led by MAC and MINCAP featuring international specialists and conferences on contemporary art practices, including ongoing knowledge-exchange collaboration with Museo Reina Sofía.
• Anilla MAC (Media Arts Unit) Media arts unit dedicated to interdisciplinary projects at the intersection of art, science, technology and society, producing programs, exhibitions, workshops and streaming presentations.

Quantifiable outcome

• Free entry to all exhibitions serving general public across both locations
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• Metro de SantiagocoreStrategic or Co-development Partner · 16 April 2026Universidad de Chile and Metro de Santiago signed agreement to establish a new MAC exhibition space within Bellas Artes Metro station, expanding museum presence to high-traffic transit area in Santiago.
• Asociación Más MuseosminorStrategic or Co-development Partner · 1 January 2026New association of museums formed to strengthen collaborative work among Chilean cultural institutions.
• Fiscalía Nacional de ChilemajorStrategic or Co-development Partner · 16 December 2025Loan of 58 works from MAC collection to National Prosecutor's Office for 20th anniversary of Criminal Procedure Reform, with curatorial dialogue connecting art and legal institutional values.
• Universidad de Chile - Casa CentralcoreStrategic or Co-development Partner · 1 January 2025Loan of works including pieces by Guillermo Núñez and Francisco Brugnoli for display in Casa Central meeting rooms, connecting university heritage with artistic collection.
• Museu d'Art de GironaminorStrategic or Co-development Partner · 1 January 2025International loan of Roser Bru's 'Cal, cal viva' (1978) for exhibition 'Roser Bru: superar la distancia' in Catalonia, Spain.
• Centro Cultural La MonedamajorStrategic or Co-development Partner · 1 January 2025Loan of works by Aníbal Ortiz Pozo, Israel Roa, and Guillermo Tejeda for exhibition commemorating 140 years of Empresa de Ferrocarriles del Estado.
• Museo Nacional de Bellas ArtesminorStrategic or Co-development Partner · 1 January 2025Loan of works by Roser Bru, Cecilia Vicuña, Luz Donoso, and other women artists for 'Asir la vida' exhibition.
• Museo Reina Sofía (Madrid)majorStrategic or Co-development Partner · 1 January 2025Academia MAC collaboration with Museo Nacional Centro de Arte Reina Sofía including conferences with Ana Vidal, Laura Pelayo, Julia Morandeira, and Pamela Sepúlveda. Part of ongoing international knowledge exchange program.
• Laboratorio Nave ÁgoraminorStrategic or Co-development Partner · 1 January 2025Cultural innovation laboratory conducting 'Lazos Culturales en el Espacio-Tiempo + Radio Experimental' workshop at MAC as part of Academia MAC program, with participants from across Chile.
• Presidencia de la República / Palacio de La MonedamajorStrategic or Co-development Partner · 1 August 2024Loan of 3 Guillermo Núñez works to presidential palace's protocol salon, as part of Visual Arts Month celebrations and Fondo para el Mejoramiento Integral de Museos (FMIM 2024).
• Feria Ch.ACOmajorStrategic or Co-development Partner · 1 January 2024Partnership to enrich MAC's collection through fair collaboration, contributing to acquisition and exhibition opportunities.
• Ministerio de las Culturas, las Artes y el Patrimonio (MINCAP) - CecreacoreStrategic or Co-development Partner · 1 January 2024Long-term partnership for territorial and community work through Centers for Creation (Cecrea). Includes creative residencies with children and youth in regions like Atacama and Los Ríos, with exhibitions at MAC Parque Forestal.
• Senado de la República de ChilecoreStrategic or Co-development Partner · 28 May 2023Alliance for restoration of 'Descubrimiento de Chile' by Pedro Subercaseaux in the Salon de Honor. MAC's Conservation Unit led restoration using 'green restoration' techniques over three weeks.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Museo Tamayo Arte Contemporáneo: Contemporary art museum in Mexico City focused on international contemporary art programming. Comparable as a Latin American contemporary art institution with similar curatorial ambitions and public-facing educational activities.
• Centro Cultural La Moneda: Major Chilean cultural center located beneath La Moneda presidential palace that both loans from and programs alongside MAC. Comparable as a Chilean state-affiliated contemporary exhibition venue with rotating programming and broad public access.
• Museo de Arte de Lima (MALI): Peru's principal art museum spanning pre-Columbian to contemporary collections. Comparable as a major Latin American art museum with significant contemporary programming, educational mission, and heritage venue operations.
• Museo Universitario Arte Contemporáneo (MUAC): University-affiliated contemporary art museum at UNAM in Mexico City. Directly comparable as a public university museum with a similar contemporary art focus, academic ecosystem, and free/low-cost public access model.
• Museo Nacional de Bellas Artes: Chile's national fine arts museum, also located in Santiago and a public institution with free or low-cost admission. It is the closest domestic peer because it shares target audience, free-access cultural mandate, and historical-art scope that overlaps MAC's collection programming.
• Museo de Arte Moderno de Buenos Aires: Argentina's flagship modern and contemporary art museum with a comparable curatorial mission and public-museum operating model. Directly comparable as a Latin American contemporary art institution serving a broad general public with rotating exhibitions and educational programming.
• Museo de la Solidaridad Salvador Allende: Chilean contemporary art museum with a politically and socially engaged collection. Comparable as a Chilean contemporary art institution with public, educational, and exhibition programming aimed at similar audiences.
• Museo de Arte Moderno de Medellín (MAMM): Contemporary art museum in Colombia with strong educational and community programming focus. Comparable as a Latin American contemporary art institution combining exhibitions, education, and public engagement in a single operation.

Broad incumbents

• Pinacoteca de São Paulo: Major Brazilian state-run art museum with broader historical scope. Comparable as a publicly funded heritage museum in the Latin American context with established conservation and exhibition programming.

Emerging players

• Museo Reina Sofía: Spain's national museum of 20th-century and contemporary art and an active partner of MAC through Academia MAC. Comparable as a contemporary art institution whose curatorial collaboration model and international exhibition approach mirror MAC's ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Museo_MAC
• YouTubeyoutube.com/user/MuseoMACuchile
• Facebookfacebook.com/museo.mac
• Instagraminstagram.com/museo_mac
• LinkedInlinkedin.com/company/museo-mac

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museo de Arte Contemporáneo - Facultad de Artes, Universidad de Chile