Mad Batter
Mad Batter is a private custom baking business based in Cullowhee, North Carolina, that produces personalized baked goods on a made-to-order basis for individual and event-based customers. It employs approximately 33 people and operates under the trade name "Mad Batter – Custom Baking."
- Company typePrivate
- Founded-
- HeadquartersCullowhee, North Carolina, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mad Batter does
Mad Batter, operating under the trade name "Mad Batter – Custom Baking," is a private custom baking business headquartered in Cullowhee, North Carolina, United States. The company specializes in producing personalized baked goods on a made-to-order basis, serving end consumers and event-based clients. Public-facing information is limited: the company's website (madbatter.ca) is currently in a transitional "setup" state, indicating that an updated product portfolio or online presence is forthcoming. The firm employs approximately 33 people and can be reached via [email protected].
No public pricing, product catalog, distribution channel, or technology stack details are disclosed in the available source material. The company has no documented funding rounds, no disclosed investors, no management team bios, no partnerships or alliances, no certifications, no patents or trademarks, and no app, API, or integration offerings. Its operating status is described as ongoing but with content updates pending. No operating geographies, customer segments, or revenue figures have been disclosed.
Mad Batter firmographics
Firmographics- Name
- Mad Batter
- Website
- https://madbatter.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mad Batter is a private custom baking business based in Cullowhee, North Carolina, that produces personalized baked goods on a made-to-order basis for individual and event-based customers. It employs approximately 33 people and operates under the trade name "Mad Batter – Custom Baking."
- Ownership category
- akta.pro rank
Mad Batter industry classification
Industry- Product category
- Custom Bakery
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
Keywords
Where Mad Batter is headquartered
LocationHeadquarters
- HQ city
- Cullowhee, North Carolina
- HQ country
- United States
- HQ region
- North America
Markets served
Mad Batter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Mad Batter product offering
Product offeringCore offering
Mad Batter is a custom baking company that produces and sells personalized baked goods to customers. The company operates under the name "Mad Batter – Custom Baking" and reaches customers through its website (madbatter.ca) and email contact ([email protected]). At the time of source capture, the site indicates the business is "getting things setup for some exciting updates," and no detailed product menu or catalog is published.
Product overview
Mad Batter is a custom baking company offering personalized baked goods. The company website currently indicates they are setting up for exciting updates, with limited product portfolio information available.
Differentiator
Problem solved
Functional benefit
Companies that use Mad Batter
Customer profileIdeal customer profiles1 record
Mad Batter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mad Batter partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Mad Batter competitors and assessment
Company assessmentBroad incumbents
- Pillsbury: Iconic mass-market baking brand under General Mills selling refrigerated dough, baking mixes, and ready-to-bake products. Comparable to Mad Batter through its direct overlap in the baked goods and dough-based product category.
- ConAgra Brands (Marie Callender's / Sweet Surrender): Large packaged food company with frozen baked goods and dessert product lines. Comparable to Mad Batter through overlap in consumer baked goods and through the frozen/refrigerated dessert category.
- Duncan Hines: Established baking mixes and frosting brand. Comparable to Mad Batter as it sells into the same consumer baking occasions the custom bakery serves, even though it does so via retail packaged goods.
Direct peers
- Mrs. Fields: National custom-baked cookie and treat brand sold via retail, gifting, and online. Comparable to Mad Batter because it operates in custom and gifting baked goods with direct-to-consumer distribution.
- Magnolia Bakery: Iconic custom cupcakes and baked goods brand with retail locations and nationwide shipping. Comparable to Mad Batter through its custom, occasion-driven baked goods and retail/wholesale footprint.
- Nothing Bundt Cakes: Specialty custom-baked cake franchise focused on personalized celebration cakes. Highly comparable to Mad Batter's custom baking positioning, including order-based, occasion-driven revenue.
- King Arthur Baking Company: Premium baking brand selling baking mixes, flours, and baking education. Highly comparable to Mad Batter because both are positioned around crafted/custom baking products and consumer baking experiences.
- Crumbl Cookies: Fast-growing custom cookie franchise with rotating flavors and online ordering. Comparable to Mad Batter as a custom-baked-goods operator with a strong digital/ordering layer and consumer dessert focus.
- Tatte Bakery & Café: Specialty pastry and custom cake brand with café retail and online ordering. Comparable to Mad Batter because it sells custom and premium baked goods to consumers, with a strong brand identity.
Emerging players
- Insomnia Cookies: Custom cookie brand specializing in late-night delivery and online ordering. Comparable to Mad Batter's custom-baked sweet goods focus, with a more developed digital/delivery model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Mad Batter social profiles
Digital presenceMad Batter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Batter leadership team
Management profileNumber of profiles
Mad Batter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Batter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Batter
What does Mad Batter do?
Mad Batter is a custom baking company that produces and sells personalized baked goods to customers. The company operates under the name "Mad Batter – Custom Baking" and reaches customers through its website (madbatter.ca) and email contact ([email protected]). At the time of source capture, the site indicates the business is "getting things setup for some exciting updates," and no detailed product menu or catalog is published.
Is Mad Batter a public or private company?
Mad Batter is a private company. It is classified as unknown and is currently operating.
When was Mad Batter founded?
Mad Batter was founded in -1. It employs 11 to 50 people.
Where is Mad Batter based?
Mad Batter is headquartered in Cullowhee, North Carolina, United States, in the North America region.
Who are Mad Batter's main competitors?
Broad incumbents on record are Pillsbury, ConAgra Brands (Marie Callender's / Sweet Surrender) and Duncan Hines. Direct peers are Mrs. Fields, Magnolia Bakery, Nothing Bundt Cakes, King Arthur Baking Company, Crumbl Cookies and Tatte Bakery & Café. Insomnia Cookies is listed as an emerging player.
Does Mad Batter have an API?
No public API is recorded for Mad Batter.
What industry is Mad Batter in?
Mad Batter's product category is Custom Bakery. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing. Its NAICS code is 3118 and its SIC code is 2050.