MADAUTO - Madagascar Automobile
- Company typePrivate
- Founded1928
- HeadquartersAntananarivo, Madagascar
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
MADAUTO - Madagascar Automobile firmographics
Firmographics- Name
- MADAUTO - Madagascar Automobile
- Legal name
- Madagascar Automobile (Madauto)
- Website
- https://madauto.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MADAUTO - Madagascar Automobile industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
Keywords
Where MADAUTO - Madagascar Automobile is headquartered
LocationHeadquarters
- HQ city
- Antananarivo
- HQ country
- Madagascar
Offices1 record
Markets served
MADAUTO - Madagascar Automobile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Sales: Sale of new passenger vehicles and commercial vehicles from multiple international brands (Renault, Nissan, Changan, Hyundai, Renault Trucks, FAW). Primary revenue stream.
- Motorcycle Sales: Sale of motorcycles from Honda, KTM, GASGAS, and Peugeot brands.
- After-Sales Service: Maintenance and repair services through authorized workshops for vehicles and motorcycles sold.
- Spare Parts: Sale of original and brand spare parts for vehicles and motorcycles.
- Energy Equipment: Sale of generators (Cummins, Honda Power) and marine equipment (Tohatsu).
- Leasing and Financing: Long-term leasing and financing solutions to facilitate vehicle ownership for customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MADAUTO - Madagascar Automobile product offering
Product offeringCore offering
Madagascar Automobile (MADAUTO) operates a multi-brand automobile dealership in Madagascar, selling new passenger vehicles, commercial trucks, motorcycles, power generators, and marine equipment from 12 international brands through company-owned showrooms. The company also provides authorized after-sales maintenance and repair services, genuine spare parts, long-term vehicle leasing, and automobile financing solutions to both individual consumers and commercial/fleet customers.
Product overview
MADAUTO (Madagascar Automobile) is the leading multi-brand automotive concessionnaire in Madagascar, distributing 12 international vehicle, motorcycle, and equipment brands across 6 provinces. The company operates a unified business model combining vehicle and motorcycle sales (Renault, Nissan, Changan, Hyundai, Honda, KTM, GASGAS, Peugeot), heavy trucks (Renault Trucks, FAW), power generators (Cummins, Honda), spare parts supply, after-sales service, and complementary financing and long-term leasing solutions. These products and services are offered through showrooms, authorized service workshops, and spare parts operations, forming an integrated automotive ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle and Motorcycle Sales (Vente de véhicules et de motos) Sale of new passenger vehicles and motorcycles from international brands distributed by MADAUTO, available to individual consumers and business customers through showrooms in Antananarivo and across 6 provinces.
- After-Sales Service (Service Après-Vente) Authorized maintenance and repair service for vehicles and motorcycles, offered before and after sale through MADAUTO's expert maintenance teams in authorized workshops across Madagascar.
- Spare Parts (Pièces de rechange) Supply of genuine and brand automotive spare parts for vehicles and motorcycles, with expert advisory, sold through authorized service centers.
- Heavy Trucks / Poids Lourds (Renault Trucks, FAW) Sale of heavy commercial trucks from Renault Trucks and FAW, intended for transport, cargo, and commercial delivery operations by enterprise/fleet customers.
- Energy Equipment — Generators and Marine (Énergie: Cummins, Honda Power, Tohatsu) Sale of generator sets from Cummins and Honda Power and marine engines/equipment from Tohatsu for power generation and marine applications for businesses and institutions in Madagascar.
- Long-Term Leasing (Leasing longue durée) Long-term vehicle leasing solutions offered to facilitate access to mobility for individual and business customers in Madagascar.
- Vehicle Financing (Financement automobile) Vehicle financing solutions provided to facilitate customer access to automobile ownership in Madagascar.
Companies that use MADAUTO - Madagascar Automobile
Customer profileSegments3 records
Ideal customer profiles3 records
MADAUTO - Madagascar Automobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MADAUTO - Madagascar Automobile partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- RenaultcoreAuthorized dealer/distributor for Renault passenger vehicles and light commercial vehicles in Madagascar.
- NissancoreAuthorized dealer/distributor for Nissan vehicles including 4x4 models (Patrol) in Madagascar.
- ChangancoreAuthorized dealer/distributor for Changan vehicles in Madagascar.
- HyundaicoreAuthorized dealer/distributor for Hyundai vehicles in Madagascar.
- Renault TruckscoreAuthorized dealer/distributor for Renault Trucks commercial vehicles and heavy trucks in Madagascar.
- FAWcoreAuthorized dealer/distributor for FAW trucks and commercial vehicles in Madagascar.
- Honda MotorcyclescoreAuthorized dealer/distributor for Honda motorcycles and scooters in Madagascar.
- KTMcoreAuthorized dealer/distributor for KTM motorcycles in Madagascar.
- GASGAScoreAuthorized dealer/distributor for GASGAS motorcycles in Madagascar.
- Peugeot MotorcyclescoreAuthorized dealer/distributor for Peugeot motorcycles in Madagascar.
- CumminscoreAuthorized dealer for Cummins generator sets and power equipment in Madagascar.
- Honda Power EquipmentcoreAuthorized dealer for Honda power equipment and generators in Madagascar.
- TohatsucoreAuthorized dealer for Tohatsu marine engines and equipment in Madagascar.
- Hertz MadagascarminorRental partner relationship for vehicle rental services in Madagascar.
Scale indicators5 records
Recent moves5 records
MADAUTO - Madagascar Automobile competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: Inchcape is a global automotive distributor representing premium and volume OEMs across emerging markets including Africa and Asia-Pacific; MADAUTO's model of representing 12 international brands with full sales-service-parts in Madagascar mirrors Inchcape's emerging-market distributor playbook at much larger scale.
- Motus Holdings: Motus is a leading African automotive mobility group with vehicle distribution, dealership retail, parts, and aftermarket service businesses across multiple markets; it is the closest large-cap analog of MADAUTO's integrated vehicle-plus-aftermarket model in an African context.
- Group 1 Automotive: Group 1 is a large multi-brand franchised auto retailer in the US/UK offering new vehicle sales, parts, service, and F&I; despite geographic distance, the multi-brand authorized-dealer + captive parts/service + F&I structure is the same revenue architecture MADAUTO runs in Madagascar.
- Sonic Automotive: Sonic Automotive is a US multi-brand franchised dealer group with EchoPark used vehicles and a sizeable parts/service operation; the franchise-dealer business model with mixed OEM partnerships and a parts/service annuity is structurally similar to MADAUTO's authorized-dealer network.
- Asbury Automotive Group: Asbury is a US multi-brand franchised automotive retailer with Clicklane digital retail, parts, and service operations; comparable in franchise-store-plus-aftermarket architecture, but with a level of digital enablement MADAUTO has yet to develop.
- Lithia Motors / Driveway: Lithia is one of the world's largest multi-brand franchised auto retailers combining new and used vehicles with parts and service; the multi-brand authorized franchise model with a growing aftermarket services base parallels MADAUTO's integrated offering, albeit at vastly larger scale.
Regional players
- AutoCanada Inc. AutoCanada is a multi-brand automotive dealership group in Canada combining new-vehicle sales with parts, service, and collision; comparable in business model and revenue-stream mix to MADAUTO, though operating in a mature North American market rather than emerging Madagascar.
Direct peers
- CFAO Group: CFAO Group operates one of Africa's largest multi-brand automotive and mobility distribution networks, serving as authorized dealer for global OEMs across multiple African countries — a structurally identical model to MADAUTO's 12-brand authorized dealer and after-sales business, just at continental scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MADAUTO - Madagascar Automobile social profiles
Digital presenceMADAUTO - Madagascar Automobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADAUTO - Madagascar Automobile leadership team
Management profileNumber of profiles
MADAUTO - Madagascar Automobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADAUTO - Madagascar Automobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADAUTO - Madagascar Automobile
What does MADAUTO - Madagascar Automobile do?
Madagascar Automobile (MADAUTO) operates a multi-brand automobile dealership in Madagascar, selling new passenger vehicles, commercial trucks, motorcycles, power generators, and marine equipment from 12 international brands through company-owned showrooms. The company also provides authorized after-sales maintenance and repair services, genuine spare parts, long-term vehicle leasing, and automobile financing solutions to both individual consumers and commercial/fleet customers.
Is MADAUTO - Madagascar Automobile a public or private company?
MADAUTO - Madagascar Automobile is a private company. It is classified as unknown and is currently operating.
When was MADAUTO - Madagascar Automobile founded?
MADAUTO - Madagascar Automobile was founded in 1928. It employs 51 to 100 people.
Where is MADAUTO - Madagascar Automobile based?
MADAUTO - Madagascar Automobile is headquartered in Antananarivo, Madagascar.
How does MADAUTO - Madagascar Automobile make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are motorcycle Sales, after-Sales Service, spare Parts, energy Equipment and leasing and Financing.
Who are MADAUTO - Madagascar Automobile's main competitors?
Broad incumbents on record are Inchcape plc, Motus Holdings, Group 1 Automotive, Sonic Automotive, Asbury Automotive Group and Lithia Motors / Driveway. AutoCanada Inc. is listed as a regional player. CFAO Group is listed as a direct peer.
Does MADAUTO - Madagascar Automobile have an API?
No public API is recorded for MADAUTO - Madagascar Automobile.
What industry is MADAUTO - Madagascar Automobile in?
MADAUTO - Madagascar Automobile's product category is Automotive Dealership. Its primary akta.pro industry code is CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes). Its NAICS code is 44111 and its SIC code is 5010.