MadCheetah
MadCheetah is a Michigan-based, privately held liquidation retailer operating online auctions, physical bin stores (MadBins) at three warehouse locations, and an eBay storefront, selling returned and overstock merchandise to individual consumers and offering a $29.99/month subscription program.
- Company typePrivate
- Founded-
- HeadquartersHolland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MadCheetah does
MadCheetah is a privately held, Wyoming, Michigan-based retail liquidation and auction operator that sells returned, surplus, and overstock merchandise to individual consumers through a multi-channel model. The company runs online auctions via a dedicated bidding platform (bid.madcheetah.com) and physical self-service bin stores branded 'MadBins' at three Michigan warehouse locations in Holland, Byron Center/Grand Rapids, and Sturgis. It also maintains an eBay storefront ('madcheetah') and offers paid shipping within the continental United States, plus $5 per-item inter-warehouse transfers.
The underlying technology is a standard e-commerce stack: an online auction platform with an integrated warehouse management interface, account registration, lot search with category filtering, cart/checkout, pickup scheduling, and parking lot camera feeds. There is no proprietary technology, patents, or AI/ML components disclosed. Customer engagement is driven by email notifications, a website-driven funnel, and an optional recurring subscription called MadCheetah+ priced at $29.99 per month, which adds 9am early access, three-week holds, free transfers, and up to three monthly returns on defective items. The 'MC Gives Back' program donates 10% of pre-tax MadBins online sales to customer-selected non-profit partners.
The business model blends transactional revenue (auction wins, bin store purchases, eBay sales, shipping fees) with a small recurring subscription component. The company is operationally small — 6 employees — and geographically concentrated in Michigan, with shipping as the only channel extending beyond state borders. No revenue figures, funding history, management team, or institutional ownership details are publicly disclosed.
MadCheetah firmographics
Firmographics- Name
- MadCheetah
- Legal name
- MadCheetah
- Website
- https://madcheetah.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MadCheetah is a Michigan-based, privately held liquidation retailer operating online auctions, physical bin stores (MadBins) at three warehouse locations, and an eBay storefront, selling returned and overstock merchandise to individual consumers and offering a $29.99/month subscription program.
- Ownership category
- akta.pro rank
MadCheetah industry classification
Industry- Product category
- Liquidation Retail
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
- akta.pro secondary industries
- Online Closeout & Liquidation Marketplaces (CRAEAFAF), General Closeout & Liquidation Stores (CRAEAFAA)
Keywords
Where MadCheetah is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MadCheetah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- MadCheetah+ Subscription: Monthly subscription program offering premium benefits including early access to pickups and bin store (9:00am), up to 3 returns per month, extended hold times (up to 3 weeks), and free product transfers between locations. Subscription model provides recurring revenue stream from dedicated customers.
- Auction Sales: Online auction platform where customers bid on palletized and bulk merchandise returns. Revenue generated from winning bids on auction items.
- MadBins Bin Store Sales: Physical warehouse locations selling bulk/discounted merchandise in bins to customers. Products span multiple categories including clothing, home goods, electronics, and more.
- eBay Store Sales: Presence on eBay marketplace selling merchandise through third-party platform, expanding reach beyond company's direct channels.
- Shipping Services: Provides shipping within continental United States for purchased items for an additional cost. Also offers item transfers between locations for $5 per item (free for MC+ members).
- MadBins Website Sales Donation: Company pledges to donate 10% of pre-tax total of online MadBins (madbins.com) sales to customer-selected non-profit partners. This is deducted from company revenue as charitable contribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MadCheetah+ Membership - $29.99/month + tax |
| Usage-based | Pay-as-you-go | Shipping - Cost varies by item and destination |
| Unit Pricing | Pay-as-you-go | Item Transfer - $5 per item |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
MadCheetah product offering
Product offeringCore offering
MadCheetah operates a multi-channel liquidation retail platform that sells returned, surplus, overstock, and liquidation merchandise through online auctions, three physical bin store warehouses in Michigan, and an eBay marketplace storefront. Customers can bid on palletized lots online or browse and purchase individual bin-store items in person, with subscription, shipping, pickup, and charitable donation (MC Gives Back) services layered on top.
Product overview
MadCheetah operates a multi-channel liquidation and auction platform primarily serving Michigan, combining online auctions with physical bin store locations. The core offering consists of MadCheetah Auctions (competitive bidding platform) and MadBins (self-service bin store), both selling returned, surplus, and overstock merchandise. Premium members can subscribe to MadCheetah+ for enhanced benefits including early access and free transfers. Supporting services include shipping, pickup scheduling, and the MC Gives Back nonprofit donation program.
Differentiator
Problem solved
Functional benefit
Brands
- MC Gives Back: Charitable donation program where MadCheetah pledges to donate 10% of pre-tax online sales from MadBins to nonprofit organizations partnered with the company.
- MadCheetah+ (MC+)
Products and services
- MadCheetah Auctions Online auction platform enabling individual customers to bid on returned, surplus, and overstock merchandise organized into lots across multiple Michigan warehouse locations; bidders register an account, place bids online, and then pick up winning lots or arrange shipping.
- MadBins Physical bin store retail offering where customers purchase unclaimed, returned, and liquidated goods in bulk or individually across categories including Clothing, Home & Kitchen, Beauty, Sports & Outdoors, Electronics, Toys & Games, and more, at three Michigan warehouse locations and online via madbins.com.
- MadCheetah+ Membership Premium recurring subscription priced at $29.99/month plus tax that grants members 9:00am early access to pickups and the bin store, extended hold times up to three weeks, up to three returns per month on defective products, and free automatic product transfers between MadCheetah warehouse locations.
- Shipping & Transfer Services Fee-based fulfillment services that deliver auction purchases to customers within the continental United States for an additional shipping cost, and transfer purchased items between MadCheetah's Michigan warehouses for a $5 per-item fee (waived for MadCheetah+ members).
Quantifiable outcome
- Up to 3 returns per month for subscription members on defective products
- +2 more outcomes
Companies that use MadCheetah
Customer profileSegments2 records
Ideal customer profiles1 record
MadCheetah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MadCheetah partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Non-Profit Partner OrganizationsminorMadCheetah's 'MC Gives Back' program allows non-profit organizations to partner with the company. The company pledges to donate 10% of pre-tax total of online MadBins (madbins.com) sales to the non-profit organization chosen by the customer during checkout. Non-profits must apply and complete verification to be added to the partner list. Donations are disbursed monthly to partner organizations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MadCheetah competitors and assessment
Company assessmentBroad incumbents
- T.J. Maxx (TJX Companies): Mass off-price retailer (TJX parent) sourcing closeouts, overstock, and packaway goods from thousands of vendors — analogous merchandise model but operating at vastly greater scale, with much broader geographic reach.
- Ollie's Bargain Outlet: Large public closeout retailer operating 500+ stores selling liquidated/overstock merchandise in bins and shelves — highly comparable to MadCheetah's MadBins physical stores but at vastly greater scale and geographic reach.
- Big Lots: National closeout retailer selling returned and overstock general merchandise through hundreds of physical stores across the US — comparable assortment breadth and value-retail positioning to MadBins.
Regional players
- Bulldog Liquidators: Midwest-based liquidation buyer and reseller of returns and overstock — comparable closeout retail and sourcing model, regionally focused and operationally adjacent to MadCheetah's Michigan footprint.
Direct peers
- Via Trading: Wholesale liquidation supplier selling pallet and truckload lots of customer returns, overstock, and closeouts to resellers — directly comparable auction/wholesale sourcing model, though primarily B2B.
- B-Stock Solutions: B2B liquidation auction platform connecting major retailers (Walmart, Amazon, Target) with liquidation buyers via online auctions — the closest direct competitor to MadCheetah's online-auction returns model.
- Direct Liquidation: Online B2B liquidation marketplace (owned by WaveMAX) auctioning pallets and truckloads of returned and overstock merchandise — directly comparable to MadCheetah Auctions' palletized online auction format.
- 888 Lots: Online liquidation marketplace auctioning pallets and truckloads of returned and overstock merchandise to buyers — direct competitor in the online pallet/returns auction category.
- Liquidity Services: Operates one of the largest B2B liquidation marketplaces (formerly Liquidation.com) selling customer returns and overstock via online auctions — directly comparable to MadCheetah Auctions' palletized-lot auction model.
Emerging players
- Boxed: Online closeout/specialty retailer selling bulk and discounted household goods — overlapping assortment and online-only liquidation mindset, though operating at much larger scale and without physical bins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MadCheetah social profiles
Digital presenceMadCheetah financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadCheetah leadership team
Management profileNumber of profiles
MadCheetah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadCheetah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadCheetah
What does MadCheetah do?
MadCheetah operates a multi-channel liquidation retail platform that sells returned, surplus, overstock, and liquidation merchandise through online auctions, three physical bin store warehouses in Michigan, and an eBay marketplace storefront. Customers can bid on palletized lots online or browse and purchase individual bin-store items in person, with subscription, shipping, pickup, and charitable donation (MC Gives Back) services layered on top.
Is MadCheetah a public or private company?
MadCheetah is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MadCheetah founded?
MadCheetah was founded in -1. It employs 1 to 10 people.
Where is MadCheetah based?
MadCheetah is headquartered in Holland, United States, in the North America region.
How does MadCheetah make money?
Six revenue lines are on record. MadCheetah+ Subscription is the primary driver. The others are auction Sales, madBins Bin Store Sales, eBay Store Sales, shipping Services and madBins Website Sales Donation.
Who are MadCheetah's main competitors?
Broad incumbents on record are T.J. Maxx (TJX Companies), Ollie's Bargain Outlet and Big Lots. Bulldog Liquidators is listed as a regional player. Direct peers are Via Trading, B-Stock Solutions, Direct Liquidation, 888 Lots and Liquidity Services. Boxed is listed as an emerging player.
Does MadCheetah have an API?
No public API is recorded for MadCheetah.
What industry is MadCheetah in?
MadCheetah's product category is Liquidation Retail. Its primary akta.pro industry code is CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail, with a secondary code of CRAEAFAF, Online Closeout & Liquidation Marketplaces. Its SIC code is 5331.