MAD Productions SA (MAD - Lausanne)

What MAD Productions SA (MAD - Lausanne) does

MAD Productions SA operates MAD Club, a multi-floor nightclub venue in Lausanne's Flon district, established in 1985 (originally as 'Moulin à Danse'). The venue spans 5 floors with 4 dancefloors — Mainfloor, JETLAG (800 capacity), La Mezza, Chandelier, and ZOO — and accommodates up to 2,000 guests. The club runs an event-driven programming model with 350+ operating nights per year, featuring more than 20 recurring themed event brands (Cyber MAD, Baile do MAD, Qarnaval, The Biggest Hip-Hop Party, I Love 90's, MAD IN Reggaeton, etc.) across electro, house, hip-hop, urban, Latin, Afro, and nostalgia genres. The physical infrastructure is a notable asset, including L'Acoustics Kudo and Turbosound Floodlight sound systems, 100+ m² of LED screens, 150+ moving lights, a kinetic motorised light system with 70 pieces, and comprehensive fire-safety and evacuation systems (sprinklers, alarms, 50-camera CCTV, direct fire-department connection).

The business operates a diversified revenue model across nightclub operations (entry/ticket sales), beverage sales (including bottle service), a CHF 25/month subscription membership program with 6,000 active members, private events and corporate bookings handled through MAD Agency, and affiliated hospitality revenue from MAD Groupe subsidiaries: MadHouse Ibis Styles (26-room hotel under partnership with Accor), MAD Café, Saint-François Pub, and MAD Immobilier (real estate). The club serves approximately 350,000 visitors annually, with a primary customer base of adults aged 18-35 plus secondary segments including VIP/premium customers, 40+ party-goers (via La Quadra events), and an alternative-lifestyle community (Qarnaval). Distribution combines the physical venue (Thursday-Sunday operations), the MAD Shop e-commerce platform (mad-shop.ch), table reservations via phone/WhatsApp, and Eventbrite for invitations. Marketing is multi-channel — Instagram, Facebook, TikTok, YouTube, Spotify, email newsletters, and artist/promoter partnerships. The company is privately held, with no disclosed institutional investors or parent entity, and is a Swiss corporation (Société Anonyme) headquartered in Lausanne.

Name

MAD Productions SA (MAD - Lausanne)

Legal name

MAD Productions SA

Website

https://mad.club

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

MAD Productions SA operates MAD Club, a 2,000-capacity multi-floor nightclub in Lausanne, Switzerland, hosting 350,000+ annual visitors and 20+ themed event brands, with supporting hotel, café, and pub venues under MAD Groupe.

Ownership category

akta.pro rank

Product category

Nightclub Entertainment & Hospitality

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Nightclubs & Dance Clubs (THAFAEAC)

akta.pro secondary industries

Nightclubs & Dance Clubs (CRANACAG), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Nightclub entertainment
• Themed party events
• Live music showcases
• Club membership programs
• Private event hosting

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nightclub Operations (Entry/Tickets): Door fees, ticket sales for special events and showcases, general admission for weekly club nights
2. Beverage Sales: Alcoholic and non-alcoholic beverage sales including bottle service and cocktails
3. Membership Subscriptions: Monthly membership program at CHF 25/month offering exclusive benefits and experiences
4. Private Events & Agency: MAD Agency organizes private parties, corporate events; private table reservations and VIP bookings
5. Hotel Operations: MadHouse Ibis Styles hotel with 26 rooms is part of MAD Groupe

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MAD Productions SA operates MAD Club, a multi-floor nightclub venue in Lausanne's Flon district established in 1985, spanning 5 floors and 4 dancefloors with capacity of up to 2,000 guests. The club hosts recurring themed party nights (Cyber MAD, Baile do MAD, Qarnaval, The Biggest Hip-Hop Party, I Love 90's, JETLAG programming and others) and live music showcases featuring international artists, complemented by a CHF 25/month membership program, MAD Shop e-commerce ticketing, and MAD Agency services for private and corporate events.

Product overview

MAD Productions SA operates the MAD Club, a multi-floor nightclub venue in Lausanne's Quartier du Flon, established in 1985. The venue features 5 levels across 4 dancefloors (Mainfloor and JETLAG as primary dancefloors, plus La Mezza, Chandelier, and ZOO), accommodating up to 2,000 guests. The club hosts recurring themed party nights including Cyber MAD (Electro/AfroTech), Qarnaval (adult-themed), Baile do MAD (Brazilian), Sÿndroma (House), Last Last (Afro), NotXe (Urban-Latina), Hot Drip (Urban), Honeys (Mashup), Urban Night 2.0 (Urban), The Biggest Hip-Hop Party (Hip-Hop), 28 Forever (80s/90s Retro), POP Machine (Pop), MAD IN Reggaeton (Latin), La Boum (French Pop), Sarà perchè ti amo (Italo Disco), I Love 90's (90s), Afro Panico (Afro Urban), and La Quadra (40+). Seasonal offerings include MAD Pool Parties Montreux and live showcases featuring international artists. The venue has 6,000 members and welcomes 350,000 visitors annually. Supporting services include MAD Shop for ticketing/membership and affiliated venues MAD Café, MadHouse Ibis Styles hotel, and Saint-François Pub.

Differentiator

Problem solved

Functional benefit

Brands

• Cyber MAD: Electro, AfroTech and Deep House evening featuring Italian DJs, hosted by Zullo's team.
• Baile do MAD
• Qarnaval
• Last Last
• NotXe
• Hot Drip
• Honeys
• Urban Night 2.0
• The Biggest Hip-Hop Party
• Flamenca
• 28 Forever
• POP Machine
• MAD IN Reggaeton
• La Boum
• Sarà perchè ti amo
• I Love 90's
• Afro Panico
• La Quadra
• Sÿndroma
• MAD Pool Parties

Products and services

• MAD Club Multi-floor nightclub venue in Lausanne's Flon district operating since 1985, with 5 levels and 4 dancefloors (Mainfloor, JETLAG, La Mezza, Chandelier, ZOO), accommodating up to 2,000 people and hosting themed party nights, live showcases, and weekly programming Thursday to Sunday.
• JETLAG (3rd floor) Secondary 800-capacity dancefloor on the 3rd floor of MAD Club, dedicated to electro and house music programming, featuring advanced LED screens and kinetic motor lighting system upgrades.
• Cyber MAD Recurring Electro, AfroTech, and Deep House themed night featuring primarily Italian guest DJs, curated by Zullo and team. Branded immersive event concept.
• Baile do MAD Brazilian carnival-themed night featuring dancers and clubbing atmosphere, targeting a new generation of Brazilian music fans.
• Qarnaval avec un grand Q Mythical themed night with SM/BDSM-adjacent dress code and atmosphere, targeting adult audiences seeking alternative-lifestyle nightlife experiences.
• The Biggest Hip-Hop Party Largest hip-hop themed night in Switzerland, hosted at MAD Club since 2020, featuring top MCs and DJs in the urban music genre.
• I Love 90's Recurring 90s nostalgia music night featuring hits from that era with special guest performances for nostalgic 90s music fans.
• Afro Panico Recurring Afro urban music night presented by King Nelson, featuring an energetic mix of house and afro beat music for Afro urban music fans.
• La Quadra Recurring themed night for the 40+ demographic, produced with swagency.ch, targeting an older audience seeking quality nightlife.
• MAD Pool Parties Montreux Summer outdoor pool party series held at Casino Barrière Montreux, featuring DJs, BBQ, pool circus performances, and beach-style events.
• MAD Club Membership Recurring club membership program offering exclusive benefits and experiences starting from CHF 25/month, with 6,000 current active members.
• MAD Shop Online ticketing and merchandise platform (mad-shop.ch) for MAD Club events, including tickets, memberships, merchandise, gift cards, and pool party bookings.
• MAD Agency (Private Events) Agency service organizing private parties, corporate events, group bookings, and exclusive bookings at MAD Club and partner venues, including VIP table reservations.

Quantifiable outcome

• 350,000 visitors annually since 1985
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DES Systeme de sécurité SAcoreOthersProvider of automatic sprinkler systems (Sprinkler anti-incendie) - key component of MAD's fire safety infrastructure across all floors
• Securiton SAcoreTechnology or IntegrationGeneral alarm system provider for the comprehensive security infrastructure
• CertascoreTechnology or IntegrationDetection center and monitoring permanence service for fire and security systems
• Primus AGcoreOthersManual fire extinguishers and fire hose provider - annual certification and maintenance
• Perfolux SAcoreTechnology or IntegrationEmergency lighting systems provider - certified and maintained for evacuation safety
• Tormax Iffland SAcoreOthersAutomatic fire door systems for compartmentalization and safe evacuation
• HémostazcoreOthersProfessional first aid/medical service providing on-site medical staff during events; also trains MAD staff in basic first aid
• Accor (Ibis Styles)coreStrategic or Co-development PartnerPartnership with Accor's Ibis Styles brand for MadHouse hotel (26 rooms) under the MAD Groupe umbrella
• Etablissement cantonal d'assurance (ECA)minorOthersCantonal insurance authority that conducts regular evacuation exercises and safety audits
• Gendarmerie vaudoise / DARDminorOthersAnti-terrorism training exercises conducted on-site twice in 2025 for high-risk scenario simulations

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Zürich venues (e.g., Kaufleuten, Plaza Club): Major Swiss nightclubs in Zurich that compete with MAD for the same Swiss Franc-denominated nightlife spend and international tourist flow. Comparable as the closest domestic Swiss peers operating similar multi-floor nightclub formats.

Direct peers

• Fabric London: Long-standing London nightclub with multiple rooms (Room 1, Room 2, Room 3) and a focus on electronic music programming. Comparable to MAD as a multi-floor venue hosting diverse electronic genres with a strong brand and global recognition.
• Berghain / Panorama Bar: Iconic multi-room Berlin techno nightclub consistently ranked in DJ Mag Top 10 globally. Directly comparable as a flagship European nightclub destination with multiple dancefloors, international DJ programming, and capacity in the 1,500+ range.
• DC-10 Ibiza: Underground-leaning Ibiza club famous for Circoloco residencies. Comparable to MAD as a globally recognized nightclub with strong event-brand IP (analogous to MAD's themed nights) and dedicated international following.
• Amnesia Ibiza: Historic Ibiza superclub with multiple rooms and a strong reputation in house/techno. Comparable to MAD as a multi-room nightclub operator with international artist programming and global brand recognition.
• Bootshaus Cologne: German nightclub consistently in DJ Mag Top 20. Comparable to MAD as a regionally dominant European nightclub with strong electronic music programming, multiple event formats, and a dedicated international following.
• Tresor Berlin: Berlin techno institution with multiple rooms (Tresor, Globus, Ohm). Comparable to MAD as a multi-floor venue with deep programming culture, international audience, and strong brand legacy in the global electronic music scene.
• Hï Ibiza: Ibiza-based superclub regularly topping the DJ Mag Top 100. Comparable to MAD as a global nightlife destination with international DJ residencies, multiple dancefloors, and a premium positioning targeting international visitors.
• Pacha Ibiza: Iconic Ibiza nightclub and global brand with sister venues worldwide. Comparable to MAD as a flagship multi-floor nightclub with strong brand IP, diversified hospitality (hotel/restaurant), and international audience appeal.

Others

• Eventbrite: Ticketing and event platform that MAD uses to distribute exclusive event invitations. Comparable as an ecosystem/technology partner that enables MAD's event-driven distribution and audience management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNZjP7epUhqZ4iKNT0ebHGQ
• Facebookfacebook.com/madlausanne
• Instagraminstagram.com/madlausanne/?hl=fr
• TikToktiktok.com/@madlausanne?lang=fr
• LinkedInlinkedin.com/company/madlausanne

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAD Productions SA (MAD - Lausanne)