Madeleine Design Group
Madeleine Design Group is a privately held, founder-owned full-service luxury interior design firm in South Surrey, British Columbia, serving high-net-worth homeowners across Vancouver and the Lower Mainland on new builds, renovations, and styling projects typically budgeted from $200K to $1M+.
- Company typePrivate
- Founded2012
- HeadquartersSurrey (South Surrey), Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Madeleine Design Group does
Madeleine Design Group is a privately held, founder-owned full-service interior design firm headquartered in South Surrey, British Columbia, founded in 2012 by Madeleine Sloback. The firm specializes in turnkey luxury residential interior design for high-net-worth families and individuals across Vancouver, South Surrey, White Rock, and the Lower Mainland, with project budgets ranging from $200K to $1M+ and engagement cycles of 6 to 18 months. Services span new custom builds, full-home renovations, permit drawings, interior decorating, and custom millwork design, with the firm coordinating contractors, permitting, material specification, furniture procurement, and final styling as a single concierge engagement.
The core product offering is the full-service design engagement, supplemented by 'SPEC'D by MDG' (a semi-custom specification package for smaller renovations or owner-builders) and 'The Shop by Madeleine', a curated e-commerce storefront for furniture and décor. The firm has built a team of approximately seven core professionals, including RID- and LEED-credentialed designers, and maintains recurring general-contractor partnerships (notably Rain City Homes across 5+ projects) that anchor its local market position. Its technology footprint is limited to standard design tools (3D rendering, CAD, space planning); no proprietary software, AI/ML capabilities, or platform technology is disclosed.
Madeleine Design Group generates revenue primarily through professional design fees and markups on furnishings procured on behalf of clients, priced on a project-quote basis rather than fixed published tiers. It operates a sales-led go-to-market model, with prospective clients entering via the website contact form or phone and progressing to a discovery consultation. Demand generation is supported by a YouTube series ('Welcome Home'), blog content, organic social media, Houzz, a newsletter, and PR coverage in regional shelter publications. The firm has accumulated multiple industry awards — including the 2026 Western Canada Design Excellence Awards Designer of the Year, multiple HAVAN and Georgie wins, NKBA design awards, and International Property Awards — that function as its primary brand-equity differentiator in the local luxury residential market.
Madeleine Design Group firmographics
Firmographics- Name
- Madeleine Design Group
- Legal name
- Madeleine Design Group
- Website
- https://madeleinedesigngroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madeleine Design Group is a privately held, founder-owned full-service luxury interior design firm in South Surrey, British Columbia, serving high-net-worth homeowners across Vancouver and the Lower Mainland on new builds, renovations, and styling projects typically budgeted from $200K to $1M+.
- Ownership category
- akta.pro rank
Madeleine Design Group industry classification
Industry- Product category
- Luxury Residential Interior Design
- NAICS
- Interior Design Services (541410)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Kitchen Permitting, Design & Project Management (HSAPAAAK), Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Madeleine Design Group is headquartered
LocationHeadquarters
- HQ city
- Surrey (South Surrey)
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Madeleine Design Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Full-Service Interior Design: Turnkey interior design services covering concept development, space planning, technical drawings, material specifications, permit guidance, contractor coordination, custom millwork design, and full furnishing procurement and installation. Priced at project level with budgets typically ranging from $200K to $1M+. Revenue is earned through professional design fees and markups on furnishings and materials procured on behalf of clients.
- SPEC'D by MDG (Semi-Custom Design): A semi-custom design service delivering curated concept packages and detailed specifications for clients who want expert guidance without the full-service investment. Ideal for small-scale renovations and new construction. Revenue generated through fixed design fees for specification packages.
- Furniture & Decor (The Shop by Madeleine): Standalone furniture and decor sales through The Shop by Madeleine (theshopbymadeleine.com), a curated home goods storefront. Products include furnishings, window treatments, accessories, and décor. Revenue from retail product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Furniture & Decor Services |
| Other | Multi-year contract | $200K–$400K Budget Range |
| Other | Multi-year contract | $400K–$600K Budget Range |
| Other | Multi-year contract | $600K–$1M Budget Range |
| Other | Multi-year contract | $1M+ Budget Range |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Madeleine Design Group product offering
Product offeringCore offering
Madeleine Design Group is a full-service residential interior design firm that delivers turnkey design for new builds, full-home renovations, and furnishing projects, handling concept development, space planning, technical drawings, material specifications, permit guidance, contractor coordination, custom millwork, and final furnishing and styling. It complements this core with a semi-custom "SPEC'D by MDG" specification package and standalone furniture and decor sales through its online storefront, The Shop by Madeleine.
Product overview
Madeleine Design Group operates as a full-service interior design firm offering a tiered suite of services centered around their core Full-Service Interior Design offering. The primary service includes complete concept development, space planning, material specifications, contractor coordination, and custom furnishings. Supporting this core are two additional service tiers: SPEC'D by MDG (semi-custom design packages) and Furniture & Styling Packages, both of which can stand alone or complement the full-service offering. Additional services include Permit Drawings, Renovations, and Interior Decorating. The firm also produces educational content through its "Welcome Home" YouTube video series. The company's work spans luxury residential design across Vancouver, South Surrey, White Rock, and the Lower Mainland.
Differentiator
Problem solved
Functional benefit
Brands
- The Shop by Madeleine: A curated home store offering furniture, decor, and accessories sourced by Madeleine Design Group.
Products and services
- Full-Service Interior Design Signature full-service interior design for new builds and full-home transformations, handling every detail from planning and technical drawings to material specifications, permitting guidance, contractor coordination, custom furnishings, art, and styling. Sold at the project level with budgets typically ranging from $200K to $1M+.
- SPEC'D by MDG
Quantifiable outcome
- Full-home renovation or custom build timelines: 6 to 18 months from initial meeting to final styling
- +1 more outcomes
Companies that use Madeleine Design Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Madeleine Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madeleine Design Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- HAVAN (Home Builders Association Vancouver)minorProfessional membership association for the residential construction and renovation industry. MDG's membership signals credibility within the local building community and provides access to industry resources, networking, and award programs.
- NKBA (National Kitchen & Bath Association)minorProfessional association for kitchen and bath design professionals. MDG's membership and multiple NKBA award wins demonstrate expertise in kitchen and bath design. The association provides credentialing and industry recognition pathways.
- HomeStarsminorHomeStars is a platform connecting homeowners with verified home improvement professionals. MDG maintains a verified profile on the platform for client discovery and reviews.
- Alair Homes (Anmore Custom Home)minorAlair Homes served as the general contractor for the Anmore Custom Home project (5,500 sq ft main house + 1,300 sq ft coach house, completed March 2023). MDG provided interior design; Alair provided construction.
- Tycon Building Solutions (Semiahmoo Ocean View)minorTycon Building Solutions was the general contractor for the Semiahmoo Ocean View new build in White Rock. MDG delivered full-service interior design and furnishing. Project received 2026 Designer of the Year and Best Wellness Space awards.
- New Creation Homes (Ocean Bluff Estate)minorNew Creation Homes served as the general contractor for the four-year, 10,000 sq ft full remodel and addition on Ocean Bluff (White Rock). The project received international attention and was featured in Western Living Magazine.
- Somerset Homes (Dundarave)minorSomerset Homes served as the general contractor for the West Vancouver Arts and Crafts home transformation in Dundarave.
- Woodrose Homes (West Vancouver Penthouse)minorWoodrose Homes collaborated with MDG on the West Vancouver Penthouse project overlooking the Lions Gate Bridge, Burrard Inlet, and Stanley Park.
- Rain City Homes (Multiple Projects)coreRain City Homes is a recurring general contractor partner across multiple MDG projects including Point Grey, Character on West 19th, Kitsilano Character, and others. The partnership appears in at least 5+ project case studies, making it MDG's most frequently referenced construction partner.
- Jedan Brothers (Willoughby Townhome)minorJedan Brothers served as the general contractor for the Willoughby Traditional Townhome renovation project in Langley.
- G.H. Street Ltd. (China Creek Character)minorG.H. Street Ltd. was the general contractor for the China Creek Character home partial renovation project.
- Alair Homes Delta (Commercial Drive Character)minorAlair Homes Delta served as the general contractor for the Commercial Drive Character Home renovation project in Vancouver.
- Sandalwood Contracting (Campbell Valley Cabana)minorSandalwood Contracting (also referred to as Sandlewood Contracting) served as the general contractor for the Campbell Valley Cabana project.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Madeleine Design Group competitors and assessment
Company assessmentEmerging players
- Modsy: Technology-driven interior design service offering 3D room renderings and e-commerce-enabled design packages. Comparable as an emerging digital design platform intersecting with traditional residential design services.
- Havenly: Online interior design platform connecting consumers with professional designers for room-by-room projects at lower price points. Comparable as an emerging technology-enabled competitor targeting adjacent renovation and design tiers.
- Decorilla: Online interior design marketplace offering virtual design services across multiple price tiers including mid-market renovation projects. Comparable as an emerging player encroaching on the small-to-mid renovation segment.
Direct peers
- BattersbyHowat: Vancouver-based luxury interior design firm offering full-service residential and commercial design for high-end clients in the Lower Mainland. Directly comparable to MDG in geography, target client (HNW), service model, and design philosophy.
- Ken Fulk: San Francisco-based full-service interior design and event firm serving HNW residential and hospitality clients. Comparable to MDG in brand-driven luxury positioning, full-service delivery, and content-led marketing.
- Jamie Bush + Company: Los Angeles-based luxury residential interior design firm with a small senior team serving HNW clients on custom homes and renovations. Comparable to MDG in boutique scale, design-led positioning, and project budget tiers.
- Paul Lavoie Design: Montreal-based luxury full-service interior design firm targeting HNW residential clients across Canada. Comparable to MDG in service depth, premium positioning, and concierge delivery model.
- The Cross Decor & Design: Canadian boutique interior design firm offering full-service residential design with a luxury client focus and project-based pricing. Operates with a similar boutique-senior-team model as MDG.
Broad incumbents
- Nate Berkus Associates: Established nationally-recognized interior design brand with a full-service residential practice. Comparable as a broader luxury design incumbent with overlapping HNW client base and product partnerships.
- RH Interior Design: Restoration Hardware's in-house interior design service offering full-service residential design for HNW clients purchasing through RH's galleries and trade program. Comparable as a scaled incumbent in luxury residential design.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Madeleine Design Group social profiles
Digital presenceMadeleine Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madeleine Design Group leadership team
Management profileNumber of profiles
Profiles7 records
Madeleine Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madeleine Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madeleine Design Group
What does Madeleine Design Group do?
Madeleine Design Group is a full-service residential interior design firm that delivers turnkey design for new builds, full-home renovations, and furnishing projects, handling concept development, space planning, technical drawings, material specifications, permit guidance, contractor coordination, custom millwork, and final furnishing and styling. It complements this core with a semi-custom "SPEC'D by MDG" specification package and standalone furniture and decor sales through its online storefront, The Shop by Madeleine.
Is Madeleine Design Group a public or private company?
Madeleine Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madeleine Design Group founded?
Madeleine Design Group was founded in 2012. It employs 1 to 10 people.
Where is Madeleine Design Group based?
Madeleine Design Group is headquartered in Surrey (South Surrey), Canada, in the North America region.
How does Madeleine Design Group make money?
Three revenue lines are on record. Full-Service Interior Design is the primary driver. The others are SPEC'D by MDG (Semi-Custom Design) and furniture & Decor (The Shop by Madeleine).
Who are Madeleine Design Group's main competitors?
Emerging players on record are Modsy, Havenly and Decorilla. Direct peers are BattersbyHowat, Ken Fulk, Jamie Bush + Company, Paul Lavoie Design and The Cross Decor & Design. Broad incumbents are Nate Berkus Associates and RH Interior Design.
Does Madeleine Design Group have an API?
No public API is recorded for Madeleine Design Group.
What industry is Madeleine Design Group in?
Madeleine Design Group's product category is Luxury Residential Interior Design. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 5712.