MadHatters Retail
MadHatters Retail is a privately held Western Canadian variety-store chain operating five mall locations across British Columbia and Alberta, plus a Shopify e-commerce storefront, selling luggage, women's apparel, children's toys, travel accessories, and headwear to general consumers, with national expansion planned through a franchise program.
- Company typePrivate
- Founded-
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MadHatters Retail does
MadHatters Retail, operating under the legal entity Fascino Imports Ltd., is a Western Canadian variety-store chain headquartered in Surrey, BC. The company sells luggage, women's apparel, children's toys, travel accessories, and country-themed headwear through five mall-based retail locations across British Columbia (Surrey, New Westminster, Delta) and Alberta (Edmonton, Calgary), supplemented by a Shopify-powered e-commerce storefront that ships to Canada and the United States. The product catalog spans carry-on to 32-inch suitcases with built-in locks, the Fascino line of ribbed lounge pants and fleece-lined leggings, battery-operated toys from suppliers such as Joybox, and travel accessories including luggage locks, tags, scales, and stadium-approved clear crossbody bags, with unit prices ranging from CAD $2.00 to $24.99.
The business operates a pure direct-to-consumer retail model with no subscription or membership component, monetizing through one-time product sales at fixed unit prices. Technology infrastructure is intentionally lightweight: Shopify serves as both the e-commerce platform and the point-of-sale system across all physical stores, and free standard shipping is offered on Canadian orders over CAD $100 and US orders over USD $75. The company supports its digital marketing through organic Facebook, Instagram, TikTok, and LinkedIn accounts, plus a newsletter offering 10% off first orders. The customer base is undifferentiated B2C, segmented functionally across travelers, parents, and women shoppers, with no enterprise or contracted revenue streams.
Growth is being pursued primarily through a franchise program that supplies partners with store setup, buying power, training, marketing, and systems access, enabling geographic expansion across Canada without proportional corporate balance-sheet investment. The company employs 15 staff in total, was founded in 2005, and is privately held with no public ticker or disclosed funding rounds.
MadHatters Retail firmographics
Firmographics- Name
- MadHatters Retail
- Legal name
- Fascino Imports Ltd.
- Website
- https://madhatters.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MadHatters Retail is a privately held Western Canadian variety-store chain operating five mall locations across British Columbia and Alberta, plus a Shopify e-commerce storefront, selling luggage, women's apparel, children's toys, travel accessories, and headwear to general consumers, with national expansion planned through a franchise program.
- Ownership category
- akta.pro rank
MadHatters Retail industry classification
Industry- Product category
- Variety Store Retail
- NAICS
- General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (45912), Luggage and Leather Goods Retailers (45832), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Closeout / Liquidation Variety Stores (CRAGAJAD)
- akta.pro secondary industries
- Traditional Toy Stores (CRALAFAA), Outdoor & Ride-On Toys Retail (CRALAFAC)
Keywords
Where MadHatters Retail is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
MadHatters Retail business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time retail sales of merchandise including luggage, toys, women's apparel, headwear, handbags, and travel accessories. Products are sold at fixed retail prices through both physical stores and the e-commerce website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed retail prices |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MadHatters Retail product offering
Product offeringCore offering
MadHatters Retail is a Western Canadian variety store chain that sells luggage, women's apparel, children's toys, travel accessories, headwear, and handbags through five physical mall locations in British Columbia and Alberta, plus a Shopify-powered e-commerce website. The company is expanding through a franchise model that provides local partners with store setup, training, supply chain, and marketing support to open new locations across Canada.
Product overview
MadHatters Retail is a Western Canadian variety store brand operating as a Shopify-powered e-commerce platform with physical store locations across British Columbia and Alberta. The product portfolio spans four core categories: (1) Luggage — including carry-ons, medium, large, and extra-large 32-inch suitcases with durable materials and smart features; (2) Women's Apparel — including dresses and the Fascino line of ribbed wide-leg lounge pants and fleece-lined leggings; (3) Children Toys — including LED spinning wands, dancing angel musical toys, penguin race climbing track toys, transparent gear toy trains, and transformer airplane toys; and (4) Headwear — featuring country-themed baseball caps for Mexico, Portugal, France, and Germany. The store also offers a dedicated Travel Accessories category with Canada-themed luggage locks, luggage tags, luggage covers, toiletry bags, and digital scales, plus Handbags including stadium-approved clear crossbody bags. The company operates on a franchise model and ships to customers across Canada and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Luggage Collection Multi-size luggage assortment including carry-ons, medium, large, and extra-large 32-inch suitcases featuring durable materials, built-in locks, and smart features, sold to individual consumers for personal travel use.
- Women's Apparel Women's clothing line including dresses, scarves, ribbed wide-leg lounge pants, and fleece-lined leggings, sold to individual female consumers for everyday wear.
- Children's Toys Children's toys designed to spark imagination and creativity, including LED spinning wands, dancing figures, musical climbing tracks, transparent gear trains, and transformer airplanes, sold to parents and gift-givers.
- Country-Themed Headwear Country-themed baseball caps embroidered with national designs for Mexico, Portugal, France, and Germany, sold to consumers seeking patriotic or souvenir headwear.
- Travel Accessories Travel accessories including Canada-themed luggage locks, luggage tags, luggage covers, digital luggage scales, and toiletry bags, sold to travelers for organizing and securing luggage.
- Handbags Handbags including stadium-approved clear PVC crossbody bags with gold hardware, sold to individual consumers for everyday or event use.
- MadHatters Franchise Program Franchise offering sold to local entrepreneurs that provides store setup, training, supply chain access, and marketing support to operate a MadHatters-branded variety store in their community.
Companies that use MadHatters Retail
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MadHatters Retail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MadHatters Retail partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers MadHatters' e-commerce platform and point-of-sale systems. The company is powered by Shopify, which enables the online store functionality, payment processing, and retail systems integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MadHatters Retail competitors and assessment
Company assessmentBroad incumbents
- Walmart Canada: Mass-market general merchandise and grocery retailer with broad assortment across toys, luggage, apparel, and household. Provides scale and price benchmark for MadHatters' category-level pricing.
- Dollar Tree: Global single-price discount variety chain. Broad incumbent in the discount retail space with multi-category assortment strategy highly analogous to MadHatters' variety store model.
- Winners / HomeSense / Marshalls (TJX Canada): Canadian off-price apparel and home retailer. Overlaps with MadHatters' luggage, apparel, and travel accessory categories under a 'treasure hunt' discount model.
- Canadian Tire: National Canadian general merchandise retailer with strong footprint in travel goods, toys, and seasonal merchandise. Competes with MadHatters on luggage and travel accessories across Canadian malls.
Direct peers
- Five Below: US-based extreme-value variety retailer offering trend-right merchandise across toys, apparel, accessories, and travel goods under $5. Closest model analog to MadHatters' themed/affordable assortment strategy.
- Giant Tiger: Canadian discount variety retailer offering low-cost apparel, household goods, toys, and seasonal merchandise. Comparable in offering breadth, price-point positioning, and Canadian-focused retail footprint.
- Dollarama: Canada's largest single-price-point variety store chain. Direct competitor to MadHatters' variety store concept across toy, household, apparel-adjacent, and seasonal categories, with significantly greater scale and footprint.
Regional players
- Ocean State Job Lot: Northeast US closeout variety retailer. Comparable model (closeout/overstock across toys, luggage, apparel, home) although geographically focused in New England rather than Canada.
- Daiso Japan: Japanese variety retailer with growing North American presence in mall locations. Comparable category-breadth and mall-anchor strategy, though focused on novelty and household goods.
Others
- Costco Canada: Membership warehouse club competing with MadHatters in luggage, apparel, and seasonal general merchandise; relevant as a comparison point for value perception and basket size despite a fundamentally different business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MadHatters Retail social profiles
Digital presenceMadHatters Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadHatters Retail leadership team
Management profileNumber of profiles
MadHatters Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadHatters Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadHatters Retail
What does MadHatters Retail do?
MadHatters Retail is a Western Canadian variety store chain that sells luggage, women's apparel, children's toys, travel accessories, headwear, and handbags through five physical mall locations in British Columbia and Alberta, plus a Shopify-powered e-commerce website. The company is expanding through a franchise model that provides local partners with store setup, training, supply chain, and marketing support to open new locations across Canada.
Is MadHatters Retail a public or private company?
MadHatters Retail is a private company. It is classified as unknown and is currently operating.
When was MadHatters Retail founded?
MadHatters Retail was founded in -1. It employs 11 to 50 people.
Where is MadHatters Retail based?
MadHatters Retail is headquartered in Surrey, Canada, in the North America region.
How does MadHatters Retail make money?
One revenue line is on record: retail Product Sales.
Who are MadHatters Retail's main competitors?
Broad incumbents on record are Walmart Canada, Dollar Tree, Winners / HomeSense / Marshalls (TJX Canada) and Canadian Tire. Direct peers are Five Below, Giant Tiger and Dollarama. Regional players are Ocean State Job Lot and Daiso Japan. Costco Canada is listed as an others.
Does MadHatters Retail have an API?
No public API is recorded for MadHatters Retail.
What industry is MadHatters Retail in?
MadHatters Retail's product category is Variety Store Retail. Its primary akta.pro industry code is CRAGAJAD, Closeout / Liquidation Variety Stores, with a secondary code of CRALAFAA, Traditional Toy Stores. Its NAICS code is 455 and its SIC code is 5331.