Madison Animal Hospital

What Madison Animal Hospital does

Madison Veterinary Hospital is a single-location, full-service veterinary practice operating at 1605 Hughes Rd, Madison, Alabama, since 1979. The practice serves pet owners in Madison, AL and surrounding communities, offering comprehensive care across wellness and prevention, testing and diagnostics (digital X-ray, ultrasound, CT, MRI), advanced care (cardiology, oncology, ophthalmology, orthopedics, pain management, laser therapy), surgical procedures, urgent care, pet boarding, pet grooming, and dog daycare through its Unleashed Dog Camp sub-brand. The clinical team comprises three DVMs (Dr. Sarah Estess, Dr. Chelsea Bodin, Dr. Monique Azor) supported by two professional groomers, with the broader staff totaling approximately ten employees.

The practice operates as an LLC under Alabama law with no disclosed parent company, private equity, or venture capital backing. Revenue is generated through fee-for-service veterinary care, boarding, grooming, and daycare, with payment collected at the time of service via cash, card, pet insurance (Trupanion), and third-party financing (CareCredit, ScratchPay). No pricing is publicly disclosed. The hospital uses a PetPage mobile app and online portal for 24/7 client access to medical records, appointments, and prescription refills, and runs a Re-fur a Friend referral program offering $50 credit/discount incentives.

Customer acquisition is primarily direct-to-consumer through the website (madisonvet.com), phone, local SEO, and word-of-mouth referrals. The practice maintains a specialist referral network for complex cases (ophthalmology, oncology, cardiology, orthopedics, dentistry, internal medicine) and refers after-hours emergencies to Huntsville Veterinary Specialists & Emergency and Madison Veterinary Emergency. Operating hours span Monday-Friday 7AM-6PM, Saturday 7AM-5PM, and Sunday 3PM-5PM.

Name

Madison Animal Hospital

Legal name

Madison Veterinary Hospital, LLC

Website

https://madisonvet.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Veterinary Hospital is a single-location, full-service veterinary practice in Madison, Alabama, serving local pet owners since 1979 with medical, surgical, boarding, grooming, and daycare services delivered by three DVMs.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Veterinary Specialty Imaging Centers (CT/MRI/Advanced Imaging) (HLAMACAL), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary medical services
• Pet boarding services
• Pet grooming services
• Veterinary diagnostics
• Pet daycare services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Medical Services: Revenue from comprehensive veterinary consultations, examinations, diagnostic testing, surgical procedures, and treatments including wellness exams, vaccinations, dental care, and specialized medical services.
2. Pet Boarding: Revenue from overnight and extended pet boarding services with climate-controlled kennels, playtime, and personalized care for dogs and cats.
3. Pet Grooming: Revenue from professional grooming services including baths, haircuts, nail trimming, ear hair plucking, sanitary clips, and specialized treatments.
4. Unleashed Dog Camp (Daycare): Revenue from cage-free, leash-free all-day dog daycare with over 8,000 square feet of outdoor play space, structured activities, and supervised play.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Madison Veterinary Hospital is a full-service veterinary practice providing comprehensive medical, surgical, and preventive care for dogs and cats, including wellness exams, vaccinations, diagnostics (digital X-ray, ultrasound, CT, MRI), advanced specialty care (cardiology, oncology, orthopedics), soft tissue and orthopedic surgery, and urgent care. Beyond clinical services, the hospital operates pet boarding, professional grooming, and a cage-free dog daycare program (Unleashed Dog Camp), with digital record access through the PetPage portal and mobile app.

Product overview

Madison Veterinary Hospital is a full-service veterinary practice offering comprehensive pet healthcare as a single unified service offering. The practice provides wellness and preventive care, diagnostic testing (radiology, bloodwork, imaging), advanced specialty services (cardiology, oncology, orthopedics), surgical procedures, and urgent care. Additional services include Unleashed Dog Camp (daycare), pet boarding, and professional grooming. The practice also offers a digital PetPage online portal and mobile app for 24/7 access to pet medical records and appointment management. Established in 1979, the hospital serves the Madison, Alabama community with three veterinarians.

Differentiator

Problem solved

Functional benefit

Brands

• Unleashed Dog Camp: Cage-free, leash-free all-day dog daycare program with over 8,000 square feet of outdoor play space, featuring play equipment, pools, and supervised rest periods.
• PetPage App

Quantifiable outcome

• Comprehensive care continuity: all services (wellness, surgery, boarding, grooming) available at one location

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Veterinary OphthalmologistscoreImplementation/ SI/ Consulting PartnerMadison Veterinary Hospital collaborates with board-certified veterinary ophthalmologists for complex eye conditions requiring specialized equipment or surgical procedures. The hospital coordinates referrals, shares medical records, and maintains continuity with the primary care team.
• Board-certified Veterinary OncologistscoreImplementation/ SI/ Consulting PartnerThe hospital consults with board-certified veterinary oncologists within their network for advanced cancer diagnosis and treatment. This collaborative approach brings specialist-level insight while maintaining continuity with the primary care team.
• Internal Medicine SpecialistscoreImplementation/ SI/ Consulting PartnerThe hospital consults with internal medicine specialists for complex endocrine disorders and other conditions requiring advanced diagnostic tools or expertise not available in-house.
• Board-certified Veterinary CardiologistscoreImplementation/ SI/ Consulting PartnerFor complex heart conditions requiring specialized procedures such as cardiac catheterization, balloon valvuloplasty, or electrical defibrillation, the hospital refers to board-certified veterinary cardiologists.
• Veterinary Dental SpecialistsminorImplementation/ SI/ Consulting PartnerFor complex dental procedures such as deeply impacted teeth or large teeth requiring surgical removal, the hospital may refer to veterinary dental specialists or surgeons.
• Veterinary Orthopedic SpecialistscoreImplementation/ SI/ Consulting PartnerFor complex orthopedic surgeries such as total hip replacement or complex fracture repairs, the hospital refers to veterinary orthopedic specialists with advanced training in surgical techniques.
• Huntsville Veterinary Specialists & EmergencycoreChannel Partner/ Reseller/ Distributor24-hour emergency animal hospital at 800 Dr. Joseph E. Lowery Blvd, Huntsville, AL 35801. Recommended for after-hours pet emergencies when Madison Veterinary Hospital is closed.
• Madison Veterinary EmergencycoreChannel Partner/ Reseller/ DistributorAfter-hours emergency animal hospital at 27022 US-72, Athens, AL 35613. Open 24 hours on weekends and holidays. Recommended for emergencies outside Madison Veterinary Hospital's business hours.
• TrupanionminorChannel Partner/ Reseller/ DistributorRecommended pet insurance provider. When using pet insurance, payment is due when services are rendered and then the insurance company reimburses the customer.
• CareCreditminorChannel Partner/ Reseller/ DistributorHealthcare credit card accepted for veterinary procedures including exams, spay/neutering, dental cleaning, parasite control, medication, vaccinations, and surgical procedures.
• ScratchPayminorChannel Partner/ Reseller/ DistributorVeterinary loan company (not a credit card) that can be easily applied for via smartphone after receiving a treatment estimate from Madison Veterinary Hospital.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AmeriVet Veterinary Partners: Veterinary partnership network focused on acquiring and supporting general-practice animal hospitals across the US. Comparable because AmeriVet's targets closely match Madison Vet's profile: independent, established, full-service community hospitals.
• Heartland Veterinary Partners: Veterinary practice group acquiring general-practice and mixed-animal hospitals in the Midwest and Southeast US. Comparable because Heartland targets community-rooted, full-service practices — making Madison Vet a strong candidate acquisition comparable.
• VetCor: Consolidator of more than 700 community veterinary hospitals across the US, preserving local brands and operating models. Comparable because VetCor's portfolio consists of general-practice hospitals with similar service breadth (medical, boarding, grooming) to Madison Vet.
• PetVet Care Centers: Multi-location network of companion-animal veterinary practices offering general practice, specialty, urgent care, and boarding/grooming services. Closely comparable operating model to Madison Vet's full-service, single-site-plus-expansion-platform approach.

Broad incumbents

• Banfield Pet Hospital: Largest US veterinary chain, with hospitals primarily inside PetSmart locations offering wellness plans, general practice, and surgery. Comparable because both compete for routine pet-owner volume in the same service categories, though Banfield is much larger and pet-store-anchored.
• BluePearl Veterinary Partners: Network of specialty and emergency veterinary hospitals offering advanced imaging (including CT/MRI), surgery, oncology, cardiology, and ophthalmology. Comparable to Madison Vet's specialty imaging and referral-coordination model, though operating at the referral-only specialty tier.
• National Veterinary Associates (NVA): Large consolidator of companion-animal veterinary hospitals and pet resorts in the US, Canada, Australia, and New Zealand. Comparable because NVA acquires and operates independent vet practices with similar service mixes (medical, boarding, grooming), making Madison Vet a representative acquisition target.
• VCA Animal Hospitals: One of the largest North American networks of full-service veterinary hospitals, offering wellness, diagnostics, surgery, boarding, and grooming under standardized protocols. Directly comparable to Madison Vet's full-service model, though at much larger scale and corporate-owned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madison-animal-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Animal Hospital