What MADNESS GAMES & COMICS LLC does

Madness Games & Comics LLC is a privately held, single-location specialty retail store founded in 2004 and operating from 3000 Custer Road, STE 310, Plano, Texas. The company sells board games, comic books, manga, anime merchandise, trading and collectible card games (including Yu-Gi-Oh!, Magic: The Gathering, and Pokemon), tabletop role-playing games (Dungeons & Dragons, Warhammer), Gundam model kits, Funko POP! figures, toys, apparel, books, and puzzles. Its customer base is composed of individual hobbyists, competitive TCG/CCG players, comic collectors, and pop culture enthusiasts in the Dallas-Fort Worth metroplex, with no enterprise or B2B accounts disclosed.

The business generates revenue exclusively through in-store one-time retail sales at its Plano storefront; there is no e-commerce, subscription, or SaaS component. Pricing is set at point of sale based on MSRP and market conditions. The go-to-market is community-driven: the company hosts recurring programming including Dice Throne tournaments, the MGC Comic Book Club, Warhammer events, board gaming nights, and an annual Free Comic Book Day celebration with publisher partners (DC Comics, Marvel, Dark Horse, IDW, BOOM! Studios, Dynamite Entertainment, Image Comics). Marketing is conducted through organic social channels (Facebook, Instagram, TikTok, X, YouTube) and Constant Contact email newsletters.

The company operates with approximately 8 employees, holds no disclosed funding, and shows no evidence of multi-location expansion, M&A, or technology platform development. Its strategic posture centers on deepening community engagement and event programming rather than scaling footprint, with the website actively maintained and a 2026 copyright indicating ongoing operations.

Name

MADNESS GAMES & COMICS LLC

Legal name

Madness Games & Comics LLC

Website

https://madnessgames.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Madness Games & Comics LLC is a privately held, single-location hobby retail store in Plano, Texas, selling board games, comics, manga, TCGs, RPGs, and collectibles to local hobbyists and pop culture enthusiasts, supported by community events and tournaments.

Ownership category

akta.pro rank

Product category

Hobby & Pop Culture Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Games, Card Games & Puzzles Retail (CRALAFAF)

akta.pro secondary industries

Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI), Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)

Keywords

• Tabletop games retail
• Comic book store
• Trading card games
• Pop culture collectibles
• Collectible hobby merchandise

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue is generated through direct retail sales of physical products including board games, trading card games (TCG/CCG), collectible card games, comics, manga, anime merchandise, toys (including Gundam and Funko POPs), apparel, books, and puzzles. Sales occur through in-store purchases at their Plano, Texas location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Madness Games & Comics LLC is a single-location physical retail store in Plano, Texas that sells board games, comics, manga, anime merchandise, trading card games (TCG/CCG), role-playing games (RPG), Gundam model kits, Funko POP! figures, toys, apparel, books, and puzzles. The store supplements retail sales with community-facing events such as Dice Throne tournaments, the MGC Comic Book Club, and an annual Free Comic Book Day celebration. All transactions occur in-store at the Plano location with no e-commerce channel indicated.

Product overview

Madness Games & Comics LLC operates as a single-location retail store in Plano, Texas, offering a unified offering of pop culture and hobbyist merchandise. The portfolio spans core retail products—board games, comic books, manga, anime, trading card games (TCG/CCG), role-playing games (RPG), Gundam model kits, Funko POP! figures, toys, apparel, books, and puzzles—along with community-focused services including organized gaming events (Dice Throne tournaments), a comic book club, and an annual Free Comic Book Day celebration. There is no digital or SaaS product; all offerings are physical goods and in-store experiences.

Differentiator

Problem solved

Functional benefit

Brands

• MGC Book Club: Comic book club hosted by Madness Games & Comics featuring monthly meetings and discussions
• Dice Throne

Products and services

• Board Games Diverse selection of tabletop and board games including cooperative, strategy, and party games, sold to hobbyists and gamers visiting the physical Plano, Texas store.
• Comics Physical comic books from major publishers including DC Comics, Marvel Comics, Dark Horse Comics, IDW Publishing, BOOM! Studios, Dynamite Entertainment, and Image Comics, sold to comic book readers and collectors.
• Manga Japanese manga publications available for in-store purchase at the Plano, Texas location.
• Anime Merchandise Anime-related merchandise and products sold to pop culture enthusiasts visiting the physical store.
• Trading Card Games (TCG/CCG) Trading card games and collectible card games including Yu-Gi-Oh!, Magic: The Gathering, Pokemon, and other TCG/CCG titles, sold to competitive and casual players.
• Role-Playing Games (RPG) Tabletop role-playing game products including Dungeons & Dragons, Warhammer, and related accessories, sold to tabletop RPG players.
• Gundam Model Kits Gundam model kits and related merchandise sold to model-building hobbyists.
• Funko POP! Figures Collectible Funko POP! vinyl figures sold to pop culture collectors and enthusiasts.
• Toys General toy products and collectibles sold to hobbyists and gift shoppers visiting the store.
• Apparel Clothing and apparel featuring gaming, comic, and pop culture themes sold to walk-in customers.
• Books Books including graphic novels, novels, and reference materials sold to readers and hobbyists.
• Puzzles Puzzle products for hobbyists and casual customers visiting the physical store.
• Dice Throne Tournament Events Organized competitive Dice Throne gaming tournaments hosted at the Plano, Texas store, with rulebook PDFs and bracket resources available for participants.
• MGC Comic Book Club Community book club focused on comic book reading and discussion, featuring monthly meetings, episodes, and community podcast integration for comic fans and hobbyists.
• Free Comic Book Day (FCBD) Event Annual Free Comic Book Day event held at the Plano, Texas store, distributing free comic titles from participating publishers (DC, Marvel, Dark Horse, IDW, BOOM! Studios, Dynamite, Image) to attract and engage customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• DC ComicsminorOthersMajor comic book publisher providing free comic titles for Free Comic Book Day events at Madness Games & Comics. DC Comics participates in the annual FCBD initiative alongside other major publishers.
• Marvel ComicsminorOthersMajor comic book publisher providing free comic titles for Free Comic Book Day events at Madness Games & Comics. Marvel Comics participates in the annual FCBD initiative.
• Dark Horse ComicsminorOthersComic book publisher providing free titles for Free Comic Book Day at Madness Games & Comics.
• IDW PublishingminorOthersComic book and toy publisher providing free titles for Free Comic Book Day at Madness Games & Comics.
• BOOM! StudiosminorOthersComic book publisher providing free titles for Free Comic Book Day at Madness Games & Comics.
• Dynamite EntertainmentminorOthersComic book publisher providing free titles for Free Comic Book Day at Madness Games & Comics.
• Image ComicsminorOthersComic book publisher providing free titles for Free Comic Book Day at Madness Games & Comics.
• Dice ThroneminorOthersDice Throne is a dice-building fantasy combat game published by Roxley. Madness Games & Comics hosts Dice Throne tournaments and maintains rulebook PDFs and gameplay resources for the community.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Things From Another World: Chain of comic and hobby stores plus an online ordering platform, offering comics, toys, games, and collectibles. Comparable due to overlapping product mix and multi-channel retail model.
• Excalibur Comics, Cards & Games: Single-store hobby retailer carrying comics, board games, RPGs, and TCG/CCG with an emphasis on community events and tournaments. Directly comparable to Madness in product scope and event-driven GTM.
• Cool Stuff Inc. Online-first TCG and hobby retailer with strong tournament and singles market presence. Direct competitor for TCG/CCG and board game sales, though primarily online rather than physical.
• Atlantis Games & Comics: Independent local game store with comparable product breadth across board games, TCG/CCG, miniatures, and comics plus in-store events. Operates with a similar community-anchored retail model.
• Miniature Market: Online retailer specializing in board games, miniatures, and TCG. Direct competitor for tabletop hobby SKUs though operating without physical retail footprint.
• Source Comics & Games: Mid-size hobby retailer carrying comics, TCG, miniatures, and board games with active tournament programming. Comparable mid-market LGS comparable in scale and operating model.
• Titan Games & Comics: Multi-location hobby and comics retailer operating in Texas with similar product mix (TCG, board games, comics, miniatures) and in-store tournament programming. Highly comparable direct peer given overlapping geography and customer base.

Broad incumbents

• GameStop: National specialty retailer of video games, collectibles, toys, and hobby merchandise with physical stores and ecommerce. Overlaps on collectibles and TCG, though core focus is video games.
• Barnes & Noble: National bookstore chain carrying manga, graphic novels, hobby books, and a growing board game and toy selection. Incumbent competitor for books, manga, and puzzle categories.

Emerging players

• Noble Knight Games: Specialty online retailer for used and new board games, RPGs, and miniatures. Adjacent competitor for hobby game sales without physical retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madnessgames
• YouTubeyoutube.com/channel/UCsH5mEVV3UFuYGSAWIHNr_w
• Facebookfacebook.com/madnessgames
• Instagraminstagram.com/madnessgamesandcomics
• TikToktiktok.com/@madnessgamescomics?lang=en
• LinkedInlinkedin.com/company/madness-games-&-comics-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADNESS GAMES & COMICS LLC