Mad Priest Coffee Roasters

What Mad Priest Coffee Roasters does

Mad Priest Coffee Roasters is a small-batch specialty coffee roasting company founded in 2015 and headquartered in Chattanooga, Tennessee. The company roasts and sells whole-bean and ground specialty coffees including signature blends (Dark Night of the Soul, Sloth Dispelling Breakfast Blend, Matriarch Espresso Blend), single-origin offerings from Colombia, Haiti, Mexico, Burundi, Ethiopia, Kenya, and Yemen, and a premium Axis Mundi reserve collection sourced in partnership with Qima Coffee. All coffees are DNA-verified through a partnership with RD2 Vision for genetic traceability. Operations span three retail locations in Chattanooga (a roastery/espresso bar and drive-thru on McCallie Avenue, an East Chattanooga pickup location, and a Southside espresso bar), an e-commerce site with home delivery, a subscription program (approximately 18 active products delivering 10% savings on weekly/bi-weekly/monthly schedules), and a wholesale B2B program serving restaurants, hotels, cafes, offices, and churches across Tennessee, Georgia, and Alabama with training, calibration, and quality control support. Distribution extends to Whole Foods Market, O4W Market Atlanta, and Pruett's Market Chattanooga.

The company operates as a for-profit social enterprise under a triple bottom line philosophy (people, planet, profits), positioning itself as a Bionic Roaster and champion of displaced persons with a distinctive irreverent brand identity anchored by Christian-themed naming and the #GetMad Crusade educational content platform on coffee inequality and social justice. Revenue streams include one-time retail coffee sales ($14.99 for 12oz and up to $21.99 for premium single origins), recurring subscriptions (10% off retail), catering and private events, gift cards ($10-$500), and wholesale B2B accounts. The company is SCA certified, has earned a Good Food Award (2022), was a Roaster of the Year Finalist for Roast Magazine (2023), received the SBDC Tennessee Rising Star Award (2025), and maintains environmental certifications including Greenlight and a past BRIC Sustainable Business Choice Award.

Mad Priest is privately held with no disclosed institutional investment or funding rounds identified, operates with only 6 employees (with five titled leadership roles using ecclesiastical designations such as High Priest of Coffee and Archbishop of Sales), offers staff equity shares and profit sharing, and is founder-controlled. Geographic reach remains regional, concentrated in the Southeast United States, with no global footprint claimed.

Name

Mad Priest Coffee Roasters

Legal name

Mad Priest Coffee Roasters

Website

https://madpriestcoffee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mad Priest Coffee Roasters is a 2015-founded Chattanooga-based small-batch specialty coffee roaster and social enterprise selling DNA-verified coffee through three retail locations, e-commerce, subscriptions, and a wholesale B2B program across the Southeast US.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Specialty coffee retail

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans through e-commerce website and two retail locations. Offers multiple sizes (12oz, 2lb, 5lb) and grind options with pricing from $14.99 for 12oz whole bean.
2. Subscription Service: Recurring subscription model offering 10% savings on all coffee products with flexible delivery frequencies (weekly, bi-weekly, monthly). Manages approximately 18 active subscription products.
3. Gift Cards: Digital gift cards in denominations from $10 to $500, redeemable for online purchases or local pickup at roastery.
4. Catering Services: Corporate catering with coffee carafes ($30 for 96oz) and pastries (scones $51, croissants $70, hand pies $84 per dozen).
5. Wholesale B2B: B2B wholesale accounts for restaurants, hotels, cafes, offices, and churches with dedicated support including training, calibration, and quality control services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mad Priest Coffee Roasters is a small-batch specialty coffee roaster founded in 2015 in Chattanooga, TN. The company roasts and sells signature blends (Dark Night of the Soul, Sloth Dispelling Breakfast Blend, Matriarch Espresso), single-origin coffees from origins including Colombia, Haiti, Mexico, Burundi, Ethiopia, Kenya, and the premium Axis Mundi Reserve collection featuring Yemenia-genetics nano-lots. Distribution occurs through an e-commerce website, two company-owned retail locations in Chattanooga, a subscription delivery program, and a wholesale B2B program serving restaurants, hotels, cafes, offices, and churches across Tennessee, Georgia, and Alabama.

Product overview

Mad Priest Coffee Roasters is a specialty coffee company founded in 2015 operating as a small-batch roasting company and social enterprise. The core product portfolio centers on whole bean and ground specialty coffees including signature blends (Dark Night of the Soul dark roast, Sloth Dispelling Breakfast Blend, Matriarch Espresso Blend), single-origin offerings from regions including Colombia, Haiti, Mexico, Burundi, Ethiopia, Kenya, and Yemen, and the premium Axis Mundi Reserve collection sourced in partnership with Qima Coffee featuring rare Yemenia genetics nano-lots. Supporting offerings include subscription services for recurring coffee delivery with 10% savings, branded merchandise (mugs, apparel, stickers), catering services for events, private event hosting at their espresso bar, and a wholesale program serving restaurants, hotels, and cafes across TN, GA, and AL. They operate two retail locations in Chattanooga, TN (an espresso bar and drive-thru) alongside their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Axis Mundi: A reserve collection of the most exquisite coffees from around the world, celebrating places where heaven meets earth. Features rare nano-lots sourced through Qima Coffee's fresh cherry supply chain.

Products and services

• Dark Night of the Soul Dark Roast Blend A 50/50 blend of rotating washed Latin American coffees roasted dark for sweet and nutty flavor with medium to heavy body. Available in 12oz, 2lb, and 5lb sizes with multiple grind options.
• Sloth Dispelling Breakfast Blend A washed-Colombian and natural-Ethiopian blend roasted light-medium for smooth, nutty and balanced everyday coffee.
• Matriarch Espresso Blend An espresso blend offered as part of the core coffee lineup.
• Axis Mundi Reserve Collection A premium reserve collection featuring the finest coffees from around the world, sourced in partnership with Qima Coffee. Includes Yemen coffees with Yemenia genetics and nano-lots from specific villages.
• Single-Origin Specialty Coffees A rotating selection of specialty-grade single-origin coffees from origins including Haiti (Zombie Desert Washed), Colombia (Huila Washed, Suke Quto Ethiopia), Mexico (La Tribu Chiapas), Burundi (Long Miles), Ethiopia (Oromia Wush Wush Natural), Kenya (Kirimiri FCS), and Decaf (Blessed are the Meek EA Colombia).
• Coffee Subscription Service Recurring coffee subscription delivering fresh-roasted single-origin or blended coffees on weekly, bi-weekly, or monthly schedules with 10% savings off retail prices.
• Gift Cards Digital gift cards available in denominations of $10, $25, $50, $100, $250, and $500, redeemable for online purchases or local pickup at roastery locations.
• Branded Merchandise Branded merchandise including mugs ($14.99), t-shirts ($30), and stickers ($2-$7) featuring Mad Priest Coffee branding.
• Catering Services Catering service offering 96oz coffee carafes ($30), scones ($51 per dozen), croissants ($70 per dozen), and hand pies ($84 per dozen) for events with 48-hour advance notice required.
• Private Event Hosting Private event hosting at the Southside Espresso Bar (1900 Broad Street) for celebrations, planning sessions, and gatherings.
• Wholesale Coffee Program B2B wholesale coffee supply to restaurants, hotels, cafes, offices, and churches across Tennessee, Georgia, and Alabama, including training, calibration, and quality control services for partner establishments.

Quantifiable outcome

• 100% money-back guarantee on all coffee products
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Qima CoffeecoreStrategic or Co-development PartnerPartnership for the AXIS MUNDI collection sourcing the finest coffees from Yemen and around the world. Qima Coffee, together with scientists from Alliance for Coffee Excellence, discovered Yemenia pure Arabica 'Mother Population' representing untapped genetic potential. Mad Priest participated in the first global auction where Yemenia was introduced in 2020 and purchased one of the top lots.
• RD2 VisioncoreTechnology or IntegrationGenetic research partnership ensuring all Mad Priest coffees are DNA Verified through RD2 Vision's genetic work. This provides complete traceability and authenticity verification for coffee varieties and origins.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Intelligentsia Coffee: Pioneer specialty coffee roaster with direct trade program, multiple retail locations, and wholesale accounts. Larger scale competitor with similar focus on transparency and education.
• Blue Bottle Coffee: Premium specialty coffee company with extensive retail cafe network, e-commerce, and subscription. Larger competitor operating similar D2C and B2B channels at greater scale.
• Stumptown Coffee Roasters: Well-established specialty coffee roaster with multiple retail locations, wholesale distribution, and subscription services. Larger scale competitor in same specialty coffee category with broader geographic footprint.

Direct peers

• Equator Coffees: Specialty coffee roaster with strong focus on sustainability, direct trade, and award-winning quality. Similar hybrid business model with retail cafes, wholesale, and subscription.
• Ruby Coffee Roasters: Small-batch specialty coffee roaster with focus on transparent sourcing, direct relationships, and quality. Similar scale and specialty focus with award recognition in roasting competitions.
• Colectivo Coffee: Specialty coffee roaster with multi-channel distribution including retail locations, wholesale, and e-commerce. Similar business model with focus on quality and ethical sourcing.
• Counter Culture Coffee: Specialty coffee roaster with strong educational focus, sustainable sourcing, and direct trade relationships. Operates as a Certified B Corporation with similar values around transparency and equitable pricing.
• Heart Coffee Roasters: Specialty coffee roaster emphasizing transparent sourcing and direct relationships. Similar small-batch premium positioning with multiple retail locations and D2C channels.
• Verve Coffee Roasters: Specialty coffee roaster combining e-commerce, retail locations, and farm-level relationships. Similar hybrid business model with subscription services and wholesale accounts.
• Onyx Coffee Lab: Award-winning specialty coffee roaster known for competitions and small-batch roasting. Similar scale and ethos to Mad Priest with strong focus on quality, transparent sourcing, and direct trade relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madpriestcoffee
• YouTubeyoutube.com/madpriestcoffee
• Facebookfacebook.com/madpriestcoffee
• Instagraminstagram.com/madpriestcoffee
• LinkedInlinkedin.com/company/mad-priest-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Priest Coffee Roasters