MADRE
MADRE is a US-based commercial film production company founded in 2022, operating a roster of international directors alongside its Motherwolf emerging-technology production services division to serve global brands and advertising agencies across North America, Latin America, and Europe.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MADRE does
MADRE is a privately held commercial film production company founded in 2022 in Sherman Oaks, California, operating as the US-market sister to MADREFOCA, a production company founded in 2012 with roots in Mexico City and Argentina. The company functions as a talent-led production platform, pairing a roster of approximately eleven internationally based directors (spanning the US, Mexico, Argentina, Brazil, Chile, Germany, and Spain) with brand and agency clients seeking high-end commercials, music videos, branded content, and feature work. Its customer base includes global advertisers such as McDonald's, Netflix, Levis, Chevrolet, WhatsApp, Tinder, Audi/Genesis, Nubank, Audible, and Starlink, with regional sales representation across the East Coast, Midwest, West Coast, and the US Hispanic market.
The company's core product is the director roster itself, supported operationally by Motherwolf, a production services and innovation division that bundles emerging-technology capabilities (AI development, AI integration, volumetric stage, motion capture, Unreal Engine, CGI, 2D animation, offline editing, and finishing) under one roof. Motherwolf is positioned as both a production-services back-office for the roster and a standalone innovation offering for clients seeking tech-enabled visual storytelling. The integration of creative talent and emerging technology is the central technical architecture.
MADRE generates revenue through project-based commercial production engagements negotiated per shoot, with no publicly disclosed pricing, retainers, or volume contracts. Go-to-market relies on portfolio-driven inbound, regional sales representatives covering major US geographies plus a dedicated Hispanic-market rep, and the inherited reputation of MADREFOCA's decade of agency relationships in Latin America. There is no disclosed funding, external investment, or recurring contracted revenue, and the company operates with a small disclosed headcount of approximately 5 employees, indicating a lean partnership-driven model where execution is largely outsourced to directors and freelance crews on a per-project basis.
MADRE firmographics
Firmographics- Name
- MADRE
- Website
- https://madre.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MADRE is a US-based commercial film production company founded in 2022, operating a roster of international directors alongside its Motherwolf emerging-technology production services division to serve global brands and advertising agencies across North America, Latin America, and Europe.
- Ownership category
- akta.pro rank
MADRE industry classification
Industry- Product category
- Commercial Film Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro industry
- Commercial Production Companies (Live-Action)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)Production & Talent Services (Casting, Crew, Production Management)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)
Keywords
Where MADRE is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
MADRE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels4 records
Marketing channels2 records
MADRE product offering
Product offeringCore offering
MADRE is a commercial film production company that represents a roster of international directors for the production of high-end commercials, music videos, branded content, and feature films for global brands and advertising agencies. Through its Motherwolf division, the company also provides emerging-technology production services including AI development and integration, volumetric stage, motion capture, Unreal Engine, CGI and 2D animation, offline editing, and finishing services, supporting projects from concept through delivery.
Product overview
MADRE is a new-wave production company operating as a platform with two primary offerings: MADRE itself as the core production roster of international directors for commercial filmmaking, and Motherwolf as its innovation and production services arm. Motherwolf provides emerging technology services (AI development, AI integration, volumetric stage, motion capture, Unreal Engine, CGI/2D animation, offline editing, and finishing) to guide clients through innovation in service of storytelling. The two divisions work together, with MADRE directors accessing Motherwolf's technical capabilities for projects requiring advanced production technology.
Differentiator
Problem solved
Functional benefit
Brands
- Motherwolf: A space where new voices, tools, and ideas are tested, refined, and released. Guides clients through emerging technologies in service of storytelling. Supports projects from idea through delivery, offering a seamless path from concept to completion. Services include offline editing, AI development, AI integration, volumetric stage, motion capture, Unreal Engine, CGI and 2D animation, and finishing.
Products and services
- MADRE Director Roster A roster of 11 internationally recognized commercial film directors (including Ben Perry, Carol Markowicz, Faride Schroeder, Iain MacKenzie, Jorge Aguilera, Kid Burro, Los Pibes, Luisa Kracht, Nico Bori, and Roberta) available to global brands and advertising agencies for high-end commercial production, music videos, branded content, TV commercials, and feature films.
- Motherwolf A production services division and creative innovation lab that supports projects from idea through delivery with capabilities including live action, offline editing, AI development, AI integration, volumetric stage, motion capture, Unreal Engine, CGI and 2D animation, and finishing services. Guides clients through emerging technologies in service of storytelling.
Companies that use MADRE
Customer profileSegments1 record
Ideal customer profiles1 record
MADRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
MADRE partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
MADRE competitors and assessment
Company assessmentDirect peers
- Division: Globally minded commercial production company with a roster of directors producing advertising for major brands across multiple markets. Comparable to MADRE on international, multi-market commercial production focus.
- Smuggler: Globally recognized commercial production company with a roster of directors producing award-winning advertising for top brands and agencies. Direct competitor to MADRE in the high-end, director-led commercial production space.
- Tool of North America: Boutique commercial and music video production company representing a curated roster of directors and offering integrated post-production capabilities. Comparable on the combination of director representation plus emerging tech/post services that mirrors MADRE's Motherwolf model.
- Biscuit Filmworks: Leading commercial production company with an established roster of award-winning directors producing work for top global brands and agencies. Closely comparable on boutique, talent-led, agency-and-brand-focused production.
- Radical Media: Premier commercial and long-form production company with award-winning directors across advertising, branded content, and documentary. Closely comparable to MADRE in roster-based model serving global brand and agency clients with high-end creative work.
- Furlined: Independent commercial production company representing a roster of directors producing premium advertising for brands and agencies. Direct comparable on boutique commercial production model and brand-side clientele.
- Anonymous Content: High-end commercial and film production company representing a global roster of A-list directors (e.g., directors of major Super Bowl and luxury brand campaigns). Most directly comparable to MADRE on model — director representation plus full-service commercial production for top-tier brands.
- Somesuch: Global commercial production company known for a roster of award-winning directors producing culturally resonant advertising for premium brands. Highly comparable to MADRE on director-led, brand-side commercial model.
- Park Pictures: Boutique commercial production company with a curated roster of award-winning directors producing TV commercials, branded content, and music videos for major brands. Comparable to MADRE on boutique scale, director-led model, and brand-side focus.
Broad incumbents
- RSA Films: Large-scale commercial, film, and music video production company (parent of MJZ) with a deep global director roster and decades-long brand relationships. Comparable as an established incumbent in the same commercial production category MADRE operates in, though larger and broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MADRE social profiles
Digital presenceMADRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADRE leadership team
Management profileNumber of profiles
Profiles3 records
MADRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADRE
What does MADRE do?
MADRE is a commercial film production company that represents a roster of international directors for the production of high-end commercials, music videos, branded content, and feature films for global brands and advertising agencies. Through its Motherwolf division, the company also provides emerging-technology production services including AI development and integration, volumetric stage, motion capture, Unreal Engine, CGI and 2D animation, offline editing, and finishing services, supporting projects from concept through delivery.
Is MADRE a public or private company?
MADRE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MADRE founded?
MADRE was founded in 2022. It employs 1 to 10 people.
Where is MADRE based?
MADRE is headquartered in Los Angeles, United States, in the North America region.
Who are MADRE's main competitors?
Direct peers on record are Division, Smuggler, Tool of North America, Biscuit Filmworks, Radical Media, Furlined, Anonymous Content, Somesuch and Park Pictures. RSA Films is listed as a broad incumbent.
Does MADRE have an API?
No public API is recorded for MADRE.
What industry is MADRE in?
MADRE's product category is Commercial Film Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPAAAMAF, Production & Talent Services (Casting, Crew, Production Management). Its NAICS code is 51211 and its SIC code is 7812.