Madrid 112

What Madrid 112 does

Madrid 112 is the emergency-services and citizen-facing digital administration arm of the Comunidad de Madrid, the regional government (Comunidad Autónoma) of Madrid, Spain. It operates the 112 emergency hotline providing 24/7 response coordination across the region, the 012 citizen attention line, and an integrated suite of digital administration services delivered through the sede.comunidad.madrid portal, the Cuenta Digital unified personal account, the Virtual Health Card (Tarjeta Sanitaria Virtual) mobile app, and a network of physical and mobile offices. The platform-plus-services architecture spans emergency response, health appointment scheduling, administrative procedures, youth benefits, family support, and cultural promotion (PlayMAD, VisitMadrid).

The underlying technology stack is a digital administration platform augmented by AI applications, including the "Sol" virtual assistant for citizen inquiries on the government website. Distribution is omnichannel: phone (112, 012), WhatsApp, email, video call, mobile apps (iOS and Android), Telegram, and an extensive network of physical offices and mobile service units that bring government services to underserved municipalities. Recent strategic moves include an exploratory AI partnership with Samsung Electronics Iberia (July 2026), construction of 103 Plan Vive youth housing units in Loeches (July 2026), and rollout of the Virtual Health Card and Cuenta Digital systems. Operational scale metrics include 5 million+ pollen notifications dispatched in 2026 (25.6% YoY growth) and participation in the European Youth Card network covering 37 countries.

The entity's business model is non-commercial: all services are provided free of charge to citizens and funded through regional taxation, national government allocations, and the regional budget. There is no pricing model, no commercial customers, and no equity investors; ownership sits with the elected regional government. This structure precludes traditional PE/VC/M&A investment, but the underlying digital administration platform, citizen data assets, and omnichannel distribution network represent potential targets for public-sector technology procurement, AI-as-a-service partnerships, or platform-as-a-service export to other autonomous communities.

Name

Madrid 112

Legal name

Comunidad de Madrid

Website

https://madrid112.org

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid 112 is the Comunidad de Madrid regional government's emergency hotline (112) and digital administration platform, serving Madrid-region residents with 24/7 emergency response, the 012 citizen attention line, online administrative procedures, the Cuenta Digital account, and AI-assisted citizen services.

Ownership category

akta.pro rank

Product category

Government Emergency and Citizen Services

NAICS

Fire Protection (92216), Emergency and Other Relief Services (62423)

SIC

Services-Health Services (8000)

akta.pro primary industry

Dispatch, Communications & Medical Control Centers (PSAP/ECC) (HLAFANAK)

akta.pro secondary industry

Crisis Management & Communications Support (Mass Notification) (BPABANAF)

Keywords

• Emergency response services
• Citizen attention hotline
• Digital government portal
• Public administration services
• Regional government services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Distribution channels7 records

Marketing channels12 records

Core offering

Madrid 112 is the emergency services division of the Comunidad de Madrid regional government, providing 24/7 emergency response coordination via the 112 hotline along with the 012 citizen attention service, the Administración Digital portal for online government procedures, and the Cuenta Digital personal account system. It also delivers supplementary services including the Tarjeta Sanitaria Virtual health card app, the PlayMAD cultural content platform, and the Sol AI virtual assistant for citizen inquiries.

Product overview

Madrid 112 operates as the emergency services division of the Community of Madrid regional government. The offering is a platform-plus-services architecture centered on the 112 emergency hotline (Emergencias 112) integrated with the broader citizen attention network. The core product suite includes: the 112 emergency response service, the 012 citizen attention hotline, the Administración Digital portal for online administrative procedures, the Cuenta Digital personal account system, and the Tarjeta Sanitaria Virtual health card app. Supporting services include PlayMad (cultural content platform) and Sol (AI virtual assistant for citizen inquiries). These services are interconnected through the government's digital infrastructure, allowing citizens to access emergency response, health services, administrative procedures, and cultural content through multiple channels including phone, web, mobile apps, WhatsApp, and video call.

Differentiator

Problem solved

Functional benefit

Brands

• 012: Citizen attention service providing information, assistance, and access to government services including the 112 emergency number.
• PlayMAD
• VisitMadrid

Products and services

• Emergencias 112 24/7 emergency services hotline operated by the Comunidad de Madrid, providing coordinated response for emergencies, safety incidents, and crisis situations across the region. Available to all citizens and visitors in the Community of Madrid.
• 012 - Atención al Ciudadano Citizen attention telephone service providing general information about government services, administrative procedures, taxpayer assistance, and consumer protection inquiries for residents of the Community of Madrid.
• Administración Digital Digital government portal (sede.comunidad.madrid) enabling citizens to manage services, procedures, and administrative trámites online with the Community of Madrid government.
• Cuenta Digital Personal digital account system for citizens to access and manage their relationship with the Community of Madrid government services through authenticated login.
• Tarjeta Sanitaria Virtual Virtual health card mobile application enabling citizens to manage health appointments, access medical records, and interact with regional healthcare services. Available on iOS and Android.
• PlayMAD Cultural and informational content platform featuring videos, live streams of government events, and cultural programming for the Community of Madrid region.
• Sol - Asistente Virtual AI-powered virtual assistant that helps citizens quickly find information on the Community of Madrid website through conversational interaction.

Quantifiable outcome

• Reduced healthcare waiting lists with shortest diagnostic test times in 2026
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Samsung Electronics IberiacoreTechnology or Integration · 17 July 2026Exploratory collaboration to advance AI applications with impact in Public Administration. The Community of Madrid met with Samsung Electronics Iberia to identify use cases where AI could improve administrative processes and citizen services within the regional government.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BT (British Telecom): BT operates the UK's 999/112 emergency-call handling infrastructure and broader citizen-services IT contracts, making it a large incumbent telecommunications provider in the same emergency-services and public-sector technology space as Madrid 112.
• Telefónica: Telefónica provides telecommunications and managed-services infrastructure that underpins Spain's emergency-services network including Madrid 112, and operates broader public-sector digital platforms across Spain and Latin America, making it a comparable large incumbent.

Others

• Salesforce Public Sector: Salesforce's public-sector cloud serves government agencies for citizen engagement, case management, and digital service delivery, an adjacent enabling layer for the kind of citizen-attention and Cuenta Digital workflow that Madrid 112 operates.
• ServiceNow Public Sector: ServiceNow's public-sector workflow and case-management platform is sold to government agencies worldwide for citizen-service automation and digital administration, targeting the same digital-administration workload that Madrid 112's sede.comunidad.madrid portal addresses.

Emerging players

• RapidSOS: RapidSOS provides a software platform that links connected devices, IoT sensors, and emergency-data sources directly into 911/112 PSAPs, addressing the same emergency-communications-center problem as Madrid 112 but from a private-sector technology vendor angle.
• Carbyne: Carbyne builds cloud-native emergency-response platforms (location, video, chat, AI triage) for PSAPs and ECCs globally, competing with the legacy PSAP technology stack that Madrid 112 currently operates and partnering with regional governments on modernization.

Direct peers

• 112 Andalucía: Operated by the Junta de Andalucía, 112 Andalucía is the sister regional emergency service for Andalusia, running the same 112 emergency model, citizen attention infrastructure, and digital administration portal as Madrid 112 but for a different autonomous community.
• 112 Catalunya: Run by the Generalitat de Catalunya, 112 Catalunya delivers emergency response, citizen attention, and digital administration services in Catalonia under the same Spanish 112 framework as Madrid 112, with comparable call-center, digital portal, and AI-assistant ambitions.
• 112 Castilla y León: The Junta de Castilla y León's 112 service handles emergency dispatch and citizen attention for that autonomous community, offering a near-identical service architecture to Madrid 112 and serving as a directly comparable regional government operating peer.
• 112 Comunitat Valenciana: Operated by the Generalitat Valenciana, this is the emergency number and citizen services portal for the Valencian Community, replicating the Madrid 112 model of integrated emergency dispatch and digital administration for a different Spanish autonomous community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ComunidadMadrid
• YouTubeyoutube.com/user/el7desol
• Facebookfacebook.com/ComunidadMadrid
• LinkedInlinkedin.com/company/madrid-112
• Instagraminstagram.com/ComunidadMadrid
• TikToktiktok.com/@juventudcmadrid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrid 112