What Madrone Landscape does

Madrone Landscape is a private, vertically integrated design-build-maintain landscape contractor founded in 1977 and headquartered in Atascadero, California. The company serves California's Central Coast from Southern Monterey County through San Luis Obispo County and Northern Santa Barbara County, targeting three primary verticals: high-end residential estates, winery and vineyard estates, and commercial/municipal properties including hotels, HOAs, and public facilities. Named enterprise clients include Tolosa Winery, Halter Ranch Vineyard, Tablas Creek, Epoch Estate Wines, Hotel SLO, and Shoreline Inn.

The company operates three core service divisions — Design, Build, and Maintain — delivered entirely through in-house teams. Design capabilities include conceptual planning, 2D plan sets, photorealistic 3D rendering, and MWELO (California Model Water Efficient Landscape Ordinance) compliance documentation. Build covers hardscaping, planting, irrigation, drainage, lighting, and outdoor living construction. Maintenance is a recurring-revenue weekly service with specialty offerings including the exclusive Healthy Gardens organic treatment program (originated 2013). The team includes licensed Landscape Architect Daniel Mazawa, a certified arborist, and project managers with 100+ years of combined experience holding CLCA Water Management and Irrigation Auditor certifications.

Revenue is generated through professional services fees (design billed at 50/25/25 milestones), project-based construction contracts, and recurring monthly maintenance contracts. Customer acquisition is sales-led, driven by complimentary on-site consultations, referral networks, awards-based reputation (45+ CLCA awards since 1989, including the 2009 statewide President's Trophy), and review platforms (Houzz, Google, Yelp). The company is independently owned with no disclosed institutional investment, founded by Rick Mathews and currently led by President Eric Briner.

Name

Madrone Landscape

Legal name

Madrone Landscape

Website

https://madronelandscapes.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrone Landscape is a privately held, vertically integrated design-build-maintain landscape contractor serving California's Central Coast since 1977, with in-house teams delivering design, construction, and recurring maintenance for winery estates, high-end residential, and commercial clients.

Ownership category

akta.pro rank

Product category

Landscape Design, Construction, and Maintenance Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Construction - Special Trade Contractors (1700), Operative Builders (1531)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industries

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Landscape Architecture & Site Design (BPAHAKAC), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Outdoor & Landscape Lighting Installation (HSAOAFAB), Residential Landscape Design (HSAIABAA)

Keywords

• Landscape design services
• Landscape construction services
• Landscape maintenance services
• Winery vineyard landscaping
• Hardscape irrigation installation

Headquarters

HQ city

Atascadero

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Landscape Design Services: Custom landscape design services including concept plans, planting plans, hardscape plans, irrigation plans, lighting plans, grading and drainage plans, construction documents, and specifications. Process includes complimentary on-site consultation followed by design fee billing at 50%, 25%, and 25% milestones.
2. Landscape Construction: Full-service landscape installation including hardscaping (concrete, walls, pavers, patios, decking, walkways, outdoor kitchens), planting, irrigation, mulching, fencing, drainage, and lighting. All construction crews are in-house with experienced project managers.
3. Landscape Maintenance: Weekly garden and yard maintenance services for residential, commercial, municipal properties, HOAs, and wineries. Includes lawn mowing, detailed pruning, irrigation adjustment. Also offers garden detail maintenance for large projects with seasonal upkeep and event preparation.
4. Landscape Consulting: Consultation services in all aspects of landscaping, available to clients and prospective customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Madrone Landscape is a design-build landscape contractor providing custom landscape design, full-service landscape construction (hardscaping, planting, irrigation, drainage, lighting, outdoor living), and ongoing landscape maintenance for residential, commercial, municipal, HOA, and winery clients across California's Central Coast. The company operates in-house design, construction, and maintenance teams, offers high-resolution photorealistic 3D rendering and MWELO compliance documentation, and delivers specialized services such as the exclusive Healthy Gardens organic treatment program.

Product overview

Madrone Landscape is a design-build landscape contractor offering custom landscape services across California's Central Coast. The company operates three core service divisions: Design (encompassing landscape architecture and 3D rendering capabilities), Build (landscape construction including hardscaping, planting, irrigation, and drainage), and Maintenance (weekly maintenance, garden detail services, and specialized treatments like the Healthy Gardens organic program). Their portfolio includes specialized winery and vineyard estate services as well as residential landscape projects. The company specializes in local, climate-adapted landscapes with expertise in water conservation and sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services
• Landscape Architecture Services
• Landscape Construction Services
• Landscape Maintenance Services
• Winery & Vineyard Estate Projects
• Residential Landscape Projects

Quantifiable outcome

• 80% of total garden cost over 20-year lifespan is for maintenance
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Dorman HydroseedingminorStrategic or Co-development PartnerPartner profile featured on company blog as collaboration spotlight. Dorman Hydroseeding provides hydroseeding services for landscape projects, supporting erosion control and vegetation establishment.
• Red Frog Compost TeasminorStrategic or Co-development PartnerPartner profile featured on company blog. Red Frog Compost Teas provides organic composting services and products used in the Healthy Gardens program.
• SiteOne Landscape SupplycoreChannel Partner/ Reseller/ DistributorPartner profile featured on company blog. SiteOne is a primary landscape supply distributor providing materials and equipment for landscape construction and maintenance.
• Rojas EnterpriseminorStrategic or Co-development PartnerPartner profile featured on company blog as collaboration spotlight. Rojas Enterprise provides construction services for landscape projects.
• One Cool EarthminorStrategic or Co-development PartnerPartnership for updating Atascadero outdoor classrooms. Non-profit organization focused on school gardens and environmental education.
• Porter Construction Inc.minorStrategic or Co-development PartnerFeatured in collaboration spotlight. Porter Construction is a general contractor that Madrone has worked with on construction projects.
• Semmes & Co. BuildersminorStrategic or Co-development PartnerFeatured in collaboration spotlight. Semmes & Co. Builders is a construction company that Madrone collaborated with on projects including the Coastal Contemporary residence in Cayucos.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Southview Design: Southview Design is a Minnesota-based landscape design-build firm offering residential and commercial landscape design, construction, and maintenance with award-winning work. Comparable to Madrone in terms of design-build integration, award recognition, and high-end client focus.
• Cagwin & Dorward: Cagwin & Dorward is a Northern California landscape contractor with full-service design, construction, and maintenance capabilities. Comparable to Madrone as a California-based full-service design-build-maintain operator with long history and high-end residential and commercial focus.
• Ruppert Landscape: Ruppert Landscape is a Mid-Atlantic design-build landscape contractor serving high-end residential and commercial clients with in-house construction and maintenance. Directly comparable to Madrone's design-build-maintain structure, vertically integrated crews, and award-driven quality positioning.
• Villani Landshaping: Villani Landshaping is a Wisconsin-based design-build landscape firm specializing in high-end residential and commercial projects with in-house design, construction, and maintenance. Comparable to Madrone's vertically integrated, award-driven model and emphasis on design-build craftsmanship.

Broad incumbents

• The Davey Tree Expert Company: Davey Tree provides landscape management, design/build, and arboriculture services across North America. Comparable to Madrone through its design-build-maintain offering and certified arborist capability, but operates as a much larger incumbent with utility and commercial contracts.
• BrightView Landscapes: BrightView is the largest commercial landscape services company in the U.S., offering design, installation, and maintenance across residential, commercial, and hospitality segments — comparable to Madrone's integrated service mix but at national scale and primarily focused on commercial maintenance accounts.
• LandCare: LandCare is a national commercial landscape services firm focused on landscape maintenance and enhancement for HOAs, multifamily, and commercial properties. Comparable to Madrone's commercial/HOA maintenance arm and recurring service model, though at a much larger multi-region scale.

Others

• SiteOne Landscape Supply: SiteOne is the largest U.S. distributor of landscape supplies, irrigation, lighting, and nursery products and is listed as a core supply partner for Madrone's construction and maintenance operations. Comparable as an ecosystem participant and channel partner rather than a direct competitor.

Regional players

• MoonScape Landscape & Pools: MoonScape is a Bay Area / Northern California landscape and pool design-build contractor focused on residential and commercial properties. Comparable to Madrone as a California design-build landscaper with similar service categories, though operating in a different region of the state.
• AMS Landscape: AMS Landscape is a Southern California landscape design, build, and maintenance company serving residential and commercial clients. Comparable to Madrone's full-service design-build-maintain model within California, with regional rather than direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MadroneLandscape
• LinkedInlinkedin.com/company/madronelandscape
• Instagraminstagram.com/madronelandscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrone Landscape