Madskoler v. 4H
Madskoler v. 4H is a Denmark-based nonprofit children's cooking camp program organized by 4H with Landbrug & Fødevarer and REMA 1000, delivering volunteer-led, school-kitchen-based cooking education to children aged 8-15 across Danish municipalities.
- Company typePrivate
- Founded2004
- HeadquartersAarhus (Skejby), Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Madskoler v. 4H does
Madskoler v. 4H is a Denmark-based nonprofit children's cooking camp program founded in 2004 and organized by the youth organization 4H (headquartered in Aarhus, Agro Food Park 15, Skejby), in a non-commercial partnership with Landbrug & Fødevarer (Danish Agriculture & Food Council) and REMA 1000. The program delivers hands-on cooking education to children primarily aged 8-12 in school kitchens (Folkeskole madkundskabslokaler) across all Danish municipalities, with specialized variants for youth aged 13-15 (Ungdomsmadskoler) and children with multicultural backgrounds (Etniske Madskoler, municipally subsidized). Delivery is entirely volunteer-based, with approximately 500 volunteer instructors per year recruited via 4H, Ældre Sagen, and vocational school partnerships.
The core product surface comprises 5-day summer Madskoler (650 kr per child) and 3-day autumn/winter break '3 dage med Madskoler' (420 kr per child), each anchored on the annually published Madbogen recipe book developed by Landbrug & Fødevarer nutrition experts. There is no proprietary technology platform; operations run on a self-serve website (madskoler.dk) with QuickPay payment processing, an internal instructor portal (instruktor.madskoler.dk), Google Analytics, and basic social media presence on Facebook, Instagram, and LinkedIn.
Revenue mechanics are a mix of participant fees (650-750 kr per child for standard formats), bundled 4H membership fees (200 kr, valid 12 months), a one-off 1.225 million DKK grant from Landbrugslotteriet received in 2022, and in-kind food sponsorships (eggs, milk, bread, oil, fish, organic proteins) plus administrative labor from Landbrug & Fødevarer and REMA 1000 as CSR contributions. Neither Landbrug & Fødevarer nor REMA 1000 receives any share of participant fee revenue; all participant fees flow to 4H for camp operations. In 2022, the program conducted 93 camps with 1,422 children and 275 volunteer instructors; cumulative reach since 2004 is nearly 30,000 children. Geographic distribution is single-country (Denmark), and there is no disclosed path to international expansion.
Madskoler v. 4H firmographics
Firmographics- Name
- Madskoler v. 4H
- Legal name
- 4H
- Website
- https://madskoler.dk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madskoler v. 4H is a Denmark-based nonprofit children's cooking camp program organized by 4H with Landbrug & Fødevarer and REMA 1000, delivering volunteer-led, school-kitchen-based cooking education to children aged 8-15 across Danish municipalities.
- Ownership category
- akta.pro rank
Madskoler v. 4H industry classification
Industry- Product category
- Children's cooking education / Youth holiday programs
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving) (EDAEAEAG)
Keywords
Where Madskoler v. 4H is headquartered
LocationHeadquarters
- HQ city
- Aarhus (Skejby)
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Madskoler v. 4H business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Participant fees: Families pay a per-child fee for camp participation. Standard Madskoler (5 days) costs 650 kr. '3 dage med Madskoler' (3 days) costs 420 kr. Ungdomsmadskoler costs 750 kr. Etniske Madskoler costs 280 kr. Fees cover raw materials, materials, excursions, activities, and a recipe book (Madbog).
- 4H membership fees: A 4H membership fee of 200 kr is bundled with participation, valid for the current month plus 11 months. 4H receives these fees and uses them to cover organizational operations. Madskoler is organized as a non-profit under 4H.
- Sponsorship and donations: Madskoler receives financial and in-kind support from Landbrugslotteriet (1.225 million kr donation in 2022), as well as sponsors including Danske Æg, Dava Foods, F&H, Fisk- & Skaldyrspartnerskabet, Lehnsgaard, Mejeriernes Skolemælksordning, and Schulstad. Landbrug & Fødevarer and REMA 1000 provide funding and administrative labor as part of their CSR activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Madskoler - 5-day summer camp for children aged 8-12 |
| Unit Pricing | Pay-as-you-go | '3 dage med Madskoler' - 3-day camp during autumn or winter break |
| Unit Pricing | Pay-as-you-go | Ungdomsmadskoler - 5-day camp for youth aged 13-15 |
| Unit Pricing | Pay-as-you-go | Etniske Madskoler - specialized camps with municipal subsidy |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Madskoler v. 4H product offering
Product offeringCore offering
Madskoler v. 4H delivers multi-day, hands-on cooking school programs for Danish children aged 8-15, held during school holidays in school kitchens and led by volunteer instructors from 4H. The core offerings are 5-day summer Madskoler (650 DKK), 3-day '3 dage med Madskoler' (420 DKK), Ungdomsmadskoler for teens (750 DKK), and Etniske Madskoler (280 DKK, municipally subsidized). Each child receives an annual Madbogen recipe book, and the program is organized as a non-profit collaboration between 4H, Landbrug & Fødevarer, and REMA 1000.
Product overview
Madskoler v. 4H operates a portfolio of cooking school programs for children and youth in Denmark. The core offerings are Madskoler (5-day summer cooking schools) and '3 dage med Madskoler' (3-day fall break programs), both for children aged 8-12. Specialized variants include Ungdomsmadskoler for ages 13-15 and Etniske Madskoler for children of various ethnic backgrounds. All programs are delivered by volunteer instructors using the annual Madbogen cookbook as educational material. The organization is operated by 4H in a non-profit partnership with Landbrug & Fødevarer and REMA 1000.
Differentiator
Problem solved
Functional benefit
Brands
- 3 dage med Madskoler: 3-day cooking camp variant held during autumn holidays (primarily week 42) and sometimes winter holidays, priced at 420 DKK.
- Ungdomsmadskoler
- Etniske Madskoler
Products and services
- Madskoler (Summer Cooking Schools) Five-day hands-on cooking school program for children aged 8-12 held during the first two weeks of summer vacation in school kitchens across Denmark. Children learn cooking skills, nutrition, and physical activity, with a family exhibition on the final day. Priced at 650 DKK per child, includes all food, an apron, a recipe book (Madbog), and a 4H membership.
- 3 dage med Madskoler Three-day cooking school program held during fall break (primarily week 42) and occasionally winter break. Focus on food joy and cooking confidence for children aged 8-12. Priced at 420 DKK per child, covers food, activities, and 4H membership. No apron included.
- Ungdomsmadskoler Youth cooking schools for young people aged 13-15, held during summer vacation. Features more challenging and gastronomic dishes, practical cooking, physical activity, team building, and competitions. Priced at 750 DKK per child. Limited availability (typically under 2-3 camps per year).
- Etniske Madskoler Cooking schools for children aged 8-12 with Danish and other ethnic backgrounds. Held during summer, winter, or fall breaks with municipal support. Children explore their own and others' food cultures while learning about Danish ingredients. Priced at 280 DKK per child (subsidized by the relevant municipality).
- Madbogen (The Food Book) Annual cookbook developed by food and nutrition professionals from Landbrug & Fødevarer. Contains child-friendly recipes, cooking tips, and information about ingredients and health. Each participating child receives a printed copy. Available free as PDF for years 2015-2025 on the website.
- Madskoleinstruktør (Volunteer Instructor Program) Volunteer-based program where adults over 18 serve as cooking instructors. No professional background required; training, recipes, and materials provided. Instructors gain experience in pedagogy, nutrition, hygiene, and project coordination. Approximately 500 active volunteer instructors per year.
Quantifiable outcome
- 96% of parents report a good experience with Madskoler (2022 evaluation)
- +4 more outcomes
Companies that use Madskoler v. 4H
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Madskoler v. 4H technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Madskoler v. 4H partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered significant, core and minor.
- Ældre SagensignificantÆldre Sagen has collaborated with 4H since 2017 to recruit volunteer instructors from among its members who want to make a difference for children. Many Ældre Sagen members volunteer as Madskoleinstruktører, providing intergenerational connections and a ready volunteer pipeline.
- 4Hcore4H is the organizing youth organization behind Madskoler. All revenue (participant fees) goes to 4H for camp operations. 4H provides the volunteer framework, local club infrastructure, and coordination through paid consuls who recruit volunteers and match them to school locations. Madskoler is a flagship program of 4H. 4H has approximately 3,000 members. The website madskoler.dk is operated by 4H. Address: Agro Food Park 15, Skejby, 8200 Århus N.
- Landbrug & Fødevarer (Danish Agriculture & Food Council)coreLandbrug & Fødevarer is a non-commercial partner providing funding, administrative labor, and nutritional expertise to Madskoler as part of their CSR commitment. They develop the annual Madbog recipe book with nutrition experts and support the program with staff resources. Neither Landbrug & Fødevarer nor REMA 1000 receive any share of participant fee revenue. Address: Axelborg, Axeltorv 3, 1609 København V.
- REMA 1000coreREMA 1000 is a non-commercial partner providing funding and administrative support as part of their CSR activities. They provide account cards for instructors to purchase groceries at REMA 1000 stores. They do not receive revenue share. Address: Marsalle 32, 8700 Horsens.
- Danske ÆgminorDanske Æg sponsors Madskoler by providing eggs for cooking activities and teaching children about egg properties in cooking. Danske Æg is an association of egg producers and businesses.
- Dava FoodsminorDava Foods sponsors organic protein-rich foods (Ingrid ærter and økologisk quinoa) used in Madskoler cooking activities.
- F&H of ScandinaviaminorF&H of Scandinavia contributes gifts for volunteer instructors annually as part of their support for Madskoler. F&H is a Scandinavian brand and trading house for kitchen and living products with 230 employees.
- Fisk- & SkaldyrspartnerskabetminorFisk- & Skaldyrspartnerskabet supports Madskoler to inspire children to eat more fish and shellfish and give them tools to handle these raw ingredients. It is run by Landbrug & Fødevarer.
- Lehnsgaard (Bornholms Oliemølle A/S)minorLehnsgaard supports Madskoler with their cold-pressed rapeseed oil used in cooking activities. All raw materials are grown and processed on Bornholm.
- Mejeriernes SkolemælksordningminorMejeriernes Skolemælksordning sponsors Madskoler by providing milk for children's lunch each day.
- SchulstadminorSchulstad supports Madskoler as part of their commitment to children's diet and health. The company delivers over 100 million bags of bread annually to Danes.
- Pædagogiske Assistent Uddannelser (Vocational Schools)significantMadskoler collaborates with Pedagogical Assistant Education programs under 'Madens Pædagogik' (Food Pedagogy). Students use Madskoler as a practical placement within their specialization in food, meals, and health as a pedagogical tool. This benefits both the students' professional development and Madskoler's instructor capacity.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Madskoler v. 4H competitors and assessment
Company assessmentDirect peers
- Cooking Matters (Share Our Strength): National non-profit that teaches families and children how to cook healthy, affordable meals. Comparable to Madskoler as a children's/family cooking education non-profit with similar target outcomes around food literacy and healthy eating habits.
- Common Threads: US non-profit that provides hands-on cooking and nutrition education to children, families, and educators. Comparable to Madskoler in mission (children's cooking/nutrition education), delivery (in-person classes with curricula), and non-profit funding model.
- 4H USA: The US arm of the same 4H youth development network that operates Madskoler in Denmark. Operates analogous youth agricultural and food/life-skills programs and represents the closest structural and organizational analogue to the parent entity behind Madskoler.
- Jamie's Ministry of Food: Cooking education initiative founded by Jamie Oliver delivering hands-on cooking classes and food literacy programs. Comparable to Madskoler in its mission of teaching cooking skills and food awareness, though more centralized in physical centers and broader in target audience.
Broad incumbents
- Food Revolution Network: Broader food education and advocacy organization (John and Ocean Robbins) operating global food literacy campaigns and education programs. Comparable as a broader incumbent operating in children's food education space, though more advocacy-led and less event-based than Madskoler.
Regional players
- Norges 4H (Norway 4H): Norwegian branch of the 4H network, operating similar youth development and food/agriculture education programs in a neighboring Scandinavian market. Comparable because of shared 4H brand, mission, and operating model, though activity mix differs slightly in Denmark.
Emerging players
- The Kids Cook Monday: Public health initiative encouraging families to cook together with children on Mondays. Comparable as a children-and-family food literacy program with similar mission around cooking skills and healthy eating, though home-based rather than camp-based delivery.
- Raddish: Subscription-based children's cooking kit and education service delivering monthly cooking experiences and digital curriculum to families. Comparable as a children's cooking education product, though delivered digitally/subscription rather than via in-person camps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Madskoler v. 4H social profiles
Digital presenceMadskoler v. 4H financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madskoler v. 4H leadership team
Management profileNumber of profiles
Profiles3 records
Madskoler v. 4H funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madskoler v. 4H M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madskoler v. 4H
What does Madskoler v. 4H do?
Madskoler v. 4H delivers multi-day, hands-on cooking school programs for Danish children aged 8-15, held during school holidays in school kitchens and led by volunteer instructors from 4H. The core offerings are 5-day summer Madskoler (650 DKK), 3-day '3 dage med Madskoler' (420 DKK), Ungdomsmadskoler for teens (750 DKK), and Etniske Madskoler (280 DKK, municipally subsidized). Each child receives an annual Madbogen recipe book, and the program is organized as a non-profit collaboration between 4H, Landbrug & Fødevarer, and REMA 1000.
Is Madskoler v. 4H a public or private company?
Madskoler v. 4H is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madskoler v. 4H founded?
Madskoler v. 4H was founded in 2004. It employs 11 to 50 people.
Where is Madskoler v. 4H based?
Madskoler v. 4H is headquartered in Aarhus (Skejby), Denmark, in the Europe region.
How does Madskoler v. 4H make money?
Three revenue lines are on record. Participant fees are the primary driver. The others are 4H membership fees and sponsorship and donations.
Who are Madskoler v. 4H's main competitors?
Direct peers on record are Cooking Matters (Share Our Strength), Common Threads, 4H USA and Jamie's Ministry of Food. Food Revolution Network is listed as a broad incumbent. Norges 4H (Norway 4H) is listed as a regional player. Emerging players are The Kids Cook Monday and Raddish.
Does Madskoler v. 4H have an API?
No public API is recorded for Madskoler v. 4H.
What industry is Madskoler v. 4H in?
Madskoler v. 4H's product category is Children's cooking education / Youth holiday programs. Its primary akta.pro industry code is EDAEAEAG, Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving). Its NAICS code is 62441 and its SIC code is 8351.