Mädchen an den Ball

What Mädchen an den Ball does

Mädchen an den Ball is a German non-profit initiative that delivers free, inclusive football (soccer) training programs for girls aged 6-16. The program operates across 11 German cities, including Munich, Hamburg, Cologne, Nürnberg, Dortmund, Düsseldorf, Bochum, Chemnitz, Augsburg, and Karlsruhe, with the operating entity structured as BIKU gGmbH. Founded by Anna Seliger, the program is designed to lower barriers to participation in football for girls by removing membership fees and creating dedicated training environments. Delivery is enabled through partnerships with established football clubs such as TSV 1860 München and DJK Karlsruhe-Ost, plus brand associations including FC Bayern München Frauen.

The underlying operating model is low-tech and human-capital-driven: training is delivered by volunteer coaches on club-provided pitches, with a basic WordPress website (hosted on 1&1 IONOS) serving as the public-facing digital channel for recruitment and communications. A new indoor venue at Pineapple Park has been added to enable year-round sessions, indicating modest infrastructure investment beyond seasonal outdoor fields. The program has received international expansion inquiries from Austria, Switzerland, and Italy, signaling latent cross-border demand for the model.

The revenue model is that of a typical German gemeinnützige GmbH: corporate sponsorship (Postcode Lotterie, VIACTIV Krankenkasse, BBBank), municipal grants, and donations. Sessions are provided at no cost to participants, meaning there is no direct monetization from end users. Go-to-market is community-led, relying on local club partnerships, regional media coverage (including television exposure at the Nürnberg launch), and word-of-mouth among parents in target cities.

Name

Mädchen an den Ball

Legal name

BIKU gGmbH – Gemeinnützige Gesellschaft mit beschränkter Haftung zur Förderung der außerschulischen und schulischen Jugendhilfe – Bildung, Integrationsprogramme, Kultur und Ferienangebote

Website

https://maedchen-an-den-ball.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mädchen an den Ball operates a free, non-profit football training program for girls aged 6-16 across 11 German cities. Delivered through BIKU gGmbH and founded by Anna Seliger, the program relies on corporate sponsors, municipal grants, and partner-club infrastructure to remove participation barriers.

Ownership category

akta.pro rank

Product category

Community Youth Sports (Girls' Football Training)

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community youth football
• Girls-only sports training
• Free drop-in training
• Non-profit youth programs
• Inclusive football sessions

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship and donations: Funded by corporate sponsors (Postcode Lotterie, VIACTIV Krankenkasse, BBBank), local government grants, and institutional donations. No revenue is generated from participants — the program is free for all attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mädchen an den Ball runs a free, inclusive, girls-only football training program for children aged 6–16 across 11 German cities. Sessions are held on partner-club pitches, Bolzplätze, parks, and school sports facilities, year-round including school holidays, with no registration, no club membership, and no performance selection required. Training is delivered by paid coaches in 2-hour weekday afternoon blocks and is designed to make girls visible in public space rather than to develop competitive players.

Product overview

Mädchen an den Ball is a single, unified community sports program offering free, inclusive football training exclusively for girls aged 6-16. The program operates across multiple German cities (Munich, Augsburg, Hamburg, Cologne, Dortmund, Bochum, Düsseldorf, Nuremberg, Chemnitz, Karlsruhe) at cooperating club facilities. The service is provided at no cost to participants, requires no registration, and is designed to increase girls' visibility in public spaces through low-threshold, broad-sports-oriented activities. Competitions are secondary to the program's focus on fun, communication, and diverse interaction among participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Football Training Program for Girls

Quantifiable outcome

• 26 girls at Cologne opening, growing across 11 cities

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• TSV 1860 MünchenminorChannel Partner/ Reseller/ DistributorThree TSV 1860 players visited the München-Untergiesing location for a meet-and-greet event, providing inspiration and role models for participants. TSV 1860 provides pitch access at their facilities.
• DJK Karlsruhe-Ost 1921 e.V.coreChannel Partner/ Reseller/ DistributorDJK Karlsruhe-Ost provides training facilities and acts as the local implementation partner for Karlsruhe. The DJK Sportverband's motto aligns with the program's community values around integration and inclusion.
• Vorwärts Spoho 98 e.V.minorStrategic or Co-development PartnerLocal Köln partner present at the opening, with representative Lea Wipperman delivering a speech emphasizing the importance of low-threshold sports offerings for girls.
• Torsten Burmester (Oberbürgermeister Köln)minorOthersMayor of Köln serving as patron (Schirmherr) of the Köln location, lending city-level institutional support.
• Martin Lenz (Sportbürgermeister Karlsruhe)minorOthersSport mayor of Karlsruhe serving as Schirmherr (patron) for the Karlsruhe location.
• FC Bayern München (Frauen)minorGTM or Marketing Partner22 participants from Mädchen an den Ball served as mascot Einlaufmädchen (walk-on girls) at the FC Bayern Frauen Bundesliga match against VfL Wolfsburg on 22 February 2026 at FC Bayern Campus.
• Anfragen aus Österreich, Schweiz und Italien (inquiries from Austria, Switzerland, Italy)minorStrategic or Co-development PartnerInternational expansion inquiries received from Austria, Switzerland, and Italy. Contacts are being reviewed and conversations with potential international partners are underway.
• Franken TV / Antenne BayernminorGTM or Marketing PartnerLocal TV station and radio partner covering the Nürnberg opening on 2 March 2026, producing a broadcast segment about the program.
• München TVminorGTM or Marketing PartnerMunich-based local TV partner that has produced a promotional video spot about the organization.
• Bezirksausschüsse (Munich district councils)minorOthersMultiple Munich district councils (3 Maxvorstadt, 5 Au-Haidhausen, 6 Sendling, 9 Neuhausen Nymphenburg, 10 Moosach, 11 Milbertshofen Am Hart, 12 Schwabing Freimann, 13 Bogenhausen, 14 Berg am Laim, 18 Untergiesing Harlaching, 19 Fürstenried Forstenried Solln) provide local political support for Munich locations.

Scale indicators2 records

Recent moves6 records

Others

• SOS-Kinderdorf: Germany-rooted international NGO providing youth welfare and family support services, including sport and recreation programming for children. Comparable as a recognized § 75 SGB VIII youth welfare provider operating at national scale.
• DFB-Stiftung Sepp Herberger: German football foundation supporting youth, social, and inclusion-focused football initiatives across Germany. Closely aligned thematic peer in the football-for-social-impact ecosystem supported by the same institutional backdrop.

Broad incumbents

• Deutscher Fußball-Bund (DFB): German national football federation with broad girls' and women's football development programs (e.g., DFB-Stiftung Sepp Herberger, Mädchen-Förderung). Provides the institutional backdrop in which Mädchen an den Ball operates but at much larger scale and scope.

Regional players

• Kinder+Sport: German corporate-backed initiative promoting children's movement and sport across multiple disciplines, including football. Operates in Germany with a broader multi-sport scope but similar youth/community activation model.

Direct peers

• Laureus Sport for Good Foundation: Global foundation funding community sport programs for underprivileged youth, including girls' participation initiatives. Comparable as a sport-for-development grantmaker and ecosystem convener rather than a direct program operator.
• Kicking Girls: German initiative promoting football and self-confidence for girls and young women through free training and educational programs. Operates as the closest direct parallel to Mädchen an den Ball in mission, target audience, and free drop-in model.
• Right To Play: International NGO using sport and play to educate and empower children in disadvantaged communities, including girls. Directly comparable mission and operating model of structured sport programs funded by donations and institutional partners.
• streetfootballworld Foundation: Berlin-based global network using football as a tool for social impact, supporting community organizations across multiple countries. Highly comparable in using the sport-for-development model with corporate and foundation funding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madb_ger/?hl=, https://www.instagram.com/mädchen_an_den_ball/?hl=de
• TikToktiktok.com/@maedchen_an_den_ball
• LinkedInlinkedin.com/company/m%C3%A4dchen-an-den-ball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mädchen an den Ball