Mafra Especialidades

What Mafra Especialidades does

Mafra Especialidades is a Brazilian direct-to-consumer e-commerce and retail platform specializing in health, wellness, and personal care products. Its catalog spans dermocosmetics (La Roche-Posay, Cetaphil, Curaprox), nutritional supplements (Nutren, Prodiet, Aptanutri, Trophic, Energyzip), medical supplies (Cremer), personal care items (Feelclean, Kelldrin, Creamy), K-Beauty Korean cosmetics, infant formulas, and rehabilitation/clinical care products. The company serves individual consumers across Brazil seeking accessible health and wellness products.

The platform operates through a multi-channel distribution model: its own e-commerce storefront at mafraespecialidades.com.br, physical retail stores under the 'Lojas' banner, and a national telesales operation reachable via 0800 and local phone numbers. Customer engagement is reinforced through the Club Mafra WhatsApp loyalty community and email newsletter signup. Pricing includes free shipping for orders above R$399, a 10% first-purchase discount (code MAFRA10), installment payments up to 6x, and delivery within 72 hours.

Mafra operates as the patient-facing retail/distribution arm of the Viveo healthcare ecosystem, a diversified group of connected companies that spans the healthcare supply chain from manufacturing to last-mile delivery. The company is privately held with 171 employees and does not disclose revenue. No independent subsidiaries, funding rounds, M&A activity, or leadership team details are publicly available in the source data.

Name

Mafra Especialidades

Legal name

Mafra Especialidades

Website

https://mafradelivery.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Mafra Especialidades is a Brazilian direct-to-consumer e-commerce and retail platform selling dermocosmetics, nutritional supplements, medical supplies, and rehabilitation products to individual consumers across Brazil, operating as the retail arm of the Viveo healthcare ecosystem.

Ownership category

akta.pro rank

Product category

Health & Wellness Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

akta.pro secondary industry

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Health products retail
• Dermocosmetics ecommerce
• Nutritional supplements
• Medical supplies online
• Rehabilitation products

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of health products including dermocosmetics, nutritional supplements, medical supplies, and rehabilitation equipment through e-commerce and physical retail locations. Revenue generated from one-time product transactions with installment payment options (up to 6x).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mafra Especialidades is a Brazilian e-commerce and multi-channel retailer of health, wellness, and personal care products. It sells dermocosmetics (La Roche-Posay, Cetaphil, Curaprox), nutritional supplements (Nutren, Prodiet, Aptanutri, Trophic, Energyzip), medical supplies (Cremer), rehabilitation/clinical care products, infant formulas, K-Beauty cosmetics, and personal care items (KellDrin, FEELCLEAN, CREAMY) through its own e-commerce storefront, physical stores, and national televendas operation.

Product overview

Mafra Especialidades is an e-commerce pharmacy and health products retailer operating as part of the Viveo healthcare ecosystem. The company offers a broad portfolio including dermocosmetics (La Roche-Posay, Cetaphil, Curaprox, DERMOCOSMETICS), nutritional supplements (NUTREN, PRODIET, APTANUTRI, TROPHIC, ENERGYZIP), infant formulas, medical supplies (CREMER), personal care products (FEELCLEAN, KELLDRIN, CREAMY), K-Beauty Korean cosmetics, and rehabilitation/clinical care products. The offering includes promotional bundles, loyalty programs (Club Mafra), and retail store locations alongside the online platform, with services such as free shipping above R$399, installment payments up to 6x, and delivery within 72 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Dermocosmetics

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ViveocoreOthersMafra Especialidades is a brand within the Viveo healthcare ecosystem. Viveo is a group of connected companies and brands that simplify the health market by specializing in each link of the supply chain from manufacturing to patient delivery. Mafra operates as the retail/distribution arm serving individual consumers.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Magazine Luiza (Magalu): Major Brazilian multi-category retailer with a growing health and beauty vertical online. Comparable as a multi-category Brazilian e-commerce destination overlapping with Mafra in personal care and beauty categories.
• RaiaDrogasil (Drogasil): Brazil's largest pharmacy retail chain (Drogasil + Raia) with thousands of stores and a national e-commerce platform. Directly comparable as a multi-channel retailer of dermocosmetics, supplements, and personal care in Brazil, but with substantially broader scale and portfolio.
• Mercado Livre (MercadoLibre Brazil): Brazil's largest e-commerce marketplace, with growing health and personal care verticals including supplements and dermocosmetics sold by 3P sellers. Indirectly comparable as a destination for the same end consumer shopping for similar categories.

Emerging players

• Netmeds (now PharmEasy): India-based digital pharmacy/retailer for OTC, supplements, and personal care—comparable as a digital-first specialist health e-tailer operating in an emerging market, thematically similar though in a different geography.
• Consulta Remédios: Brazilian online pharmacy and health product comparison/retail platform. Comparable as a digital-first specialist in OTC, dermocosmetics, and supplements serving Brazilian consumers.

Direct peers

• Ultrafarma: Brazilian pharmacy chain with strong e-commerce selling dermocosmetics, supplements, personal care, and health products with promotional pricing. Comparable business model to Mafra's discount-leaning online positioning.
• Pague Menos: Major Brazilian pharmacy chain with strong e-commerce operations selling dermocosmetics, supplements, and personal care. Closely comparable to Mafra in assortment and target customer, with national physical footprint as a differentiator.
• Beleza na Web: Brazilian specialty e-commerce retailer focused on beauty, skincare, and dermocosmetics with premium brand assortment. Comparable as a D2C-first specialist with overlapping product mix, though narrower in supplements and medical supplies.
• Panvel: Brazilian pharmacy chain with growing online presence focused on health, wellness, and beauty products including dermocosmetics (La Roche-Posay, Vichy, etc.). Comparable in category mix and target audience.

Regional players

• Farmalytics: Brazilian health/pharmacy data and retail intelligence platform adjacent to Mafra's category; comparable as a participant in the Brazilian specialty health retail ecosystem though operating in an enabling/analytics capacity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mafraespecialidades

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mafra Especialidades