Village des Valeurs

What Village des Valeurs does

Village des Valeurs is a Quebec-based for-profit thrift retailer operating as the Canadian brand of the Savers family of second-hand stores (legal entity TVI, inc., founded 1954). The company runs a network of 25 physical thrift stores and community donation centers across Quebec, spanning Montréal, Québec City, Laval, Longueuil, Gatineau, Sherbrooke, Trois-Rivières, Drummondville and surrounding suburbs. It sells second-hand clothing, accessories, household items, electronics, books, toys, sporting equipment, and small furniture at discounted prices.

The core operating model integrates retail and donation collection in the same physical footprint. Customers drop off used goods at co-located donation centers; Village des Valeurs pays its nonprofit partners for those donations and resells the collected merchandise through its retail stores. The company maintains formal partnerships with at least seven Quebec nonprofits (including Entraide diabétique du Québec and multiple Grands Frères Grandes Soeurs regional chapters). Supporting products include the Club des Super Aubaines SMS-based loyalty program (text OFFRES to 53955), gift cards, and tiered promotions (20% donor discount, 30% senior discount on Tuesdays for ages 60+). No proprietary technology platform, app, or AI/ML system is described.

Revenue is generated almost exclusively through one-time retail sales of donated second-hand inventory. The company targets three persona segments: cost-conscious consumers (primary), environmentally conscious shoppers, and seniors aged 60+. Geographic scope is single-country (Canada, concentrated in Quebec), though the parent Savers operates a broader multi-country network across the United States, Canada, and Australia. The company is privately held with no disclosed funding rounds, M&A, or leadership changes in the available data.

Name

Village des Valeurs

Legal name

TVI, inc.

Website

https://magasinage.villagedesvaleurs.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Village des Valeurs is a Quebec-based thrift retailer operating 25 stores and community donation centers that sell donated second-hand clothing and household goods. The for-profit company, the Canadian brand of Savers, pays nonprofit partners for donated inventory to fund community programs and targets cost-conscious, eco-conscious, and senior shoppers.

Ownership category

akta.pro rank

Product category

Thrift Retail (Secondhand Goods)

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Donation, Resale & Disposal Coordination (HSAFAAAK), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)

Keywords

• Thrift store operations
• Secondhand retail
• Clothing donation centers
• Textile reuse recycling
• Community nonprofit partnerships

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Retail Sales of Second-hand Goods: Village des Valeurs generates revenue by purchasing donated goods from customers (paying nonprofit partners for donations) and reselling second-hand clothing, household items, electronics, furniture, books, and toys at discounted prices. The company is a for-profit enterprise that promotes reuse and sustainability while supporting local nonprofits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Village des Valeurs operates a network of physical thrift stores and community donation centers across Quebec, selling donated second-hand goods (clothing, accessories, household items, electronics, books, toys, sporting equipment, and small furniture) at discounted prices. The company is a for-profit enterprise that pays its nonprofit partners for donated goods, funding their community programs while promoting reuse and diverting millions of items from landfills annually.

Product overview

Village des Valeurs operates a network of thrift stores and community donation centers across Quebec, Canada, as part of the Savers family of second-hand retailers. The core offering consists of retail stores selling quality pre-owned items (clothing, household goods, electronics, books, toys) and dedicated donation centers that accept used goods on behalf of local non-profit partners. Additional services include the Club des Super Aubaines loyalty program with exclusive text message offers and private sale access, and gift cards. The business model pays non-profit partners for donated goods, funding their community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Village des Valeurs Thrift Stores (Magasins d'occasions) Network of physical retail thrift stores in Quebec selling second-hand clothing, accessories, books, household items, electronics, sporting equipment, toys, and small furniture at discounted prices. Targeted at individual consumers seeking affordable second-hand goods.
• Community Donation Centers (Centres de dons communautaires) Donation drop-off locations where customers can donate used clothing and household items, with proceeds paid by Village des Valeurs to local nonprofit partners to fund community programs.
• Club des Super Aubaines (Loyalty Program) Member loyalty program providing exclusive email and SMS deals, access to private sales, and a 20% discount on next purchase when making a donation. Geared to increase repeat visits and donation flow.
• Gift Cards (Cartes-cadeaux) Physical gift cards available for purchase at Village des Valeurs stores, allowing recipients to shop for second-hand merchandise.

Quantifiable outcome

• Millions of items diverted from landfills annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Entraide diabétique du QuébeccoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from clothing and household item donations at Village des Valeurs stores in Drummondville, Trois-Rivières, Sainte-Foy, Lebourgneuf, Québec, Lachenaie/Terrebonne, Laval (Pont-Viau), Laval, Gatineau, and Vaudreuil-Dorion. Village des Valeurs pays the organization for donated goods, helping fund diabetes support programs.
• Grands Frères Grandes Soeurs de l'EstriecoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from donations at Village des Valeurs stores in Sherbrooke and Granby. The organization supports youth mentorship programs in the Estrie region.
• La Collecte au profit des Grands Frères Grandes Sœurs du Grand MontréalcoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from donations at Village des Valeurs stores in Saint-Léonard, Montréal (Pie IX), Longueuil, Greenfield Park, and Saint-Laurent. Supports youth mentorship programs in the Greater Montreal area.
• Grands Frères Grandes Soeurs de Saint-JeancoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from donations at Village des Valeurs store in Saint-Jean-sur-Richelieu. Supports youth mentorship programs in the Saint-Jean-sur-Richelieu region.
• Les Grands Frères Grandes Sœurs de la MontérégiecoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from donations at Village des Valeurs store in Saint-Bruno-de-Montarville. Supports youth mentorship programs in the Montérégie region.
• Regain de viecoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from donations at Village des Valeurs store in Rosemère. The organization focuses on supporting individuals in regaining their quality of life.
• Grands Frères Grandes Soeurs de l'Ouest de l'ÎlecoreStrategic or Co-development PartnerLocal nonprofit partner benefiting from donations at Village des Valeurs store in Dollard-Des-Ormeaux (West Island). Supports youth mentorship programs in the West Island of Montreal area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Play It Again Sports: Franchise resale chain for used sporting equipment under Winmark Corporation, competing with Village des Valeurs' sporting goods inventory.
• Salvation Army Thrift Stores: Nonprofit thrift chain operating across Canada that competes for the same donation supply and value-seeking customer base as Village des Valeurs.
• Once Upon A Child: Franchise resale chain for used children's clothing, toys, and gear, overlapping directly with Village des Valeurs' kids and family segments.
• Plato's Closet: Franchise resale concept buying and reselling used teen and young adult clothing, directly competing with Village des Valeurs' clothing segment in similar demographics.
• Goodwill Industries International: Largest nonprofit thrift chain in North America with a donation-funded retail model that directly competes with Village des Valeurs for donated goods and budget-conscious shoppers.
• Value Village: The Canadian (and US) sister brand of Village des Valeurs under the Savers parent, operating the same for-profit thrift and donation-pays-nonprofit model across North America.
• Habitat for Humanity ReStores: Nonprofit home goods reuse stores that operate the same donation-and-resale model, particularly overlapping with Village des Valeurs' furniture and household goods categories.

Emerging players

• The RealReal: Online luxury consignment platform capturing higher-end resale that competes for second-hand clothing dollars Village des Valeurs would otherwise attract.
• ThredUp: Online-first resale platform providing an alternative resale channel that competes for both supply (donors) and demand (shoppers) against Village des Valeurs' brick-and-mortar model.

Broad incumbents

• Winmark Corporation: Public franchisor of multiple resale brands (Play It Again Sports, Once Upon A Child, Plato's Closet, Style Encore, Music Go Round), representing a broader resale-as-a-service competitive model relevant to Village des Valeurs' segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/village-des-valeurs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village des Valeurs