MAGGIE'S FARM WOOD-FIRED PIZZA, LLC

What MAGGIE'S FARM WOOD-FIRED PIZZA, LLC does

Maggie's Farm Wood-Fired Pizza, LLC is a single-location, family-owned Neapolitan-style pizza restaurant operating at 1308 Melrose Avenue in Iowa City, Iowa. Founded by Jerry and Carolyn on their farm property outside Oxford, Iowa, the business leverages a wood-fired oven where Jerry refined his Neapolitan pizza recipes, with much of the garlic, basil, and brussels sprouts used in the kitchen sourced organically from the farm. The restaurant later partnered with Roc Kemmerer to bring the pizza concept to the broader Iowa City and University Heights community. The brand has earned third-party recognition including Best Pizza 2024 from Restaurant Guru, Best Italian Restaurant in Iowa from Eat This, and Best Pizza in Iowa City from Press Citizen (2017).

The restaurant operates dine-in service with reservations recommended, complemented by online ordering for pickup through Toast Tab and delivery via Chomp.delivery. The menu centers on specialty wood-fired pizzas priced $15-$22, supplemented by antipasti ($8-$16), salads ($8-$16, with a 'Table of Four' option at $30), pasta dishes ($14-$22), and a beverage program featuring specialty cocktails, wine, craft beer, and non-alcoholic options. Catering and private event services extend the asset base to corporate gatherings, holiday parties, and University of Iowa campus functions, with direct billing available for UI events and a $150 minimum for UI campus delivery. Marketing is conducted primarily through Instagram, earned media from Press Citizen, Eat This, Restaurant Guru, and the Daily Iowan, and word-of-mouth in the Iowa City market. The restaurant maintains limited evening operating hours (Sunday 5pm-8pm, Tuesday-Thursday 5pm-8pm, Friday-Saturday 5pm-9pm) and employs approximately 23 people.

Revenue is generated transactionally across dine-in service, food and beverage sales, takeout, delivery, catering, and gift card sales through Toast Tab. The company is privately held with no institutional investment, no funding rounds, no subsidiaries, no patents or trademarks, and no M&A activity disclosed. No revenue figures have been publicly disclosed, and the technology stack consists of standard restaurant POS (Toast Tab) and third-party delivery (Chomp) integrations with no proprietary platform or AI/ML capability.

Name

MAGGIE'S FARM WOOD-FIRED PIZZA, LLC

Legal name

Maggie's Farm Wood-Fired Pizza, LLC

Website

https://maggiesfarmpizza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maggie's Farm Wood-Fired Pizza, LLC operates a single Neapolitan-style wood-fired pizza restaurant in Iowa City, Iowa, serving local residents, the University of Iowa community, and corporate and private catering clients via dine-in, pickup, delivery, and on-site event services.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Wood-fired pizza
• Neapolitan pizza
• Restaurant dining
• Catering services
• Italian cuisine

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Full-service dining at the restaurant location with table service. Reservations recommended.
2. Food and Beverage Sales: Sale of wood-fired pizzas, pasta, salads, antipasti, desserts, cocktails, wine, beer, and non-alcoholic beverages. Transaction-based pricing per menu item.
3. Takeout and Delivery: Online ordering through Toast Tab for pickup and Chomp.delivery for delivery services.
4. Catering and Events: Off-site catering, on-site events, and holiday party hosting for private groups. Offers venue rental for breakfast, brunch, lunch, and dinner events with direct billing for UI events.
5. Gift Cards: Gift certificate sales through Toast Tab and in-person at the restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Maggie's Farm Wood-Fired Pizza operates a single-location Neapolitan-style pizzeria in Iowa City, Iowa, serving wood-fired pizzas, antipasti, salads, housemade pasta, desserts, craft cocktails, wine, and beer. Offerings are available through dine-in service, online pickup ordering via Toast Tab, local delivery via Chomp Delivery, direct delivery to the University of Iowa campus for orders over $150, and off-site and on-site catering for private and corporate events. Gift cards are sold online and in person.

Product overview

Maggie's Farm Wood-Fired Pizza is a Neapolitan-style pizza restaurant operating as a single unified dining establishment with integrated catering, online ordering, and gift card services. The core product is the wood-fired pizza dining experience, supplemented by a full dinner menu (antipasti, salads, pasta, desserts), beverage program (cocktails, wine, beer), catering services (off-site and on-site events), and weekly rotating specials. Online ordering and delivery are facilitated through Toasttab and Chomp Delivery partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood-Fired Pizza Restaurant Single-location Neapolitan-style pizzeria at 1308 Melrose Ave, Iowa City, serving wood-fired pizzas with fresh ingredients including organically grown vegetables from the family farm. Available through dine-in service, pickup, and delivery for individual consumers and the University of Iowa community.
• Dinner Menu Full Italian dinner menu featuring wood-fired pizzas (Classic Cheese, Maggie's Margherita, New York Garlic, Classic Sausage, Classic Pepperoni, Pesto, The Mark, Funghi, Prosciutto, Soppressata, Taco Pizza), antipasti (Castelvetrano Olives, Jerry's Meatballs, Bagna Fagiolo, Roasted Broccolini, Fresh Italian Burrata, Sauteed Spinach, Wings, Garlic Bites), salads (Maggie's Farm Salad, Pear Salad, Beet Salad, Side Salad, Table of Four Salad), pasta dishes (Mrs. Koch's Spaghetti, Cannelloni, Cheesy Penne, Seven-Layer Lasagna Bolognese, Spaghetti Pesto Shrimp), and desserts (Gelato, Cookie, Affogato, Chocolate Mousse, Cheesecake, Dorda Affogato).
• Catering Services Off-site catering and on-site private event hosting for corporate clients and private groups, including work meetings, employee appreciation events, planning sessions, celebrations, and holiday gatherings. Provides private dining space for breakfast, brunch, lunch, and dinner events, with direct billing available for University of Iowa events.
• Beverage Program Full bar service including cocktails ($10-$13, such as Maggie's Mule, Garden Paloma, Lush Ivy, Brown Derby), wine by the glass ($9-$12) and half-priced bottles every Wednesday, draft beer ($8), bottled beer ($5-$6), coffee, tea, and non-alcoholic beverages including a monthly rotating Lemon Chamomile Spritz.
• Gift Cards Gift certificates redeemable at Maggie's Farm Wood-Fired Pizza, available for purchase online through the Toast Tab platform or in person at the Iowa City restaurant.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pieology Pizzeria: Fast-casual, customizable pizza chain with dine-in, pickup, and delivery. Comparable on artisan pizza positioning, multi-channel ordering stack, and supplementary catering capability.
• &pizza: Fast-casual, oven-fired pizza concept with dine-in, pickup, and delivery. Comparable on oven-fired product format, multi-channel ordering, and millennial/urban customer targeting adjacent to Maggie's college-town demographic.
• Coal Vines: Sit-down, wood-fired pizza and Italian restaurant concept with full bar service. Directly comparable on wood-fired oven product, full-service casual Italian menu, and beverage-led experience.
• Blaze Pizza: Fast-casual pizza chain built around oven-fired, customizable pies with dine-in, pickup, and delivery. Comparable on oven-fired product format and multi-channel ordering, though positioned as fast-casual rather than Maggie's full-service model.
• MOD Pizza: Fast-casual, customizable pizza chain with dine-in, pickup, and delivery. Comparable on artisan-style pizza offering and multi-channel off-premise ordering, though operating at significantly larger scale.
• Patxi's Pizza: Wood-fired, Neapolitan-style pizza chain operating sit-down restaurants with a similar ingredient-forward, chef-driven positioning. Comparable to Maggie's Farm on product format (wood-fired oven), service model (full-service casual), and category (specialty pizza).
• PizzaRev: Fast-casual, oven-fired customizable pizza concept with dine-in, pickup, delivery, and catering. Comparable on oven-fired product format, multi-channel ordering, and catering/event services for corporate and group clients.

Broad incumbents

• Bertucci's Brick Oven Pizza: Casual dining chain built around brick-oven pizza and Italian fare with dine-in, catering, and event services. Comparable on wood-fired cooking format, Italian-leaning menu, and corporate/private event catering offering.
• California Pizza Kitchen: Established casual dining chain specializing in pizza and Italian-inspired fare with full bar service. Overlaps with Maggie's Farm on casual sit-down Italian/pizza menu, beverage program, and catering capabilities, but operates at significantly larger scale and broader geographic footprint.
• Old Chicago Pizza & Taproom: Casual dining pizza and craft beer chain with dine-in, takeout, delivery, and event offerings. Comparable on full-service pizza restaurant format, broad beverage program, and group/private event capability in a similar price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maggiesfarmpizza
• LinkedInlinkedin.com/company/maggie's-farm-wood-fired-pizza-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGGIE'S FARM WOOD-FIRED PIZZA, LLC