Magna Audio

What Magna Audio does

Magna Audio is a Brazilian designer and manufacturer of premium architectural audio systems, founded in 2018 by Daniel Lima (Chief Design Officer) and Luciano Vieira (Chief Technology Officer). The company designs, hand-builds in Brazil, and sells high-performance speakers, subwoofers, and DSP-enabled amplifiers intended to integrate into luxury residential, hospitality, and outdoor architectural environments. The portfolio spans more than fifteen product lines covering in-ceiling frameless speakers (NoFrame, Micro-Framed, Nano), outdoor and landscape speakers (Polly, Rock, Brutalist, Oasis, Apito), home cinema arrays (Cinemarray, Magnarray), soundbars (Surface), subwoofers (Alloy, Cinematic), and four amplifier models including the Power 2000 DSP featuring the company's proprietary M-ANC adaptive acoustic technology. Magna pursues a design-led positioning validated by four consecutive CEDIA Expo Best of Show/Design awards (Polly 2021, Rock F66 2022, Oasis 2023 and 2024) and a 2024 collaboration with industrial-design studio Mula Preta on the Apito sculptural speaker.

The business model is hardware sales through a 100% channel-partner go-to-market, with no direct-to-consumer or enterprise-contract sales motion. Pricing is quote-based and undisclosed publicly, reflecting both premium positioning and the cost impact of customization options (natural stone, marble, granite, quartzite, leather, woven finishes). Revenue streams are Audio Hardware Sales (speakers, subwoofers, amplifiers) and Custom Product Solutions (bespoke architectural adaptation). Distribution is executed through a vetted global network of authorized dealers and regional distributors across six continents (North America, Latin America, Europe, Middle East, Asia, Africa, Oceania), with formal regional headquarters in Orlando (Magna USA) and São Paulo (manufacturing). Primary customer segments are luxury residential, outdoor/landscape, hospitality and commercial, and audio professionals/integrators who specify Magna in client projects. The company is privately held by its founders with no disclosed institutional funding.

Name

Magna Audio

Legal name

Magna Audio

Website

https://magnaaudio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Magna Audio is a Brazilian manufacturer of premium architectural audio systems (speakers, subwoofers, amplifiers) handmade in Brazil and sold exclusively through a global authorized dealer network to luxury residential and commercial integrators.

Ownership category

akta.pro rank

Product category

Architectural Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)

akta.pro secondary industries

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

Keywords

• Architectural audio systems
• Outdoor speakers
• Professional amplifiers
• Custom installation audio
• Subwoofers and soundbars

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Audio Hardware Sales: Sale of premium architectural speakers, subwoofers, and amplifiers. Products include in-ceiling speakers, outdoor speakers, soundbars, and DSP amplifiers. One-time hardware purchase model with products designed for professional installation.
2. Custom Product Solutions: Full product customization services allowing systems to adapt to any architectural or decorative project without compromising performance. Premium pricing for bespoke design solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Magna Audio designs, manufactures, and sells premium architectural audio hardware, including in-ceiling, outdoor, soundbar, subwoofer, home cinema, and array speakers, along with DSP-enabled amplifiers. All products are handmade in Brazil and sold exclusively through an authorized global dealer network, with extensive customization options across natural stone, leather, and woven finishes. The portfolio is engineered to integrate audio into architectural and interior design for luxury residential and commercial installations.

Product overview

Magna Audio is a Brazilian brand of professional high-performance architectural audio systems. The product portfolio consists of standalone audio hardware without a unified platform architecture. The core offerings span multiple speaker categories: (1) Architectural/In-Ceiling Speakers (NoFrame, Micro-Framed, Nano Series, Form) for discreet indoor installations; (2) Subwoofers (Alloy, Cinematic Subwoofer) for bass reinforcement; (3) Outdoor Speakers (Polly Series, Rock Series, Brutalist Series, Oasis, Apito & Sub) designed for landscape and exterior integration; (4) Home Cinema/Large Venue Speakers (Cinemarray, Magnarray) for professional audio; (5) TV Audio/Soundbars (Surface Series, Soundbar); (6) Electronics/Amplifiers (Power 2000 DSP, 2.0 DSP, 2.1 DSP, Miniblock 400W). These products are organized into Experience categories (Home Cinema, TV Audio, Outdoor Audio, Audio in Light, Multi-Purpose Rooms) and Audio Solution categories (Array, In-Ceiling, Subwoofers). Products feature extensive customization options including natural stone, marble, and leather finishes. Products are sold exclusively through an authorized dealer network and are proudly handmade in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Alloy: Architectural subwoofer series with premium alloy finish
• Polly Series
• Brutalist Series
• Micro-Framed Series
• Oasis
• Designed MKII
• Aura Series
• Rock Series
• Apito & Sub
• Outline Series
• Surface Series
• NoFrame
• Magnarray
• Form
• Soundbar
• Cinemarray
• Aura Cylinder
• Audio Pad
• Nano Series

Products and services

• Alloy Subwoofer High-performance architectural subwoofer delivering deep bass, designed for integration into interior spaces with a premium alloy finish. Targeted at luxury residential and professional installations.
• Apito & Sub Sculptural outdoor speaker developed in collaboration with Mula Preta, combining expressive industrial design with high-quality acoustic engineering. Targeted at luxury outdoor residential and hospitality installations.
• Audio Pad Architectural audio pad designed for integration into modern interior spaces, combining audio performance with minimalist aesthetics. Targeted at interior designers and integrators specifying audio for contemporary residential environments.
• Aura Cylinder Cylindrical architectural speaker featuring distinctive design with premium leather finish option. Targeted at luxury residential interiors where speaker presence is part of the design intent.
• Aura Series Architectural speaker series combining design with acoustic excellence, with leather and premium finishes for residential and commercial applications.
• Brutalist Series Outdoor architectural speaker designed for integration into concrete walls and brutalist architectural styles. Targeted at residential and commercial projects with concrete or brutalist design aesthetics.
• Designed MKII Second-generation designed speaker series with refined aesthetics and acoustic performance for architectural applications.
• Magnarray Line array speaker system designed for professional audio reinforcement in larger spaces, suitable for home cinema and large residential installations.
• Micro-Framed Architectural in-ceiling speaker with minimalist design and premium finish, featuring an ultra-thin frame for discreet installation in modern interiors.
• Nano Series Minimalist illuminated architectural speaker representing the smallest format in the framed speaker lineup, designed for discreet integration into modern interiors.
• NoFrame Frameless in-ceiling speaker designed to be heard but not seen, enabling fully discreet audio integration in residential and commercial interiors.
• Oasis Outdoor speaker featuring modular architecture with natural stone (Nero Marquina marble) and woven rope finishes, designed for premium outdoor environments and integrating a 2-in-1 accessory (fire pit and champagne bucket).
• Outline Series Multi-purpose architectural speaker series with a distinctive outline design profile, suited to flexible residential audio with multiple listening zones.
• Polly Series Outdoor speaker combining omnidirectional performance, durability, and refined visual presence, available in Polly 240 and Polly 360 models. Targeted at luxury outdoor residential and hospitality installations.
• Rock Series Outdoor speaker series using natural stone materials (Onyx Brazil Quartzite, marble, granite) as acoustic enclosures, blending high-performance audio with sculptural stone design.
• Surface Series Soundbar series designed for TV audio solutions, featuring black textured grill options across Surface 1500 and Surface 330 models.
• Form Architectural speaker featuring distinctive form-forward design for spaces where speaker presence is part of the interior design statement.
• Soundbar Soundbar speaker designed for TV audio enhancement, available in multiple finishes to match luxury residential interiors.
• Cinemarray Home cinema array speaker system designed to deliver a true cinematic audio experience in dedicated theater rooms for luxury residential projects.
• Cinematic Subwoofer Custom subwoofer designed for home cinema applications, delivering deep bass for cinematic experiences in dedicated theater rooms.
• Amplifier Power 2000 DSP High-performance amplifier delivering 2000W RMS output with integrated Digital Signal Processing (DSP), featuring proprietary M-ANC (Magna Adaptive Neural Curve) technology, ultra-low distortion below 0.1% THD+N, and a 2U rack mount design.
• Amplifier 2.0 DSP DSP-enabled amplifier designed for 2.0 stereo configurations in residential and commercial audio installations.
• Amplifier 2.1 DSP DSP-enabled amplifier designed for 2.1 stereo with subwoofer configurations in residential and commercial audio installations.
• Amplifier Miniblock 400W Compact 400W amplifier (Miniblock) designed for smaller installations and distributed audio applications.

Quantifiable outcome

• Ultra-low distortion (<0.1% THD+N) in Power 2000 DSP amplifier

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core.

• Mula PretacoreStrategic or Co-development Partner · 1 January 2024Collaboration between Magna and Mula Preta on the Apito sculptural outdoor speaker. Combines expressive industrial design (Mula Preta) with high-quality acoustic engineering (Magna). The design had previously received Silver Design Award (2014-2015). This collaboration brought design and audio excellence together in a single product.
• ArchTechnologiescoreChannel Partner/ Reseller/ DistributorBrazil-based distributor and dealer for Magna Audio products. Operates the Brazil dealer portal (dealer.archtechnologies.com.br) for the Brazilian market.
• Vanguard TechscoreChannel Partner/ Reseller/ DistributorAuthorized dealer based in Calgary, Alberta, Canada covering the Canadian market.
• LIT - Luxury Integrated TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Southeast US (North Carolina, South Carolina, Tennessee, Mississippi, Georgia, Alabama). Specializes in luxury integrated technology solutions.
• FB SalescoreChannel Partner/ Reseller/ DistributorAuthorized dealer covering Northeast US (Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine).
• Momentum MarketingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer covering Texas, Oklahoma, Arkansas, and Louisiana markets.
• PCG Paul Collins GroupcoreChannel Partner/ Reseller/ DistributorAuthorized dealer covering California, Arizona, Nevada, and Hawaii markets.
• GES (Dubai)coreChannel Partner/ Reseller/ DistributorAuthorized dealer covering Middle East and Africa regions. Located in Dubai.
• Audio HouzzcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for India market.
• Designer AVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Australia market.
• Manga Audio EuropecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Portugal market. Contact: Andre Goltara.
• Av-MediasolutionscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Germany and Switzerland markets. Located at Mainzerstrasse 22, 55232, Alzey, Germany.
• AV Experience PSAcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Poland market.
• De BootcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Romania market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Origin Acoustics: Architectural audio specialist with in-ceiling, outdoor, and custom-install lines, overlapping directly with Magna's product categories and integrator distribution.
• Stealth Acoustics: Specialist in completely invisible architectural speakers for luxury residential and commercial projects, directly comparable to Magna's NoFrame and Micro-Framed frameless in-ceiling line.
• Definitive Technology: Premium home audio brand with architectural and home cinema lines sold through custom installers, comparable to Magna's installer-led premium positioning.
• Bang & Olufsen: Luxury Danish audio brand selling design-led speakers, soundbars, and integrated systems through dealers, with a similar premium positioning and emphasis on craftsmanship as Magna.
• Focal: Premium French loudspeaker and hi-fi brand with home cinema, in-wall, in-ceiling, and outdoor lines; competes with Magna in the luxury custom-install channel on acoustic performance.
• Dynaudio: Premium Danish loudspeaker manufacturer with custom-install, home cinema, and lifestyle lines sold through dealers; comparable audiophile-and-design orientation to Magna.
• Bowers & Wilkins: Premium British audio manufacturer with architectural, home cinema, and lifestyle speaker lines sold through specialist dealers, comparable to Magna's premium integrator channel.
• Sonance: Pioneer of architectural audio with in-ceiling, in-wall, and outdoor lines; the most direct peer given Magna's focus on design-led architectural speakers installed by integrators.
• Episode Audio: Installer-focused audio brand with architectural, outdoor, and subwoofer lines distributed through the CI channel, overlapping with Magna's integrator distribution model.

Broad incumbents

• Sonos: Scaled multi-room and architectural (Sonos Architectural by Sonance) audio incumbent; competes via broad channel and ecosystem reach rather than bespoke design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61570547135860
• LinkedInlinkedin.com/company/magna-audio
• Instagraminstagram.com/magnaaudioofficial
• Pinterestbr.pinterest.com/magnaaudioofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magna Audio