MAGNETICA Development

What MAGNETICA Development does

MAGNETICA Development S.r.l. is an Italian boutique software house founded in 1998 and headquartered in Treviglio, province of Bergamo. The company specializes in custom software development, native and cross-platform mobile applications (iOS, Android, React Native), and immersive AR/VR experiences, using a core technology stack of React, .NET Core, Unity, and Unreal Engine. It serves B2B clients across five primary verticals: Gaming, Marketing, Automotive, Art and Culture, and Industry 4.0, with a documented flagship project being a photorealistic VR experience for luxury yacht manufacturer FIM (Fabbrica Italiana Motoscafi) using Unreal Engine 5. The company is privately held and founder-owned by CEO Emiliano Gusmini, a programmer since age 12 and credited contributor on the 1991 Atari ST title F1 GP Circuits.

The company generates revenue through project-based professional services contracts with custom quotes, augmented by AR/VR application development and managed IT services including email and web hosting. Distribution is direct enterprise sales via a consultative intake form on the website, with no app stores, public APIs, or self-serve products. Magnetica Lab, the internal R&D division, has produced six proprietary products: Arkitek (AR architecture software developed with US startup Meta in 2014 and presented at Augmented World Expo), EnvAR (AR remote assistance), Realtime 3D, SQLite Wizard (Unity Asset Store tool), Easy-360 (virtual tours), and EasyMailing (newsletter platform). The company has recently extended its portfolio with AI Development services and Metaverse platform development but remains an Italy-domestic, 6-person operation with no institutional funding or disclosed revenue.

Name

MAGNETICA Development

Legal name

MAGNETICA Development S.r.l.

Website

https://magnetica.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

MAGNETICA Development is an Italian boutique software house in Treviglio (BG) that builds custom software, mobile apps, and AR/VR/AI experiences for B2B clients across gaming, marketing, automotive, art/culture, and Industry 4.0 verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Other Scientific and Technical Consulting Services (541690), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Advanced Analytics & Data Science Services (BPAEAHAE), Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

Keywords

• Custom software development
• Augmented reality applications
• Virtual reality development
• Mobile app development
• Enterprise IT solutions

Headquarters

HQ city

Treviglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Bespoke software development services for web applications, mobile apps (iOS, Android, cross-platform), and enterprise solutions. Revenue generated through project-based professional services contracts, likely custom quotes based on project complexity.
2. AR/VR Application Development: Development of immersive AR and VR applications for enterprise use cases including training, simulation, marketing, and industrial applications. Project-based development services with custom pricing.
3. Enterprise IT Solutions: Corporate computing solutions including management systems integration, web interfaces for existing software/ERP, and customized e-commerce platforms. Complete infrastructure management including email and web hosting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MAGNETICA Development is an Italian software house providing custom software development services across web, mobile, AR/VR, AI, and immersive experience domains. The company builds bespoke applications including augmented reality apps, virtual reality simulations, metaverse platforms, native and cross-platform mobile apps, AI-integrated solutions (chatbots, predictive analytics, generative content), web applications, and enterprise IT infrastructure. It also operates the Magnetica Lab R&D division producing standalone tools such as EnvAR, Realtime 3D, SQLite Wizard, Easy-360, and EasyMailing.

Product overview

MAGNETICA Development is a software house based in Treviglio, Bergamo with over 25 years of experience, specializing in custom software, mobile apps, and immersive technologies. The company operates a multi-product portfolio organized around core development services: AR/VR application development (Sviluppo app realtà aumentata, Sviluppo app realtà virtuale), Immersive Experiences and Metaverse platforms, Mobile App Development (native Android, iOS, and cross-platform via React Native), AI Development (intelligent chatbots, predictive analytics, AI content generation, predictive maintenance), Web Application Development, Enterprise IT Solutions, and custom Software Development. The Magnetica Lab division produces internal tools and products including EnvAR (AR remote assistance), Realtime 3D (3D model management), SQLite Wizard (Unity C# tool), Easy-360 (virtual tour creator), and EasyMailing (newsletter platform). The company serves gaming, marketing, automotive, art and culture, and Industry 4.0 sectors using technologies including React, React Native, .NET Core, Unity, and Unreal Engine.

Differentiator

Problem solved

Functional benefit

Brands

• Magnetica Lab: The company's research and development division focused on continuous research in programming languages, methods, latest-generation technologies, design thinking, and immersive development.

Products and services

• Augmented Reality Application Development (Sviluppo app realtà aumentata)

Quantifiable outcome

• Cross-platform development amortizes app costs across iOS and Android with code reuse
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature6 records

Partnerships

One partnership is on record.

• Meta (US startup)notableStrategic or Co-development Partner · 1 January 2014Collaboration on Arkitek project - an AR application for architecture developed in 2014. Meta, as pioneers of AR smart glasses, partnered with Magnetica to develop software allowing users to model building projects by walking through them with simple hand gestures. Project was selected for presentation at Augmented World Expo in Silicon Valley.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jakala: Italian martech and digital transformation company offering integrated tech/marketing services to enterprises across Europe. Comparable as an Italian-headquartered digital services provider with B2B enterprise focus and adjacent technology capabilities.
• Deloitte Digital: Global digital transformation arm of Deloitte. Comparable as a large-scale provider of enterprise IT and digital services including emerging technologies — competing for large AR/VR/AI engagements with greater scale and broader geographic reach.
• Capgemini: Global IT services and digital engineering firm with substantial European footprint. Comparable as a large systems integrator competing for custom software, AR/VR, and digital transformation mandates across enterprise verticals.
• Accenture: Global IT services and consulting giant with extensive immersive/AR-VR practice. Comparable in core capabilities (custom software, enterprise integration, AR/VR, AI) at vastly larger scale and geographic reach.
• Bending Spoons: Major Italian consumer software company with broader product portfolio and engineering team. Comparable as a prominent Italian software firm operating from Italy, though materially larger scale than Magnetica's services-led business.

Direct peers

• Mursion: VR-based simulation platform for soft-skills and technical training. Similar B2B VR simulation services model to Magnetica's VR training offerings, both quantifying training outcomes (engagement, retention, procedure accuracy).
• Talespin: AR/VR enterprise training and workforce development platform. Highly comparable in B2B immersive XR services for enterprise training and field operations — overlapping with Magnetica's AR/VR business and EnvAR remote-assistance focus.
• Strivr: US-based VR training and immersive learning platform serving enterprise customers. Directly comparable to Magnetica's AR/VR enterprise training focus, both targeting corporate learning/simulation use cases with measurable ROI outcomes.

Regional players

• Webidoo: Italian digital transformation provider targeting SMBs and enterprises with marketing tech, custom software and AI services. Comparable as an Italian competitor in custom software and digital transformation services, with overlapping B2B go-to-market.
• H-FARM: Italian innovation and digital transformation platform running a startup accelerator and venture services. Comparable as an Italian-headquartered technology services and innovation ecosystem player with overlap in custom software and emerging-technology services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magnetica-development
• Instagraminstagram.com/magneticadevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGNETICA Development