Magnetism

What Magnetism does

Magnetism SAS is a Paris-based, full-service creative agency founded in 2018 that operates exclusively in the luxury, beauty, and lifestyle verticals. The firm delivers end-to-end work from strategy through production, offering consulting services (global brand positioning, e-commerce strategy, social media, 360° campaigns), art direction (brand identity, UX/UI, CGI/3D, motion design, video editing), and content production (front-end, back-end, and mobile/iOS development). Its core technology is a craft stack rather than a proprietary platform: CGI/3D visualization, digital ecosystem development, and full-stack web/app engineering used to build connected-device UX and brand websites for clients such as Louis Vuitton and Nespresso. The agency is privately held, registered in France as an SAS with €10,000 capital, and operates from two Paris locations under President Samuel Katan, with no disclosed external funding.

Magnetism makes money through professional services fees — project-based, bespoke engagements with enterprise clients — rather than productized SaaS or volume pricing. Its go-to-market is relationship-driven and sales-led, entering large luxury groups (LVMH brands Richard Mille, Louis Vuitton, Daniel Roth; Hennessy; L'Oréal-area brands Vichy) and selectively widening into beauty, spirits, and live entertainment (Nespresso, Adidas Arena, Bataclan). The client list features unusually long tenures (Richard Mille 7 years, Nespresso 6 years, Louis Vuitton 4 years, Marie Brizard 6 years), indicating a retention model rather than a land-and-expand churn model. The firm signals a small but distinct diversification move into offline retail with the Magnetism Boutique (Paris-based collection announced for 2024), and pursues sustainability credentials via an EcoVadis Medal. Awards from Awwwards, FWA, and CSSDA provide third-party validation of digital craft quality.

Name

Magnetism

Legal name

Magnetism SAS

Website

https://magnetism.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetism is a Paris-based, full-service creative agency founded in 2018 that delivers strategy, art direction, and production exclusively for luxury, beauty, and lifestyle brands, with long-tenure enterprise clients including Richard Mille, Nespresso, and Louis Vuitton.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue from strategy consulting, art direction, and content production for luxury, beauty, and lifestyle brands. Services include brand positioning, campaign creation, social media management, digital ecosystem development, and full production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Magnetism is a full-service creative agency based in Paris that delivers strategy, art direction, and production services for luxury, beauty, and lifestyle brands. It crafts top-tier campaigns, social narratives, and digital objects, supported by in-house capabilities in CGI/3D, motion design, UX/UI, and full-stack digital development (front-end, back-end, mobile/iOS). The agency offers end-to-end services from brand positioning and e-commerce strategy through to content production and digital ecosystem development.

Product overview

Magnetism is a full-service creative agency based in Paris, specializing in luxury, beauty and lifestyle sectors. The agency offers integrated consulting services (global brand positioning, E-commerce strategy, social media, 360° campaigns), art direction (brand identity, UX/UI, CGI/3D, motion design, video editing), and content production (front-end/back-end development, mobile apps). The agency operates the Boutique (upcoming retail collection launching 2024 in Paris) alongside its core creative services. Notable client work includes multi-year partnerships with Richard Mille (digital ecosystem, campaigns), Louis Vuitton (connected device UX), Nespresso (digital ecosystem), and Adidas Arena (venue website with 3D virtual tour), among many others in the luxury, beauty, food/beverage, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services Full-service creative agency offering strategy, art direction, and production for luxury, beauty, and lifestyle brands, delivering high-end campaigns, social narratives, and digital objects.
• Consulting Services Includes global brand positioning, e-commerce strategy, brand strategy, copywriting, tone of voice, social media management, and 360° campaign development for premium brands.
• Art Direction Services Covers brand identity, UX/UI design, wireframes and prototyping, print and packaging, CGI/3D visualization, motion design, traditional animation, website and e-commerce design, and video editing.
• Content Production Services Creative development, research and development, front-end and back-end development, and mobile/iOS web application development for brand digital ecosystems.
• Social Media Management Services Social media strategy, editorial direction, community engagement, and content creation services for brands in lifestyle, beauty, and consumer goods sectors.
• Magnetism Boutique (Retail Collection) Upcoming physical retail collection launching in 2024 based in Paris, marking a new product line extension for the agency.

Quantifiable outcome

• 7-year partnership with Richard Mille, 6-year partnership with Nespresso, 4-year partnership with Louis Vuitton

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Alternative Event AgencyminorStrategic or Co-development PartnerCollaboration with Alternative event agency for the Dyson Beauty Academy pop-up store launch, combining Magnetism's creative capabilities with Alternative's event expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Paris: Paris office of DDB Worldwide (Omnicom) offering brand strategy, creative, and digital production. Comparable as a larger network competitor pursuing luxury and lifestyle mandates with broader geographic reach than Magnetism.
• Wieden+Kennedy: Independently owned global creative network with strong luxury, sports, and lifestyle credentials. Comparable as a larger independent creative competitor offering campaign, digital, and brand storytelling for premium global clients.
• Havas Paris: French headquarters of Havas Creative Network, parent to BETC and broader luxury capabilities. Comparable as a larger incumbent with integrated media, creative, and data services competing for the same luxury and lifestyle briefs at greater scale.

Direct peers

• Publicis Luxe: Dedicated luxury division of Publicis servicing maisons across fashion, beauty, watches, and spirits. Directly comparable in vertical focus on luxury and beauty creative services, though operating inside a global holding-company infrastructure.
• Fred & Farid: Independently owned Paris creative agency serving luxury, beauty, and lifestyle brands with integrated brand campaigns and digital platforms. Comparable boutique French competitor with similar category focus and Parisian heritage positioning.
• Anomaly: Independently owned creative agency with offices in New York, London, and Toronto serving premium consumer and lifestyle brands. Comparable as an independent boutique-style competitor offering integrated strategy, design, and digital at similar scale.
• 72andSunny: Globally distributed creative agency working across lifestyle, entertainment, and consumer brands. Comparable as an independent creative competitor with similar brand-campaign and digital-ecosystem capabilities for premium clients.
• Herezie: Paris-based independent creative agency serving luxury, beauty, and lifestyle clients with a strategic and creative offering. Comparable as a similarly positioned independent French shop competing for the same premium client budgets.
• Marcel Paris: Paris creative agency (Publicis) with strong luxury and FMCG client roster. Comparable as a similarly sized French creative shop delivering integrated campaigns, digital platforms, and brand storytelling for premium clients.
• BETC Paris: Paris-based full-service creative agency (Havas) with deep luxury and beauty credentials. Most directly comparable French competitor serving LVMH-aligned maisons and global lifestyle brands across strategy, art direction, and digital production.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magnetism-agency
• Instagraminstagram.com/magnetism.paris?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetism