Magnolia Coffee Company

What Magnolia Coffee Company does

Magnolia Coffee Company is a privately held specialty coffee roastery founded in 2010 by Jay Gestwicki and headquartered at a roastery facility in Matthews, North Carolina. The company sources green coffee via direct relationships with more than 100 small farms across 38 countries, and operates small-batch roast-to-order production Monday through Friday, shipping within 48 hours of order placement. Its core offerings include single-origin coffees (Ethiopia, Colombia, Costa Rica, Papua New Guinea, Guatemala, Bali), signature house blends (Magnolia Blend, Lila's Rain, Dreamlands, Cashmere, Jade Espresso), reserve and award-winning microlots, decafs, curated multi-pack coffee boxes, and merchandise, anchored by proprietary processing methods (Double Diamond, Black Diamond, Perla Negra) developed with partner farms.

The business operates three go-to-market channels: a Shopify-powered DTC e-commerce site with roast-to-order fulfillment and free shipping over $40, a self-serve subscription service priced at a 15% recurring discount via Bold Subscriptions, and a wholesale program selling 5lb foodservice and 12oz retail bags to cafés, restaurants, and specialty retailers including Whole Foods. The company layers a cause-marketing motion on top of commerce through a V Foundation partnership — 15% of V Foundation Collection sales plus $1 per purchase donated from April 2026 through May 2028 — and a Josh Daniel's Grateful Blend supporting Levine Children's Hospital and the Craniofacial Children Foundation. The firm is bootstrapped, founder-owned, and reports no external funding or institutional ownership.

Name

Magnolia Coffee Company

Legal name

Magnolia Coffee Co.

Website

https://magnoliacoffeeco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnolia Coffee Company is a Matthews, NC-based specialty coffee roastery founded in 2010 that sources directly from 100+ small farms across 38 countries, selling single-origin and proprietary-processed coffees via DTC e-commerce, a 15%-discount subscription, and a wholesale program to cafés, restaurants, and Whole Foods.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Direct-trade coffee

Headquarters

HQ city

Matthews

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Coffee Sales: Roast-to-order specialty coffee sold directly through e-commerce website. Products include single-origin coffees, signature blends, and V Foundation Collection. Prices range $19-$32 for 12oz bags. Subscription model provides recurring revenue with 15% discount.
2. Coffee Subscription Service: Recurring subscription model allowing customers to set frequency and coffee preferences. 15% recurring discount on all subscription orders. Manages delivery schedule through Bold Subscriptions platform.
3. Wholesale/Bulk Coffee: Wholesale program selling to cafés, restaurants, and specialty markets. Offers 5lb foodservice bulk bags and 12oz retail bags with 2-bag minimum. Growing network of partner accounts across multiple states.
4. V Foundation Donations: 15% of V Foundation Collection sales donated directly to V Foundation for Cancer Research. Additional $1 per purchase donated from April 2026 through May 2028. Donations support cancer research programs.
5. Coffee Boxes and Merchandise: Curated multi-pack coffee boxes ($55 for 3-pack, $72 for 4-pack) with seasonal rotations. Merch and gift cards sold through e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magnolia Coffee Company is a specialty coffee roaster that sources green coffee from 100+ small farms across 38 countries and roasts in small batches to order. It sells single-origin microlots, signature house blends, espresso blends, decaf coffees, V Foundation Collection cause-driven coffees, curated multi-pack coffee boxes, and gift cards through its own Shopify e-commerce site, a recurring subscription service (15% discount), and a wholesale program serving cafés, restaurants, and specialty retailers such as Whole Foods. All orders are roasted and shipped within 48 hours.

Product overview

Magnolia Coffee Company operates as a specialty coffee roastery offering a diverse portfolio centered around direct-trade and single-origin coffees, proprietary blends, and cause-driven products. The core offering consists of single-origin coffees from renowned regions (Ethiopia, Colombia, Costa Rica, Papua New Guinea, Guatemala, Bali) complemented by signature house blends (Magnolia Blend, Lila's Rain, Dreamlands Blend, Cashmere Blend) and specialty espresso blends (Jade Espresso). The company maintains distinct product lines including the V Foundation Collection supporting cancer research and cause-driven blends benefiting children's hospitals, while reserve and award-winning offerings feature rare microlots and specialty processing methods. Coffee boxes and gift cards provide gifting options, and the subscription service enables recurring deliveries with discounts. Brewing guides and educational content support the product ecosystem. The company ships within 48 hours of roasting and maintains partnerships with cafes, restaurants, and specialty markets through wholesale programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnolia Blend
• Lila's Rain
• Dreamlands Blend
• Cashmere Blend
• Corduroy Blend
• Jade Espresso
• Josh Daniel's Grateful Blend (Medium Roast)
• Josh Daniel's Grateful Blend (Dark Roast)
• Victory Blend (V Foundation Collection)
• Accelerate Blend (V Foundation Collection)
• V Foundation All-Star Select - Bali Kintamani Natural
• Costa Rica Las Lajas Double Diamond Anaerobic
• Costa Rica Las Lajas Black Diamond SL28 Anaerobic
• Costa Rica Las Lajas Perla Negra
• Costa Rica Don Claudio
• Colombia Loma Verde
• Colombia La Gema
• Ethiopia Durato Bombe
• Ethiopia Worka Sakaro Natural
• Ethiopia Worka Sakaro Anaerobic Natural
• Ethiopia Shantawene Natural
• Ethiopia Gera Estate Anaerobic Natural
• Papua New Guinea Nebilyer
• Guatemala Huehuetenango
• Bali Kintamani
• Decaf Colombia Sugarcane
• Decaf Brazil Water Process
• 3 Pack Medium Roast Coffee Box
• 4 Pack Medium Roast Coffee Box
• 3 Pack Darker Roast Coffee Box
• Magnolia Coffee Digital Gift Card
• Coffee Subscription Service
• Wholesale Coffee Program

Quantifiable outcome

• 25+ coffees rated 90+ points by Coffee Review
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• V Foundation for Cancer ResearchcoreStrategic or Co-development Partner15% of V Foundation Collection sales donated directly to fund cancer research. Additional $1 per purchase donated from April 2026 through May 2028. Partnership supports Jim Valvano's mission of achieving Victory Over Cancer. V Foundation has funded nearly $400 million in cancer research grants.
• CoopeAgri El General R.L.coreStrategic or Co-development PartnerCosta Rica's largest cooperative representing 8,000+ members. Founded in 1962 by Don Claudio. Supplies coffee from smallholder farmers cultivating 1.3 hectare average farms in Chirripó Mountains at 2,000m elevation. Fairtrade premiums fund cupping labs, organic fertilizer, reforestation, and environmental education.
• Las Lajas (Oscar and Francisca Chacon)coreStrategic or Co-development PartnerThird-generation coffee producers with award-winning micro mill in Central Valley, Costa Rica. Partnership since 2017. Produces proprietary processing methods including Double Diamond, Black Diamond, and Perla Negra natural processes. 3rd generation producers who own and manage farms in foothills of Poas volcano.
• Santa Bárbara Estate (Pedro Echavarría Sr. family)coreStrategic or Co-development PartnerAward-winning farm in Fredonia, Antioquia founded over 40 years ago. Vertically integrated farm, dry mill, and export operations. Partnership since 2018. Chiroso variety grown at 1,650-1,950m with 20-year reforestation program. Produces Colombia Loma Verde microlot.
• Worka Sakaro Washing StationmajorStrategic or Co-development PartnerRenowned washing station in Gedeb district, Gedeo Zone near Yirgacheffe at 1,995m elevation. 12 washing tanks and 171 drying beds with 2.9 hectares of coffee growing land. Supplies Ethiopia Worka Sakaro Natural rated 95 points by Coffee Review.
• Levine Children's HospitalminorOthersCharitable beneficiary of Josh Daniel's Grateful Blend proceeds. Proceeds from this special blend support the Craniofacial Children Foundation and Levine Children's Hospital.
• Craniofacial Children FoundationminorOthersCharitable beneficiary supported through Josh Daniel's Grateful Blend sales. Proceeds help children with rare syndromes like premature skull bone fusion.
• Whole FoodsmajorChannel Partner/ Reseller/ DistributorNational specialty food retailer offering Magnolia Coffee through wholesale partnership. Represents major retail channel for specialty coffee sales.
• The Secret ChocolatierminorStrategic or Co-development PartnerLong-term partnership including custom blend development, brewing collaboration, and quality training. Testimonial from Partner Andy Ciordia praising relationship and product quality.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Colombe Coffee Roasters: Specialty coffee roaster and café operator with national DTC, subscription, and wholesale distribution. Comparable product mix and channel strategy at meaningfully larger scale.
• Verve Coffee Roasters: Specialty roaster with strong DTC, subscription, and wholesale presence and a focus on direct relationships with producers. Comparable craft positioning and award-driven brand.
• Stumptown Coffee Roasters: Specialty coffee roaster offering direct-trade single-origins and blends via DTC, subscription, and wholesale. Operates in the same premium category but at larger scale; useful benchmark for Magnolia's expansion trajectory.
• Intelligentsia Coffee: Premium specialty roaster with direct-trade sourcing, single-origin emphasis, and DTC plus wholesale channels (now part of Peet's). Comparable in catalog philosophy though materially larger.
• Equator Coffees: Specialty roaster focused on direct trade, microlots, and sustainable sourcing with both DTC and wholesale programs. Highly comparable product and channel mix.
• Counter Culture Coffee: Specialty coffee roaster with a similar direct-trade, sustainability-led positioning, single-origin catalog, and wholesale-plus-DTC distribution model. Closely comparable in scale and customer base to Magnolia.
• Onyx Coffee Lab: Competition-grade specialty roaster competing on the same 90+ Coffee Review axes, with a strong e-commerce and subscription model and notable auction and microlot sourcing.
• Heart Coffee Roasters: Portland-based specialty roaster with a direct-trade, single-origin emphasis and DTC plus wholesale channels. Closely aligned craft positioning.
• Colectivo Coffee Roasters: Mid-size specialty roaster combining DTC, wholesale, and a regional café footprint with a strong direct-trade sourcing story. Comparable business model and craft positioning.

Broad incumbents

• Blue Bottle Coffee: Now Nestle-owned premium coffee brand with extensive DTC, subscription, café network, and wholesale. Functions as a large incumbent shaping the same premium single-origin market Magnolia competes in.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/magnoliacoffeec
• Facebookfacebook.com/MagnoliaCoffeeCo
• Instagraminstagram.com/magnoliacoffeeco
• LinkedInlinkedin.com/company/magnolia-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Coffee Company