Magpie Goose

What Magpie Goose does

Magpie Goose is a privately held, Aboriginal-owned social enterprise headquartered in Brisbane, Australia, that designs, produces, and sells limited-edition fashion garments featuring authentic Aboriginal artwork. Founded in 2015 by Maggie McGowan and Laura Egan, the company transitioned to 100% Aboriginal ownership and leadership in March 2021 under Amanda Hayman (Wakka Wakka/Kalkadoon) and Troy Casey (Kamilaroi). Its core product is hand screen-printed apparel in women's, men's, kids and baby categories, plus a growing accessories range, all printed on natural fibres (linen, cotton, Tencel) using water-based inks and ethically manufactured in Australia. As at 1 January 2025 the company had collaborated with 67 First Nations artists across 14 regional and remote communities in the Northern Territory, Queensland, and Western Australia, and had paid AUD 610,000 in artist and community fees. Underlying technology is artisanal rather than digital: the differentiator is the artwork licensing infrastructure (agreements produced by Arts Law and endorsed by Copyright Agency) and a no-waste manufacturing pipeline that converts garment offcuts into accessories in partnership with the social enterprise Second Stitch.

The company operates a direct-to-consumer go-to-market. Its primary sales channel is its own Shopify-based e-commerce store (magpiegoose.com), supported by one curated stockist at Aboriginal Art Co in West End Brisbane, and an event-driven pop-up programme that includes the Cairns Indigenous Art Fair and the AIATSIS Indigenous Art Market. A physical flagship store on King Street in Bowen Hills was operated for three years and closed on 23 July 2026. Revenue is generated through one-time unit sales of limited-edition garments priced between approximately AUD 15 (small accessories) and AUD 320 (premium dresses), with gift cards available up to AUD 600, Afterpay buy-now-pay-later support, and standard shipping within Australia and internationally. The buyer is a horizontal 'conscious consumer' persona prioritising ethical fashion, sustainability, and Indigenous cultural storytelling, with no B2B or wholesale concentration. Certifications include Indigenous Art Code membership (iartc00003271), People & Planet First verified social enterprise status, Social Traders certification, plus 2024 Gold awards from the Good Design Awards and Clean + Conscious Awards, and 2026 finalist status at the National Indigenous Fashion Awards. No funding rounds, institutional investors, or AI/ML capabilities are disclosed.

Name

Magpie Goose

Legal name

Magpie Goose

Website

https://magpiegoose.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Magpie Goose is an Aboriginal-owned Brisbane-based social enterprise that designs and sells limited-edition fashion garments featuring hand screen-printed Aboriginal artwork on natural fibres, sold direct-to-consumer online and via a single stockist.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Garment Sales: Magpie Goose generates revenue through direct sales of limited-edition clothing and accessories. All items are one-time purchases with no subscription model. Products range from baby rompers ($59) to adult garments ($199-$320+).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magpie Goose designs, produces and sells limited-edition clothing and accessories featuring authentic Aboriginal artwork hand screen-printed onto natural fibre fabrics (linen, cotton, Tencel) using water-based inks. Its women's, men's, kids and baby lines are manufactured ethically in Australia, with garment offcuts transformed into accessories through partner social enterprises. The product portfolio is structured around curated artist community collections (Quandamooka Artists, Ewyenper Atwatye/Hidden Valley, Ardyaloon, Neon Reef, Firesticks Alliance, Kalumburu, Aretha Brown), each licensed through formal agreements with the originating artists.

Product overview

Magpie Goose is an Aboriginal-owned social enterprise offering a fashion platform with three core product lines: Women's, Men's, and Kids & Baby clothing collections, plus Accessories. The products feature authentic Aboriginal artwork printed on natural fibres, with each collection typically organized by artist community or cultural region (Quandamooka Artists, Ewyenper Atwatye/Hidden Valley, Ardyaloon, Neon Reef, Firesticks Alliance, Kalumburu, and individual artist collaborations like Aretha Brown). All garments are hand screen printed on natural fibres (linen, cotton, Tencel), ethically made in Australia, and transform offcuts into accessories. Gift Cards provide an additional product option. The collections span women's wear (dresses, tops, pants, skirts, shorts, jumpsuits, robes), men's wear (shirts, shorts, t-shirts, sweatshirts), kids/baby wear (rompers, overalls, dresses, shirts), and accessories (bucket hats, bags, scrunchies, hair clips, pet accessories).

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing A diverse range of women's garments including dresses ($199-$289), tops ($79-$199), pants ($159-$249), skirts ($259), shorts, jumpsuits, and robes in various Aboriginal art prints and sizes, designed for conscious consumers seeking ethical, culturally meaningful fashion.
• Men's Clothing Classic men's fashion including shirts ($199), shorts ($159), t-shirts, long sleeve shirts, and sweatshirts in bold Aboriginal art prints, designed for consumers seeking ethically made, culturally authentic menswear.
• Kids & Baby Clothing Children's clothing from baby rompers ($59) to toddler and kids sizes ($35-$89), featuring overalls, dresses, shirts, shorts, and bibs in Aboriginal art prints.
• Accessories Accessories made from garment offcuts including bucket hats, cross body bags, scrunchies, tote bags, hair clips, earrings, dog bandanas, and dog leashes, priced from $15 to $49, supporting the zero-waste manufacturing mission.
• Gift Card Digital gift cards available in denominations of $50, $80, $100, $150, $199, $200, $250, $289, $300, $350, $500, and $600, delivered via email for use at checkout on the Magpie Goose e-commerce store.

Quantifiable outcome

• $610,000 paid to Aboriginal artists and communities; 792 meters of fabric diverted from landfill; 100+ First Nations creatives employed

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Publisher TextilescoreTechnology or IntegrationScreen printing partner located in Sydney that handles all licensed Magpie Goose artist design printing. Artists often prefer using Publisher Textiles as it gives them more options regarding colour and creativity compared to community-based printing options.
• Second StitchcoreStrategic or Co-development PartnerSocial enterprise in Melbourne that transforms smaller fabric offcuts into accessories like baby bibs, scrunchies, and earrings. Operated by refugees, asylum seekers and new migrants, supporting the company's zero-waste mission.
• Arts LawcoreStrategic or Co-development PartnerProvides textile reproduction license agreements used for all artist partnerships, endorsed by Copyright Agency. Facilitates introductions between Magpie Goose and artists for independent representation throughout negotiation processes.
• Copyright AgencycoreStrategic or Co-development PartnerEndorses the textile reproduction license agreements used by Magpie Goose for artist collaborations, providing industry validation that agreements are fair and ethical.
• Indigenous Art CodecoreStrategic or Co-development PartnerMagpie Goose is a proud member of the Indigenous Art Code, an entity that maintains standards for ethical dealings between Dealers of Indigenous Art and Artists.
• Tangentyere ArtistscoreStrategic or Co-development PartnerEwyenper Atwatye (Hidden Valley) is a satellite project of Tangentyere Artists. In 2015, the art centre established a textile enterprise called Hidden Valley Town Camp that produces high-quality screen printed textiles.
• Firesticks AllianceminorStrategic or Co-development PartnerPartnership with Indigenous land management organisation for special collections. Has produced Fire Country T-Shirt and other collaborative designs supporting fire management and cultural burning practices.
• Various Aboriginal Art CentresminorChannel Partner/ Reseller/ DistributorArt centres including Ikuntji Artists, Babbarra Designs, Injalak Arts, Merrepen Arts, and Nagula Jarndu are recommended for customers interested in purchasing fabric directly. Magpie Goose does not sell fabric but directs customers to these remote Aboriginal art centres.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Patagonia: Global leader in ethical/sustainable apparel with strong environmental advocacy. Comparable on mission-driven positioning, environmental credentials, and certified supply chain practices.
• Country Road: Iconic Australian fashion and lifestyle retailer. Comparable as the dominant Australian fashion brand with DTC and wholesale channels; serves as the broad-incumbent benchmark for Australian apparel retail economics.
• Nobody Denim: Premium Australian denim and fashion brand manufactured locally. Comparable on Australian-based ethical manufacturing, premium pricing, and DTC-plus-wholesale distribution model.
• Kowtow: New Zealand-based ethical fashion label certified by B Corp and Fair Trade. Comparable on fully traceable supply chain, natural fibres, and circular/no-waste design philosophy.
• Boody: Australian basics brand built around sustainable bamboo fabrics with ethical supply chain. Comparable on eco-credentials, natural-fibre positioning, and Australian DTC distribution.
• Bassike: Australian contemporary fashion brand with sustainability positioning and ethical manufacturing focus. Comparable on premium pricing, natural-fibre materials, and conscious-consumer targeting.

Direct peers

• Kirrikin: Indigenous Australian fashion label producing apparel featuring artwork from Aboriginal artists and communities. Comparable on artist-licensing model, ethical production positioning, and DTC e-commerce motion.
• Clothing the Gap: Indigenous Australian apparel brand with strong social-enterprise positioning and direct-to-consumer motion. Comparable on cultural authenticity, Aboriginal ownership narrative, and ethical fashion positioning.
• Haus of Dizzy: Indigenous Australian accessories and fashion label featuring bold Aboriginal artwork. Comparable on Indigenous-owned narrative, wearable art category, and target conscious-consumer segment.
• Ngali: Aboriginal-owned Australian fashion and homewares label featuring Indigenous artwork on apparel. Directly comparable on mission (Indigenous-led, ethically produced) and product category (wearable art collections).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magpie-goose

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magpie Goose