Kirrikin

What Kirrikin does

Kirrikin is an Indigenous Australian luxury fashion social enterprise founded in 2014 by CEO Amanda Healy, a proud Wonnarua woman, operating under the corporate entity Waru Project Pty Ltd. The company digitally prints Aboriginal artwork by First Nations artists onto luxurious cashmere and silk fabrics, producing scarves ($120-$195 AUD), dresses ($120-$450 AUD), jackets ($90-$250 AUD), pants, skirts, tops, and men's accessories across five named collections (Dry Country, Evoke, Evening Dresses, Ripples, YES). Underlying technology centers on proprietary digital printing for artwork-to-fabric transfer, with each purchase directing a percentage of proceeds back to the featured Indigenous artist.

The business operates a multi-channel model combining direct-to-consumer e-commerce on Shopify with worldwide shipping, a curated wholesale network of approximately six stockists (including Bush Medijina, Wurrumay Collective, QAGOMA Store, BlackStump, and Aspects) plus a global distribution partnership with Kaya, and event-driven pop-ups including a Perth CBD store at Shop 23 (November 2025) and international showcases in Saudi Arabia and Groote Eylandt. Customers are segmented into luxury fashion consumers (primary), wholesale/retail buyers, and corporate/institutional gifting buyers, served across Australia, the USA, and Europe. The brand has been recognized with the Indigenous in Business Award, an Ecommerce Award from the Export Council of Australia, and was a national finalist at the 63rd Australian Export Awards in December 2025, with editorial coverage in Vogue, SBS, ABC, NIT, and the Australian High Commission. The affiliated Kirrikin Foundation, established in late 2022, runs Indigenous youth runway mentoring programs with YMCA and Stars Foundation, extending the enterprise's social mission beyond commerce.

Name

Kirrikin

Legal name

Waru Project Pty Ltd

Website

https://kirrikin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kirrikin is an Indigenous Australian luxury fashion social enterprise that digitally prints First Nations artwork onto cashmere and silk for scarves, womenswear, and accessories. It serves global luxury consumers, curated wholesale stockists, and corporate gifting buyers via DTC e-commerce, wholesale, and pop-up retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Retail sales of luxury fashion products directly to consumers through their e-commerce website. Products include silk scarves, cashmere accessories, dresses, jackets, tops, pants, skirts, and men's accessories. One-time purchase model with worldwide shipping.
2. Wholesale B2B Distribution: B2B wholesale sales to retailers and stockists seeking unique blend of art and fashion. Provides exclusive access to Indigenous-inspired collections for ethical fashion retailers.
3. Gift Cards: Digital and physical gift cards available in denominations of $50, $100, $120, $195, $200, and $250 AUD.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kirrikin designs, produces, and sells luxury fashion pieces and accessories featuring digitally printed Indigenous Australian artwork by First Nations artists onto premium fabrics, primarily 100% cashmere and pure silk. The product range spans scarves, dresses, jackets, pants, skirts, tops, men's accessories (bow ties and neckties), and gift cards, organized into themed collections, with a percentage of proceeds benefiting the featured Indigenous artists via the Kirrikin Foundation.

Product overview

Kirrikin is an Indigenous Australian luxury fashion social enterprise that digitally prints stunning Aboriginal artwork by First Nations artists onto luxurious silk and cashmere fabrics. The product portfolio centers on wearable art accessories and contemporary womenswear, including Silk Chiffon Scarves ($120), Cashmere Scarves ($195), Dresses ($120-$450), Jackets & Blazers ($90-$250), Pants ($70-$120), Skirts ($90-$160), Tops ($55-$110), and Men's Accessories including silk neckties and bow ties ($75-$110). The collections are organized around specific artist collaborations and thematic concepts: Dry Country Collection, Evoke Collection, Evening Dresses, Ripples Collection, and YES Collection. Each purchase supports the featured Indigenous Australian artist through direct revenue sharing. The brand operates through its Shopify-powered ecommerce platform and wholesale distribution to curated stockists globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Chiffon Scarves Luxury silk chiffon scarves (AUD $120) featuring Indigenous Australian artwork digitally printed onto 100% pure silk (dimensions 200cm x 75cm), offered to fashion-conscious consumers seeking premium, culturally significant accessories.
• Cashmere Scarves Luxury cashmere scarves (AUD $195) digitally printed with Indigenous Australian artwork on 100% premium cashmere (dimensions 70cm x 200cm), targeting luxury fashion consumers seeking culturally authentic, handcrafted statement pieces.
• Dresses Women's dresses (AUD $120-$450) featuring vibrant Indigenous prints, designed for comfort, confidence, and effortless style across work, travel, special occasions, and everyday wear, sold to individual consumers via DTC e-commerce and wholesale stockists.
• Jackets & Blazers Contemporary womenswear jackets and blazers (AUD $90-$250), including bomber jackets and tailored designs, featuring Indigenous Australian artwork for individual consumers and wholesale partners.
• Pants Women's and men's pants (AUD $100-$120) designed with vibrant Indigenous prints, tailored fits, and luxury sustainable fabrics, sold direct to consumers and through stockists.
• Skirts Women's skirts (AUD $90-$160) featuring Indigenous artwork prints with flowing silhouettes and luxury sustainable fabrics, sold to individual fashion consumers and wholesale partners.
• Tops Women's tops and shirts (AUD $90-$110) featuring Indigenous artwork prints with tailored cuts and premium sustainable fabrics, designed for individual fashion consumers.
• Men's Accessories Luxurious silk neckties (AUD $110), bow ties (AUD $75), and pocket squares featuring exclusive Indigenous Australian artwork, targeted at male consumers seeking culturally significant formal accessories.
• Gift Cards Gift cards (AUD $50-$250) available in digital and physical formats for purchase and gifting of Kirrikin products.

Quantifiable outcome

• 100+ products available across collections
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• KayacoreChannel Partner/ Reseller/ DistributorKaya serves as an esteemed wholesale partner for worldwide ethical and authentic fashion distribution. Kirrikin provides exclusive access to Indigenous-inspired collections created in collaboration with First Nations artists, with Kaya distributing to esteemed retailers and exclusive boutiques globally.
• Bush MedijinacoreChannel Partner/ Reseller/ DistributorBush Medijina is a curated stockist sharing commitment to celebrating Indigenous artistry and quality craftsmanship. The partnership brings Kirrikin's vibrant designs and luxurious materials to diverse communities worldwide.
• Wurrumay CollectivecoreChannel Partner/ Reseller/ DistributorWurrumay Collective operates as a stockist partner, offering Kirrikin's unique collections to customers seeking authentic Indigenous fashion and quality craftsmanship.
• QAGOMA StorecoreChannel Partner/ Reseller/ DistributorQueensland Art Gallery & Gallery of Modern Art retail store stocks Kirrikin products, aligning art gallery retail with Indigenous fashion artistry and cultural storytelling.
• BlackStumpsupportingChannel Partner/ Reseller/ DistributorAustralian retail stockist partner offering Indigenous-inspired fashion products to customers seeking authentic cultural fashion items.
• AspectssupportingChannel Partner/ Reseller/ DistributorRetail stockist partner providing access to Kirrikin's collections for customers interested in luxury Indigenous fashion accessories.
• Kirrikin FoundationcoreStrategic or Co-development PartnerKirrikin Foundation emerged in late 2022 to provide ongoing support in advancing and commercialising Indigenous creative businesses. Conducts runway mentoring initiatives in partnership with YMCA and Stars Foundation, supporting Indigenous youth through creativity programs in Newman WA.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gorman: Australian fashion brand known for art-driven, colourful prints and ethical positioning. Comparable to Kirrikin in translating artistic and cultural motifs into premium womenswear sold through own DTC plus selected stockists.
• Injalak Arts: Indigenous-owned art centre in West Arnhem Land producing screen-printed textiles, scarves, and wearable accessories featuring Aboriginal designs. Comparable to Kirrikin in combining Aboriginal art with fashion accessories and operating an artist-supported model.
• Maningrida Arts & Culture: Indigenous art centre producing textiles, fashion, and accessories featuring Aboriginal designs from Arnhem Land artists. Comparable as a supply-side peer in the Indigenous wearable-art category with similar artist-revenue-share structure.
• Babbarra Women's Centre: Indigenous women's textile and fashion enterprise in Arnhem Land producing hand-printed fabrics and garments. Directly comparable to Kirrikin as an Indigenous-led fashion/textile brand with artist-direct production and ethical supply chain.
• Romance Was Born: Australian luxury fashion label that has collaborated extensively with Indigenous Australian artists on runway collections. Comparable as a luxury Australian fashion brand integrating Aboriginal art into high-end wearable pieces.
• Magpie Goose: Indigenous Australian fashion social enterprise producing dresses, shirts, and accessories with First Nations prints. Most directly comparable to Kirrikin given shared social-enterprise model, Indigenous artist collaboration, and apparel-first product mix.

Broad incumbents

• Marni: Italian luxury fashion house known for artistic, print-heavy collections and accessories. Comparable as a luxury incumbent whose design language (bold prints, art-meets-fashion positioning) overlaps with Kirrikin's artistic-premium positioning.
• Hermès: Global luxury house whose Carré silk scarves set the benchmark for premium printed scarves worldwide. Comparable as a broad incumbent operating in the luxury scarves category where Kirrikin's cashmere/silk scarves compete for aspirational gifting spend.
• Loewe: Global luxury fashion house famous for its printed silk scarves and artisanal accessories under Jonathan Anderson. Comparable as a luxury fashion incumbent whose product format (printed scarves) overlaps with Kirrikin's hero product.

Regional players

• Akubra: Heritage Australian accessories brand making iconic felt hats and accessories, primarily serving domestic Australian and tourist markets. Comparable as an Australian-built heritage accessories brand with cultural/regional identity baked into its products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KirrikinAus
• YouTubeyoutube.com/@kirrikin8063
• Facebookfacebook.com/kirrikin
• LinkedInlinkedin.com/company/kirrikin-australia
• Instagraminstagram.com/kirrikin_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirrikin