MAGYAR TERMÉK Nonprofit Kft.

What MAGYAR TERMÉK Nonprofit Kft. does

MAGYAR TERMÉK Nonprofit Kft. is a Hungarian nonprofit private limited company (Kft.) headquartered in Lábatlan, Komárom-Esztergom, that operates the "MAGYAR A NYERŐ" online program at magyaranyero.hu. Registered Hungarian residents aged 18+ can sign up once and then participate in prize games (nyereményjátékok), access non-public content and questionnaires, and receive profile-based marketing emails from the organizer and its partners. The company holds six registered trademarks spanning MAGYAR TERMÉK, MAGYAR A NYERŐ, Hazai Termék, Hazai Feldolgozású Termék, Magyar Szolgáltatás and Kiváló Termék, anchoring the program in a broader Hungarian-product certification ecosystem.

Under the hood the platform is a conventional self-serve web stack: registration, profile-building, eDM delivery, partner prize-game configuration and data processing. WEBGARDEN Kft. acts as the "Lebonyolító" (implementer/operator) for website operations, promo execution and data processing; ancillary vendors (NeoSoft for newsletters, Extreme Net for PPC, Webgarden IT and Design Services for hosting, plus Google Analytics and Facebook for analytics and social) provide supporting infrastructure. There is no public API, no mobile app, and no disclosed ML or AI component.

The business model is community-led and centred on data monetisation and advertising: the organizer builds a marketing database from voluntary registrations and then runs targeted promotional campaigns for itself and for partners who sponsor prize games by contributing products/services as prizes in exchange for reach into the registered user base. The program is free for end users; pricing is not publicly disclosed, no pricing tiers exist, and revenue figures are not public. The company has no parent, no external investors, no funding rounds and no disclosed subsidiaries. The sole managing director is Benedek Eszter Katalin.

Name

MAGYAR TERMÉK Nonprofit Kft.

Legal name

MAGYAR TERMÉK Nonprofit Kft.

Website

https://magyaranyero.hu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MAGYAR TERMÉK Nonprofit Kft. operates the "MAGYAR A NYERŐ" online prize-game and marketing-database program for Hungarian residents, monetising registered-user data and partner sponsorship of contests across its national-product trademark ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Lábatlan

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Database Services: Building and maintaining a marketing database for the organization and its partners, enabling targeted promotional campaigns and personalized marketing communications to registered users.
2. Partnership Marketing Services: Facilitating marketing campaigns for partners who sponsor prize games, with partners providing products/services as prizes in exchange for promotional reach to the registered user community.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Operates the 'MAGYAR A NYERŐ' (Magyar a Nyerő!) online program, a community-building prize-game platform at magyaranyero.hu for products and services bearing the MAGYAR TERMÉK trademark family. Registered Hungarian adult users gain access to prize contests (nyereményjátékok), non-public content, and questionnaires, while the organization and its partners use the resulting profile-based marketing database to send targeted eDM campaigns promoting Hungarian-made goods and services.

Product overview

MAGYAR TERMÉK Nonprofit Kft. operates the 'Magyar a Nyerő!' online promotional program — a single, unified loyalty/rewards platform centered on prize-based games (nyereményjátékok) for registered Hungarian users. The platform's only product offering is this program, which requires a one-time registration and provides members with access to prize contests, exclusive (non-public) content, and questionnaires, all delivered via the magyaranyero.hu website. Users also receive profile-based targeted marketing emails (eDM). The program has been running since 2021-11-23.

Differentiator

Problem solved

Functional benefit

Brands

• Magyar A Nyerő: Online promotional and prize competition program operated by MAGYAR TERMÉK Nonprofit Kft. for Hungarian products.

Products and services

• Magyar a Nyerő! (MAGYAR A NYERŐ) online Program A single-domain promotional and prize-game loyalty platform accessible at magyaranyero.hu where registered Hungarian adult users can participate in nyereményjáték (prize contests), access non-public content, complete questionnaires, and receive profile-based marketing emails (eDM). A single registration grants access to all contests under the MAGYAR TERMÉK trademark umbrella, and partners provide prizes in exchange for promotional reach.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• WEBGARDEN Kft.coreImplementation/ SI/ Consulting PartnerWEBGARDEN Kft. (1143 Budapest, Stefánia út 16. I. emelet 2/a., Cégjegyzékszám: 01-09-905976) serves as the 'Lebonyolító' (implementer/operator) of the MAGYAR A NYERŐ program. They are responsible for website technical operation, troubleshooting, initiating and closing promotions, and data processing.
• Partners (unspecified)coreStrategic or Co-development PartnerPartners collaborate with MAGYAR TERMÉK Nonprofit Kft. to organize prize games. Partners may organize their own prize games as separate organizers. Partners provide prizes and gain promotional reach to the registered user community.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Rakuten Rewards: Large cashback and rewards platform that monetises registered-user engagement through brand partnerships and marketing services. Broader and more global than MAGYAR A NYERŐ, but shares the model of converting registered users into partner-funded marketing reach.
• Ibotta: Public consumer rewards and cashback app that works with brand partners to drive purchase-based engagement. Comparable in the rewards-plus-brand-partnership structure, though Ibotta is a much larger, US-listed business.

Direct peers

• Publishers Clearing House: US-based sweepstakes and direct-marketing company famous for its prize-based consumer promotions and large opt-in marketing database. Closely mirrors MAGYAR A NYERŐ's combination of free registration, prize games, and profile-based direct marketing, though at a much larger scale.
• PrizeLogic: B2B promotional marketing agency that designs and runs sweepstakes, instant-win, and loyalty campaigns for brands. Comparable to MAGYAR A NYERŐ's partner-sponsored prize-game model, though PrizeLogic operates primarily as a vendor to brands rather than as a consumer-facing community.
• Reader's Digest Association: Long-running sweepstakes, direct-mail, and content brand built around a registered consumer database. Shares the legacy sweepstakes-plus-database business model that MAGYAR A NYERŐ replicates in a digital, Hungary-focused form.
• HelloWorld (formerly ePrize): Promotional marketing and loyalty platform that runs sweepstakes, contests, and CRM programs for consumer brands. Highly comparable to MAGYAR A NYERŐ's brand-partner prize campaigns and profile-based consumer engagement mechanics.
• Swagbucks (Prodege): Rewards and sweepstakes community where users register to take surveys and enter prize draws in exchange for incentives, generating a marketing database. Directly comparable registration-to-rewards loop to MAGYAR A NYERŐ, though at significantly greater scale.
• MyPoints (Prodege): Rewards and sweepstakes platform where users register and earn incentives through marketing engagement. Comparable to MAGYAR A NYERŐ in its community-registration model and use of prizes/draws to drive a marketing database monetised through brand partners.

Regional players

• Tesco Clubcard: Large retail loyalty programme tied to a registered-user marketing database used for partner-funded offers and promotions. Comparable conceptually to MAGYAR A NYERŐ's registered-user, partner-funded model, though it is a regional (Hungary/UK) retail programme rather than a standalone community platform.

Emerging players

• Antavo: Emerging loyalty cloud platform that powers membership programs and prize-based campaigns for retail and consumer brands. Comparable to MAGYAR A NYERŐ's membership-driven prize/community offering at the B2B technology layer, though Antavo serves brands rather than operating its own consumer community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tweet
• YouTubeyoutube.com/channel/UCJGIGSNW4bli6-vsYpt5t9w
• Facebookfacebook.com/amagyaranyero
• LinkedInlinkedin.com/company/magyartermek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGYAR TERMÉK Nonprofit Kft.