Hotel and Restaurant Association of the Philippines

What Hotel and Restaurant Association of the Philippines does

Hotel and Restaurant Association of the Philippines (HRAP) is a non-stock, non-profit industry association founded in 1951 and headquartered at the Golden Rock Building in Makati City's Legaspi Village, Metro Manila. The organization serves as the unified representative body for the Philippine private business sector in the hotel and restaurant industry, with its membership base composed of hotel managers, restaurant owners, university deans in hospitality programs, and chief executives of hospitality businesses. HRAP operates with a lean staff of 19 employees and is governed by a Board of Directors under the leadership of President Eugene Yap.

HRAP's core offerings comprise a recurring membership program, the HRAP Privilege Card (an exclusive discount card that fosters patronage of member establishments among members), and the HRAP-NAIA Hotel Guest Lounge, a physical facility at Manila's Ninoy Aquino International Airport that has operated since 2013 as a welcoming venue for passengers holding reservations at subscribing member hotels. The association also convenes periodic general membership meetings, board meetings, and industry events, and maintains advisory services, news content, and a gallery of industry activities through its website. Revenue is generated primarily through membership fees under a subscription/recurring model, with no public pricing disclosure.

The association's go-to-market motion is community-led, relying on events, general membership meetings, news updates, and the Privilege Card program to attract and retain members. Distribution is conducted through the website (hrap.org.ph), the NAIA lounge facility, and direct membership enrollment, with marketing channels spanning content, events, and referral-style patronage programs. HRAP has pursued strategic partnerships with technology providers (Huawei Philippines, 2024), workforce development organizations (LIFESKILLS PH, 2024), tourism authorities (Tourism Promotions Board Philippines, 2023), trade bodies (Russia-Philippines Foreign Trade Cooperation, 2023), and supplier directories (AFEX 2023) to expand member value beyond traditional advocacy.

Name

Hotel and Restaurant Association of the Philippines

Legal name

Hotel and Restaurant Association of the Philippines

Website

https://main.hrap.org.ph

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HRAP is a non-profit Philippine industry association founded in 1951 that represents hotel managers, restaurant owners, university deans, and hospitality CEOs. It delivers membership services, an exclusive Privilege Card, and operates an airport guest lounge at NAIA since 2013.

Ownership category

akta.pro rank

Product category

Hospitality Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

Keywords

• Hospitality industry association
• Industry advocacy services
• Trade association membership
• Hotel restaurant networking
• Hospitality policy representation

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: HRAP generates revenue through membership fees from hotels, restaurants, and hospitality-related businesses and professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HRAP is a non-stock, non-profit industry association that represents the Philippine private business sector in the hotel and restaurant industry. Its core offerings include membership representation for hotel managers, restaurant owners, university deans, and CEOs; an exclusive HRAP Privilege Card providing member discounts at participating establishments; and the HRAP-NAIA Hotel Guest Lounge, an airport hospitality facility operating since 2013 that welcomes hotel guests with reservations from subscribing member hotels.

Product overview

HRAP is a non-stock, non-profit organization operating as a single voice for the Philippine private hotel and restaurant sector. Its core offerings include membership representation, an exclusive HRAP Privilege Card providing member discounts at establishments, and the HRAP-NAIA Hotel Guest Lounge facility operating since 2013. The organization also facilitates events, news, advisory services, and maintains a gallery showcasing industry activities.

Differentiator

Problem solved

Functional benefit

Products and services

• HRAP Membership A membership program representing the Philippine private business sector in the hotel and restaurant industry, with members comprising Hotel Managers, Restaurant Owners, University Deans, and CEOs. Members receive industry advocacy representation, access to General Membership Meetings, board meetings, networking events, and eligibility for the HRAP Privilege Card and NAIA Hotel Guest Lounge services.
• HRAP Privilege Card

Quantifiable outcome

• The HRAP-NAIA Hotel Guest Lounge serves as a venue for welcoming passengers with hotel reservations from subscribing hotels since 2013

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Huawei PhilippinesminorStrategic or Co-development Partner · 12 October 2024Huawei Philippines hosted Hospitality Tech Day, with HRAP participation fostering innovation in the hospitality industry. This collaboration explores technology applications for hospitality sector modernization.
• LIFESKILLS PHminorStrategic or Co-development Partner · 18 September 2024HRAP collaborates with LIFESKILLS PH on skills development initiatives for the hospitality workforce, enhancing professional capabilities within member establishments.
• AFEX (ASEAN Food Expo)minorStrategic or Co-development Partner · 29 August 2023HRAP unveiled the Preferred Suppliers Directory 2nd Edition at AFEX 2023, supporting supplier visibility and networking within the hospitality supply chain.
• Russia-Philippines Foreign Trade CooperationminorStrategic or Co-development Partner · 21 June 2023HRAP joined the Russia-Philippines Foreign Trade Cooperation initiative, exploring cross-border trade opportunities for the hospitality sector.
• Tourism Promotions Board (TPB) PhilippinesminorGTM or Marketing Partner · 1 January 2023TPB invited HRAP to join the Philippines Digital Travel Fair, promoting Philippine tourism through digital channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Restaurants Canada: Canada's national not-for-profit foodservice association. Comparable to HRAP in scope (representing restaurant owners) and structure (membership-funded advocacy and member services).
• American Hotel & Lodging Association: The primary U.S. trade association for hotels, representing operators and lodging brands. Directly comparable to HRAP as a national hotel industry body delivering advocacy, member benefits, and industry events.
• UK Hospitality: The UK trade body for hotels, restaurants, pubs, and foodservice. Comparable to HRAP as a national hospitality association combining lodging and food & beverage operator representation with policy advocacy.
• National Restaurant Association: The leading U.S. restaurant industry trade association, providing advocacy, research, events (e.g., the NRA Show), and member services. Directly comparable to HRAP's restaurant-owner representation and member benefits.

Regional players

• Malaysian Association of Hotels: The national hotel industry body for Malaysia. Closely comparable to HRAP in mission, structure, and Southeast Asia lodging-industry focus, though operating in a different country.
• Hotel Association of Canada: Canada's national hotel association. Directly comparable in mission (representing hotel operators nationally) though it does not span restaurants in the way HRAP does.
• Singapore Hotel Association: The national hotel trade body for Singapore. Comparable to HRAP as a Southeast Asian hotel association with similar advocacy, networking, and member-benefit functions for a single country.
• Tourism Industry Association of New Zealand: A national industry association representing tourism operators, including hotels and hospitality businesses. Comparable in being a single-country membership body advocating for hospitality stakeholders.

Others

• International Air Transport Association (IATA): A global trade association that, like HRAP, convenes and represents a travel-and-hospitality-adjacent industry, runs operational infrastructure, and engages in policy advocacy. Not a direct competitor but a structurally similar association model.
• Tourism Promotions Board Philippines: A government partner of HRAP for the Digital Travel Fair. Not a peer but a tourism-industry stakeholder that interfaces with HRAP's membership and overlaps thematically in promoting Philippine hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hrap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel and Restaurant Association of the Philippines