Maison Château Rouge
Maison Château Rouge is a privately held French fashion brand that sells apparel and accessories exclusively through its own e-commerce site and Paris boutique, operating a direct-to-consumer business built around the Lacoste x Maison Château Rouge collaboration for individual consumers.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maison Château Rouge does
Maison Château Rouge is a privately held French fashion brand operating as a Société par Actions Simplifiée à Associé Unique (SASU), headquartered at 40b rue Myrha in Paris's 18th arrondissement. Founded in 2015, the company is structured as a single-member simplified stock company with registered capital of €5,000 and approximately 10 employees. Its commercial activity is centered on an exclusive fashion collaboration with Lacoste, with all e-commerce orders consisting of items from the Lacoste x Maison Château Rouge collection.
The company's product surface is narrow: apparel and accessories sold under the collaboration, with no proprietary technology, app, or AI capability disclosed. The website is built on Squarespace, and the underlying infrastructure is hosted by OVH. There is no evidence of patents, proprietary models, or technical IP; the brand value is derived from the Lacoste partnership rather than from internal technology development.
Maison Château Rouge operates a direct-to-consumer business model with two channels: its own e-commerce site (maisonchateaurouge.com) and a physical boutique co-located with the Paris headquarters. Orders are reserved exclusively for individual consumers for personal use, with no wholesale or B2B channel disclosed. Revenue is generated through one-time unit-priced transactions with standard French e-commerce terms (14-day withdrawal rights, 28-day exchange window, preferential shipping rates above a threshold). No subscription, recurring revenue, or external funding is indicated. Customer acquisition is driven by an email newsletter funnel, and the geographic footprint is confined to France.
Maison Château Rouge firmographics
Firmographics- Name
- Maison Château Rouge
- Legal name
- Maison Chateau Rouge
- Website
- https://maisonchateaurouge.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maison Château Rouge is a privately held French fashion brand that sells apparel and accessories exclusively through its own e-commerce site and Paris boutique, operating a direct-to-consumer business built around the Lacoste x Maison Château Rouge collaboration for individual consumers.
- Ownership category
- akta.pro rank
Maison Château Rouge industry classification
Industry- Product category
- Designer Apparel
- akta.pro primary industry
- Luxury & Designer Apparel Houses (CRAAAAAC)
- akta.pro secondary industry
- Luxury Licensing & Brand Management (CRAKAFAL)
Keywords
Where Maison Château Rouge is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison Château Rouge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: One-time transaction-based revenue from selling fashion items through e-commerce and boutique channels. Customers purchase individual items for personal use at specified prices. No subscription or recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Maison Château Rouge product offering
Product offeringCore offering
Maison Château Rouge is a French direct-to-consumer fashion brand that designs, sources, and sells apparel and accessories from its exclusive Lacoste x Maison Château Rouge collaboration through its own e-commerce website and a single physical boutique in Paris. Orders are reserved exclusively for individual consumers for personal use, with standard unit pricing, tiered delivery fees, 14-day return rights, and 28-day exchange rights.
Product overview
Maison Château Rouge is a French fashion brand operating as a SAS (société par actions simplifiée) headquartered in Paris's 18th arrondissement. The company sells apparel and accessories primarily through its e-commerce platform, most notably through its collaboration with Lacoste. The brand serves individual consumers for personal use and offers standard e-commerce functionality including ordering, delivery, and return policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Lacoste x Maison Château Rouge Collection A co-branded apparel and accessories fashion collection developed jointly with Lacoste, sold exclusively through the Maison Château Rouge e-commerce platform and its Paris boutique to individual consumers for personal use.
Companies that use Maison Château Rouge
Customer profileSegments1 record
Ideal customer profiles1 record
Maison Château Rouge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison Château Rouge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LacostecoreMaison Château Rouge has established a product collaboration with Lacoste, producing an exclusive fashion collection. The partnership is highlighted as the exclusive focus of the e-commerce operations, with all orders on the website pertaining to articles from the Lacoste x Maison Château Rouge collaboration. Customer service inquiries are directed to [email protected].
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Maison Château Rouge competitors and assessment
Company assessmentBroad incumbents
- Stone Island: Premium apparel brand with a strong collaborative and licensing DNA. Comparable to MCR as a collaboration-driven label whose commercial identity is closely tied to partner maisons.
- Kenzo: French luxury fashion house with roots in Paris and a heritage of collections blending street and luxury aesthetics. Comparable to MCR as a Paris-based luxury apparel brand targeting the streetwear-meets-luxury consumer.
- Supreme: Iconic streetwear label built on limited-edition drops and brand collaborations. Comparable to MCR's drop-based, scarcity-driven model linking a French-rooted label with luxury partnerships.
- Lacoste: Maison Château Rouge's core collaboration partner and a heritage French apparel brand. Lacoste is the counterparty that defines MCR's current product offering and is directly comparable as a French fashion maison with global reach.
- Off-White: Global streetwear-luxury brand famous for high-profile collaborations with established maisons. Comparable to MCR as a brand whose commercial model depends heavily on luxury collaborations, though at substantially larger scale.
Direct peers
- The Kooples: French contemporary fashion label operating a DTC and boutique retail model. Comparable to MCR as a French-headquartered apparel brand with direct-to-consumer distribution and a Paris identity.
- Jacquemus: Paris-based contemporary fashion brand with a strong DTC presence and culturally driven identity. Comparable to MCR as a small French label leveraging Parisian cachet, founder-led storytelling, and direct-to-consumer distribution.
- Ami Paris: Independent Parisian fashion label mixing streetwear and tailored menswear with a DTC and boutique model. Comparable to MCR in scale, geography, and positioning at the intersection of Paris fashion and streetwear sensibility.
- A.P.C. Paris-based contemporary fashion brand known for minimalist apparel and recurring designer collaborations. Comparable to MCR as a French label combining independent design with high-profile collaboration partnerships.
Emerging players
- Y/Project: Independent Paris-based fashion label with a small team and high-fashion positioning. Comparable to MCR as a small, founder-led French apparel brand selling to a fashion-forward consumer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Maison Château Rouge social profiles
Digital presenceMaison Château Rouge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Château Rouge leadership team
Management profileNumber of profiles
Maison Château Rouge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Château Rouge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Château Rouge
What does Maison Château Rouge do?
Maison Château Rouge is a French direct-to-consumer fashion brand that designs, sources, and sells apparel and accessories from its exclusive Lacoste x Maison Château Rouge collaboration through its own e-commerce website and a single physical boutique in Paris. Orders are reserved exclusively for individual consumers for personal use, with standard unit pricing, tiered delivery fees, 14-day return rights, and 28-day exchange rights.
Is Maison Château Rouge a public or private company?
Maison Château Rouge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Château Rouge founded?
Maison Château Rouge was founded in -1. It employs 1 to 10 people.
Where is Maison Château Rouge based?
Maison Château Rouge is headquartered in Paris, France, in the Europe region.
How does Maison Château Rouge make money?
One revenue line is on record: product Sales.
Who are Maison Château Rouge's main competitors?
Broad incumbents on record are Stone Island, Kenzo, Supreme, Lacoste and Off-White. Direct peers are The Kooples, Jacquemus, Ami Paris and A.P.C.. Y/Project is listed as an emerging player.
Does Maison Château Rouge have an API?
No public API is recorded for Maison Château Rouge.
What industry is Maison Château Rouge in?
Maison Château Rouge's product category is Designer Apparel. Its primary akta.pro industry code is CRAAAAAC, Luxury & Designer Apparel Houses, with a secondary code of CRAKAFAL, Luxury Licensing & Brand Management.