Maison du Café

Name

Maison du Café

Legal name

JACOBS DOUWE EGBERTS FR SAS

Website

https://maisonducafe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Coffee Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Online coffee retail
• Coffee e-commerce
• Coffee capsules pods
• Coffee machines retail
• Specialty coffee beans

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce retail selling coffee products (beans, ground, instant, capsules) and coffee machines directly to French consumers through the maisonducafe.com website.
2. Consumer Services: Consumer contact center handling product inquiries, complaints, nutritional information, and promotional inquiries. The company processes consumer data for demand processing and satisfaction surveys.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maison du Café operates a French-language online e-commerce platform that sells coffee products (capsules, pods, ground, whole bean, instant) and coffee machines directly to consumers under multiple owned brands including L'OR, Senseo, Tassimo, Grand'Mère, Jacques Vabre, Maxwell House, Velours Noir, and Douwe Egberts. The site also hosts a "L'Univers du Café" content section providing coffee knowledge and educational resources to French coffee drinkers.

Product overview

Maison du Café is an online coffee and coffee machine retailer operated by Jacobs Douwe Egberts FR SAS (JDE), offering a comprehensive e-commerce platform for coffee products and brewing equipment. The product portfolio centers on seven major coffee brands (L'OR, Senseo, Tassimo, Grand'Mère, Jacques Vabre, Maxwell House, and Velours Noir), sold across four primary coffee formats (whole beans/grains, ground coffee, instant/soluble, and capsules/pods), complemented by a full range of coffee machines (espresso, filter, French press, Moka pot, bean grinders) and accessories. The platform serves as both a retail destination and educational resource for coffee enthusiasts, providing guidance on coffee origins, preparation methods, and brewing techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Douwe Egberts: JDE flagship brand from the Netherlands
• Senseo
• Tassimo
• L'OR
• Grand'Mère
• Jacques Vabre
• Maxwell House
• Velours Noir
• Pret A Manger Coffee

Products and services

• Dosettes & Capsules Coffee

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Havas MediaminorGTM or Marketing PartnerDigital agency partnership for managing social media and advertising campaigns. Havas Media handles JDE's social media and other advertising campaigns across markets.
• Jacobs Douwe Egberts (JDE)coreOthersJDE is the parent company and brand owner. Maison du Café is operated by Jacobs Douwe Egberts FR SAS. JDE brands include Douwe Egberts, Senseo, Tassimo, and L'Or.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook Custom Audiences used to create target groups based on website visitor actions and find new potential customers through lookalike audiences.
• TeadsminorGTM or Marketing PartnerAdvertising platform used to filter ad delivery according to user profile, interests, location, and device to optimize targeting and prevent repeated ad impressions.
• Pret A MangerminorOthersBritish food-to-go chain featured in the blog's Inspiration section. Offers 100% Arabica, 100% Bio coffee. Engaged with producers through Pret Coffee Fund supporting next-generation coffee farmers.

Scale indicators2 records

Direct peers

• Terres de Café: French specialty coffee e-retailer offering single-origin beans, capsules, and brewing equipment, with strong educational content. Comparable as a curated, content-driven French online coffee retailer.
• Nespresso: Nestlé's direct-to-consumer capsule coffee brand with strong online subscription and machine-plus-capsule bundling. Comparable as a premium D2C coffee platform selling machines and proprietary capsules.
• Brûlerie Caron: French specialty coffee roaster with both physical locations and a robust online store selling beans, capsules, and accessories. Comparable as a French coffee retailer with both retail heritage and e-commerce.
• MaxiCoffee: One of France's largest online multi-brand coffee retailers, selling beans, capsules, machines, and accessories across many of the same brands as Maison du Café. Directly comparable as a French D2C coffee e-commerce platform.

Broad incumbents

• Carte Noire: Iconic French coffee brand (owned by Lavazza) with strong consumer recognition, sold online and through retail. Comparable as a major French coffee brand competing in the same consumer segment.
• Amazon France: Dominant French e-commerce platform carrying the full JDE coffee portfolio plus extensive competing brands. Comparable as a broad e-commerce incumbent that captures generic coffee demand in France.
• Illy: Premium Italian coffee brand with capsule (iperEspresso) and ground coffee offerings distributed globally including France. Comparable as a premium multi-format coffee brand with D2C capabilities.
• Lavazza: Major Italian coffee brand with a French D2C presence and broad product portfolio including beans, capsules, and machines. Comparable as an established multi-category coffee brand operating D2C in France.
• Cdiscount: Leading French general e-commerce marketplace that sells many of the same JDE coffee brands and machines. Comparable as a broad French online retail incumbent competing for the same coffee purchases.

Regional players

• Keurig: Leading North American single-serve coffee platform with direct online sales of machines and pods. Comparable as a D2C capsule-and-machine ecosystem, though primarily operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user
• LinkedInlinkedin.com/company/maison-du-caf%C3%A9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison du Café