MAISON VEDRENNE

What MAISON VEDRENNE does

Maison Vedrenne is a privately-held, family-owned Bordeaux wine merchant (négociant) established in 1906 and headquartered in Libourne, France. The company sources, distributes, and markets Bordeaux wines across four customer segments through three operating subsidiaries: Château Fleur de Jean Gué (14 hectares in Lalande de Pomerol producing ~60,000 bottles annually) and Clos Brun Mazeyres (under 1 hectare in Pomerol) form the family estate base; Maison Querre (acquired 2006) provides HORECA distribution through a network of 60 specialized representatives and 20 exclusive chateaux; Compagnie Interprofessionnelle de Distribution / C.I.D. (acquired 2006) handles short-circuit retail and wholesale distribution to supermarkets and wholesalers in France and abroad; and the Mas-Orluc & Couson brand runs direct-to-consumer sales through door-to-door tastings and wine fairs. Beyond its own estates, the company holds exclusive distribution contracts with approximately 20 chateaux — some spanning over 50 years — and is described as a historical "allocataire" (allottee) of sought-after Grands Crus Classés available in both en primeur (futures) and deliverable formats.

The business model is transaction-based wine trading combined with estate production. Pricing varies by product, vintage, appellation, and customer segment, with no public price disclosure. The go-to-market is enterprise field sales executed through subsidiary-aligned channels rather than digital marketing: a 60-rep HORECA salesforce, a retail/wholesale team via CID, and door-to-door private-customer visits. Logistics and storage are centralized at a 2,000 m² temperature-controlled cellar in Libourne built in 2005. Marketing presence is limited to a multi-language website (French, English, German, Japanese, Traditional Chinese) and physical wine fairs. The company is owned by Xavier Magen, grandson of René Vedrenne, who acquired full ownership in 2002 and has led export market development since joining in 1995.

The operating footprint covers France (historical core, particularly Brittany and Normandy for DTC), Belgium (heritage origin of the founders), and export markets through national and regional importers. No AI, technology platform, or digital channel capabilities are described; the business is fundamentally a relationship-driven physical-goods distributor with long-tenured producer contracts, multi-channel sales architecture, and family-controlled ownership across four generations.

Name

MAISON VEDRENNE

Legal name

Maison Vedrenne

Website

https://maison-vedrenne.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Vedrenne is a family-owned Bordeaux wine merchant (négociant) founded in 1906, operating from Libourne, France. It sources and distributes Bordeaux wines through three subsidiaries serving HORECA (Maison Querre), retail/wholesale (C.I.D.), and direct-to-consumer (Mas-Orluc & Couson) channels across France, Belgium, and export markets.

Ownership category

akta.pro rank

Product category

Wine Merchant and Distribution

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Bordeaux wine merchant
• Wine negociant services
• HORECA wine distribution
• Estate wine production
• Bordeaux wine export

Headquarters

HQ city

Libourne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Trading (Negoce): Core business of purchasing and reselling Bordeaux wines, including exclusive distribution agreements with chateaux spanning over 50 years, offering both en primeur (futures) and ready-for-delivery wines
2. Estate Wine Sales: Direct sales of wines produced from family-owned properties: Château Fleur de Jean Gué (14 hectares, ~60,000 bottles annually) and Clos Brun Mazeyres (~1.5 hectares)
3. HORECA Distribution: Distribution to hotels, restaurants, and cafes through Maison Querre subsidiary, serving as privileged supplier to French and European fine dining establishments
4. Retail and Wholesale Distribution: Distribution through supermarkets and wholesalers via CID subsidiary, operating exclusively through short distribution circuits

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Maison Vedrenne is a Bordeaux wine merchant (négociant) established in 1906 that purchases, ages, distributes, and sells Bordeaux wines from family-owned vineyards (Château Fleur de Jean Gué in Lalande de Pomerol and Clos Brun Mazeyres in Pomerol), exclusive chateau partnerships spanning 50+ years, and Grands Crus Classés. The company distributes through three main channels: private consumers (via Mas-Orluc & Couson), HORECA (via Maison Querre), and retail/wholesale (via CID).

Product overview

Maison Vedrenne is a unified wine merchant (négociant) business offering a portfolio of products centered on Bordeaux wines. The core offering includes family-owned vineyards (Château Fleur de Jean Gué, Clos Brun Mazeyres), an extensive portfolio of exclusive distribution wines under long-standing contracts, and classified growths (Grands Crus Classés). The business operates through acquired and subsidiary brands: Maison Querre (HORECA-focused, 60 sales representatives) and C.I.D. (Compagnie Interprofessionnelle de Distribution) for short retail circuits, plus the Mas-Orluc & Couson direct-to-consumer network. These entities share common logistics and administration from the Libourne headquarters while serving distinct market segments.

Differentiator

Problem solved

Functional benefit

Brands

• Mas-Orluc & Couson: Commercial brand focused on sales to private customers through home tastings and fairs throughout France, particularly strong in Brittany and Normandy.

Products and services

• Château Fleur de Jean Gué Family-owned estate in Lalande de Pomerol covering 14 hectares, planted with 90% Merlot and 10% Cabernet Franc, with a modern winery built in 1992 featuring double insulation and annual production of approximately 60,000 bottles.
• Clos Brun Mazeyres Family vineyard in Pomerol spanning less than one hectare, cultivated with 95% Merlot and 5% Cabernet Franc on old vines averaging 35 years of age, hand-harvested and aged in French oak barrels.
• Grands Crus Classés Portfolio of classified growth Bordeaux wines sourced from various estates, offered both en primeur (futures) and ready-for-delivery, with transport and storage handled by Maison Vedrenne under optimal conditions.
• Exclusivités (Exclusive Distribution Wines) Exclusive distribution wines under long-standing contracts with Bordeaux producers, covering approximately 24 exclusive labels developed into lasting trust-based relationships over multiple generations.
• Maison Querre (HORECA Distribution) Subsidiary specializing in distribution of Bordeaux wines to the HORECA sector (hotels, restaurants, cafes) with a network of 60 representatives in France, offering 20 exclusive châteaux and complementary selections of classified growths.
• Compagnie Interprofessionnelle de Distribution (C.I.D.) Subsidiary specializing in short distribution circuits (GMS/supermarkets and wholesalers) in France and internationally, distributing wines from family estates, exclusive chateau partnerships, and a wide selection of classified growths.
• Mas-Orluc & Couson (Private Customer Sales) Direct-to-consumer sales network offering Bordeaux wines through home tastings and fair exhibitions across France, with personalized presentations and recommendations from sales representatives, particularly strong in Brittany and Normandy.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Maison QuerrecoreChannel Partner/ Reseller/ Distributor · 1 January 2006Maison Vedrenne acquired Maison Querre in 2006 (or 2007 per CID page), gaining its network of HORECA-specialized representatives. Staff integrated at Libourne site. Querre family Crus (Le Moulin, Patris, Brun Despagne) continue under commercial partnership. Michel Querre retained involvement for customer relations and wine production. Maison Querre serves as privileged supplier to French and European fine dining establishments.
• CID (Compagnie Interprofessionnelle de Distribution)coreChannel Partner/ Reseller/ Distributor · 1 January 2006CID, a wine distribution company founded in 1991 by Bordeaux wine industry actors, was acquired by Maison Vedrenne in 2006 (or 2007). Specializes exclusively in short distribution circuits targeting supermarkets and wholesalers in France and abroad. Provides new administrative, logistical, and commercial resources to the group.
• Château Le Moulin, Château Patris, Château Brun Despagne (Querre Family Estates)coreStrategic or Co-development PartnerFamily estates of the Querre family continue under commercial partnership with Maison Vedrenne following acquisition. Michel Querre continues producing these wines with passion and maintains customer relationships. These chateaux are offered exclusively to Maison Querre customers alongside 20 total exclusive chateaux.
• Exclusive Chateau Partners (20+ chateaux)coreChannel Partner/ Reseller/ DistributorMaison Vedrenne holds exclusive distribution agreements for the vast majority of wines distributed, some dating back more than 50 years. Partnerships with chateaux including Bel Air, Bonsol, Brun Despagne, Château Bousquet, Château Lacoste Garzac, Château Tertre de Calon, Chevalier de Dauprat, and others have developed into lasting trust relationships over generations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maison Sichel: Family-owned Bordeaux négociant founded in 1883, operating as both a wine merchant and estate owner with multi-channel distribution including exports. Directly comparable to Maison Vedrenne in business model, heritage, family ownership, and Bordeaux-focused négociant activity.
• Borie-Manoux: Historic Bordeaux wine merchant and estate owner, family-controlled, distributing across private, HORECA, and export channels. Closely comparable in scale, multi-generational ownership, and négociant-plus-estate hybrid model.
• Antoine Moueix: Libourne-based Bordeaux négociant with deep Pomerol/Lalande de Pomerol ties — particularly relevant given Maison Vedrenne's Pomerol estate (Clos Brun Mazeyres) and Lalande de Pomerol footprint (Château Fleur de Jean Gué).
• Yvon Mau: Bordeaux wine merchant and producer, multi-channel distribution. Comparable in négociant-plus-estate positioning and focus on Bordeaux appellation wines.
• Maison Ginestet: Family-owned Bordeaux wine merchant (négociant) with similar multi-channel distribution and long heritage. Direct comparable in business model, channel mix, and Bordeaux specialization.
• CVBG (Dourthe-Kressmann): Mid-sized Bordeaux négociant group with multiple distribution channels and export orientation. Comparable as a fellow négociant platform, though larger in scale and with broader category reach.
• Joannès Dubois: Bordeaux négociant distributing across wholesale, HORECA, and retail channels. Comparable as a multi-channel Bordeaux wine merchant with similar scale and channel structure.

Broad incumbents

• Castel Group: One of the largest French wine producers and distributors with a broad portfolio across multiple French regions and categories. Comparable as an incumbent competitor in wine distribution, though at significantly larger scale and broader geographic scope.
• Domaines Barons de Rothschild (Lafite): Prestigious Bordeaux wine producer and merchant with global distribution. Comparable at the high end of the Bordeaux négociant/producer category, with much larger scale and global brand recognition.

Regional players

• Ventealapropriete (VAP): French wine and spirits retailer focused on private-customer direct sales and door-to-door/event-based selling. Comparable to Maison Vedrenne's Mas-Orluc & Couson channel and consumer-facing approach, though operating at greater scale in the same French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-vedrenne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON VEDRENNE