Maitri

What Maitri does

Maitri Help, Inc., doing business as Maitri, is a New York-based, Delaware-incorporated consumer health software company founded in 2024. It operates a mobile application available on the iOS App Store and Google Play Store that functions as a personal support companion for individuals navigating health journeys. The app enables users to translate support needs into actionable tasks, invite friends, family, and caregivers into a customizable supporter network, and coordinate help through a unified interface. The company also offers an AI-powered feature ("Maitri AI") intended to assist users in generating and organizing tasks.

The target audience is primarily individuals facing complex health diagnoses such as cancer, with secondary segments including chronic illness patients (e.g., diabetes) and people recovering from injuries or health events. Go-to-market is product-led and community-led, relying on app-store distribution, organic social media presence across Instagram, TikTok, Facebook, YouTube, and LinkedIn, a content-marketing blog on health topics, and partnerships with patient advocacy organizations such as Rare Patient Voice and peer-support providers such as Emotional Fitness. The company is advised by a clinical advisor (Dr. Shelly Latte-Naor, formerly of Memorial Sloan Kettering) and a startup strategy advisor.

The business model is freemium at the core: the app is free to download and use, with Terms of Service referencing future paid services and third-party integrations. The only currently monetized line is a direct-to-consumer merchandise storefront selling branded apparel and accessories (hoodies, t-shirts, tote bags, caps, beanies) priced between $24.99 and $49.99 on an on-demand basis. With 5 employees, no disclosed funding, and no reported revenue, the company is at an early, pre-monetization stage.

Name

Maitri

Legal name

Maitri Help, Inc.

Website

https://maitrihelp.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Maitri operates a freemium mobile app that helps users coordinate support networks during health journeys by converting needs into shared tasks. It primarily serves cancer patients, chronic illness patients, and individuals recovering from health events.

Ownership category

akta.pro rank

Product category

Digital Health Support App

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

Keywords

• Health journey support
• Patient support coordination
• Caregiver network app
• Chronic illness support
• Support network platform

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Freemium App: Core app is free to download and use for basic functionality. Users can create tasks, invite supporters, and manage their health journey support at no cost.
2. Merchandise Sales: Direct e-commerce sales of branded merchandise including hoodies, t-shirts, tote bags, caps, and beanies priced between $24.99-$49.99. Products are made on demand to reduce overproduction.
3. Paid Services: Future additional paid services offered through the app, including third-party services that may be integrated. Terms reference connecting users with additional paid services offered through the App when available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Maitri operates a mobile application that serves as a personal support companion for individuals managing health journeys. Users convert their support needs into actionable tasks, invite friends, family, and loved ones into a customizable supporter network, and use an AI-powered feature to assist with health journey coordination. The company also sells branded apparel and accessories merchandise through its website to support the platform's mission.

Product overview

Maitri offers a unified mobile app platform centered on the Maitri App, which serves as a personal support companion for managing health journeys. The core app uses a task-based approach to help users identify their needs, create actionable tasks, and build support networks with friends, family, and loved ones. The platform includes an AI feature to assist users. The company also sells branded merchandise including apparel (hoodies, t-shirts) and accessories (eco tote bags, caps, beanies) through the same website, with proceeds supporting the platform's mission to make navigating health journeys easier.

Differentiator

Problem solved

Functional benefit

Products and services

• Maitri App Mobile app that serves as a personal support companion for managing health journeys. Users convert their support needs into actionable tasks, invite friends, family, and loved ones into a customizable support network, and use AI-powered features to assist with health journey coordination. Available free on iOS App Store and Google Play.
• Shine Your Light Hoodie Branded hoodie priced at $49.99, part of Maitri's apparel merchandise line made on demand.
• Be The Change T-Shirt Branded t-shirt priced at $29.99, part of Maitri's apparel merchandise collection.
• Spread The Love T-Shirt Branded t-shirt priced at $29.99, part of Maitri's apparel merchandise collection.
• Shine Your Light T-Shirt Branded t-shirt priced at $29.99, part of Maitri's apparel merchandise collection.
• Shine Your Light Eco Tote Bag Eco-friendly branded tote bag made from 100% certified organic cotton, priced at $24.99.
• Be The Change Eco Tote Bag Eco-friendly branded tote bag made from certified organic cotton, priced at $24.99.
• Spread The Love Eco Tote Bag Eco-friendly branded tote bag priced at $24.99 with a 30 lbs weight limit.
• Signature Cap Maitri branded cap made from 100% chino cotton twill with adjustable strap and curved visor, priced at $29.99.
• Signature Beanie Maitri branded beanie made from 60% cotton, 40% acrylic breathable blend with form-fitting shape, priced at $29.99.

Quantifiable outcome

• High Perceived Social Support (PSS) is strongly associated with recovery after injury
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Rare Patient VoiceminorGTM or Marketing PartnerRare Patient Voice empowers patients and family caregivers to share their voices with researchers and companies developing products, devices, and treatments to improve lives. Partnership enables Maitri to connect with patient communities and participate in Rare Disease Month initiatives.
• Emotional FitnessminorStrategic or Co-development PartnerEmotional Fitness offers scalable emotional support for people living with chronic illness through peer coaching communities where patients, parents, and professionals grow stronger together. Partnership provides additional support services to Maitri users through peer coaching.
• Dr. Shelly Latte-NaorcoreOthersBoard-certified Internist, Integrative Medicine Physician, and Menopause Care Specialist with focus on Mind-Body Medicine and non-pharmacologic support for cancer patients. Previously Director of the Mind-Body Medicine Program at Memorial Sloan Kettering Cancer Center. Advises on evidence-based complementary therapies to improve treatment adherence, minimize side effects, and enhance quality of life.
• Eliad BenariminorOthersTrusted advisor to early-stage startups, helping founders distill core value, craft clear narratives, and make right connections to spark momentum. Provides thought partnership in refining messaging and building strategic partnerships as the company grows.

Recent moves6 records

Expansion highlights5 records

Direct peers

• CaringBridge: Long-standing nonprofit platform that lets patients create health-journey sites and coordinate support from family and friends. Directly comparable in target user (patient navigating serious diagnosis) and core use case (centralized support communication), though delivered via web pages rather than a task-based mobile app.
• Lotsa Helping Hands: Care coordination platform that organizes meal trains, rides, and tasks among a patient's support community. Closest functional peer to Maitri's task-based model for caregivers and patients, but web-led rather than mobile-first.
• MealTrain: Category-leading tool for coordinating meal delivery and helper sign-ups during illness, recovery, or post-partum. Comparable in solving a narrow slice of Maitri's coordination problem and competing for the same supporter-network workflow.

Emerging players

• Cariloop: Caregiver-support platform that pairs families with care coaches and a digital hub during aging, illness, and end-of-life journeys. Comparable in targeting family-led coordination around a health crisis, but services-led rather than AI-led.
• Wellable: Employee-wellness platform offering content, challenges, and incentives to support healthy habits at work. Comparable in pursuing B2B wellness distribution and overlapping with Maitri's social-support thesis, though focused on prevention rather than acute health journeys.

Broad incumbents

• MyChart (Epic): Dominant patient portal used by most U.S. health systems for messaging clinicians, viewing records, and managing appointments. Comparable only at the level of patient-facing health tooling, but represents the entrenched incumbent ecosystem any health-startup must integrate with or differentiate against.
• Calm: Mass-market wellness and sleep app with strong employer and health-plan distribution. Comparable only at the level of consumer health-app positioning and monetization through B2B wellness channels.
• Livongo (Teladoc Health): Now part of Teladoc, Livongo built chronic-condition management (diabetes, hypertension, behavioral health) at scale with payer distribution. Comparable as a chronic-illness engagement incumbent and a likely buyer/integrator of adjacent support-coordination capabilities.
• Rally Health: Optum-owned consumer health-engagement platform that helps members complete wellness activities and navigate care. Comparable as a scaled incumbent pursuing health-journey engagement, though oriented around insurance-plan incentives rather than friend/family coordination.
• Headspace: Well-funded consumer wellness app with employer/B2B distribution and a meditation, sleep, and mental-health portfolio. Not a direct competitor for patient support coordination, but competes for the same consumer health-app attention and the same employer-wellness budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maitrihelp
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/maitrihelp
• Instagraminstagram.com/maitrihelp
• TikToktiktok.com/@maitrihelp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maitri