Majesticks GC
Majesticks GC is a four-player English professional golf team competing in the LIV Golf league, monetising tournament performance, branded merchandise ($40-$100 SKUs), sponsorships (HSBC, Genesys, Castore), and a free fan membership, while running the award-winning Little Sticks youth golf programme.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Majesticks GC does
Majesticks Golf Club (also styled "Majesticks GC") is a professional golf team operating within the LIV Golf league, with a four-player roster of English professionals: Lee Westwood (former World No. 1), Ian Poulter (former World No. 3), Sam Horsfield, and Laurie Canter. The team competes in LIV Golf's global tournament calendar, including LIV Golf UK at JCB (returning for a third straight season in July 2026), LIV Golf Mexico City, and LIV Golf New York. As a contracted team inside the LIV Golf structure, Majesticks leverages LIV's centralised infrastructure for event operations, ticketing (events.livgolf.com), e-commerce (shop.livgolf.com), and fan engagement tools (Fan Caddie app, Fantasy), rather than operating independent technology stacks.
The team's commercial operations span four revenue streams: (1) tournament performance and league distributions; (2) direct-to-consumer merchandise — a narrow five-SKU range (Bulldog Hoodie, Logo Hat, Bulldog Tee, Team Tee, Team Hoodie) priced $40-$100, sold through shop.livgolf.com and Castore's standalone retail storefront; (3) sponsorship inventory monetised against HSBC, Genesys, Castore, New Era, Destina, Open Sky Group, and Seamless Digital logos; and (4) a free fan membership programme offering exclusive perks and VIP experience opportunities. A community-facing "Little Sticks" youth golf programme — featuring school festivals (Hounslow, Alexander Stadium) and recognised as award-winning in the 2025 impact review — is positioned as a brand and fan-development asset rather than a revenue stream.
Majesticks operates as a UK-anchored, globally distributed brand: merchandise and event platforms are global, while tournament play and youth/community programmes concentrate in England. Ownership and capital structure sit at the LIV Golf league level (LIV Golf Inc and LIV Golf Ltd. hold rights), with team-level economics opaque — revenue, headcount, and investor composition are not publicly disclosed. Strategic priorities visible in the data are brand-building via player personalities, youth development through Little Sticks, and deepening UK home-market presence through JCB and Scottsdale Golf community activations.
Majesticks GC firmographics
Firmographics- Name
- Majesticks GC
- Legal name
- Majesticks Golf Club
- Website
- https://majesticksgc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Majesticks GC is a four-player English professional golf team competing in the LIV Golf league, monetising tournament performance, branded merchandise ($40-$100 SKUs), sponsorships (HSBC, Genesys, Castore), and a free fan membership, while running the award-winning Little Sticks youth golf programme.
- Ownership category
- akta.pro rank
Majesticks GC industry classification
Industry- Product category
- Professional Sports Team
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Majesticks GC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Event Revenue: Majesticks Golf Club competes in LIV Golf tournaments, generating revenue through team performance prizes, sponsorship, and league participation.
- Merchandise Sales: Sale of team merchandise including hoodies, t-shirts, and hats through shop.livgolf.com and Castore partnership.
- Membership Program: Free membership program offering exclusive perks and chances at VIP experiences for fan engagement.
- Sponsorship: Partnership with sponsors including Castore (team apparel), HSBC, Genesys, and others for team branding and promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulldog Hoodie - Team merchandise |
| Unit Pricing | Pay-as-you-go | Logo Hat - Team merchandise |
| Unit Pricing | Pay-as-you-go | Bulldog Tee - Team merchandise |
| Unit Pricing | Pay-as-you-go | Team Tee - Team merchandise |
| Unit Pricing | Pay-as-you-go | Team Hoodie - Team merchandise |
| Freemium | Annual | Membership Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Majesticks GC product offering
Product offeringCore offering
Majesticks Golf Club operates a professional golf team competing in the LIV Golf league, fielding players Ian Poulter, Lee Westwood, Sam Horsfield, and Laurie Canter. It sells official team merchandise (hoodies, t-shirts, hats) through the LIV Golf shop and Castore, runs a free fan membership programme offering VIP experiences, and delivers the award-winning Little Sticks youth golf initiative.
Product overview
Majesticks Golf Club is a professional golf team competing in the LIV Golf league, featuring players Ian Poulter, Lee Westwood, Sam Horsfield, and Laurie Canter. The organization operates three main offerings: official team merchandise (Bulldog Hoodie, Logo Hat, Bulldog Tee, Team Tee, Team Hoodie) sold through the LIV Golf shop and Castore partnership; a free fan membership programme providing exclusive perks and VIP experiences; and the award-winning Little Sticks youth golf programme focused on community engagement and youth development.
Differentiator
Problem solved
Functional benefit
Products and services
- Majesticks Golf Club Team Merchandise Official team-branded apparel including Bulldog Hoodie ($100), Logo Hat ($40), Bulldog Tee ($40), Team Tee ($40), and Team Hoodie ($100), sold to golf fans and consumers through shop.livgolf.com and Castore.
- Majesticks Golf Club Fan Membership Free membership programme for fans of the Majesticks Golf Club, providing exclusive perks and entry to VIP experience opportunities.
- Little Sticks Youth Golf Programme Award-winning youth golf development programme that hosts festivals (e.g., 130 young people at the Hounslow festival) and school events (e.g., Alexander Stadium), focused on introducing young people to golf and providing mentorship from professional players.
Companies that use Majesticks GC
Customer profileSegments2 records
Ideal customer profiles2 records
Majesticks GC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Majesticks GC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CastorecoreCastore is the official team store partner for Majesticks Golf Club merchandise, selling team apparel through castore.com/collections/castore-golf-x-majesticks. The partnership includes branded hoodies, t-shirts, and team merchandise.
- GenesysminorGenesys appears as a partner/sponsor logo on the Majesticks Golf Club website footer, indicating a marketing or sponsorship relationship.
- HSBCminorHSBC is listed as a partner sponsor, with a stated focus on sports partnerships as part of their brand activities.
- DestinaminorDestina (Destination Sport) appears as a partner logo on the Majesticks Golf Club website.
- Open Sky GroupminorOpen Sky Group appears as a partner sponsor on the Majesticks Golf Club website footer.
- Seamless DigitalminorSeamless Digital appears as a partner sponsor on the Majesticks Golf Club website footer.
- New EraminorNew Era appears as a partner sponsor on the Majesticks Golf Club website footer, likely providing headwear for the team.
- Scottsdale GolfcoreScottsdale Golf is referenced as a partner venue where Majesticks Golf Club hosts member events, bringing the community together at their facilities.
- LIV GolfcoreMajesticks Golf Club is an official team within the LIV Golf league, participating in the global professional golf tour. LIV Golf provides the event platform, ticketing (events.livgolf.com), e-commerce (shop.livgolf.com), and fan engagement tools including Fan Caddie and Fantasy platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Majesticks GC competitors and assessment
Company assessmentBroad incumbents
- PGA Tour: The dominant men's professional golf tour in the United States; comparable as the incumbent competition operator whose events, broadcast deals and sponsorship economics define the broader professional golf market in which LIV teams operate.
- DP World Tour: The principal men's professional golf tour in Europe and the Middle East; competes for players, fans and sponsors in the same geographic markets Majesticks operates in (notably the UK), making it a broad incumbent peer.
Direct peers
- HyFlyers GC: LIV Golf team captained by Phil Mickelson; operates under identical league economics with the same roster, merchandise, sponsorship and event structure as Majesticks, and competes for the same fan and sponsor wallet.
- 4Aces GC: Sister LIV Golf team captained by Dustin Johnson featuring Patrick Reed, Pat Perez and Harold Varner III. Most direct peer: identical league, identical team-franchise model, parallel roster, sponsorship and merchandise operations.
- Fireballs GC: LIV Golf team captained by Sergio García and featuring Abraham Ancer and Carlos Ortiz; competes in the same global event schedule with the same franchise economics, making it a structural analogue to Majesticks.
- Smash GC: LIV Golf team anchored by Brooks Koepka with Jason Kokrak and Peter Uihlein; operates the same team franchise model in the same league as Majesticks, with comparable merchandise, sponsorship and fan membership mechanics.
- RangeGoats GC: LIV Golf team featuring Bubba Watson, Talor Gooch and Harold Varner III at various points; same team-franchise model, identical merchandise and ticketing channels via shop.livgolf.com, comparable sponsorship mix.
- Stinger GC: LIV Golf team captained by Louis Oosthuizen representing South Africa; identical team-franchise structure, parallel merchandise via LIV Golf shop and parallel fan engagement programme.
Others
- Ryder Cup: Biennial Europe-vs-USA team golf competition that Majesticks' captain Ian Poulter has defined; comparable as a team-format professional golf product that monetizes team identity, fan passion and merchandise, though non-franchise and event-only.
Emerging players
- TGL: Tech-enabled team golf league launched with Tiger Woods and Rory McIlroy; competes for team-format professional golf attention and fan mindshare alongside LIV Golf, and represents an emerging team-golf format that could draw sponsorship and viewer dollars away from LIV teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Majesticks GC social profiles
Digital presenceMajesticks GC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Majesticks GC leadership team
Management profileNumber of profiles
Profiles4 records
Majesticks GC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Majesticks GC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Majesticks GC
What does Majesticks GC do?
Majesticks Golf Club operates a professional golf team competing in the LIV Golf league, fielding players Ian Poulter, Lee Westwood, Sam Horsfield, and Laurie Canter. It sells official team merchandise (hoodies, t-shirts, hats) through the LIV Golf shop and Castore, runs a free fan membership programme offering VIP experiences, and delivers the award-winning Little Sticks youth golf initiative.
Is Majesticks GC a public or private company?
Majesticks GC is a private company. It is classified as corporate owned and is currently operating.
When was Majesticks GC founded?
Majesticks GC was founded in -1. It employs 1 to 10 people.
How does Majesticks GC make money?
Four revenue lines are on record. Event Revenue is the primary driver. The others are merchandise Sales, membership Program and sponsorship.
Who are Majesticks GC's main competitors?
Broad incumbents on record are PGA Tour and DP World Tour. Direct peers are HyFlyers GC, 4Aces GC, Fireballs GC, Smash GC, RangeGoats GC and Stinger GC. Ryder Cup is listed as an others. TGL is listed as an emerging player.
Does Majesticks GC have an API?
No public API is recorded for Majesticks GC.
What industry is Majesticks GC in?
Majesticks GC's product category is Professional Sports Team. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 711211 and its SIC code is 7997.