MCH Consultancy | Make Change Happen

What MCH Consultancy | Make Change Happen does

MCH Consultancy B.V. (trading as Make Change Happen) is a privately held Dutch boutique consulting firm founded in 2010 and headquartered in Teteringen, Netherlands. The firm is co-led by Partners Björn Bierhaalder (25+ years of midcorp change experience, first certified Kotter trainer in Benelux, certified in William Bridges Transition Model, LEGO Serious Play, Theory U, and Service Design) and Richard Cramer. It serves a defined niche: mid-sized (typically 50–500 employee) service providers in the Netherlands and Benelux, with a heavy concentration in insurance, financial services, public sector, and professional services. Its 35+ named client roster includes ING, NN, DELA, Allianz, BNP Paribas Cardif, Accenture, Centraal Beheer, and ASN Bank.

The firm's core intellectual property is a paired framework: Service Evolution (addressing 'where' services should evolve toward meaningful client impact) and Change Leadership (addressing 'how' to lead that change), bridged by the proprietary Small-Grand-Grandiose discovery-through-doing methodology. Delivery is structured around facilitated workshops (Vision Workshop, Navigating Shifting Expectations, 3rd Way of Innovation), a six-session Masterclass Series, one-on-one coaching and strategic advisory, and open Kotter trainings held in the Rotterdam area. Pricing is productized at the entry tier — €875 for self-guided workshop scripts, €4,250 for facilitated executive workshops, and €2,400 (ex VAT) for the individual Masterclass Series, with organizational pricing by inquiry.

MCH is bootstrapped and founder-led with no disclosed external funding or institutional investors. Distribution is sales-led via direct engagement with leadership teams, supported by a content-marketing engine (Insights blog, email newsletter, and the Service Evolution Reflection Tool online self-assessment) for top-of-funnel demand generation. Geographic scope is explicitly Benelux, with international clients (Baloise, BNP Paribas Cardif, Allianz, Accenture) engaged through the Dutch base rather than local offices.

Name

MCH Consultancy | Make Change Happen

Legal name

MCH Consultancy B.V.

Website

https://makechangehappen.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MCH Consultancy is a Dutch boutique advisory firm founded in 2010 that helps mid-sized service providers in insurance, financial services, and the public sector evolve their services and lead complex change through workshops, masterclasses, and methodology-driven engagements.

Ownership category

akta.pro rank

Product category

Change Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Change management consulting
• Service evolution advisory
• Organizational transformation consulting
• Leadership development services
• Change leadership training

Headquarters

HQ city

Teteringen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Workshop Facilitation: One-day and half-day facilitated workshops for leadership teams focused on service evolution, vision creation, and innovation strategies. Includes post-session support and follow-up materials.
2. Masterclass Series: Six half-day collaborative exploration sessions delivered over six months, available for organizational teams or individual professionals from different organizations. Includes frameworks, practical application, and peer learning.
3. Coaching and Advisory: One-on-one coaching for leaders and professionals, strategic sparring partnerships, and ongoing advisory relationships with service provider clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MCH Consultancy is a Dutch consulting firm that helps mid-sized service providers evolve their services from transactional delivery to meaningful client impact. It combines a proprietary Service Evolution framework with Change Leadership capability, delivered via facilitated workshops (e.g., Vision Workshop, Navigating Shifting Expectations, 3rd Way of Innovation), a six-session Masterclass Series, one-on-one coaching, and self-guided workshop kits. The firm is the first certified Kotter trainer in the Benelux and integrates LEGO Serious Play, William Bridges, and Theory U methodologies.

Product overview

MCH Consultancy is a consulting firm offering a unified portfolio of service evolution and change leadership capabilities for midcorp service providers. The core offering consists of two integrated consulting frameworks: Service Evolution (addressing where services create meaningful impact) and Change Leadership (addressing how to lead complex change). These are supported by structured workshops including the Vision Workshop/Strategy Sprint, Navigating Shifting Expectations Workshop, and 3rd Way of Innovation Workshop—all using LEGO Serious Play facilitation. The Service Evolution Masterclass Series provides six half-day explorations over six months in both organizational and individual pathways. A complimentary Service Evolution Reflection Tool offers a 15-minute self-assessment. The approach culminates in the Small-Grand-Grandiose methodology for navigating transformation through discovery. Open Kotter training sessions are also offered in the Rotterdam area.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Evolution A consulting framework that helps midcorp service providers evolve their services from transactional delivery to creating meaningful impact for clients, addressing how services create value in a changing world.
• Change Leadership A consulting capability focused on what kind of leadership complex change demands from organizational leaders and professionals; works alongside Service Evolution as the 'how' to navigate the 'where' of service evolution.
• Service Evolution Masterclass Series Six half-day collaborative explorations over six months that build capability to navigate service evolution while maintaining operational strength. Available as an Organizational pathway for leadership teams (custom-priced) and an Individual pathway for professionals from different organizations.
• Navigating Shifting Expectations Workshop A half-day exploration workshop for executive teams that discovers patterns in how client expectations, relationships, and meaningful impact are shifting. Covers current reality, patterns in value creation, what is shifting, and what becomes possible.
• Vision Workshop (Strategy Sprint) A one-day immersive workshop using LEGO Serious Play facilitation to challenge teams and create a shared vision of meaningful impact. Available as self-guided (€875 ex VAT) or facilitated by MCH (€4,250 ex VAT).
• 3rd Way of Innovation Workshop A one-day introduction workshop using LEGO Serious Play to explore David Robertson's 3rd Way of Innovation methodology — creating breakthroughs by innovating around core strengths rather than disrupting or incrementally improving.
• Discovery Conversation A one-on-one scheduled conversation about a prospect's specific context and questions to explore potential engagement or guidance needs; positioned as the first step in the client engagement journey.
• Small-Grand-Grandiose Methodology A discovery-through-doing methodology for organizations to navigate complexity by starting small with experiments, scaling what works (Grand), and integrating into organizational culture (Grandiose); bridges Service Evolution and Change Leadership.
• Open Kotter Training Sessions Open-enrollment Kotter change leadership training sessions held in the Rotterdam area, delivered by MCH as the first certified Kotter trainer in Benelux; public training calendar with sessions in June, September, and November.

Quantifiable outcome

• 30% revenue growth during digital transformation while maintaining service levels
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kotter Inc.coreStrategic or Co-development PartnerCertified Kotter partnership for change leadership training. MCH Consultancy is the first certified Kotter trainer in the Benelux, integrating Kotter's 8-step change model, dual operating system approach, and Accelerate methodology into their service evolution and change leadership practice.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Heif Consulting (Adaptive Leadership): Leadership and change advisory practices in the Heidrick & Struggles and broader ecosystem. Competes for change leadership mandates that integrate adaptive leadership with transformation — overlapping with MCH's change leadership offering.
• Prosci: Change management methodology and training provider that serves a similar mid-market and enterprise audience with structured change frameworks, training, and certifications. Directly comparable in service-evolution-adjacent offerings.
• Lane4: UK-based change and performance consultancy working with mid-market service organizations on leadership and transformation. Comparable in scale, methodology focus, and customer segment to MCH.
• Kotter Inc. Methodology owner of the Kotter change frameworks that MCH integrates. While MCH is a certified partner/trainer, Kotter Inc. itself delivers change leadership training and advisory, making it both partner and adjacent competitor.

Broad incumbents

• Boston Consulting Group: Global strategy consulting firm with deep financial services and insurance practices. Overlaps with MCH on organizational transformation and capability-building work for mid-to-large service providers.
• McKinsey & Company: Global strategy consultancy with large organizational and change management practices. Competes for enterprise transformation mandates from the same insurance and financial services clients MCH serves, but at a much larger scale and price point.
• Bain & Company: Global strategy consultancy with strong financial services sector coverage and change management capabilities. Competes for service-provider transformation engagements at the enterprise end of MCH's addressable market.

Regional players

• Twynstra Gudde: Dutch consultancy specializing in organizational development, change management, and public-sector transformation. Direct competitor in the Dutch market for change leadership engagements with midcorp service providers.
• Berenschot: Leading Dutch management consultancy with organizational change, strategy, and HR practices. Competes for similar Dutch enterprise and midcorp engagements across public and financial services sectors.
• &samhoud: Dutch change and transformation consultancy with a strong focus on leadership development and organizational change. Operates in the same Benelux geography as MCH and serves overlapping midcorp clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mch-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCH Consultancy | Make Change Happen