Matter®
Matter Compostables is a privately held U.S. consumer goods company that sells plant-based, fully compostable household products — plates, cups, food storage, cutlery, waste bags, and straws — direct-to-consumer through its own e-commerce store, targeting environmentally conscious consumers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Matter® does
Matter Compostables is a privately held U.S. consumer goods company that produces plant-based, fully compostable alternatives to single-use plastic household items. Its portfolio spans plates and bowls, cups (including double-walled hot cups with lids), food storage containers and freezer bags, cutlery, kitchen and yard waste bags, straws, and storage containers. The company sells exclusively direct-to-consumer through its own e-commerce storefront at shop.makeitmatter.com, targeting environmentally conscious consumers seeking to replace everyday plastic items with certified compostable alternatives.
The products are built on NatureStar's proprietary plant-based biopolymer and engineered biofiber technologies, which convert crops and crop waste into durable, leak-resistant materials designed to perform comparably to conventional plastic. Products contain no added PFAS, are BPA-free, and are claimed to fully compost within 12 months in industrial or home composting environments. The portfolio holds BPI Compostable certification (North America), TUV Austria certification (international home and industrial composting), and compliance with ASTM, ISO, and EU biodegradable product standards, which the company uses as its primary credibility signal. R&D and science leadership sits with Chief Science Officer John Oakley.
The revenue model is straightforward hardware sales through a single DTC e-commerce channel, with no publicly disclosed pricing on marketing pages and no visible third-party retail, foodservice, or distribution partnerships. Customer acquisition is driven by email newsletter marketing and earned media coverage, and a portion of proceeds is tied to a Folds of Honor charitable partnership. There is no disclosed funding history, parent company, headcount, or institutional investor information, and no explicit geographic expansion beyond the implicit U.S. domestic market.
Matter® firmographics
Firmographics- Name
- Matter®
- Legal name
- Matter Compostables
- Website
- https://makeitmatter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matter Compostables is a privately held U.S. consumer goods company that sells plant-based, fully compostable household products — plates, cups, food storage, cutlery, waste bags, and straws — direct-to-consumer through its own e-commerce store, targeting environmentally conscious consumers.
- Ownership category
- akta.pro rank
Matter® industry classification
Industry- Product category
- Compostable Consumer Household Products
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Compostable & Biodegradable Disposable Supplies (CRAJAGAK)
- akta.pro secondary industry
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)
Keywords
Matter® business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of compostable household products including plates, bowls, cups, food storage containers, cutlery, waste bags, straws, and storage containers through the company's e-commerce platform. Revenue is generated through one-time purchase transactions of physical goods.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Matter® product offering
Product offeringCore offering
Matter Compostables manufactures and sells plant-based, fully compostable household products as direct alternatives to single-use plastic items. Its product line spans plates & bowls, cups (including hot cups with lids), food storage containers, freezer bags, cutlery, waste bags, straws, and storage containers. All products are produced using NatureStar's proprietary biopolymer and biofiber technologies, carry BPI and/or TUV Austria compostability certifications, comply with ASTM, ISO, and EU standards, and fully break down in industrial or home composting within 12 months.
Product overview
Matter Compostables offers a unified portfolio of plant-based, compostable consumer products designed as high-performance replacements for traditional plastic items. The product line includes Plates & Bowls (biofiber tableware), various Cups (CompostCup and Hot Cups with lids), Food Storage (containers and freezer bags), Cutlery, Waste Bags, Straws, and Storage Containers. All products are manufactured using NatureStar's proprietary biopolymer and fiber technologies, are BPI and/or TUV certified compostable, and fully break down in 12 months or less when composted.
Differentiator
Problem solved
Functional benefit
Products and services
- Plates & Bowls Plant-based fiber plates and bowls engineered to maintain integrity and resist leaks even with hot, greasy foods or standing liquids; sturdy, strong, and fully compostable within 12 months. Designed as a direct replacement for single-use plastic tableware in household use.
- Compostable Cups (CompostCup)
- Compostable Hot Cups with Lids
- Compostable Food Storage Containers with Lids
- Compostable Freezer Bags
- Compostable Cutlery
- Compostable Straws
- Compostable Waste Bags (Kitchen & Yard Bags)
- Compostable Storage Containers
Quantifiable outcome
- Products fully compost in 12 months or less
- +1 more outcomes
Companies that use Matter®
Customer profileSegments1 record
Ideal customer profiles1 record
Matter® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Matter® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Folds of HonorminorBy purchasing Matter products, customers support Folds of Honor, which funds educational scholarships for families of fallen or injured American heroes. This is a charitable giving initiative where a portion of proceeds supports the cause.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Matter® competitors and assessment
Company assessmentBroad incumbents
- Pactiv Evergreen: Large incumbent foodservice packaging producer with a portfolio that includes compostable and bio-based product lines alongside conventional plastic. Significantly larger scale than Matter and competes broadly across the disposable tableware categories Matter targets.
- Huhtamaki: Global foodservice and consumer goods packaging incumbent with a growing range of compostable and fiber-based tableware products. Overlaps with Matter's plate, bowl and cup categories and competes in foodservice channels Matter does not yet serve.
Direct peers
- Eco-Products (Novolex): Leading US brand of compostable foodservice disposables owned by Novolex, offering plates, bowls, cups, cutlery and containers with BPI certification. Most direct US competitor to Matter across overlapping product categories and target use cases.
- BioBag: Producer of compostable bags (kitchen, yard, retail) made from plant-based resins. Closely comparable to Matter's biopolymer waste bag line on materials technology and end-use compostability positioning.
- Repurpose: Plant-based compostable tableware and cutlery brand (plates, bowls, cutlery, cups) sold through DTC and retail. Closely comparable consumer-facing compostable disposables brand to Matter, with overlap on materials and target customer.
- Vegware: Specialist manufacturer of compostable foodservice packaging and tableware (cups, plates, cutlery, containers). Competes head-to-head with Matter in compostable disposable tableware, including via similar BPI/TUV-equivalent certifications and a shared sustainability positioning.
- TIPA: Developer of fully compostable bio-based films and packaging for food and consumer goods, with deep patent portfolio. Comparable to Matter on biopolymer technology and compostability standards, but focused more on B2B flexible packaging applications.
- World Centric: B Corp certified maker of compostable plates, bowls, cups, cutlery and food containers made from plant-based materials such as PLA and bagasse. Directly comparable in materials, certifications (BPI/compostable) and product mix to Matter.
- Stalkmarket: Brand of compostable PLA-based foodservice packaging including cups, cutlery and containers. Direct comparable in materials (PLA bioplastics), certifications and target channel (foodservice + retail) to Matter.
Emerging players
- Good Start Packaging: Distributor of compostable foodservice disposables (cups, lids, straws, containers) supplying small businesses and foodservice operators. Comparable go-to-market overlap with Matter's sustainability-focused disposables portfolio, though primarily B2B rather than DTC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Matter® social profiles
Digital presenceMatter® compliance and trust
Trust signalCompliance5 records
Matter® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matter® leadership team
Management profileNumber of profiles
Profiles1 record
Matter® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matter® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matter®
What does Matter® do?
Matter Compostables manufactures and sells plant-based, fully compostable household products as direct alternatives to single-use plastic items. Its product line spans plates & bowls, cups (including hot cups with lids), food storage containers, freezer bags, cutlery, waste bags, straws, and storage containers. All products are produced using NatureStar's proprietary biopolymer and biofiber technologies, carry BPI and/or TUV Austria compostability certifications, comply with ASTM, ISO, and EU standards, and fully break down in industrial or home composting within 12 months.
Is Matter® a public or private company?
Matter® is a private company. It is classified as unknown and is currently operating.
When was Matter® founded?
Matter® was founded in -1. It employs 1 to 10 people.
How does Matter® make money?
One revenue line is on record: product Sales.
Who are Matter®'s main competitors?
Broad incumbents on record are Pactiv Evergreen and Huhtamaki. Direct peers are Eco-Products (Novolex), BioBag, Repurpose, Vegware, TIPA, World Centric and Stalkmarket. Good Start Packaging is listed as an emerging player.
Does Matter® have an API?
No public API is recorded for Matter®.
What industry is Matter® in?
Matter®'s product category is Compostable Consumer Household Products. Its primary akta.pro industry code is CRAJAGAK, Compostable & Biodegradable Disposable Supplies, with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its SIC code is 3080.