Makelaardij de Parel
Makelaardij de Parel is a privately held, NVM-certified Dutch residential real estate brokerage operating two offices in Amersfoort (Vathorst and city center), serving individual home buyers, sellers, and new-construction buyers across Amersfoort and surrounding communities via commission-based transactions.
- Company typePrivate
- Founded-
- HeadquartersAmersfoort, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Makelaardij de Parel does
Makelaardij de Parel is a privately held Dutch residential real estate brokerage (NVM-certified) operating two physical offices in Amersfoort — at Wervershoofstraat 164 in the Vathorst district (the original location) and at Hendrik van Viandenstraat 7 in Amersfoort city center (opened in 2024). The firm serves individual home buyers, sellers, and new-construction buyers across Amersfoort and surrounding communities including Vathorst, Hoevelaken, Hoogland, Hooglanderveen, and Nijkerk. Service offerings are organized around four pillars: Verkoop (selling representation with professional photography, drone imagery, social media campaigns, and Funda listings), Aankoop (buyer representation including search, viewings, and negotiation), Taxatie & Waardebepaling (property appraisals including free NVM waardechecks), and Nieuwbouw (brokerage for new-construction projects such as Oblique Amersfoort, De Staalmeester, Laakse Tuinen, Parkrand Leusden, and Woonpark Hoevelaken).
The company operates a traditional brokerage model without proprietary technology platforms, APIs, or developer-facing integrations. Listings are distributed primarily through the Funda marketplace, supplemented by Instagram, Facebook, LinkedIn, the company's own website, and a proprietary Woon! magazine. Back-office tooling relies on the Move.nl client portal for property search and management. Headcount is 5 employees, including a designated Nieuwbouw Specialist and four transaction-oriented team members.
The business model is commission-based, with revenue earned on transaction fees from residential sales and purchases, plus professional services fees from appraisal work. Pricing is not publicly disclosed and varies by transaction value and service package. The company operates as an NVM member working under NVM general conditions, and participates in NVM Open Huizen Dag. There is no disclosed funding, no parent company, no subsidiary structure, and no patent, award, or regulatory action on record. The firm has expanded its digital presence (social media, magazine) and its new-construction portfolio while keeping the team small and the geographic focus tightly regional.
Makelaardij de Parel firmographics
Firmographics- Name
- Makelaardij de Parel
- Legal name
- Makelaardij de Parel
- Website
- https://makelaardijdeparel.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Makelaardij de Parel is a privately held, NVM-certified Dutch residential real estate brokerage operating two offices in Amersfoort (Vathorst and city center), serving individual home buyers, sellers, and new-construction buyers across Amersfoort and surrounding communities via commission-based transactions.
- Ownership category
- akta.pro rank
Makelaardij de Parel industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Makelaardij de Parel is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Makelaardij de Parel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Property Sales Commission: Commission-based fees for facilitating residential property transactions. The company assists sellers with marketing their homes including professional photography, drone footage, styling, social media campaigns, Funda listings, and physical signage. Services include Open House events and direct outreach to their existing database of interested buyers.
- Residential Property Purchase Assistance: Guiding buyers through the home purchase process, including searching for properties, scheduling viewings, and negotiating purchases.
- Appraisal and Valuation Services: Taxatie en waardebepaling (appraisal and valuation) services offered as part of their real estate offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Makelaardij de Parel product offering
Product offeringCore offering
Makelaardij de Parel is a Dutch NVM-certified residential real estate brokerage operating two offices in Amersfoort (Vathorst and city center). The company facilitates residential property transactions by representing sellers with professional marketing (photography, drone footage, staging, Funda and social media listings) and representing buyers through property search, viewings, and negotiations. It also provides property appraisals and a specialized new-construction (nieuwbouw) brokerage division handling projects such as Oblique, De Staalmeester, Laakse Tuinen, Parkrand Leusden, and Woonpark Hoevelaken.
Product overview
Makelaardij de Parel is a traditional Dutch real estate brokerage offering a unified suite of residential property services centered on buying, selling, and appraising homes in Amersfoort and surrounding regions. The core offering consists of three interlocking services: Verkoop (selling/brokerage with professional marketing support), Aankoop (buying representation), and Taxatie & Waardebepaling (appraisal/valuation). A distinct pillar of the business is the Nieuwbouw (new construction) division, which handles specialized brokerage for new-build projects including Oblique Amersfoort, De Staalmeester Vathorst, WEST. Laakse Tuinen, and Parkrand Leusden. Supplementary offerings include a proprietary Woon! Magazine for consumer inspiration and free NVM value checks. The company operates two physical branch locations (Amersfoort Vathorst and Amersfoort Centrum) with listings distributed via Funda and social media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Verkoop (Selling Services) Full-service residential property sales brokerage for homeowners in Amersfoort and surrounding regions, including marketing via professional photography, drone imagery, virtual tours, Funda listings, social media campaigns, open house events, signage, and outreach to the firm's buyer database.
- Aankoop (Buying Services) Buyer-representation service guiding individuals through the home purchase process, including property search, scheduling viewings, negotiations, and transaction support in Amersfoort and surrounding areas.
- Taxatie & Waardebepaling (Appraisal and Valuation Services) Professional appraisal and market-valuation services for residential properties, including a free NVM waardecheck (value check) to determine market value.
- Nieuwbouw (New Construction Brokerage) Specialized brokerage services for new-build residential projects in Amersfoort and surrounding regions, handling sales of new construction developments such as Oblique, De Staalmeester, Laakse Tuinen, Parkrand Leusden, and Woonpark Hoevelaken.
Quantifiable outcome
- 100% focus on customer satisfaction with weekly contact during transactions
Companies that use Makelaardij de Parel
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Makelaardij de Parel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Makelaardij de Parel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NVM (Nederlandse Vereniging van Makelaars)coreMakelaardij de Parel operates as an NVM-certified broker, working according to NVM general conditions. This membership provides access to the NVM network, professional standards, and the NVM waardecheck service for property valuations. The NVM is the largest real estate broker association in the Netherlands.
- FundacoreProperties are listed on Funda, the primary online real estate platform in the Netherlands where the majority of home buyers search for properties. This serves as the main digital distribution channel for their property listings.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Makelaardij de Parel competitors and assessment
Company assessmentDirect peers
- Van der Linden Makelaars: One of the largest Dutch residential real estate brokerage groups, offering buying, selling, and appraisal services across multiple regions in the Netherlands. Directly comparable to Makelaardij de Parel in service mix and NVM-style full-service brokerage model, but at materially larger scale.
- Makelaarsland: Dutch residential brokerage operating on a low-commission, high-volume model using Funda as primary distribution. Same buyer/seller representation service lines and same Funda-driven GTM as Makelaardij de Parel, but differentiated by online-first positioning and national reach.
- De Landerije: Regional Dutch residential real estate brokerage focused on mid-market home sales. Closely comparable to Makelaardij de Parel in service scope (selling, buying, appraisals) and mid-market positioning, though operating in a different regional catchment.
Broad incumbents
- Century 21 Nederland: Dutch franchise of Century 21, a global residential real estate brand with multiple offices across the Netherlands. Offers the same buyer/seller brokerage services as Makelaardij de Parel but with international brand backing and broader network reach.
- ERA Nederland: Dutch arm of the ERA global real estate franchise network, providing residential brokerage across many Dutch cities. Competes with Makelaardij de Parel in residential sales, but with broader geographic coverage and franchise-driven marketing scale.
- RE/MAX Nederland: Dutch franchise of RE/MAX, one of the largest residential real estate networks globally. Overlaps with Makelaardij de Parel on residential sales and buyer representation, but operates nationally with franchisee-owned offices and stronger brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Makelaardij de Parel social profiles
Digital presenceMakelaardij de Parel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makelaardij de Parel leadership team
Management profileNumber of profiles
Profiles5 records
Makelaardij de Parel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makelaardij de Parel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makelaardij de Parel
What does Makelaardij de Parel do?
Makelaardij de Parel is a Dutch NVM-certified residential real estate brokerage operating two offices in Amersfoort (Vathorst and city center). The company facilitates residential property transactions by representing sellers with professional marketing (photography, drone footage, staging, Funda and social media listings) and representing buyers through property search, viewings, and negotiations. It also provides property appraisals and a specialized new-construction (nieuwbouw) brokerage division handling projects such as Oblique, De Staalmeester, Laakse Tuinen, Parkrand Leusden, and Woonpark Hoevelaken.
Is Makelaardij de Parel a public or private company?
Makelaardij de Parel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Makelaardij de Parel founded?
Makelaardij de Parel was founded in -1. It employs 1 to 10 people.
Where is Makelaardij de Parel based?
Makelaardij de Parel is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Makelaardij de Parel make money?
Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are residential Property Purchase Assistance and appraisal and Valuation Services.
Who are Makelaardij de Parel's main competitors?
Direct peers on record are Van der Linden Makelaars, Makelaarsland and De Landerije. Broad incumbents are Century 21 Nederland, ERA Nederland and RE/MAX Nederland.
Does Makelaardij de Parel have an API?
No public API is recorded for Makelaardij de Parel.
What industry is Makelaardij de Parel in?
Makelaardij de Parel's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.