Make My Money Matter

What Make My Money Matter does

Make My Money Matter was a UK-based public advocacy campaign that operated from 2020 until its closure in March 2025. The organisation was structured as a private limited company (Make My Money Matter Ltd, company number 12266287) registered in England and Wales, headquartered in London with a small team of approximately 16 staff. It was co-founded by filmmaker Richard Curtis and Jo Corlett, both of whom served as non-Executive Directors, alongside a board that included Sayo Ayodele and Char Love. CEO Tony Burdon led day-to-day operations alongside a campaign team and partnerships, communications, and operations functions.

The campaign's mission was to leverage the power of UK pensions and banks to address the climate crisis. It pursued three objectives: stopping UK pensions from investing in new fossil fuels and deforestation, ending the UK's 'Big 5' high-street banks' (Barclays, HSBC, Santander, NatWest, Lloyds) financing of new fossil fuels, and unlocking more investment in climate solutions for a just transition. Core products were non-commercial and consisted of the 'Green My Pension' and 'Switch Bank' campaigns, downloadable campaign films (Oblivia Coalmine, Benedict Lumberjack, Desmond + Susan, and others), annual Green Banking Guides and Green Pensions Guides, Climate Action Reports, and a petition platform integrated with 350.org. The underlying 'technology' was a standard content/advocacy website with no proprietary AI or software products.

The business model was that of a non-profit advocacy campaign rather than a commercial enterprise: no products or services were sold, all resources were free to the public, and there was no pricing model. Go-to-market was community-led, mobilising individual UK pension savers and institutional adopters — including Oxfam, Christian Aid and 70+ faith organisations, and 25 universities led by Cambridge — to publicly advocate for divestment. Distribution was digital and self-serve, complemented by earned media (The Times, The Independent, Guardian, Financial Times), organic social, email, and a partner referral network (ShareAction, Global Canopy, Global Witness, Finance Innovation Lab, Bank.green, BankBetter UK). The organisation cited influence over the £3 trillion UK pension market and identified £55bn in fossil fuel financing from the Big 5 banks in 2023, with $556bn cumulative from 2016-2023.

Name

Make My Money Matter

Legal name

Make My Money Matter Ltd

Website

https://makemymoneymatter.co.uk

Company type

Private

Founded year

2020

Operating status

Closed

Headcount range

11–50 employees

Short description

Make My Money Matter was a UK-based public advocacy campaign (2020–2025) that mobilised individuals, universities, charities, and faith organisations to shift UK pensions and banking away from fossil fuel financing via free guides, petitions, and campaign films.

Ownership category

akta.pro rank

Product category

Sustainable Finance Advocacy

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)

akta.pro secondary industries

Environmental & Climate Grantmaking Foundations (BPAGAKAM), Sustainable Infrastructure & Resilient Cities Funds (FSANAJAC)

Keywords

• Sustainable pension advocacy
• Green banking campaigns
• Climate finance advocacy
• Pension decarbonization
• Fossil fuel divestment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Advocacy Campaign (Non-profit): Make My Money Matter was a public advocacy campaign organization. No revenue model as the organization was not a commercial entity and closed in 2025.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Make My Money Matter was a UK-based public advocacy campaign that educated individuals and organizations about the climate impact of their pension and banking choices. It provided free resources, guides, and downloadable campaign films encouraging UK pension savers to switch to sustainable pension funds and households, businesses, and institutions to switch from high-street fossil-fuel-financing banks to greener alternatives.

Product overview

Make My Money Matter was a UK-based public advocacy campaign (2020-2025) focused on raising awareness about the power of pensions and banks to tackle the climate crisis. The organization offered a suite of campaigns, downloadable campaign films, and published research reports and guides. The core offerings included the 'Green My Pension' campaign encouraging individuals to switch to sustainable pension funds, the 'Switch Bank' campaign promoting green banking alternatives, and organizational services for businesses and institutions to green their workplace pensions and banking. The organization also provided downloadable campaign films and published annual Green Banking Guides and Green Pensions Guides along with Climate Action Reports tracking UK pension and banking sector climate performance.

Differentiator

Problem solved

Functional benefit

Brands

• Oblivia Coalmine: Campaign film character representing a fictional coal mining company
• Benedict Lumberjack
• Desmond + Susan

Products and services

• Green My Pension Campaign Campaign encouraging individual UK pension savers to move their workplace pensions into sustainable funds offered by their current provider and ask their employer to switch everyone to the greenest pension option.
• Switch Bank Campaign Campaign encouraging individuals and businesses to switch from the UK's Big 5 high-street fossil fuel-financing banks to greener banking alternatives.
• Campaign Films Downloadable campaign films including 'Oblivia Coalmine', 'Benedict Lumberjack', 'Beep', 'The Hidden Relationship', 'Saving Jane', 'No Nasty Surprises', 'Deforester 5000', and 'Desmond + Susan' distributed to the public to raise awareness about the links between money and the climate crisis.
• Green Pensions Guide Annual guide providing UK pension savers with information and instructions on greening their workplace pensions by switching to sustainable investment funds.
• Green Banking Guide Annual guide helping UK individuals and organizations switch their current accounts and institutional banking to providers that do not finance new fossil fuels.
• Reports & Research Publications Published research outputs including the Fossil Fuels in UK Pensions report series, Climate Action Reports, and Impact Reports covering UK pension and banking sector climate performance from 2021 to 2025.
• Organizational Pension Program Resources and campaign support helping UK organizations (universities, charities, religious institutions) green their workplace pension schemes and make sustainable investment choices for their employees.
• Organizational Banking Program Resources and campaign support helping UK businesses, NGOs, and institutions move their corporate and organizational banking away from providers that finance new fossil fuels.

Quantifiable outcome

• £55bn in fossil fuel financing identified from Big 5 UK banks in 2023
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Finance Innovation LabcoreStrategic or Co-development PartnerPartner organization continuing climate finance advocacy work after Make My Money Matter's closure. Finance Innovation Lab works on transforming the financial system for people and planet.
• Global CanopycoreStrategic or Co-development PartnerPartner organization providing data and intelligence on tropical deforestation and financial flows. Continues work on tracking finance to deforestation-linked sectors.
• ShareActioncoreStrategic or Co-development PartnerPartner organization working on responsible investment and shareholder engagement. Continues campaigning for pension funds and investors to act on environmental and social issues.
• Global WitnesscoreStrategic or Co-development PartnerPartner organization investigating and exposing environmental and human rights abuses. Continues work on fossil fuel financing and deforestation links.
• Bank.greenminorGTM or Marketing PartnerReferral partner helping individuals and organizations find green banking alternatives. Listed as recommended green banking resource.
• BankBetter UKminorGTM or Marketing PartnerReferral partner providing guidance on ethical and sustainable banking options in the UK market.

Scale indicators5 records

Recent moves7 records

Expansion highlights1 record

Direct peers

• BankTrack: International NGO tracking commercial banks' financing of fossil fuels and other controversial sectors. Directly comparable in exposing and challenging high-street banks' fossil fuel lending practices.
• Global Witness: International investigative NGO that exposes environmental and human rights abuses including fossil fuel financing and deforestation links. Directly comparable in mission focus and a documented strategic partner continuing Make My Money Matter's banking divestment work.
• 350.org: Global climate movement organization running grassroots campaigns including the 'fairer, greener pensions' petition integrated into Make My Money Matter's site. Comparable as a large-scale climate advocacy peer mobilizing public action on fossil fuel finance.
• ShareAction: UK-based responsible investment advocacy NGO that campaigns on pension funds and investor behavior on environmental and social issues. Directly comparable as a listed core partner of Make My Money Matter continuing overlapping climate finance advocacy work.
• Reclaim Finance: French-based NGO tracking and challenging financial flows to fossil fuels and coal. Comparable as a climate finance watchdog applying pressure on banks and investors analogous to Make My Money Matter's banking divestment campaign.
• Finance Innovation Lab: UK accelerator/advocacy initiative working to transform the financial system for people and planet. Directly comparable as a core partner explicitly continuing Make My Money Matter's climate finance advocacy work after the 2025 closure.
• Global Canopy: UK-based NGO providing data and intelligence on tropical deforestation and financial flows. Directly comparable given shared focus on deforestation-linked finance and Make My Money Matter's explicit partnership on tracking finance to deforestation-linked sectors.

Emerging players

• InfluenceMap: Climate lobbying and finance research organization producing analyses of corporate influence on climate policy. Comparable in producing ESG intelligence used by investors and advocacy campaigns targeting financial sector climate alignment.
• Bank.green: Online directory and resource helping individuals and organizations find green banking alternatives. Comparable as a referral partner helping channel users toward ethical banking options consistent with Make My Money Matter's Switch Bank campaign.

Regional players

• Market Forces: Australian-based finance and environment advocacy organization campaigning on banks, super funds, and insurers over fossil fuel financing. Comparable in campaign model targeting pension funds and banks on fossil fuel exposure, but operates primarily in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/makemymoneymatt
• Facebookfacebook.com/makemymoneymatter
• LinkedInlinkedin.com/company/make-my-money-matter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make My Money Matter