MA KIBELL

What MA KIBELL does

Ma Kibell is a French artisanal natural cosmetics and household products manufacturer founded in 2015 and headquartered in Trémuson, Brittany. The company operates a single production workshop where it manufactures over 300 SKUs spanning face care, body care, hair care, home care, well-being, textile, and gift categories, using in-house hot and cold saponification processes that react vegetable oils (olive, sunflower, coconut, shea butter) with sodium hydroxide. Cold saponification preserves glycerin content and oil properties, while hot saponification is used for translucent and colored soaps. Products are COSMOS Organic and COSMOS Natural certified, formulated without parabens, silicones, or aggressive sulfates, and incorporate regionally sourced Breton ingredients such as Guérande salt, Lézardrieux seaweed, Breton honey, saffron, and salted butter caramel.

The company operates a direct-to-consumer model, distributing through its own e-commerce platform (makibell.com) and 27 owned physical boutique stores across France, with bulk/vrac (unpackaged) sales available in boutiques to support a zero-waste positioning. Unit pricing ranges from approximately €0.83 to €28.08 per SKU, with free point-relay delivery for orders over €30 in metropolitan France and a loyalty program (1 point per €1 spent). A reseller program ("Devenir revendeur") extends distribution beyond owned channels. The target customer base is health-conscious French consumers seeking natural, eco-friendly, locally-sourced cosmetics and zero-waste alternatives, with secondary segments in men's grooming and eco-conscious household consumers.

The business is privately held with no disclosed parent company, funding rounds, or acquisition activity. The 23-person organization combines production, retail, and DTC operations under a single brand identity rooted in Breton heritage, achieving a 9.8/10 customer rating across 4,811 verified reviews. Revenue is not publicly disclosed, and the company has not signaled international expansion, external investment, or AI/technology platform development.

Name

MA KIBELL

Legal name

Ma Kibell

Website

https://makibell.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MA KIBELL is a French artisanal natural cosmetics manufacturer founded in 2015 in Trémuson, Brittany, producing 300+ SKUs of soaps, skincare, haircare, and home products via in-house saponification. It sells direct-to-consumer through e-commerce and 27 boutiques across France, targeting health-conscious consumers seeking Breton-sourced, certified natural products.

Ownership category

akta.pro rank

Product category

Natural and artisanal cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Deodorants & Antiperspirants (CRADANAA), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Artisan cosmetics
• Natural soap manufacturing
• Solid shampoo production
• Zero-waste personal care
• Organic skincare products

Headquarters

HQ city

Trémuson

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer product sales: Ma Kibell generates revenue through direct sales of artisanal natural cosmetics and household products to consumers via its e-commerce platform (makibell.com) and 27 physical boutique stores in France. Products span face care, body care, hair care, home care, well-being, and textile categories.
2. Retail/reseller distribution: The company sells to resellers and operates its own retail boutiques, allowing customers to purchase products in physical stores. Products are also available in bulk/vrac (unpackaged) format in boutiques.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ma Kibell manufactures artisanal Breton natural cosmetics and household products in its Trémuson workshop using hot and cold saponification of vegetable oils, then sells them directly to consumers through its e-commerce site and 27 owned boutiques across France. The 300+ product range spans face care, body care, hair care, home care, well-being, textile, and gift boxes, with COSMOS-certified solid and zero-waste formats.

Product overview

MA KIBELL is a specialist in artisanal Breton natural cosmetics and household products, manufactured in their workshop in Trémuson near Saint-Brieuc (22). The product portfolio is a multi-category offering centered around natural and organic cosmetics with strong Breton regional identity. Core categories include: (1) Face care (visage) with creams, balms, masks, scrubs, cleansers, makeup removers, lip/dental care, and men's grooming; (2) Body care (corps) with artisanal soaps, shower gels, hand sanitizers, body scrubs, deodorants, body oils/creams, sun care, massage products, intimate care, and baths; (3) Hair care (cheveux) with solid and liquid shampoos, conditioners, masks, detanglers, and hair oils; (4) Home care (maison) with scented candles, room fragrances, pillow sprays, diffusers, solid dish soap, and ecological laundry detergent; (5) Well-being and accessories including aromatherapy, lithotherapy, toiletry accessories; (6) Textile products; and (7) Gift boxes and packaging. Key products include COSMOS-certified solid shampoos (lasting up to 80 uses), artisanal soaps using hot and cold saponification, anti-imperfection routines with hyaluronic acid, aromatherapy roll-on boxes, and zero-waste home products. The company emphasizes local Breton ingredients (seaweed, salt from Guérande, Breton honey, saffron, blackberries, strawberries, vanilla) and environmental sustainability through solid formats, minimal packaging, and glass containers.

Differentiator

Problem solved

Functional benefit

Products and services

• Savons Artisanaux Bretons (Artisanal Breton Soaps) Handcrafted artisanal soaps made in Brittany using saponification (both hot and cold methods), featuring local ingredients like goat milk, donkey milk, honey, and seaweed, with COSMOS Organic certified options.
• Gels Douche (Shower Gels) Liquid shower gels available in Breton-inspired scents (caramel au beurre salé, fraise de Plougastel, mûre de Bretagne, lait ribot, kouign amann, bain de mer) in 80ml, 200ml, and 500ml sizes.
• Shampoings Solides (Solid Shampoos) COSMOS-certified solid shampoos for all hair types (Hemp, Lavender, Nettles, Thalasso Algae, and children's formulations) lasting up to 80 uses with natural ingredients.
• Shampoings Liquides (Liquid Shampoos) Liquid shampoos including sulfate-free options and targeted formulas for colored, white/grey, damaged hair, and sensitive scalps.
• Crèmes et Soins Visage (Facial Creams and Treatments) Facial creams and treatments including anti-aging hyaluronic acid rituals, solid face balms for dry and delicate skin, rose water, anti-imperfection creams, and night creams.
• Masques et Gommages Visage (Face Masks and Scrubs) Face masks and scrubs including detox peel-off masks with green tea and spirulina, regenerating rose and hemp masks, Brittany rose scrubs, and blackberry face cream masks.
• Nettoyants et Démaquillants (Cleansers and Makeup Removers) Cleansing and makeup-removing products including micellar water with Breton kiwi and aloe vera, waterproof removers with argan oil and rose water, konjac sponges, and silk cocoon cleansing sets.
• Soins des Lèvres et Bucco-dentaires (Lip and Dental Care) Lip and dental care including natural toothpastes (clay and essential oils), solid toothpastes with refillable options, lip balms with honey and saffron, and bamboo toothbrushes with interchangeable heads.
• Déodorants Solides et Crèmes (Solid and Cream Deodorants) Natural solid and cream deodorants certified Bio, using bicarbonate of soda and white clay, including sensitive-skin variants without essential oils or bicarbonate, suitable for pregnant women.
• Crèmes et Huiles Corps (Body Creams and Oils) Body creams and oils including jasmine and neroli body milk, after-sun repair lotions, hemp and saffron hand creams, nourishing foot creams with mint, anti-cellulite gel creams, and anti-stretch mark oil jelly.
• Soins Cheveux (Hair Care Treatments) Hair care treatments including repair masks with Breton honey and coconut oil, nourishing conditioners, detanglers with Plougastel strawberry, hair oils with kiwi and hemp, and treatments for damaged hair.
• Soins Hommes Breizh (Men's Grooming Line) Men's grooming line including 2-in-1 hair and beard shampoo, algae face cream, beard care oils with hemp and castor oil, shaving soaps with fucus macerate, after-shave lotions, and shaving kits with badger brushes.
• Gommage et Rasage (Body Scrubs and Shaving) Body scrubs and shaving products including Thalasso scrub with Guérande salt and algae, and shaving stones with shea butter and clays.
• Soins Solaires (Sun Care) 100% natural and Breton solid sunscreen products for sun protection.
• Huiles et Bougies de Massage (Massage Oils and Candles) Massage oils and candles including orange blossom, caramel au beurre salé, and 'Jambes Légères' leg massage oils with essential oils.
• Soins Intimes (Intimate Hygiene) Intimate hygiene products including solid intimate hygiene with cranberry.
• Bains Moussants et Lactés (Foaming and Milky Baths) Foaming and milky bath products including caramel au beurre salé, mûre de Bretagne, algae, Thalasso milky baths with rose, and salt bath sachets in various Breton scents.
• Bougies Parfumées (Scented Candles) Handcrafted scented candles made with soybean wax in relaxing, sensual, purifying, energizing, and gourmet fragrance variants.
• Parfums d'Ambiance (Room Fragrances) Air fresheners and room fragrances in Breton-inspired scents (caramel au beurre salé, fraise de Plougastel, mûre, kouign amann, bain de mer, algues, rose de Bretagne, hortensias) in 30ml and 200ml sizes.
• Parfums d'Oreiller et Sprays aux Huiles Essentielles (Pillow Sprays and Essential Oil Sprays) Pillow sprays and essential oil sprays for ambient fragrance.
• Triskells Diffuseurs (Triskell Diffusers) Triskell-shaped diffusers for ambient scenting with essential oils (eucalyptus, rosemary) and anti-insect variants with Japanese cryptomeria and lemongrass.
• Solide Vaisselle (Solid Dish Soap) Solid dish soap with essential oils in wooden boxes, lasting up to 4 months, as a zero-waste alternative to liquid dish soap.
• Lessive Écologique (Ecological Laundry Detergent) Ecological laundry detergent with Breton soap in 100% recyclable kraft bags, using small triskells for machine washing.
• Distributeurs de Potion / Gels Nettoyants Mains (Hand Sanitizer Dispensers) Hand sanitizer dispensers in Breton scents including fraise de Plougastel, mûre de Bretagne, lait ribot, kouign amann, sable et sel, rose de Bretagne, and hortensias.
• Bien-être et Accessoires (Well-being and Accessories) Well-being products and accessories including aromatherapy items, lithotherapy, vetiver, water purification, toiletry bags, hair accessories, soap holders, face accessories, body accessories, and bamboo toothbrush holders.
• Coffrets Cadeaux (Gift Boxes) Gift boxes and gift cards for various occasions, including discovery sets of mini soaps and travel-sized products.
• Ma Boîte Aromathérapie (Aromatherapy Box of 6 Roll-ons) Aromatherapy box containing 6 roll-on products with essential oils for various therapeutic applications.
• Textile (Bath Linens, Socks, Aprons, Bathrobes) Textile products including bath linens, socks, aprons, and bathrobes.

Quantifiable outcome

• Free point relay delivery in mainland France for orders over €30; free home delivery for orders over €60; shipped within 24 to 72 hours
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Breton Producers NetworkcoreStrategic or Co-development PartnerMa Kibell partners with a network of local Breton producers to source regional raw materials for its artisanal cosmetics. Partners include: a local beekeeper for beeswax, a farm for buttermilk (lait ribot), Biscuiterie Brieuc for salted butter caramel, producers in Broons or Gouarec for organic hemp oil, Nature et Progrès certified producer for Guérande salt, Lézardrieux for seaweed, and producers in Saint-Quay-Portrieux or Guérande for saffron. These partnerships ensure product authenticity and support the Breton regional positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Le Petit Marseillais: French mass-market personal care brand offering natural-inspired shower gels, soaps, and body care products with strong regional Mediterranean identity. Comparable to MA KIBELL in regional French positioning and natural personal care product categories, though positioned at lower price points via mass retail.
• The Body Shop: Global natural and ethical beauty retailer offering soaps, skincare, body care, and home fragrances with strong eco-friendly positioning. Comparable to MA KIBELL in natural cosmetics, eco-friendly/zero-waste positioning, and multi-category personal care portfolio, but at much larger international scale.
• L'Occitane en Provence: Global French natural cosmetics and personal care company with regional Provençal heritage narrative, offering soaps, skincare, body care, and home fragrances. Comparable to MA KIBELL in product categories and regional French positioning, but operates at much larger scale across global retail and e-commerce.
• Yves Rocher: Major French botanical cosmetics brand with extensive retail network across France offering natural skincare, body care, and fragrances. Comparable to MA KIBELL in plant-based natural cosmetics focus and French DTC/retail model, but operates at much larger scale as a mass-market incumbent.

Emerging players

• Karethic: French eco-luxury cosmetics brand specializing in natural and organic skincare with cold-process soap expertise. Comparable to MA KIBELL in artisanal soap-making approach and certified organic positioning, though with a more premium/luxury positioning focus.

Direct peers

• Cattier Paris: French natural and organic cosmetics brand producing face care, body care, and baby care products with COSMOS certifications. Comparable to MA KIBELL in organic certification focus, multi-category personal care offering, and French natural cosmetics positioning.
• Alepia: French artisanal soap maker specializing in Aleppo-style and natural soaps using traditional saponification methods. Highly comparable to MA KIBELL in artisanal soap-making expertise, natural ingredient focus, and direct-to-consumer natural cosmetics positioning.
• Melvita: French organic cosmetics brand founded in 1983, specializing in natural skincare, body care, and certified organic personal care products. Directly comparable to MA KIBELL in terms of organic/natural certification focus, French heritage positioning, and multi-category personal care offering, though at larger scale.
• Roger & Gallet: Historic French personal care brand (founded 1862) known for artisanal soaps, fragrances, and natural skincare products. Directly comparable to MA KIBELL in soap manufacturing heritage, French craftsmanship identity, and multi-category natural personal care portfolio.
• Savonnerie La Corvette (Biorga): French artisanal soap manufacturer using traditional saponification methods including cold process, producing traditional Marseille-style and Breton soaps. Highly comparable to MA KIBELL in core soap-making competency, regional French identity, and natural positioning, competing in the same retail and DTC channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ma-kibell

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA KIBELL