Mallee Sports Assembly

What Mallee Sports Assembly does

Mallee Sports Assembly Inc. is a non-profit regional sports assembly founded in 1985 and incorporated in Victoria, Australia, that develops, promotes, and services sport and recreation opportunities across the Mallee region of Victoria. It operates from a head office in Mildura and a regional office in Wycheproof, with program reach across the Mildura, Buloke, Gannawarra, and Swan Hill local government areas. The organisation delivers a portfolio that includes the Regional Sport Partnership Program, Together More Active Program, Stride Into Sport campaign, an All Abilities sports suite (Netball, Volleyball, Soccer, Tennis, Bowls, Swimming, Table Tennis, Basketball, Softball, Football), Active Youth Program in schools, Disability Awareness Sessions, Inclusive Club Coaching Workshops, Level 1 Sports Trainer courses, Responsible Serving of Alcohol training, the Northern Mallee Sports Star Awards, the Northern Mallee Sports Hall of Fame, the MSA Directory, the Regional Victorian Community Sport Survey, and the Mildura Tri State Games.

The underlying delivery model is human facilitation rather than technology: programs are coordinated by Project Officers and executed through dense networks of partnerships with schools, sporting clubs, disability service providers, local councils, healthcare providers, law enforcement, and youth mental health organisations. The technology stack is limited to a WordPress website, an email newsletter, and social media channels (Facebook, Instagram, YouTube). The MSA Directory and Regional Victorian Community Sport Survey are the closest the organisation comes to digital infrastructure, and neither implies AI or ML capability.

Mallee Sports Assembly's revenue model is government-grant funded. Core funding comes from Sport and Recreation Victoria, VicHealth, and the Department of Human Services, with secondary sponsorship revenue from Community Bank Merbein & District, 97.9 Triple M, Bendigo Bank, WIN TV, Sunraysia Daily, PFD Food Services, McDonald's Mildura & Irymple, and other regional partners. Programs are offered free or at low cost to participants (schools, clubs, individuals with disabilities, youth), so the organisation's "customers" are effectively its funders and program beneficiaries rather than fee-paying end users. Its go-to-market is community-led, relying on direct engagement via schools, clubs, disability service providers, and community events.

Name

Mallee Sports Assembly

Legal name

Mallee Sports Assembly Inc.

Website

https://malleesportsassembly.org.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Mallee Sports Assembly Inc. is a Victorian non-profit regional sports assembly, founded in 1985 and headquartered in Mildura, that develops, promotes, and services sport and recreation opportunities across the Mallee region. It is funded by Sport and Recreation Victoria, VicHealth, and the Department of Human Services, and delivers All Abilities programs, Active Youth, training, awards, and events.

Ownership category

akta.pro rank

Product category

Community Sports Development Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community sport development
• Regional sport assembly
• Inclusive recreation programs
• Sports training courses
• Sport volunteer support

Headquarters

HQ city

Mildura

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: Mallee Sports Assembly receives funding from Sport and Recreation Victoria, VicHealth, Department of Human Services, and other government agencies to conduct various sport and recreation programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mallee Sports Assembly is a non-profit regional sports assembly that develops, promotes, and services sport and recreation opportunities across the Mallee region of Victoria, Australia. It delivers government-funded programs including the Regional Sport Partnership Program, Together More Active Program, All Abilities inclusive sports programs, Active Youth school-based engagement, training courses (Level 1 Sports Trainer, Responsible Serving of Alcohol), and recognition programs (Northern Mallee Sports Star Awards and Hall of Fame). Programs are offered free or low-cost to participants through grants from Sport and Recreation Victoria, VicHealth, and the Department of Human Services, supplemented by corporate sponsorship.

Product overview

Mallee Sports Assembly is a non-profit organisation that serves as a regional sports assembly, operating as a single integrated organisation rather than a platform-plus-modules architecture. The organisation offers a portfolio of programs and services including: the Regional Sport Partnership Program and Together More Active Program (core programs for sport development), the Stride Into Sport Campaign (registration recovery initiative), the All Abilities Sports Programs suite (inclusive sports across multiple disciplines), the Active Youth Program (school-based youth engagement), Disability Awareness Sessions, Inclusive Club Coaching Workshops, Level 1 Sports Trainer Courses, and Responsible Serving of Alcohol Training. The organisation also operates awards programs including the Northern Mallee Sports Star Awards and Northern Mallee Sports Hall of Fame, maintains the MSA Directory for regional sporting resources, conducts community sport research through the Regional Victorian Community Sport Survey, and organises events such as the Mildura Tri State Games. Funded primarily by Sport and Recreation Victoria and VicHealth, the organisation focuses on grassroots sport development, inclusion, volunteer support, and community health across the Mallee region of Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Sport Partnership Program A government-funded program that develops and promotes sport and recreation opportunities across the Mallee region of Victoria, supported by Sport and Recreation Victoria and other government agencies. Targets sporting clubs, associations, and regional communities.
• Together More Active Program A program focused on increasing physical activity participation in regional communities, supported by Sport and Recreation Victoria's Together More Active initiative. Aimed at regional residents and sporting clubs.
• Stride Into Sport Campaign A campaign designed to boost player, volunteer, coach, and umpire/official registrations for local sporting clubs, particularly following COVID-19 recovery efforts. Delivered in collaboration with Regional Sport Victoria.
• All Abilities Sports Programs A suite of inclusive sports programs for people of all abilities, including netball, volleyball, soccer, tennis, bowls, swimming, table tennis, basketball, softball, and football, delivered across multiple locations in the Mallee region in partnership with disability service providers and specialist schools.
• Active Youth Program A program engaging youth in the Mallee region through local schools, using surveys and consultations to co-design physical activity and social connection opportunities. Delivered as part of the VicHealth Regional Sport Program.
• Disability Awareness Sessions Educational sessions for students to build understanding and empathy about disability, challenges faced by people with disabilities, and the importance of creating inclusive communities. Delivered to regional primary schools including Wycheproof P-12 College.
• Inclusive Club Coaching Workshop Workshop designed to help sporting clubs become more inclusive in their coaching practices for people of all abilities. Targeted at club coaches and administrators in the Mallee region.
• Level 1 Sports Trainer Course Nationally recognised training course covering injury prevention and management, first aid, and sports taping techniques for club volunteers, coaches, and sports enthusiasts. Delivered in partnership with TalkSmart Training.
• Responsible Serving of Alcohol (RSA) Training RSA training courses conducted in partnership with Short Courses Australia to support safer sport and communities by training volunteers and club staff at sporting clubs across the Buloke Shire.
• Northern Mallee Sports Star Awards Annual awards program recognising sporting excellence, coaches, officials, volunteers, and administrators across the Mallee region, including monthly sports stars and annual awards categories. Sponsored by Community Bank Merbein & District and 97.9 Triple M.
• Northern Mallee Sports Hall of Fame Hall of Fame recognising outstanding sportspersons and administrators from the Northern Mallee region for their lifetime contributions to sport, including inductees such as Debbie Allen (Softball) and Wayne Carmichael (Cricket, Table Tennis & Football) in 2025.
• MSA Directory An online directory of sporting clubs, associations, and sports-related resources in the Mallee region, providing a single reference point for community members and clubs.
• Regional Victorian Community Sport Survey Collaboration with Regional Sport Victoria to conduct the Regional Victorian Community Sport Census, allowing clubs to share challenges and inform future programs across the state.
• Mildura Tri State Games Multi-sport games event hosted in Mildura, bringing together athletes from multiple Australian states for competition across various sports.

Quantifiable outcome

• 39 participants in opening session of All Abilities Volleyball program
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

46 partnerships are on record, tiered core, major and minor.

• Regional Sport Victoria (RSV)coreStrategic or Co-development Partner · 1 January 2024Collaborative partnership on Stride into Sport campaign to boost player, volunteer, coach, and umpire registrations. Campaign designed to help sporting clubs recover from COVID-19 participation declines.
• Sport and Recreation VictoriacoreStrategic or Co-development PartnerPrimary government funding body providing core operational funding for sport and recreation programs including Regional Sport Partnership and Together More Active Program. Also provides funding for Access for All Abilities initiative.
• VicHealthcoreStrategic or Co-development PartnerGovernment health promotion organization providing funding to support health and wellbeing through sport and recreation opportunities in the Mallee region.
• Department of Human ServicescoreStrategic or Co-development PartnerGovernment department providing funding support for community sport and recreation programs.
• Wimmera Regional Sports AssemblymajorStrategic or Co-development PartnerRegional partnership for All Abilities Bowling events, working together to deliver inclusive sport opportunities across broader regional area.
• Sports Central (Ballarat)majorStrategic or Co-development PartnerRegional sports assembly partnership for All Abilities Bowling Carnival events, extending program reach across multiple regions.
• Donald High SchoolmajorStrategic or Co-development PartnerLocal school partnership for All Abilities Netball Program delivery, with student volunteers assisting with program facilitation.
• Donald Primary SchoolmajorStrategic or Co-development PartnerSchool partnership providing venue facilities for All Abilities Netball Program at Donald Primary School Stadium.
• Donald Netball ClubmajorStrategic or Co-development PartnerLocal sporting club partnership for All Abilities Netball Program delivery, with club members assisting with session facilitation.
• Swan Hill Rural City CouncilmajorStrategic or Co-development PartnerLocal government partnership providing venue hire funding for inclusive sport programs, helping remove financial barriers to participation.
• headspace Swan HillminorStrategic or Co-development PartnerYouth mental health organization partnership for Active Youth Program delivery, providing bullying awareness and other health-related sessions.
• Swan Hill PoliceminorStrategic or Co-development PartnerLaw enforcement partnership for Active Youth Program, providing drug and alcohol education sessions.
• Swan Hill Leisure CentreminorStrategic or Co-development PartnerLocal recreation facility partnership for Active Youth Program activities and community connections.
• Murray Downs Golf ClubminorStrategic or Co-development PartnerLocal sporting club partnership contributing activities to Active Youth Program.
• Barham Angling ClubminorStrategic or Co-development PartnerLocal sporting club partnership contributing activities to Active Youth Program.
• Swan Hill District HealthminorStrategic or Co-development PartnerHealthcare provider partnership supporting Active Youth Program delivery and health awareness.
• Nyah West Primary SchoolmajorStrategic or Co-development PartnerSchool partnership for Active Youth Program delivery, engaging diverse cultures and young people in physical activity.
• Birchip P-12 SchoolmajorStrategic or Co-development PartnerSchool partnership for Active Youth Program delivery, with sessions including bullying awareness, gym activities, and drug/alcohol education.
• Swan Hill StadiummajorStrategic or Co-development PartnerVenue partnership for All Abilities Volleyball Program, with Jane Prochilo coordinating session logistics and facilitating inclusive volleyball activities.
• Swan Hill Specialist SchoolmajorStrategic or Co-development PartnerSpecial education school partnership providing participants for All Abilities programs and supporting inclusive sport opportunities.
• Swan Hill DiscoveriesminorStrategic or Co-development PartnerDisability service provider partnership for All Abilities Volleyball Program participation.
• Chasing HopeminorStrategic or Co-development PartnerDisability support organization partnership for All Abilities Volleyball Program.
• Mildura Lawn Tennis ClubmajorStrategic or Co-development PartnerVenue and program partner for All Abilities Tennis Program, hosting six weeks of inclusive tennis sessions.
• We Are VividminorStrategic or Co-development PartnerDisability service provider partnership for All Abilities Soccer Program in Swan Hill, with participants from Swan Hill and Kerang locations.
• Echuca DiscoveriesminorStrategic or Co-development PartnerDisability service provider partnership for All Abilities Soccer Program participation.
• Accomplish SupportminorStrategic or Co-development PartnerDisability support organization partnership for All Abilities Soccer Program.
• Ability and AmbitionminorStrategic or Co-development PartnerDisability support organization partnership for All Abilities Soccer Program.
• Wycheproof P-12 CollegemajorStrategic or Co-development PartnerSchool partnership for Disability Awareness Program delivery, with sessions for Grades 2, 3, and 4 students focusing on inclusive sport and recreation.
• McCallum Day Services (St Arnaud)minorStrategic or Co-development PartnerDisability service provider partnership for Table Tennis for All Abilities program, with participants traveling from St Arnaud.
• Woodbine (Warracknabeal)minorStrategic or Co-development PartnerDisability service provider partnership for Table Tennis for All Abilities program participation.
• We Are VividminorStrategic or Co-development PartnerDisability service provider partnership for All Abilities Netball Program in Swan Hill.
• Charlton Golf ClubminorStrategic or Co-development PartnerLocal sporting club hosting Responsible Serving of Alcohol training workshop in Buloke Shire, providing venue and refreshments.
• Short Courses AustraliamajorImplementation/ SI/ Consulting PartnerTraining provider partnership for Responsible Serving of Alcohol courses, with facilitator Peter Rosenthal delivering RSA training to sporting clubs.
• Kerang Football Netball ClubmajorStrategic or Co-development PartnerLocal sporting club partnership for Level 1 Sports Trainer Course delivery, providing venue free of charge.
• TalkSmart TrainingmajorImplementation/ SI/ Consulting PartnerTraining provider partnership for Level 1 Sports Trainer courses, with Dawn Ferrier facilitating nationally recognized training including sports taping techniques.
• Northern District HealthminorStrategic or Co-development PartnerHealthcare provider partnership for Active Youth Program at Kerang South Primary School.
• Kerang Golf ClubminorStrategic or Co-development PartnerLocal sporting club partnership contributing golf activities to Active Youth Program.
• Campaspe Aquatic and Leisure CentreminorStrategic or Co-development PartnerRecreation facility partnership contributing swimming activities to Active Youth Program.
• Kerang South Primary SchoolmajorStrategic or Co-development PartnerSchool partnership for Active Youth Program delivery for Grade 5 and 6 students as part of VicHealth Regional Sport Program.
• St Arnaud Bowling ClubmajorStrategic or Co-development PartnerLocal bowling club partnership for All Abilities Bowls Carnival, providing fully accessible venue with equipment for participants with limited mobility.
• Donald Dolphins GroupminorStrategic or Co-development PartnerLocal swimming group partnership for All Abilities Swimming Program at Donald Swimming Pool.
• Buloke Shire CouncilmajorStrategic or Co-development PartnerLocal government partnership supporting All Abilities Swimming Program with staff and assistance at Donald Swimming Pool.
• Community Bank Merbein & DistrictmajorGTM or Marketing PartnerMajor sponsor of Northern Mallee Sports Star Awards, providing annual award sponsorship and community bank support.
• 97.9 Triple MmajorGTM or Marketing PartnerLocal radio station partnership for Northern Mallee Sports Star Awards, providing media sponsorship and promotion.
• Bendigo BankmajorGTM or Marketing PartnerBanking sponsor supporting Mallee Sports Assembly programs and events.
• Victorian Aboriginal Education Association (VAEAI)minorStrategic or Co-development PartnerAboriginal education association partnership for Aboriginal Sportsperson of the Year award sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reclink Australia: National Australian nonprofit that uses sport and recreation to advance inclusion for disadvantaged communities; broader geographic scope and longer-running programs, but the most nationally scaled comparator to MSA's All Abilities work.
• Special Olympics Australia: National organisation delivering year-round sports training and competition for people with intellectual disabilities across Australia; overlaps with MSA's All Abilities sport offerings at a much larger, competition-oriented scale.

Direct peers

• Sport North East: Regional Sport Assembly operating across north-east Victoria with comparable functions: sport development, inclusion programs, club support, and government-funded active community initiatives.
• Wimmera Regional Sports Assembly: A fellow Regional Sport Assembly in western Victoria that delivers very similar sport development, inclusion, and active community programs across the Wimmera region, and is already a documented collaborative partner of Mallee Sports Assembly on All Abilities Bowls Carnivals.
• GippSport: Regional Sport Assembly covering the Gippsland region of Victoria, providing the same suite of sport development, volunteer support, inclusion, and active community programs under the Regional Sport Victoria umbrella.
• South West Sport: Regional Sport Assembly in south-west Victoria delivering aligned sport partnership, All Abilities, and community participation programs under the same Regional Sport Victoria funding architecture.
• Sports Central (Ballarat): Regional Sport Assembly serving the Ballarat area of Victoria, delivering comparable sport partnership, inclusion, and community sport development programs; identified in MSA data as a partner on the All Abilities Bowls Carnival.

Emerging players

• Disability Sports Australia: National peak body for disability sport in Australia, focused on All Abilities participation and pathways; more national-policy focused and less grassroots-delivery than MSA, but highly comparable in target population and program intent.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/malleesportsassembly
• Instagraminstagram.com/msamallee
• LinkedInlinkedin.com/company/mallee-sports-assembly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mallee Sports Assembly