Maltha studiecoaching

What Maltha studiecoaching does

Maltha studiecoaching is a privately held Dutch educational support provider founded in 1982 by Willem Maltha in Zeist, Netherlands, and currently operating under ISB Holding BV. The company delivers study coaching, daily homework guidance, subject tutoring, remedial teaching, exam preparation, and diagnostic psychological/educational assessments for students ranging from primary school (Groep 3) through university (Master level). Services are delivered through three physical institute locations in Bilthoven, Zeist, and Utrecht; online via proprietary platforms; and at students' homes. The firm operates multiple sub-brands including Orthopedagogische Praktijk Maltha (diagnostic testing and specialist support for learning difficulties such as ADHD, dyslexia, and dyscalculia), OnderwijsAdviesBureau Maltha (B2B licensing of study-skills training to schools), and Study Vision Online (a gamified web-based study-skills platform).

The technology stack is built around two proprietary assets: inscool.nl, an internally developed learning management and communication system that integrates video calling, daily progress tracking, and parent reporting under the ACAR method (Administer, Check, Analyze, Report); and Study Vision Online, a web-based gamified program for secondary-school study-skills training offered on a 24/7 self-serve basis through a webshop. All staff are permanent, pre-screened with VOG (Certificate of Conduct) credentials, and include orthopedagogues, psychologists, educationalists, and subject teachers.

The business model combines recurring monthly subscriptions for daily homework guidance (€295-€875 per student depending on level and intensity), hourly private lessons and specialist coaching (€58-€85 per hour), one-time diagnostic assessments (€495-€1,450), holiday courses (€116-€550), and a B2B school-licensing channel that trains school staff to deliver the company's study-skills curriculum. Go-to-market is direct-to-consumer with parents purchasing services through the website, phone, or free trial sessions, supplemented by content marketing via an educational blog and word-of-mouth referrals; OAB Maltha represents the enterprise sales-led motion targeting schools nationwide. Pricing is publicly disclosed and features enrollment fees (€85-€250) plus monthly billing cadence.

Name

Maltha studiecoaching

Legal name

ISB Holding BV

Website

https://malthastudiecoaching.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Maltha studiecoaching is a Dutch private educational support provider founded in 1982, offering study coaching, homework guidance, tutoring, exam preparation, and diagnostic testing for students from primary school through university across three Utrecht-region institutes and online channels nationwide.

Ownership category

akta.pro rank

Product category

Educational Support Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Homework Help & Study Skills Coaching (EDAJALAB)

akta.pro secondary industries

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA), Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ), High-Intensity Tutoring / Response to Intervention (RTI/MTSS Tier 2–3) (EDAKADAH)

Keywords

• Study coaching services
• Homework guidance
• Exam preparation training
• Diagnostic assessments education
• School skills training

Headquarters

HQ city

Bilthoven

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recurring Study Guidance Subscriptions: Monthly subscription services for daily homework guidance, bridge class support, and exam preparation. Billed monthly with enrollment fees. Core revenue driver representing ongoing customer relationships.
2. One-on-One Private Lessons: Hourly billed tutoring sessions for specific subjects, study coaching, thesis coaching, and exam training. Includes specialist support for dyslexia, dyscalculia, ADHD, and giftedness.
3. Diagnostic Testing and Assessment: Psychological and educational assessments including ADHD, dyslexia, dyscalculia, intelligence testing, motivation and test anxiety research, school choice, and career orientation. One-time fees ranging from €495 to €1,450.
4. Holiday Courses and Training Programs: Vacation courses for primary and secondary school students covering languages (English, French, Spanish), mathematics, mind mapping, time management, and bridge class preparation. Offered both individual (€116-€550) and group (€225-€375).
5. Online Training Licenses (Webshop): Digital self-study products including Study Vision Online subscriptions, social/communication skills training modules, and parent training programs. Sold through online webshop for individual use.
6. School Licensing (OnderwijsAdviesBureau): License model where OAB Maltha trains school staff as study skills trainers. Schools integrate the training programs into their curriculum. Includes full training for selected staff members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Maltha studiecoaching delivers face-to-face and online study support services for students from primary school (group 3) through university (Master level), including daily homework guidance, subject tutoring, remedial teaching, exam training, and study coaching. It also provides psychological and educational diagnostic assessments (ADHD, dyslexia, dyscalculia, intelligence testing, school and career choice) and specialist support for learning and behavioral difficulties. Services are delivered at three physical institute locations, online via inscool.nl, and at students' homes.

Product overview

Maltha studiecoaching is a Dutch educational support organization offering a comprehensive portfolio of tutoring, coaching, and diagnostic services. The core offering centers on face-to-face and online study support services (Study Vision Online, Homework Guidance, Tutoring, Study Coaching, Exam Training) for students from primary school (group 3) through university (Master level). The product portfolio is organized as: (1) Core Study Support Services including daily homework supervision, subject tutoring, remedial teaching, and exam preparation; (2) the proprietary Study Vision Online web-based platform providing 24/7 gamified study skills training; (3) Diagnostic Services under Orthopedagogische Praktijk Maltha for psychological assessments (ADHD, Dyslexia, Dyscalculia, Intelligence testing); (4) Specialized Support for learning/behavioral difficulties; (5) Holiday Courses and Online Training modules; and (6) School Services through Onderwijs AdviesBureau Maltha for institutional group training programs. Services are delivered at three physical institutes (Bilthoven, Zeist, Utrecht), online via integrated video calling through inscool.nl, and at students' homes. The company has operated for over 44 years and serves primary, secondary, and university students.

Differentiator

Problem solved

Functional benefit

Brands

• Orthopedagogische Praktijk Maltha: Provides diagnostic testing and specialist guidance for children and adolescents with learning and behavioral difficulties, including dyslexia, dyscalculia, ADHD assessments, and career choice investigations
• Study Vision Online
• OnderwijsAdviesBureau Maltha

Products and services

• Study Vision Online Web-based gamified study skills training platform for all secondary school students (VMBO, HAVO, VWO), featuring modules for study methodologies, social skills, and communication skills with 24/7 accessibility and dashboards for students and parents.
• Huiswerkbegeleiding (Homework Guidance) Recurring daily homework supervision for primary and secondary school students, including bridge-class support and exam-year support, with progress tracked using the proprietary ACAR method via inscool.nl.
• Bijlessen (Subject Tutoring) One-on-one subject-specific tutoring covering languages (Dutch, English, French, German, Latin, Greek), sciences (mathematics, physics, chemistry, biology), and humanities for all school and university levels.
• Remedial Teaching (Primary School) Targeted remedial teaching for primary school students (groups 3-8) addressing specific learning difficulties and providing structured academic support.
• Cito / IEP Training Test preparation training for the Cito and IEP standardized assessments used in Dutch primary education to help students transition to secondary school.
• Doorstroomtoets Training Training preparing primary school students for the Doorstroomtoets (transition test) used to determine the appropriate level of secondary education.
• Faalangsttraining (Test Anxiety Training) Structured 10-lesson training program to help students manage and reduce test anxiety and fear of failure, available for primary, secondary, and university students.
• Specialistische Begeleiding (Specialist Support) Specialist support for students with learning and behavioral difficulties including dyslexia, dyscalculia, ADHD, information processing disorder, non-verbal learning disorder, underperforming giftedness, and autism spectrum disorder.
• Studiecoaching (Study Coaching) Personal study coaching sessions typically 2 hours per week, focused on building core study skills including planning, mind mapping, and self-quizzing techniques for students who need to develop independent study habits.
• Examentraining (Exam Training) One-on-one exam preparation with qualified subject teachers covering exam content review, application of skills, difficult topic reinforcement, and exam strategy practice.
• Vakantie Cursussen (Holiday Courses) School holiday courses covering languages (Spanish, French, English, Dutch), mathematics, mind mapping, time management, and bridge-class preparation, offered as individual or group formats for primary and secondary students.
• Studiebegeleiding aan Huis (Home-based Tutoring) Personalized study support delivered at the student's home for primary and secondary school students with custom pricing based on requirements.
• Online Huiswerkcoaching (Online Homework Coaching) Online homework coaching where students work with a personal study coach via integrated video calling through inscool.nl, with digital planning tools and parent communication.
• Online Bijles (Online Tutoring) One-on-one online tutoring for all subjects and levels using integrated video calling with file sharing and whiteboard capabilities through inscool.nl.
• Onderzoeken en Testen (Assessments and Testing) Comprehensive psychological and educational diagnostic services including ADHD, dyslexia, dyscalculia, intelligence (WISC-V-NL, NIO), didactic, motivation and test anxiety, school choice, profile choice, study analysis, study choice, and psychodiagnostic assessments, with one-time fees ranging from €495 to €1,450.
• Ouderbegeleiding / Psycho-educatie (Parent Coaching) Psycho-education for parents of children diagnosed with ADHD, providing knowledge, insights, and practical parenting strategies for understanding and managing behavioral challenges.
• Staatsexamen Begeleiding (State Exam Support) Specialized support for students preparing for Dutch state examinations (staatsexamen) taken outside the regular secondary school system.
• Sociale en Communicatieve Vaardigheidstraining (Online) Web-based self-study training program for social and communication skills targeting secondary school students (VMBO and HAVO/VWO), featuring gamified content, quizzes, and student/parent dashboards.
• Oudertraining (Online Parent Training) Online self-study parent training covering secondary school transitions, homework support strategies, test preparation support, and recognizing learning and behavioral problems, available for lower and upper secondary school parents.
• OnderwijsAdviesBureau Maltha (School Licensing) Licensed group training programs for primary and secondary schools across the Netherlands, covering study skills, motivation, planning, test stress reduction, exam stress, dyslexia study skills, fear-of-failure reduction, and parent training. Maltha trains school staff to deliver the programs internally.
• Orthopedagogische Praktijk Maltha (Diagnostic Practice) Sub-brand operating the psychological and educational assessment practice, providing intelligence, school choice, learning problem, profile, and career choice assessments with practical recommendations for students, parents, and schools.
• Personal Studycoaching for University Students Personal study coaching, thesis coaching (scriptiecoaching), and subject tutoring for MBO, HBO, Bachelor, and Master level students, billed at €65/hour for coaching and tutoring and €85/hour for specialist support.

Quantifiable outcome

• 73.8% of students report learning 'quite a lot' to 'a lot' from group training programs
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studiekring: Dutch franchise tutoring network providing homework guidance, tutoring, and exam training across many Dutch locations. Comparable as a multi-location direct competitor in study coaching with similar subscription-based business model.
• Muiswerk: Dutch adaptive learning software publisher used in primary and secondary schools for reading, math, and language. Comparable as a Netherlands-based educational support platform with overlapping remedial teaching and adaptive learning use cases.
• Lyceo: Largest Dutch study coaching and tutoring organization operating across multiple cities in the Netherlands. Directly comparable as a competitor offering huiswerkbegeleiding, bijlessen, examentraining, and online study support to primary and secondary students.
• Bijlesaanhuis: Dutch at-home tutoring company providing 1-on-1 bijles at the student's home across the Netherlands. Directly comparable to Maltha's 'studiebegeleiding aan huis' offering, with overlapping subject tutoring and study coaching services.

Broad incumbents

• NHA Opleidingen: Established Dutch home-study institution providing distance learning courses across many subjects. Comparable as a broad incumbent in Dutch supplementary education with overlapping consumer-paid subscription model and nationwide reach.
• Salta-Group: Dutch education and training group operating multiple brands in professional training, language training, and youth education. Comparable as a broader Dutch educational services incumbent with overlapping youth/student learning offerings.
• LOI (Leidse Onderwijsinstellingen): Major Dutch distance-learning institution offering a wide range of courses, MBO/HBO programs, and trainings. Comparable as a broader Dutch educational services incumbent with overlapping adult/student learning segments and subscription-based offerings.

Emerging players

• Squla: Dutch online educational platform for primary school children offering gamified practice content. Comparable as a consumer-facing Dutch EdTech company serving primary students with self-serve subscription products, partially overlapping with Study Vision Online.
• Junior Einstein: Dutch online practice and test-preparation platform for primary school students (including Cito preparation). Directly comparable to Maltha's Cito/IEP training and Doorstroomtoets training services, focused on a digital delivery model.

Regional players

• Skillsource / Skills4Life: Smaller Dutch regional tutoring and study-coaching providers (category placeholder) operating in specific Dutch regions. Comparable as regional study-coaching competitors serving similar parent and student segments with subscription-based homework guidance and tutoring.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maltha-beheer-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maltha studiecoaching