Mama Gena's School of Womanly Arts

What Mama Gena's School of Womanly Arts does

Mama Gena's School of Womanly Arts is a privately held women's empowerment education platform founded in 1998 by Regena Thomashauer and operating through Relationship Technologies LLC, a New York limited liability company. The company delivers a proprietary teaching methodology that blends ancient goddess culture, pre-patriarchal feminine traditions, and modern pleasure-based practices, taught through online cohort-based courses, teacher certification, books, and live events. Its core paid programs include Virtual Pleasure Bootcamp (9-week self-study), Art of Surrender (6-week relationship course), Pussy Leadership Mastermind (6-month advanced coaching), and the Pleasure Coaching Tri-Certification (6-month teacher training). The company also publishes five books, including the New York Times bestseller 'Pussy: A Reclamation' and the forthcoming 'On Our Knees' (2026), supported by free lead-magnet tools such as the 5-Day Receiving Challenge, Body-Love Challenge, Self-Pleasure Sovereignty Series, and Inner Queen Quiz.

The business operates as a direct-to-consumer brand with a community-led, event-driven go-to-market model built on Regena Thomashauer's personal brand and 25+ years of media presence across outlets including Allure, Glamour, Marie Claire, Today Show, and TEDx. Pricing is not publicly disclosed for the cohort programs; revenue is generated through subscription/recurring cohort tuition, one-time book sales (retail and direct), premium livestream events (e.g., 'The Transmission' at a $250 standalone value, bundled with book pre-orders), and freemium lead-magnet funnels that convert into paid programs. Distribution is primarily through the company's own website platform with global digital reach, complemented by major retail book distribution (Amazon, Barnes & Noble, Waterstones, etc.), international retreats, and large-scale in-person events at venues such as the Javits Center. The technology stack is conventional SaaS (Stripe for payments, Ontraport for email/CRM, Google Analytics, Facebook ads, SiteGround hosting), with no proprietary AI/ML components. The company is founder-owned, bootstrapped, and operates with approximately 5 employees, having cumulatively served 'hundreds of thousands' of women since founding.

Name

Mama Gena's School of Womanly Arts

Legal name

Relationship Technologies LLC

Website

https://mamagenas.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Mama Gena's School of Womanly Arts is a founder-led women's empowerment education platform delivering pleasure-based and goddess-tradition teachings through online cohort courses, teacher certification, books (including an NYT bestseller), and live events, serving hundreds of thousands of women globally since 1998.

Ownership category

akta.pro rank

Product category

Women's Personal Development Coaching

NAICS

All Other Schools and Instruction (61169)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industries

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Women's empowerment education
• Online personal development courses
• Feminine leadership coaching
• Pleasure coaching certification
• Self-help book publishing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Courses and Programs: Self-study and cohort-based online courses including Virtual Pleasure Bootcamp (9-week program), Pussy Leadership Mastermind (6-month advanced coaching), and Art of Surrender (6-week relationship course). Delivered through proprietary learning platforms.
2. Pleasure Coaching Certification: Six-month teacher training program for becoming a certified Pleasure Coach, generating revenue through professional certification fees.
3. Book Sales: Sale of books including New York Times bestseller 'Pussy: A Reclamation', 'On Our Knees', 'Mama Gena's School of Womanly Arts', 'Mama Gena's Owner's and Operator's Guide to Men', and 'Mama Gena's Marriage Manual' through retail and online channels.
4. Live Events and Livestreams: Premium ticketed events including 'The Transmission' livestream book launch celebration (normally $250 value), delivered as complimentary with book pre-orders or as paid events.
5. Free Tools and Lead Magnets: Free mini-courses including 5-Day Self-Love Challenge, 5-Day Receiving Challenge, Body Love Challenge, Self-Pleasure Sovereignty Series used to build email list and drive conversions to paid programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mama Gena's School of Womanly Arts sells subscription-based online courses (9-week Virtual Pleasure Bootcamp, 6-month Pussy Leadership Mastermind, 6-week Art of Surrender, 6-month Pleasure Coaching Tri-Certification) and physical books teaching women pleasure-based practices for feminine empowerment, sensuality, and self-actualization. The company also sells books (including the NYT bestseller 'Pussy: A Reclamation') and offers free lead-magnet mini-courses to funnel women into paid programs.

Product overview

Mama Gena's School of Womanly Arts is a women's empowerment education platform offering both paid programs and free tools. The core paid offerings include four main programs: Virtual Pleasure Bootcamp (9-week self-study course), Art of Surrender (6-week relationship course), Pussy Leadership Mastermind (6-month advanced coaching), and Pleasure Coaching Tri-Certification (6-month teacher training). Additionally, the company publishes books including the New York Times bestseller Pussy: A Reclamation, the forthcoming On Our Knees, Mama Gena's School of Womanly Arts, Owner's and Operator's Guide to Men, and Marriage Manual. Free offerings include the 5-Day Receiving Challenge, Self-Pleasure Sovereignty Series (6 guided meditations), Ultimate Guide to Getting What You Want, Inner Queen Quiz, Body-Love Challenge, 5-Day Self-Love Mini-Course, Favorite Playlists, and Sisterhood Swamping tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Pleasure Bootcamp A nine-week self-study online course providing foundational teachings of the School of Womanly Arts. It is organized in an easy-to-follow format and offers training and inspiration to clarify desires, take action, and create a pleasure-filled life. The course is designed for women seeking foundational pleasure-based practices and self-development.
• Art of Surrender A six-week online course co-taught by Regena and Peter, focused on finding and nurturing true love, healing from past wounds, and learning to show up as one's best self in romantic partnership. Designed for women seeking to deepen intimacy and improve their romantic relationships.
• Pussy Leadership Mastermind An exclusive six-month advanced coaching container for women seeking to develop as sensual leaders. It includes live coaching with Regena, advanced sensuality tools, and a sisterhood community. Enrollment opens periodically and is aimed at advanced students seeking close mentorship.
• Mama Gena's Pleasure Coaching Tri-Certification A six-month teacher training program for certifying as a Pleasure Coach. Designed for women who want to apply Mama Gena's teachings professionally and profitably, training graduates to lead their own pleasure-based coaching practices.
• On Our Knees (book) A book by Regena Thomashauer on loving life even during hardship. Features teachings on pleasure as regulation, ten goddesses as maps through adversity, and the Courtesan's Journey practice. A consumer book purchase for individual readers.
• Pussy: A Reclamation (book) New York Times bestselling book providing a paradigm for women to step out of victimhood and into feminine radiance. Contains teachings and practices for empowerment through pleasure. A consumer book purchase for individual readers.
• Mama Gena's School of Womanly Arts (book) Foundational book introducing the School of Womanly Arts methodology. Contains exercises including flirting for fun, intuition flexing, self-gifting, and self-celebration. A consumer book purchase for individual readers.
• Mama Gena's Owner's and Operator's Guide to Men (book) Book on building successful relationships with men, covering relationship dynamics, passion, and creating partnerships of true friendship and intimacy. A consumer book purchase for individual readers.
• Mama Gena's Marriage Manual (book) Book helping women transform marriage from caretaker mode into a passionate celebration of love and life. Addresses the Good Wife Syndrome and guides readers to craft lasting partnerships. A consumer book purchase for individual readers.
• Mama Gena's 5-Day Receiving Challenge Free five-day challenge teaching tools for receiving compliments, praise, and beautiful things in life. Builds the skill of gracefully receiving what one deserves. A free lead-magnet educational offering for individual women.
• Self-Pleasure Sovereignty Series Free six-part guided stroking meditation series designed to help women drop into and experience sensual turn-on, supporting stress reduction and confidence building. A free lead-magnet educational offering for individual women.
• Ultimate Guide to Getting What You Want Free guide teaching Mama Gena's tool for tapping into desires and creating the life of one's dreams through feeling good first. A free lead-magnet resource for individual women.
• Inner Queen Quiz Free personality quiz helping women discover their unique flavor of the feminine and claim their inner queen power. A free lead-magnet resource for individual women.
• Body-Love Challenge Free five-day challenge with tools for improving relationship with one's body, speaking kindly to oneself, and practicing self-care rituals. A free lead-magnet educational offering for individual women.
• 5-Day Self-Love Mini-Course Free five-day course teaching practical tools for building confidence and embracing one's body, designed for women feeling less than or not enough. A free lead-magnet educational offering for individual women.
• The Transmission livestream event A premium livestream book launch celebration event (normally $250 value), offered complimentary with pre-orders of select books. Designed to bring the community together around major product launches.

Quantifiable outcome

• Hundreds of thousands of women served globally since 1998
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Layla MartincoreStrategic or Co-development PartnerClose friend and fellow teacher in the pleasure/feminine space. Co-taught courses together including High Priestess weekends. Featured on Layla Martin's podcast 'This Tantric Life' for in-depth discussions on pleasure practices. Described as 'sister in pleasure' and 'one of my great teachers in this work.'

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sounds True: Multimedia publisher of self-help, spirituality, and embodiment content including online courses, books, and audio programs (often featuring feminine spirituality teachers like Tara Brach). A broader incumbent operating in the same 'women's transformation' media category.
• Insight Timer: Largest free meditation and wellness app, including embodied and feminine-spirituality teachers. Competes for the same audience's attention in the women's mindfulness/embodiment category, though at a much lower price point and as a marketplace rather than a single brand.
• Hay House: Self-help publisher and course platform (Hay House Meditations, Healing, Summit series) that actually publishes Regena Thomashauer's books. Adjacent incumbent that monetizes the same audience through books, courses, and live summits; a potential channel partner and competitive ecosystem.
• Goop: Lifestyle and wellness brand targeting women with editorial content, products, and a podcast/network. Compares as a broader incumbent in the women's-wellness-and-empowerment content space, though distributed through a media-and-product model rather than courses.
• Mindvalley: Large-scale online learning platform offering personal-growth and wellness courses from multiple instructors (including many in feminine empowerment). A broader incumbent that competes for the same student wallet but as a multi-creator marketplace rather than a single-author brand.

Direct peers

• Danielle LaPorte: Creator of the Desire Map and a portfolio of online courses and books aimed at women seeking desire-led, heart-centered personal transformation. Highly comparable in framing pleasure/desire as the engine of change and selling cohort-based programs at premium price points.
• Marie Forleo: Creator-led online education business targeting ambitious women with courses, coaching programs, and a bestselling book (Everything Is Figureoutable). Same fundamental model as Mama Gena's: founder-driven, subscription courses, premium masterminds, and a strong personal brand monetized through digital programs.
• Lacy Phillips: To Be Magnetic is a membership and online course platform teaching manifestation and self-concept work to a predominantly female audience. Same archetype: creator-led, premium subscription, podcast-amplified funnel, and content centered on embodiment and feminine energy.
• Layla Martin: Pleasure and sensuality teacher offering online courses, retreats, and a podcast ('This Tantric Life'). Explicitly named as a 'sister in pleasure' and co-teacher with Regena; competes in the same niche of female pleasure/sensuality education with overlapping curriculum.

Emerging players

• Mystery School (Cacao Bliss / tantric women's education brands): Cluster of smaller emerging teachers running goddess-culture, tantric, and feminine-embodiment courses and retreats online (e.g., SSSchool of Sacred Sexuality, Holy F*ck School, Aphrodite Assembly). Represents the long tail of emerging competitors entering the same niche Mama Gena helped define.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mama-gena's-school-of-womanly-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mama Gena's School of Womanly Arts