Mamaway Wiidokdaadwin Primary Care Team

What Mamaway Wiidokdaadwin Primary Care Team does

Mamaway Wiidokdaadwin Primary Care Team is an Indigenous-led, nonprofit primary care organization serving Indigenous residents of the North Simcoe and Muskoka region of Ontario, Canada. It operates under the governance of the Barrie Area Native Advisory Circle (BANAC) and delivers culturally grounded, collaborative primary health care through an interprofessional team of nurse practitioners, registered nurses, mental health therapists, Traditional Healing Coordinators, Elders, Indigenous Navigators, and community health promoters. The organization runs three core clinic locations in Barrie, Orillia, and Beausoleil First Nation, with additional service delivery at Moose Deer Point and Wahta First Nation, and maintains a training and cultural-programming venue — the Match Hub — in Orillia.

The service portfolio is organized around four pillars: primary care delivery (including a BPSO-designated practice); mental health and addictions services, anchored by the proprietary 10-week Anishinaabe Miikan (Red Road to Recovery) program, Sweetgrass Gathering Circle peer support, Moon Lodge women's gatherings, and Cognitive Behavioural Therapy; Indigenous healing encompassing land-based healing, Elder support, traditional medicine-making, and ceremonial teachings; and health and nutrition promotion covering diabetes management, nutrition education, smoking cessation, art therapy, and land-based wellness activities. Programs are delivered in person and via Zoom, with extensive co-delivery through regional Indigenous partner organizations including the Georgian Bay Native Women's Association, Barrie Native Friendship Centre, Orillia Native Women's Group, and Lakehead University Indigenous Initiatives.

The business model is publicly funded managed-service delivery: all services are provided at no cost to patients and financed through Ontario provincial healthcare and Indigenous Services Canada funding streams routed via BANAC. Patient acquisition is community-led, relying on community referrals, healthcare provider referrals, and word-of-mouth within Indigenous communities, with a central intake line for counselling and a 2-3 month waitlist for new primary care clients. The organization has no commercial revenue, no venture funding, and no disclosed financial statements in the source material; its 12-employee core team operates as a program within the broader BANAC administrative umbrella.

Name

Mamaway Wiidokdaadwin Primary Care Team

Legal name

Mamaway Wiidokdaadwin

Website

https://mamaway.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamaway Wiidokdaadwin Primary Care Team is an Indigenous-led, publicly funded nonprofit primary care organization serving Indigenous residents of North Simcoe and Muskoka, Ontario through culturally grounded primary care, mental health, addictions, and traditional healing programs delivered across multiple clinics and partner sites.

Ownership category

akta.pro rank

Product category

Indigenous Primary Healthcare Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• Indigenous primary healthcare
• Culturally grounded healthcare
• Mental health addictions services
• Traditional indigenous healing
• Community wellness programs

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Publicly Funded Healthcare Services: Healthcare services are publicly funded through government healthcare programs and Indigenous Services Canada. Services are provided at no cost to patients, funded via provincial healthcare and Indigenous health programming.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mamaway Wiidokdaadwin provides culturally grounded, collaborative primary health care to Indigenous residents of the North Simcoe and Muskoka region through nurse practitioner and registered nurse-led clinics. Its offering bundles primary care, mental health and addictions services (including the Red Road to Recovery 10-week program, CBT, and Withdrawal Management), Indigenous healing (land-based healing, Elder support, traditional healing coordinators), and community wellness and health promotion programming. Services are publicly funded and delivered at no cost to patients through clinics in Barrie, Orillia, and Beausoleil, plus community-based and virtual channels.

Product overview

Mamaway Wiidokdaadwin is an Indigenous-led Primary Care Team offering culturally grounded, collaborative primary health care services to residents of North Simcoe and Muskoka. The organization provides a unified suite of services centered on Indigenous wellness, including primary care delivered by nurse practitioners and registered nurses, mental health and addictions programming (Red Road to Recovery, Sweetgrass Gathering Circle, Peer Support Groups), traditional Indigenous healing with Elder support and land-based healing, and health and nutrition promotion. Services are delivered through clinic locations in Barrie, Orillia, and Beausoleil, as well as community-based programming and virtual platforms, with partnerships with regional Indigenous organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Red Road to Recovery: Indigenous Guided Mental Health & Addictions program

Products and services

• Primary Care Services Collaborative primary health care services delivered by nurse practitioners and registered nurses to residents of North Simcoe and Muskoka with a focus on Indigenous wellness.
• Mental Health and Addictions Services Culturally grounded mental health and addictions programming including the Red Road to Recovery 10-week program, Cognitive Behavioural Therapy, and Withdrawal Management Services, delivered through both in-person and virtual formats.
• Indigenous Healing Traditional Indigenous healing approaches including land-based healing, Elder support, traditional healing coordinators, and cultural programming such as medicine-making and ceremonial teachings.
• Health and Nutrition Promotion Community-based wellness programming providing workshops and activities on diabetes management, balanced nutrition, foot care, art therapy, land-based activities, and smoking cessation education for children, youth, and adults.
• Red Road to Recovery Program A 10-week Anishinaabe Miikan (Red Road to Recovery) addictions and mental health recovery program using medicine wheel lessons and Indigenous approaches, delivered in partnership with local Indigenous organizations and addressing physical, psychological, and spiritual aspects of addiction.
• Sweetgrass Gathering Circle Weekly hybrid peer support group for Indigenous adults in recovery, combining cultural teachings, creative expression, group discussion, and community connection with topics including Seven Grandfathers Teachings and Miikaans (Stages of Life).
• Red Road to Recovery Peer Support Group Ongoing peer support group for Red Road to Recovery program graduates, meeting weekly on Tuesday evenings via Zoom for Hope, Belonging, Meaning and Purpose renewal.
• Moon Lodge Monthly virtual Moon Lodge providing a safe space for women to share life experiences and embrace traditional teachings, aligned monthly with focus on different areas of the body and endocrine system.
• Clinic Locations (Barrie, Orillia, Beausoleil) Physical clinic locations providing primary care and health services. Barrie clinic at 125 Bell Farm Rd, Orillia clinic at 210 Memorial Ave, and Beausoleil Family Health Centre for residents of North Simcoe and Muskoka region.
• Community Wellness Programs Various land-based and community wellness activities including walking groups in Midland and Orillia, wellness on the water programming, traditional crafting workshops (beadwork, ribbon skirts, drum building), and cultural teachings.

Quantifiable outcome

• 10-week Red Road to Recovery program addressing addictions and mental health recovery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Georgian Bay Native Women's Association (GBNWA)coreStrategic or Co-development PartnerGBNWA hosts the Red Road to Recovery 10-week program at their Penetanguishene location (41 Main St.), providing culturally grounded mental health and addictions recovery services to Indigenous community members in the Georgian Bay region.
• Lakehead University Indigenous InitiativescoreStrategic or Co-development PartnerLakehead University partners with Mamaway Wiidokdaadwin and Orillia Native Women's Group to co-host monthly Full Moon Ceremonies and other Indigenous cultural programming, supporting Indigenous student and community wellness.
• Orillia Native Women's GroupcoreStrategic or Co-development PartnerPartners with Mamaway Wiidokdaadwin and Lakehead University for monthly Full Moon Ceremonies and other Indigenous cultural events, providing safe spaces for Indigenous women and community members.
• BNFC (Barrie Native Friendship Centre)coreStrategic or Co-development PartnerBNFC Justice building location (125 Bayfield St., Barrie) hosts the Red Road to Recovery 10-week program, providing accessible location for Indigenous community members to participate in addictions recovery programming.
• BANAC (Barrie Area Native Advisory Circle)coreStrategic or Co-development PartnerMamaway Wiidokdaadwin is part of BANAC, which provides organizational infrastructure including careers/jobs portal, cookie policy, and administrative support for member organizations serving Indigenous communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Akausivik Inuit Family Health Team: Inuit-specific family health team in Ottawa serving urban Inuit with primary care and culturally grounded programs. Comparable Indigenous interprofessional primary care team operating under different Indigenous nation and geography.
• Tungasuvvingat Inuit: Ontario Inuit-specific organization providing health, social, and cultural services to Inuit in Ottawa. Comparable Indigenous community health and wellness model serving a distinct First Peoples population in Ontario.

Direct peers

• Wabano Centre for Aboriginal Health: Ottawa-based Indigenous health centre delivering primary care, mental health, addictions, traditional healing, and cultural programs. Directly comparable as an urban/rural Indigenous interprofessional health team with similar culturally grounded service model.
• Noojmowin Teg Health Centre: Indigenous-led health authority on Manitoulin Island providing primary care, mental wellness, and traditional Indigenous healing programs across rural First Nations communities. Comparable Ontario Indigenous interprofessional team structure.
• Anishnawbe Health Toronto: Toronto Indigenous health organization integrating traditional healing with primary care, mental health, and community programs. Highly comparable mission and interprofessional Indigenous wellness model.
• Kenora Chiefs Advisory: Indigenous-led health authority coordinating primary care, mental health, and addictions services across member First Nations in Northwestern Ontario. Comparable community-governed Indigenous health delivery model.
• Dilico Anishinabek Family Care: Integrated Indigenous health and family services organization in Northern Ontario offering primary care, mental health, addictions, and cultural programming across multiple First Nations. Comparable multi-site Indigenous wellness model.
• Southwest Ontario Aboriginal Health Access Centre (SOAHAC): Indigenous Health Access Centre operating multiple sites across Southwest Ontario with primary care, traditional healing, and mental health services. Closely comparable multi-site Ontario Indigenous primary care delivery model.

Others

• Indigenous Primary Health Care Council (IPHCC): Provincial council representing Indigenous Primary Health Care organizations across Ontario. Mamaway Wiidokdaadwin operates within this member ecosystem; relevant as an enabling/advocacy peer shaping funding and policy.
• Canadian Indigenous Nurses Association: National organization supporting Indigenous nurses and culturally safe care. Relevant ecosystem peer connected to Mamaway's nurse practitioner-led primary care model and Indigenous cultural safety agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mamaway-wiidokdaadwin-primary-care-team

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamaway Wiidokdaadwin Primary Care Team