Mamma Pizza

What Mamma Pizza does

Mamma Pizza is a family-owned, multi-location authentic Italian restaurant chain headquartered in Norway, founded in 2013 by three siblings — Luca, Davide, and Alice Zannini — who brought their grandmother Nonna Tina's post-WWII recipes from Bologna to Oslo. The company operates four distinct restaurant concepts unified by shared culinary heritage: Osteria Italiana (Oslo city center, the original 2013 location with Enoteca Wine Bar featuring over 100 Italian wines), Osteria di Mare (Oslo Vika, seafood-focused, opened late 2022), Trattoria di Famiglia (Lillestrøm, family-oriented with forest-inspired ingredients, opened November 2023), and Osteria del Sole (Oslo Nydalen, neighborhood format, opened October 2025), with a fifth location in Stavanger announced.

The core culinary technology is traditional rather than digital: stone-fired ovens baking at 400 degrees for approximately 90 seconds, hand-stretched dough that rises for 36 hours, and a Bolognese ragu that simmers for eight hours based on Nonna Tina's original recipe. Supporting systems include Gastroplanner for table reservations, Givn for digital gift card distribution, and a bilingual (Norwegian/English) website with location-specific menus and event programming.

The business model is diversified across five revenue streams: dine-in table service across all locations, takeaway and delivery through partnerships with Wolt and Foodora, gift card sales through Givn, event programming (pizza classes, pasta classes, wine tastings, Dolce Vita Jazz evenings, music bingo nights, private group bookings up to 30 guests), and corporate invoicing for business customers with a minimum 2,000 NOK order. Pricing varies by location, with a 'Pizza in Famiglia' chef's selection priced at 269 NOK at Trattoria di Famiglia and referenced at 399 NOK on the English site, alongside weekday lunch menus (11:00–15:00) at Vika and Lillestrøm. The company is privately held by the founding family with no disclosed external funding or investors.

Name

Mamma Pizza

Legal name

Mamma Pizza

Website

https://mammapizza.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Mamma Pizza is a family-owned multi-location Italian restaurant chain in Norway, founded in 2013 by Bologna natives. It operates four distinct dine-in concepts across Oslo and Lillestrøm, complemented by delivery via Wolt and Foodora, gift cards, and event programming.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Special Occasion & Destination Restaurants (THAFACAK), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Restaurant Progressive Dining Tours (THAJAGAB)

Keywords

• Italian restaurant chain
• Authentic Italian pizza
• Stone-fired pizza
• Traditional Italian dining
• Restaurant hospitality services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Service: Revenue from table service at multiple restaurant locations in Oslo and Lillestrøm, including Enoteca Wine Bar with over 100 selected Italian wines
2. Takeaway and Delivery: Takeaway orders and delivery service through partners WOLT and Foodora
3. Gift Cards: Gift cards sold through Givn platform, valid at specific or all locations
4. Events and Private Bookings: Revenue from events including pizza classes, wine tastings, jazz evenings, and group bookings for up to 30 guests
5. Corporate Invoicing: Invoice payment option for corporate customers with minimum order of 2000 NOK

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mamma Pizza operates a chain of authentic Italian restaurants in Norway serving traditional pizza, pasta, and Italian cuisine prepared from family recipes originating in Bologna. The chain comprises four themed dining locations (Osteria Italiana, Osteria di Mare, Trattoria di Famiglia, Osteria del Sole) and an Enoteca Wine Bar, complemented by takeaway and delivery via WOLT and Foodora, recurring events such as pizza classes, wine tastings, and jazz evenings, and corporate group bookings.

Product overview

Mamma Pizza is an authentic Italian restaurant chain consisting of four distinct restaurant concepts unified by family heritage from Bologna. The core offering centers on traditional Italian pizza made with Nonna Tina's recipes, including the signature Bolognese ragu and 36-hour rising dough. The portfolio includes: Osteria Italiana (classic Italian pizza and Enoteca Wine Bar in Oslo city center), Osteria di Mare (seafood-focused restaurant in Vika), Trattoria di Famiglia (family restaurant in Lillestrøm with forest-inspired ingredients), and Osteria del Sole (Nydalen neighborhood restaurant). Beyond dine-in, the company offers takeaway and delivery via Wolt and Foodora, pizza classes, wine tastings, and jazz events. The restaurants share common culinary traditions while each has its own unique character and specialty focus.

Differentiator

Problem solved

Functional benefit

Brands

• Osteria Italiana: Classic Italian restaurant in Oslo city center at Dronningens gate 22, featuring traditional Italian pizza with red and white checkered tablecloths and over 100 Italian wines
• Osteria di Mare
• Trattoria di Famiglia
• Osteria del Sole
• Enoteca Wine Bar
• Pizza in Famiglia

Products and services

• Osteria Italiana

Quantifiable outcome

• 47th place on Top 50 Pizza in Europe ranking
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WOLTcoreChannel Partner/ Reseller/ DistributorDelivery partner for takeaway and delivery services. Customers can order Mamma Pizza through the WOLT platform for home delivery.
• FoodoracoreChannel Partner/ Reseller/ DistributorDelivery partner for takeaway and delivery services. Customers can order Mamma Pizza through Foodora for home delivery across all locations.
• GivnminorChannel Partner/ Reseller/ DistributorGift card platform partner. Gift cards sold through Givn may be universal or location-specific.
• GastroPlannercoreTechnology or IntegrationOnline table booking system used across multiple Mamma Pizza locations for reservation management

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Peppe's Pizza: Major Norwegian pizza restaurant chain. Direct competitor in pizza QSR/casual dining, competing for the same takeaway and dine-in pizza occasions in Oslo and other Norwegian cities.
• Number 1 Pizza / Pizzahjørnet: Norwegian pizza chain. Direct peer competing on pizza occasion in Norway with strong delivery channel presence, comparable to Mamma Pizza's Wolt/Foodora-led takeaway model.
• Olivia Restaurant Group: Norwegian-based Italian restaurant chain operating multiple locations. Direct competitor in the Italian-cuisine-in-Norway segment, with similar multi-location full-service model and similar target audience of family and group diners.
• La Bottega: Italian restaurant concept operating in Norway. Comparable as an authentic-Italian-positioned operator in Norway, though differentiated by menu focus (small plates/trattoria) rather than pizza-led.
• Scarpetta: Italian fine-dining restaurant brand with Norwegian presence. Comparable as a premium authentic Italian operator in Norway, though skews higher in price point and toward fine-dining occasions vs. Mamma Pizza's casual/full-service model.
• Dolly Dimple's: Established Norwegian pizza chain with multiple locations across Norway. Direct competitor for pizza occasions among Norwegian consumers, with broader pizza menu and longer operating history, though less Italian-authenticity positioning.

Emerging players

• Tony's Pizza Napoletana: Award-winning authentic Neapolitan pizza operator. Comparable as an authenticity-led, awards-driven pizza concept targeting premium dining occasions, though operating in a different geography.
• Bigoi: Italian fresh-pasta restaurant concept with selective international presence. Comparable as an authentic-Italian regional-cuisine operator with a flagship-style format, though focused on pasta rather than pizza.

Broad incumbents

• Eataly: Global Italian food hall and restaurant brand rooted in authentic Italian sourcing and tradition. Comparable as a scaled Italian authenticity concept with multi-revenue retail/dining format, though operating at much larger scale and as a category leader.
• Pizza Hut Norway: Global pizza chain with Norwegian franchise locations. Broad incumbent peer for pizza occasions in Norway, though with mass-market positioning rather than Mamma Pizza's authentic Italian positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mamma-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamma Pizza