Mana
Mana Services is a New Zealand charitable social enterprise delivering trauma-informed, kaupapa Māori-based residential care, transitional housing, mentoring, cultural assessment, and clinical psychology for at-risk tamariki and rangatahi, primarily funded through government contracts with Oranga Tamariki and MSD.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, Auckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mana does
Mana Services Aotearoa Limited (operating as Mana Services) is a New Zealand-based social enterprise and registered charitable trust (CC60056) that delivers trauma-informed care and support services for at-risk tamariki (children) and rangatahi (youth). Founded in 2020 and headquartered in Hamilton with operations across Waikato, Bay of Plenty, Auckland, and Wellington, the organisation operates under a kaupapa Māori framework and integrates indigenous health models — Te Whare Tapa Whā, Fonofale, and Circle of Courage — into a comprehensive care ecosystem. Service lines include 24/7 residential care (Tiaki Rangatahi), transitional housing (Whare Āhuru, 6-12 month average stay for ages 16-21), 24/7 emergency support (0800 55 6262, six-hour call-up), clinical psychology, cultural assessment (Herenga Whakapapa), mentorship (Tuakana Teina), transition services (Te Ara ki Tua), and specialised programmes including the award-winning Canine Companions (Healing Paws) therapy dog programme, Whakatara gang prevention, Hono ki te Taiao nature connection, Mana Labs youth-led innovation, and the Mana Wahine gender-specific service for female youth.
The business model is a managed-services social enterprise. Primary revenue is sourced through government contracts with Oranga Tamariki (Ministry for Children, Vendor Number 9980542026) and the Ministry of Social Development (Vendor Number 64402), which cover care and whānau services under vendor-funded arrangements. Programmes and mentoring activities are supported by tax-deductible donations through the Mana Services Aotearoa Charitable Trust, grants from Foundation North and DV Bryant Trust, and merchandise sales through the Mana Wear social enterprise brand, where 100% of profits are reinvested in rangatahi programmes. Pricing is quote-based and not publicly disclosed; for Whare Āhuru transitional housing, rangatahi contribute 25% of income with MSD subsidising the balance. Distribution is dominated by enterprise field sales to government agencies and direct referrals rather than traditional commercial channels. The company is a subsidiary of MSA Group, which operates across youth and social services in New Zealand and Australia.
Mana firmographics
Firmographics- Name
- Mana
- Legal name
- Mana Services Aotearoa Limited
- Website
- https://manaservices.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mana Services is a New Zealand charitable social enterprise delivering trauma-informed, kaupapa Māori-based residential care, transitional housing, mentoring, cultural assessment, and clinical psychology for at-risk tamariki and rangatahi, primarily funded through government contracts with Oranga Tamariki and MSD.
- Ownership category
- akta.pro rank
Mana industry classification
Industry- Product category
- Youth Social Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Community Housing Services (62422), Temporary Shelters (624221)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN)
- akta.pro secondary industries
- Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC), Transition & School-Readiness Support for Special Needs Children (HSAAAIAO), Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Mana is headquartered
LocationHeadquarters
- HQ city
- Auckland, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Mana business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Government Contracts: Primary revenue stream from government ministries including Oranga Tamariki and Ministry of Social Development. These cover care services and many whānau services. Vendor numbers include MSD Vendor Number 64402 and Oranga Tamariki Vendor Number 9980542026.
- Donations and Charitable Funding: Tax-deductible donations through the Mana Services Aotearoa Charitable Trust (CC60056) support programs and mentoring. 100% of Mana Wear profits go back into rangatahi programs. Funding partners include DV Bryant Trust, Foundation North, and various government ministries.
- Mana Wear Merchandise: Social enterprise merchandise brand where 100% of profits are reinvested into rangatahi programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mana product offering
Product offeringCore offering
Mana Services is a New Zealand social enterprise that delivers intensive, wraparound care and support for at-risk tamariki and rangatahi (children and youth aged 5–21). Its core offerings centre on 24/7 residential care, transitional housing, mentorship, cultural assessment, transition support, child psychology, and specialised programmes (canine therapy, gang prevention, nature connection). Services are grounded in a kaupapa Māori framework and trauma-informed approach, with revenue primarily sourced from New Zealand government ministries (Oranga Tamariki and MSD).
Product overview
Mana Services is a social enterprise providing a comprehensive suite of trauma-informed care and support services for tamariki and rangatahi (youth) in New Zealand. The organization operates on a kaupapa Māori framework and offers: core care services including Tiaki Rangatahi (24/7 care), Emergency Support, and Whare Āhuru (transitional housing); development services such as Tuakana Teina (mentorship), Te Ara ki Tua (transition services), and Cultural Assessment; specialized programs including Canine Companions (healing paws therapy), Whakatara (gang prevention), Hono ki te Taiao (connecting with nature), and Mana Labs (youth-led innovation); plus Mana Wahine (female-specific care), Mana People (recruitment), and Mana Wear (merchandise with profits funding programs). Government ministries cover care and whānau services, while programs and mentoring require additional funding through donations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiaki Rangatahi (Care Services) 24/7 care and protection services for tamariki and rangatahi with high and complex needs, including individual care arrangements and Whare Ora group-home living situations with dedicated caregivers.
- Whare Āhuru (Transitional Housing) Transitional housing for homeless or at-risk rangatahi aged 16-21, providing a safe, secure and supportive environment with 24/7 onsite kaimahi and a dedicated Kaiārahi to support transition to independent living.
- Te Ara ki Tua (Transition Services) Support for rangatahi aged 16+ transitioning out of care into adulthood, covering money management, food, personal hygiene, health, housekeeping, housing, transportation, education, and job skills.
- Herenga Whakapapa (Cultural Assessment) Cultural assessment service evaluating the Te Whare Tapa Whā dimensions (family, physical, spiritual, mental health), Te Ao Māori (tikanga and te reo Māori), and developing community-based reintegration plans for rangatahi.
- Tuakana Teina (Mentorship) Youth mentorship service pairing screened and trained mentors with rangatahi, using a strengths-based approach and Individualised Action Plans grounded in Te Whare Tapa Whā and Circle of Courage models.
- Emergency Support 24/7 emergency support hotline (0800 55 6262) offering same-day service delivery with experienced youth workers available at 6 hours' call-up notice across the North Island.
- Child Psychology Services Comprehensive psychological assessment, treatment and consultation for Māori and Pasifika rangatahi, including psychometric assessments, evidence-based interventions (CBT, DBT, ACT, psychoeducation) and court reports.
- Canine Companions (Healing Paws) An 8-12 week trauma-informed canine therapy programme for youth with troubled backgrounds, neurodiversity or disability, delivered with therapy dogs Lachie and Chip to promote emotional healing and develop social skills.
- Whakatara (Gang Prevention) Gang prevention programme using high-octane alternative experiences (water sports, Polaris UTVs, camping) as fronts for educational and aspirational engagement with at-risk rangatahi.
- Hono ki te Taiao (Connecting with Nature) Outdoor education programme combining traditional cultural learning, life skills and vocational training, including hangi preparation, fishing, hiking, camping, diving, rongoā Māori and māra kai.
- Mana Labs Youth-led innovation initiative that gives rangatahi a voice in designing social services, partnering with Kick Back Make a Change and Manaaki Rangatahi collective to address youth homelessness through advocacy and policy feedback.
- Mana Wahine Service arm providing gender-specific, bespoke care for tamariki and rangatahi wahine (female youth) in the care sector, led by Merita Grace with an initial focus on Auckland, Waikato and Bay of Plenty.
- Camp Mana (Te Ahurei a Mana) Camp programme for rangatahi that supports young people through issues including serious past trauma, with password-protected content for participants.
- Mana People (Social Services Recruitment) Social services recruitment service connecting qualified professionals with care and youth work positions, operated as a separate branded site at manapeople.nz.
- Mana Wear Merchandise brand where 100% of profits are reinvested into rangatahi programmes, sold through a separate store at manawear.nz.
Quantifiable outcome
- Reduced 'foot traffic' - fewer services managing each child, increasing accountability
- +1 more outcomes
Companies that use Mana
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Mana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mana partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Blue LightcoreA registered charity that works in partnership with police to deliver an extensive range of youth programmes and activities. Goals include reducing young people becoming offenders or victims of crime and encouraging better relations between Police, young people, parents, and community.
- Grace FoundationcoreEmpowers and assists marginalised members of the community including the homeless, single parents, children without parents, and former prisoners. Provides health services, education, healthy housing, life skills, fitness, and employment training with a holistic approach.
- Mātanga HāpaisupportingConsulting, coaching, and training based on real-world experience. Focuses on education, workshops, real-time role-play simulations, presentations, and one-on-one mentoring sessions for succeeding in current economic climate.
- SCLsupportingConsultancy helping businesses find better ways of doing things, focused on producing tangible results quickly rather than high-level strategy consulting.
- O/TGsupportingTeam passionate about helping cities, nations and enterprises transform and successfully navigate disruption in the future of work.
- Tāwharautia AhaucoreMāori solution for housing crisis in Aotearoa. Empowers whānau towards mana motuhake with a place to call home. Pioneering Māori home solutions, awakening greatness towards self-reliance.
- Te Puna Kaiora Charitable TrustcoreGuided by Te Ara Tauwhirotanga Model & Mahi a Atua principles. Provides safe and warm community space guided by tikanga and informed practice.
- Team TaniwhasupportingInternational Muaythai Kickboxing academy under leadership of Tahuri Tibble and Suzanne. Provides alternative lifestyle activities and mentorship through martial arts excellence.
- Manaaki Rangatahi (Youth Homelessness Collective)coreCollective working together to end youth homelessness in Aotearoa. Calling for bipartisan support to respond to the urgent human rights crisis of rangatahi facing homelessness. Advocating for six calls to action including housing rights and prevention strategies.
- Kick Back Make a ChangecoreYouth development organisation led by Aaron Hendry, challenging the notion that any young person is too at risk to be loved. Focused on preventing and ending rangatahi homelessness through innovation and embodiment, specifically serving those most structurally marginalised.
- BDOsupportingTrusted adviser providing Audit, Tax and Advisory services. One of the world's leading audit and accounting organisations serving government and public sector organisations.
- Simpson WesternsupportingLaw firm providing exceptional, client-focused legal support. Established in Takapuna in 1985, providing expert advice across commercial law, property, dispute resolution, employment, family matters, and trusts and estates.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Mana competitors and assessment
Company assessmentDirect peers
- Stand Children's Services: NZ organisation providing specialist child and family support, therapy, and social services, with focus on vulnerable children. Comparable therapeutic and family support service offerings for at-risk tamariki.
- Open Home Foundation: A New Zealand charitable organisation providing foster care, residential care, and social services for tamariki and rangatahi. Operates under similar contracting arrangements with Oranga Tamariki and is directly comparable in mission and service mix.
- Dingwall Trust: Long-standing NZ charitable trust providing residential care and support for children and young people with complex needs. Directly comparable residential care and youth services operating under similar contracting frameworks.
- Youthtown: NZ youth development charity delivering programmes for rangatahi including mentoring, outdoor education, and life skills. Comparable youth development and mentoring focus, though with less emphasis on state care.
- Key Assets New Zealand: International foster care and residential services provider with NZ operations delivering placement, therapeutic, and edge-of-care services to children and youth. Comparable government-contracted service model and target population.
- Odyssey House: NZ provider of residential and community-based youth services including addiction treatment and reintegration programmes, with similar trauma-informed practice focus and government referral model.
- Lifewise: NZ social services organisation (Methodist Mission) delivering housing, disability, and community support including youth services. Comparable wraparound support model and government-funded service delivery.
Regional players
- Te Pou: NZ workforce and advisory organisation focused on mental health, addiction, and disability sectors. Adjacent rather than direct, providing overlapping capability development support but targeting provider organisations rather than rangatahi directly.
Broad incumbents
- Barnardo's New Zealand: Established NZ arm of the international children's charity, delivering a broad portfolio of child and youth services including care, education, and family support. Comparable end beneficiaries but a much larger, mainstream provider.
Emerging players
- Fostering Kids New Zealand: NZ non-profit focused on supporting foster carers and improving outcomes for children in out-of-home care. Comparable target population and government-policy adjacency, though more focused on carer support than direct youth service delivery.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mana social profiles
Digital presenceMana compliance and trust
Trust signalCompliance4 records
Mana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mana leadership team
Management profileNumber of profiles
Profiles7 records
Mana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mana
What does Mana do?
Mana Services is a New Zealand social enterprise that delivers intensive, wraparound care and support for at-risk tamariki and rangatahi (children and youth aged 5–21). Its core offerings centre on 24/7 residential care, transitional housing, mentorship, cultural assessment, transition support, child psychology, and specialised programmes (canine therapy, gang prevention, nature connection). Services are grounded in a kaupapa Māori framework and trauma-informed approach, with revenue primarily sourced from New Zealand government ministries (Oranga Tamariki and MSD).
Is Mana a public or private company?
Mana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mana founded?
Mana was founded in 2020. It employs 11 to 50 people.
Where is Mana based?
Mana is headquartered in Auckland, Auckland, New Zealand, in the Oceania region.
How does Mana make money?
Three revenue lines are on record. Government Contracts are the primary driver. The others are donations and Charitable Funding and mana Wear Merchandise.
Who are Mana's main competitors?
Direct peers on record are Stand Children's Services, Open Home Foundation, Dingwall Trust, Youthtown, Key Assets New Zealand, Odyssey House and Lifewise. Te Pou is listed as a regional player. Barnardo's New Zealand is listed as a broad incumbent. Fostering Kids New Zealand is listed as an emerging player.
Does Mana have an API?
No public API is recorded for Mana.
What industry is Mana in?
Mana's product category is Youth Social Services. Its primary akta.pro industry code is HSABAIAN, Crisis Intervention & Emergency Planning/Response Coordination, with a secondary code of HSAAAIAI, Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD). Its NAICS code is 62411 and its SIC code is 8300.