Blue Light Maps
Blue Light Maps builds a GPS navigation platform for UK and European fire, police, and ambulance responders, featuring exemption-aware routing, custom data layers, real-time shared overlays, and a Waze-based driver pre-warning add-on, sold via app-store subscriptions and per-device enterprise licences.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Blue Light Maps does
Blue Light Maps Limited is a London-headquartered, privately-held UK software company founded in 2022 by an active volunteer police officer from East London. It builds a specialist GPS navigation and mapping platform purpose-built for blue-light emergency services — fire, police, and ambulance — sold as the Responder App on Android, iOS, and Windows with Apple CarPlay and Android Auto projection. The product centres on Blue Light Routing, an exemption-aware route optimisation engine that uses emergency-vehicle privileges (bus lanes, bus gates, restricted turns, contraflow one-way streets, emergency access gates) and vehicle dimension constraints (width, height, weight) to produce routes that are demonstrably shorter than those of consumer navigation tools. It is complemented by Blue Light Alert®, a registered-trademark add-on that broadcasts approaching-emergency-vehicle warnings into Waze along the responding route, and by Trusted Data integrations of Ordnance Survey base data, what3words, Naurt entrance coordinates (30 million UK locations), HERE Maps traffic feeds, and Google Street View.
The platform adds two layers of operational tooling for enterprise customers: Custom Data Layers, which ingest each agency's GIS, ArcGIS, or CSV exports (hydrants, risk data, ANPR cameras, patrol priorities, defibrillators, rendezvous points) and make them available offline by role; and Shared Overlays, a real-time collaborative mapping layer for cordons, search sectors, and multi-agency incidents with a web planning interface. Enterprise deployments are managed through Microsoft Intune with CAD integration into Airbus ScGuide, and the product is sold as a per-device annual subscription with custom configurations per agency. Individual responders can also self-serve via Apple App Store and Google Play Store monthly subscriptions, and 3,400+ police officers, firefighters, and medics currently pay out of pocket.
Revenue is generated from three subscription streams: individual app-store subscriptions, organisation/enterprise per-device licences billed monthly with overage charges, and the Blue Light Alert add-on. Pricing is not publicly disclosed for enterprise plans; volunteer and charity pricing is available on request. Funding to date is modest and aligned to sustainable-growth principles: an Ordnance Survey grant in 2022 (the company is an OS Licensed Partner under the Public Sector Geospatial Agreement), participation in the 2023 Geovation Accelerator (reported $100,000), and a 2025 investment from US-based TinySeed. The company is Cyber Essentials Plus certified, a Police Industry Charter signatory, and operates in six European countries (UK, Austria, Belgium, France, Germany, Spain).
Blue Light Maps firmographics
Firmographics- Name
- Blue Light Maps
- Legal name
- Blue Light Maps Limited
- Website
- https://bluelightmaps.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Light Maps builds a GPS navigation platform for UK and European fire, police, and ambulance responders, featuring exemption-aware routing, custom data layers, real-time shared overlays, and a Waze-based driver pre-warning add-on, sold via app-store subscriptions and per-device enterprise licences.
- Ownership category
- akta.pro rank
Blue Light Maps industry classification
Industry- Product category
- Emergency Services Navigation Software
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)
- akta.pro secondary industry
- Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG)
Keywords
Where Blue Light Maps is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blue Light Maps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual User Subscription: Subscription-based license purchased through Apple App Store or Google Play Store granting single users non-transferable rights to install and use the software for the duration of their subscription. Individual users can also purchase directly through the website.
- Enterprise Subscription: Organisation-wide licenses granting usage rights for up to specified number of Active Devices. Billed per device per calendar month with overage charges for excess usage. Automatically renews for equivalent term unless 30-day written notice of non-renewal provided.
- Blue Light Alert Add-on: Optional add-on service for organisations enabling Waze integration for approaching vehicle alerts, separately configurable via MDM for device groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual subscription for single responders via App Store or Play Store |
| Subscription | Annual | Organisation/Enterprise plan for emergency services covering multiple users |
| Per seat | Monthly | Enterprise licence with per-device pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Blue Light Maps product offering
Product offeringCore offering
Blue Light Maps provides a specialist GPS navigation and mapping platform built exclusively for blue-light emergency services (fire, police, ambulance). The Responder App combines exemption-aware routing algorithms, agency-specific custom data layers, real-time shared collaborative overlays, and an optional Blue Light Alert® add-on that pre-warns drivers via Waze. The platform is sold as a subscription to individual responders via app stores and as enterprise licenses to emergency services organisations deployed via Microsoft Intune MDM.
Product overview
Blue Light Maps is a unified navigation platform purpose-built for blue-light emergency services. The portfolio centres on the Responder App — a cross-platform mobile application (Android, iOS, Windows) with six integrated capabilities: Blue Light Routing (exemption-aware route optimisation), Blue Light Alert® (automated driver pre-warning via Waze), Trusted Data (Ordnance Survey, what3words, HERE Maps, Google Street View, Naurt entrance data), Custom Data Layers (agency-specific overlays from GIS/ArcGIS feeds), Shared Overlays (real-time collaborative mapping for incidents/events), and Multi-Platform/CarPlay/Android Auto deployment. Blue Light Alert® is available as an add-on for organisations. Individual responders purchase via App Store/Play Store; organisations deploy via Microsoft Intune MDM with enterprise licensing. The platform is complemented by a web admin portal and public documentation site.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Light Alert®: A service that pre-warns nearby drivers that a blue-light vehicle is approaching via Waze integration, allowing traffic to react sooner and clear the path for emergency vehicles.
- Blue Light Routing
Products and services
- Responder App Cross-platform mobile navigation application for fire, police, and ambulance responders offering exemption-aware blue-light routing, custom data layer overlays, real-time shared collaborative mapping, trusted geospatial data (Ordnance Survey, what3words, HERE Maps, Google Street View, Naurt), CarPlay/Android Auto projection, CAD integration (Airbus ScGuide), and offline operation with pre-downloaded map tiles. Sold via individual app store subscriptions and enterprise MDM-deployed licenses.
- Blue Light Alert® Optional enterprise add-on subscription that automatically broadcasts route-aware approaching-emergency-vehicle alerts into the Waze platform during blue-light navigation, pre-warning civilian drivers and giving them time to clear the path. Generates 16k+ alerts monthly, alerting 42k+ drivers. Sold to organisations on a subscription basis and configurable per device group via MDM.
- Blue Light Maps Portal Web-based administration platform for organisations to manage enterprise licences, subscriptions, and device assignments. Accessed at portal.bluelightmaps.com. Individual responders authenticate via App Store/Play Store tied to their Apple ID or Google account.
Companies that use Blue Light Maps
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Blue Light Maps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature10 records
Blue Light Maps partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NaurtcorePartnership integrating Naurt's delivery-grade front door and parking location data (30 million UK locations) into Blue Light Maps navigation. Enables responders to reach exact building entrances on first attempt, reducing time wasted searching for correct access points. Naurt's data derived from millions of delivery journeys.
- HM Land RegistryminorHM Land Registry co-supports the Geovation Accelerator programme with Ordnance Survey, which previously supported Blue Light Maps through grant funding for early-stage growth.
- Ordnance SurveycoreOrdnance Survey provided grant funding to kick-start growth and Blue Light Maps operates as an Ordnance Survey Licensed Partner. GB map data is licensed under the Public Sector Geospatial Agreement (PSGA), with detailed and authoritative geographic data incorporated into the platform.
- Airbus Defence and Space (ScGuide)coreIntegration with Airbus' ScGuide command-and-control system enabling incident locations dispatched to crews to open directly in Blue Light Maps with route already populated, eliminating manual re-keying.
- Dorset & Wiltshire Fire and Rescue ServicecoreLead reference customer and development partner providing operational feedback that shapes product roadmap. Service has deployed to 40 specialist vehicles with custom hydrant and risk data overlays.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blue Light Maps competitors and assessment
Company assessmentOthers
- Waze: Waze is both a navigation competitor and the broadcast channel for Blue Light Maps' Blue Light Alert® product — an integration partner with material strategic value and a competitive threat if Google expands emergency-vehicle features in Waze.
- what3words: what3words is integrated into Blue Light Maps for three-word addressing, enabling CAD-to-cab handoff of precise 3m×3m locations — an enabling partner rather than competitor, but a comparable adj-target in the emergency-services addressing stack.
- HERE Technologies: HERE provides map data and traffic incident feeds that Blue Light Maps integrates for real-time routing — an enabling/ecosystem peer whose commercial decisions directly affect Blue Light Maps' product capabilities and pricing.
Emerging players
- Whatnot Technologies (now part of Cradlepoint/Ericsson): Vehicle networking and routing solutions targeting emergency fleets, comparable to Blue Light Maps' multi-platform in-vehicle deployment story (Android/iOS/Windows with CarPlay/Android Auto) as an emerging adjacent player in connected emergency-response hardware/software.
- Carbyne: Carbyne delivers cloud-native emergency-response and caller-location technology to PSAPs and first responders — comparable as an emerging specialist in the emergency-services tech stack, though focused on the call/intake side rather than in-vehicle navigation.
Direct peers
- Esri: Esri's ArcGIS platform is the dominant GIS system used by UK fire, police and ambulance services for data layers (hydrants, risk data, ANPR, patrol priorities) — directly comparable to Blue Light Maps' Custom Data Layers and Shared Overlays capabilities and often deployed alongside it as the source of operational datasets.
- RapidDeploy: RapidDeploy provides mapping and analytics for emergency response, including dispatch-side situational awareness and responder-facing tools — a directly comparable specialist platform targeting the same public-safety segment with similar mission-critical positioning.
Broad incumbents
- Hexagon Safety, Infrastructure & Geospatial: Hexagon (formerly Intergraph) provides CAD/dispatch systems, incident management and public-safety software used by emergency services globally — overlaps with Blue Light Maps at the dispatch-to-crew handoff (Airbus ScGuide integration) and represents a broader incumbent portfolio in the same buying motion.
- Mark43: Mark43 is a public-safety technology platform providing CAD, RMS and analytics to police agencies — a broader incumbent in the same vertical whose CAD integration story mirrors Blue Light Maps' Airbus ScGuide deep-link workflow.
- TomTom: TomTom supplies navigation software, maps and traffic data to consumer and fleet customers — a broad incumbent that could add emergency-vehicle exemption features and whose map APIs underlie multiple OEM integrations overlapping with Blue Light Maps' routing engine.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Light Maps social profiles
Digital presenceBlue Light Maps compliance and trust
Trust signalCompliance3 records
Blue Light Maps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Light Maps leadership team
Management profileNumber of profiles
Profiles1 record
Blue Light Maps funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Light Maps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Light Maps
What does Blue Light Maps do?
Blue Light Maps provides a specialist GPS navigation and mapping platform built exclusively for blue-light emergency services (fire, police, ambulance). The Responder App combines exemption-aware routing algorithms, agency-specific custom data layers, real-time shared collaborative overlays, and an optional Blue Light Alert® add-on that pre-warns drivers via Waze. The platform is sold as a subscription to individual responders via app stores and as enterprise licenses to emergency services organisations deployed via Microsoft Intune MDM.
Is Blue Light Maps a public or private company?
Blue Light Maps is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blue Light Maps founded?
Blue Light Maps was founded in 2022. It employs 1 to 10 people.
Where is Blue Light Maps based?
Blue Light Maps is headquartered in London, United Kingdom, in the Europe region.
How does Blue Light Maps make money?
Three revenue lines are on record. Individual User Subscription is the primary driver. The others are enterprise Subscription and blue Light Alert Add-on.
Who are Blue Light Maps's main competitors?
Others on record are Waze, what3words and HERE Technologies. Emerging players are Whatnot Technologies (now part of Cradlepoint/Ericsson) and Carbyne. Direct peers are Esri and RapidDeploy. Broad incumbents are Hexagon Safety, Infrastructure & Geospatial, Mark43 and TomTom.
Does Blue Light Maps have an API?
Yes. Blue Light Maps offers deep link integration via two URL schemes: blm:// (proprietary scheme for fine control with vehicle type, route handoff, custom pin labels) and geo: (platform-neutral scheme). The blm:// scheme supports parameters for latitude/longitude, destination labels, and vehicle/routing profiles (vehicle, truck, smoothtruck, largetruck, responsecar, responsetruck, smoothresponsetruck, largeresponsetruck). No public REST/GraphQL API is mentioned. Developer documentation is at docs.bluelightmaps.com/developers/deep-links.
What industry is Blue Light Maps in?
Blue Light Maps's product category is Emergency Services Navigation Software. Its primary akta.pro industry code is HLAJAGAF, Emergency Communications, Alerting & Public Warning Systems, with a secondary code of HSAHAHAG, Emergency Dispatch, Call Center Monitoring & Response Services. Its SIC code is 4899.