Mandskab Productions

What Mandskab Productions does

Mandskab Productions ApS is a privately held Danish company (ApS, headquartered at Gl Banegårdsvej 96, Middelfart, Denmark) that operates under the Mandsholdet consumer brand. The company produces a Danish-language sports podcast covering football and cycling, distributed as full video on YouTube and as audio on Spotify, and operates a direct-to-consumer e-commerce storefront on Shopify at mandsholdet.dk. Merchandise is sold exclusively to customers in Denmark via PostNord or GLS, with no international shipping to the Faroe Islands, Greenland, or other countries.

The product surface is narrow: one primary SKU is currently listed on the storefront (the Touren er dansk 2026 cycling cap at 169 DKK, produced in Italy in collaboration with Continental Danmark and currently listed as out of stock), and a co-branded Mandsholdskaffe coffee is offered through Kristians Kaffe with a per-unit donation to Football for a New Tomorrows (FANT). The business model blends one-time merchandise sales, podcast advertising and sponsorships, and affiliate/referral commissions via a partnership with Fantravel for away-match travel packages. Underlying technology is a standard Shopify e-commerce platform with no proprietary technical components, no app, no APIs, and no disclosed AI capabilities.

Customer engagement is built around fan culture activations (Danskerhjørnet fan zones at Tour de France), content collaborations with TV2 (Denmark's national broadcaster), and event sponsorships (Royal Unibrew, VW California Center Ribe). The company is bootstrapped with no disclosed funding rounds, no headcount data, no management team disclosed, and a single generic contact email ([email protected]). It functions as a small, lifestyle-scale brand rather than a venture-backed business.

Name

Mandskab Productions

Legal name

Mandskab Productions ApS

Website

https://mandsholdet.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mandskab Productions ApS operates the Mandsholdet brand, a Danish consumer sports media and merchandise business producing a podcast on YouTube and Spotify and selling cycling apparel via a Shopify store to Danish sports fans.

Ownership category

akta.pro rank

Product category

Sports Fan Media & Branded Merchandise

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Sports podcast production
• Fan merchandise retail
• Branded cycling apparel
• Danish sports media
• Charity coffee products

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Merchandise Sales: Sale of branded merchandise including cycling caps, apparel. E-commerce via Shopify. Single product currently listed (Touren er dansk 2026 cycling cap at 169 DKK).
2. Podcast Content & Sponsorships: Podcast production covering Danish sports topics with potential sponsor integration. Content distributed via YouTube and Spotify.
3. Affiliate/Partnership Revenue: Partnership with Fantravel for football travel packages, earning referral commissions for directing customers to travel booking services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Mandskab Productions operates the Mandsholdet brand, producing a Danish-language sports podcast covering football and cycling for Danish national team supporters, and selling co-branded fan merchandise (cycling caps, coffee) through its own Shopify storefront. The business is a community-driven sports media and lifestyle brand focused exclusively on the Danish domestic fan market.

Product overview

Mandskab Productions operates Mandsholdet as a Danish sports fan media and merchandise brand. The core offering consists of a regularly published sports podcast distributed via Spotify and YouTube, supplemented by branded merchandise including cycling caps and coffee. Merchandise is sold through a Shopify-powered e-commerce store, with products collaborating with partners such as Continental Danmark (cycling cap) and Kristians Kaffe (coffee).

Differentiator

Problem solved

Functional benefit

Products and services

• Touren er dansk 2026 cykelkasket A red-and-white 100% cotton cycling cap (one size fits most) bearing the "Touren er dansk 2026" message, produced in Italy in collaboration with Continental Danmark, sold to Danish cycling fans via the Mandsholdet Shopify store.
• Mandsholdskaffe A branded coffee sold through Mandsholdet's partnership with Kristians Kaffe, where 10 DKK per 500g or 20 DKK per 1kg purchased is donated to Football for a New Tomorrows (FANT) to fund football pitch construction in Sierra Leone.
• Mandsholdet Podcast A Danish-language sports podcast covering cycling, football, and fan culture, distributed via Spotify audio and full-length video on YouTube, with past episodes covering topics such as Superliga fine-boxes, national team travel guides, stadium food rankings, and Tour de France fan event coverage.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Continental DanmarkcoreStrategic or Co-development PartnerCo-development partnership for Touren er dansk 2026 cycling cap merchandise. Product features Continental branding and was created in collaboration. Represents key product partnership for branded merchandise line.
• TV2coreGTM or Marketing PartnerMajor collaboration with TV2 (Denmark's national broadcaster) for fan content around Danish national team competitions. Created comprehensive guide for EM 2024 with TV2 Fanzone. Content collaboration including TV segments and branded content.
• Royal UnibrewminorGTM or Marketing PartnerSponsor for Danskerhjørnet events at Tour de France. Provided beverages for fan events. Contributed to enabling the Danish fan corner activation in the Alps.
• Kristians KaffeminorGTM or Marketing PartnerCo-branded Mandsholdskaffe product. Donation component: 10 kr per 500g or 20 kr per 1kg goes to Football for a New Tomorrows (FANT) for football pitches in Sierra Leone. Partnership with charitable component.
• VW California Center RibeminorGTM or Marketing PartnerSponsor providing vehicle support for Danskerhjørnet Tour de France events. Vehicle (California) was damaged on return journey.
• FantravelcoreChannel Partner/ Reseller/ DistributorDedicated Mandsholdet section on Fantravel's football travel shop. Partnership for travel packages to Danish away matches. Referral arrangement driving customers to purchase travel packages.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bold.dk: Denmark's largest football/sports media site covering Danish and international football. Direct comparable as a Danish sports media destination serving the same fan audience that Mandsholdet targets with its podcast and merchandise.
• Tifo Football: UK-based fan-focused football media company producing video essays, podcasts, and merchandise around supporter culture. Closest international comparable — independent fan-led sports media brand with merchandise arm.
• CyclingTips: Independent cycling media outlet producing news, reviews, and features for the global cycling community. Comparable as an enthusiast-led cycling content brand with adjacent merchandise offerings.
• GCN (Global Cycling Network): YouTube-first cycling media brand producing daily video content, news, and tech coverage for cycling enthusiasts. Closest comparable in the cycling-fan content space that Mandsholdet serves with its Tour de France / Danskerhjørner coverage.
• Copa90: Fan-led football media brand producing video content and social-first storytelling about supporter culture worldwide. Comparable fan-media model with community and merchandise monetization.

Broad incumbents

• Ekstra Bladet: Major Danish tabloid with extensive sports coverage (sporten.dk) including football, cycling, and national team content. Broad incumbent representing the mainstream alternative to Mandsholdet's independent fan-media approach.
• TV 2 (Denmark): Denmark's national commercial broadcaster and dominant sports rights holder producing extensive football and cycling coverage. Despite being a Mandsholdet partner, it sets the competitive ceiling for sports media attention in Denmark and is the obvious alternative for fan content.
• Fanatics: Global leader in licensed sports merchandise operating at massive scale across all major sports leagues. Relevant broad incumbent illustrating the scale of sports fan merchandise and the structural ceiling for independent niche fan-retail players.

Emerging players

• BreakingT: US-based sports apparel brand specializing in player-name and moment-driven fan merchandise with limited drops around live sporting events. Comparable niche fan-merchandise model, though at larger US-market scale.

Regional players

• Mantle (formerly Mantle Nordic): Swedish/Nordic sports media venture focused on Nordic sports and fan communities across Scandinavian markets. Regional comparable illustrating a path for Mandsholdet-style brands to expand across Nordic fan markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLanGb6cmyXgP-tY695C5PVg_3tBS8NNKm
• LinkedInlinkedin.com/company/mandskab-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandskab Productions